2010 to present，The past 10 years have been China’s third consumption upgrade period，The domestic hotel market is taking root，Hotel brand from scratch。The past ten years have been a period of momentum and establishment for Shangmei 188bet best bookmaker，It has established itself and survived in the hotel industry。Today ten years later，The era of big data with the rise of the new middle class，Consumption structure and supply upgrade，New consumption concepts and consumer culture are growing，The hotel industry will soon be replaced by large accommodation formats。

The new decade has begun，The entire hotel industry is facing many problems such as transformation and business expansion。To this，This can be seen from Shangmei’s actions in the past two years。Shangmei 188bet best bookmaker adopted its new name in 2016，Clear the group’s positioning，Early this year，Release "H+" strategy，By integrating HOTEL + format + content，Seeking new development based on lifestyle。

May 17，On the occasion of the fifth China International Hotel Investment and Franchise Exhibition (HFE)，Zhihui and Shangmei 188bet best bookmaker Group jointly organized a "Zhijian Parlor Summit Dialogue"，Two founders discuss the hotel industry’s “second decade”、“H+ Lifestyle Evolution” and “British Style，Local experience” and other issues。

Ma Yingyao, founder of Shangmei 188bet best bookmaker

As a new hotel chain giant，Shangmei 188bet best bookmaker has the most say in the development of China’s hotel industry。Founder Ma Yingyao reviewed the development process of Shangmei 188bet best bookmaker in the dialogue，Clearly attract users with lifestyle，Development goals to empower franchisees，And an outlook on the future of hotels in China。

The 188bet best bookmaker industry has experienced a golden decade，Mid-range hotels will become mainstream in the future

Liu Zhaohui：The ten years since the establishment and development of Shangmei 188bet best bookmaker were also the ten years of development of China’s hotel industry，Shangmei’s 188bet best bookmaker has grown from scratch in these ten years，And cultivate it deeply。There are many key points in the entrepreneurial process of Shangmei 188bet best bookmaker，For example, hotel chainization，At that time, many star hotels were chained，Shangmei 188bet best bookmaker responds to the situation。In this decade，How the development of Shangmei 188bet best bookmaker was established？The second decade has begun，Combining the concept of ten years，A brief review of the development of Shangmei 188bet best bookmaker in the past ten years，And development goals and ideas for the next ten years？

188bet best bookmaker Yingyao:Reviewing the development of Shangmei 188bet best bookmaker in the past ten years，Like "Elevator Story"。Three people in an elevator，Doing push-ups alone，A head hits the wall，A person squatting。Arrived at the 24th floor，Someone asked how they got up。Some people say that they hit their heads against the wall，Some people say it was achieved by doing push-ups，Actually, they all came up by elevator。

actually，The past ten years have been the golden decade for the hotel industry。As long as you participate，It’s like sitting in this elevator，No matter what posture，Most practitioners have made money。Very few hotels close down due to poor management，This is the past golden decade of the hotel industry。There is no unique secret to Shangmei’s 188bet best bookmaker，We just focused on this elevator in the hotel industry，Then quickly ran in，Come up with everyone。The past ten years have been so important to our industry。

Starting from 2015，Another wave of industry waves is coming。Shangmei 188bet best bookmaker has reached the 24th floor，Of course we have to go to the 48th floor。A brand new elevator appears in front of you，The future will definitely be a new golden decade。I saw a set of data yesterday，The passenger flow at China’s airports is growing at a rate of 10%-15% every year，China’s GDP growth may have stayed in single digits，But the growth in tourist numbers still remains at double digits。So，This elevator should be said to be a very correct elevator for travel，What we need to do is: press the elevator button to enter the elevator。

But，The two elevators 188bet best bookmaker be different in the next ten years and in the past ten years。The elevator in the past was relatively simple，Mainly budget hotels。What 188bet best bookmaker happen in the next ten years？

After basic needs have been met in the past，The future will mainly be to meet the needs of consumer preferences。Diversification of 188bet best bookmaker products、Personalization，As well as the younger generation of tourists, etc.，Mid-range hotels with different themes will become mainstream in the future。Judging from the current trend，The 188bet best bookmaker industry in the next ten years may be even more colorful，We also hope more people will rush into this elevator with us，Welcoming the next golden decade。

The next ten years，Shangmei 188bet best bookmaker insists on attracting consumers with lifestyle

This metaphor is very close to the elevator story told by Brother Xiaoma。Little Ma said there is something modest about riding in the elevator，The development of Shangmei’s 188bet best bookmaker should be said to be more like being on a rapidly developing spaceship。But this requires a very accurate grasp of the general trend，There are many factors for entrepreneurial success，Grasping the general trend is the most important factor。In the final analysis，In addition to personal efforts and methodology，Following the trend is the most important choice，It is strategic accuracy。

Some time ago I read about Amazon founder Jeff Bezos，Others ask him how he will change in the next ten years，What is the trend？He said that I rarely think about future trends and how they will change，The only thing I think about is what will remain unchanged in the future。What is constant，That is, consumers must demand lower prices，Better service，More choices。No one wants Amazon to deliver any slower，The price is a little more expensive，Fewer choices。Consumers definitely want lower prices、Better service、Select more。I want to ask Brother Ma about this，From the perspective of the development of the 188bet best bookmaker industry, what do you think will remain unchanged in the next ten years？

188bet best bookmaker Yingyao:This question is very good，I happened to have read this book too。What will remain unchanged in the future，I think this is particularly important，Also one of Jeff Bezos’s particularly important theories。Today，I arrived at the venue two hours early，Visited the model rooms of many brands，Many 188bet best bookmaker model rooms are quite beautifully designed，But what are the core needs of users？I’m staying in a European-style room today，Stay in a Japanese-style room tomorrow，Should we stay in a Chinese-style room the day after tomorrow?？The style of the room is very important，But style is not the most important thing。

188bet best bookmaker practitioners should think，What needs will remain unchanged after ten years，We must serve this unchanging thing well。What do users need most？After leaving home，When traveling to unfamiliar cities and resting places，Spend the night the way you want to as much as possible。Some people like to run in the morning，Some people like to read books or meet friends，This is the basic need of users that will never change，So it doesn’t matter whether you live in a European or Japanese room。

We think carefully about users besides the initial "bed + breakfast"，What else must be maintained in 188bet best bookmaker，Then we will let him enjoy it after leaving home。Many mid-range hotels now have added gyms，The gym was cut down in the previous hotel in China，Later I discovered that the new generation of business people born in the 1980s have a very strong need for fitness，So the gym was added back。

Maybe ten years later，We will see things that five-star hotels have cut before，Will pick it up piece by piece。20 years ago，Westerners have told us that this is how we live our lives。Using the traditional four-star and five-star standards，I will definitely pick these things up again in the next ten years，How to pick it up、What to pick up、And at what stage it was picked up，We still need to explore。The difference between 188bet best bookmaker Group and other brands is，We do not attract users with style design，We hope to attract users with lifestyle，This will never change。

Empowering franchisees is Shangmei 188bet best bookmaker’s constant pursuit

Liu Zhaohui:Brother Ma mentioned a very important concept，It’s consumption upgrade。China’s per capita GDP just exceeded 9,880 US dollars at the end of last year，In the United States, it is US,000。Just now Brother Ma mentioned the number of flights he took，Now the average number of flights taken by Chinese people is 0.5 times，The United States is 5 times。We are in the lifestyle and living standards，And the frequency of travel is equivalent to the living standards of European and American countries in the 1970s and 1980s，The United States has already reached 188bet best bookmaker frequency around 1970，188bet best bookmaker gap is still very big。

After consumption upgrade，Everyone is no longer satisfied with simple accommodation when staying in a hotel。An American writer proposed the concept of the third space，Talking about hotels and resorts，Or let’s go to the cafe，What we want is actually a third space different from work and 188bet best bookmaker，What we need in this space may be different from the routine needs in 188bet best bookmaker，From this perspective，How do you innovatively realize the needs of consumers after consumption upgrades in the third space？

188bet best bookmaker Yingyao:The difference between Shangmei 188bet best bookmaker and all its friends，We initially served franchisees，No direct-operated store。So the inherent logic of Shangmei 188bet best bookmaker is: can franchisees make money after joining，This is very important。Many newly opened hotels now have very beautiful designs，But a lot of facilities and equipment that are not frequently used are added，Making the decoration cost too expensive，Let investors not make money。

After consumption upgrade，We should spend more time studying what are the core needs of consumers，Shangmei 188bet best bookmaker hopes to spend the least money to satisfy the most users。“B+B plus something else” is what users desire most，Of course, different levels of cities have different needs。

First and second tier cities are more inclined to +coffee、+Co-working、+Bookstore, etc.，Third and fourth tier cities may + other things。In this package，Every feature added，Both must be valid。If you are blind，It will become a traditional three or four-star 188bet best bookmaker，Blindly tall and superior。

So，There is nothing wrong with upgrading consumption from the perspective of users，But we must start from the franchisee。Let franchisees make money，Because all the ideals of Shangmei 188bet best bookmaker are realized with the help of franchisees。If the franchisee cannot make money，No store，Then our ideals cannot be realized，This is something we pay special attention to。

Liu Zhaohui:I just mentioned that B+B+X is an ecosystem，There are also challenges in the ecosystem，For example, how to make the ecosystem more benign。Ecosystems target different cities、There can be many combinations of classes and user groups，In terms of these combinations and different products，What are the core logic experiences and lessons summed up by Shangmei 188bet best bookmaker？

188bet best bookmaker Yingyao:188bet best bookmaker has a business philosophy: when making a product，will be verified separately。If it is + coffee shop，We will open dozens of coffee shops first，Let’s see if it makes money，I will even study where it is more profitable to open，Until it feels ok，Only before will it be put into the hotel format，This is our unique verification method。

For example，Shangmei 188bet best bookmaker’s mass-selling KTV、Bakery、Bookstores are all independent。Before joining the hotel industry，Let’s open it ourselves first，Waiting for its business model to be formed，Then add the hotel for owners to use。These business models added to the hotel can run independently，It will get a better commercial price system，A model makes money，Its service and quality will become better。If you add a barber shop to a three-star hotel，Its service quality and capabilities may be poor，Because it has no ability to make money at all。

Shangmei 188bet best bookmaker does this in reverse，Be sure to make it profitable first，Rejoin the hotel industry，Only in this way can we truly serve users well。So，When sorting customers，Shangmei 188bet best bookmaker’s priority is whether franchisees can make money，Secondly, consider adding it to give users a better experience。So，The core logic is to give priority to franchisees making money。

Become a comprehensive 188bet best bookmaker service operator，is the goal of Shangmei 188bet best bookmaker

188bet best bookmaker Yingyao:The name Liangliang 188bet best bookmaker was thought up by our employees，We have many entrepreneurial teams within us，They are each responsible for incubating new projects，I respect their ideas，Give them support and guidance。

Liangliang Bookstore is relatively small，But very cultured and sentimental，188bet best bookmaker’s not so much a bookstore，188bet best bookmaker is better to say that 188bet best bookmaker is synonymous with a "cultural and creative" business model。Liangliang Bookstore space is provided by Liangliang Reading、Two Liang Coffee、Liangliang Cultural and Creative Industries、Multiple product elements such as Liangliang Salon，Using books as a medium，Cultural and creative products derived from book content，Let books be the best shopping guide，Let the history of cultural and creative products、Origin、The composition and finished product have a unique aura。

Liu Zhaohui:Liangliang Bookstore is very exciting。Brother Xiao Ma may be the only person in the Chinese hotel industry who created a bookstore brand。Then a hotel is a good idea，Liangliang Bookstore is an investment product that is more suitable for the present and the future，So for the future development positioning of Shangmei 188bet best bookmaker，How did Xiao Ma plan?？

Ma Yingyao: In 2016, Shangkeyou Group was renamed Shangmei 188bet best bookmaker Group，We hope to make more and better investment products for our franchisees，We have a hotel、Bookstore、Baking，Before the end of August this year，We will also release two landmark plans，Provide more services online for franchisees who have joined Shangmei 188bet best bookmaker and those who are about to join Shangmei 188bet best bookmaker，Compound product with more investment value。Hope ten years later，Shangmei 188bet best bookmaker is no longer a hotel company，It is a comprehensive 188bet best bookmaker service operator，Provide our franchisees and users with the most beautiful products、The most cost-effective、Trendy lifestyle and investment ideas。

Liu Zhaohui:One of the specific projects that Lanou should implement the concept，It mainly reflects the British style and local culture，But now people’s experience actually needs to be combined with local culture、Creation of local products and local resources，Whether it is a vacation product、188bet best bookmaker products or scenic spots，They are all making full use of local resources and attributes，Restore to consumers a different off-site lifestyle，How to build the Lanou brand through and use this concept？

188bet best bookmaker Yingyao:Shangmei 188bet best bookmaker is working in a hotel，It’s not about finding more designers to make the room more beautiful，We do not think this is to provide users with local cultural enjoyment，We hope that through solid content，Bring different feelings to users。

Qingdao is a city with a very profound cultural heritage，There are eight major passes and the building complex of all nations，When building a 188bet best bookmaker in Qingdao，We would like to build a 188bet best bookmaker with Qingdao IP culture。

Shangmei 188bet best bookmaker delivers Qingdao’s unique culture to users through the hotel space，Let users who travel to Qingdao have expectations for understanding Qingdao culture。Then，How can users experience the local culture of Qingdao when they check in，Need to display through IP，This year we signed a contract with a very famous cultural brand，Relevant news will be in the next 6、Big release in July，I believe it will bring a refreshing feeling to users，It will also be an innovation in hotel products。

What does 188bet best bookmaker take to shorten the investment return period of franchisees?

188bet best bookmaker Yingyao:In fact, it is in an offline chain store，We don’t mind imitators，I don’t mind having to do things differently from others。Offline 188bet best bookmaker relies on many peers and friends to create consumption concepts。If there is only one hotel, Shangmei 188bet best bookmaker，Not necessarily good。Only all friends and businessmen work in one direction，In order to create a better market。

Shangmei 188bet best bookmaker will stick to its own philosophy at all times，And is committed to providing franchisees with more and less investment、Stable development、Products with faster returns。Help us open a store through franchisees，To serve our users，Pass on the concept of beautiful 188bet best bookmaker。We want all franchisees who follow us to make money，Anyone who doesn’t make money by joining is just acting like a hooligan。

LiuZhaohui：It’s very true。How does Shangmei live it?？How to convince franchisees to choose Shangmei 188bet best bookmaker instead of other brands？

188bet best bookmaker Yingyao:9 years ago when Shangmei was starting a business，Home Inn、Hanting、Jinjiang、All available in 7 days。We opened our first store，Franchisees ask where our stores are anymore，I said none，You are the first。In this case，Shangmei 188bet best bookmaker can also succeed in starting a business，Because of three points:

First，Our investment is small。Shangmei 188bet best bookmaker operates meticulously in every aspect from design to construction，Reduce costs by 25%，This will save the investment of 20,000 for the same room，Franchisees will definitely welcome us。

Second，The design of Shangmei 188bet best bookmaker is the most beautiful among all hotels。

Third，Different modes。Shangmei 188bet best bookmaker has developed to this day because of the support of franchisees，The development of other hotel groups is supported by capital，Other hotel groups need to return capital，What Shangmei 188bet best bookmaker wants to repay is the franchisees。

So，We must let franchisees make money，Saving investment costs、To the precise location、Strive to shorten the investment return cycle of franchisees through a series of measures such as efficient operations。Because only franchisees make money，Only then can he be more willing to provide consumers with good products and services。188bet best bookmaker is our core competitiveness。