Taking advantage of 188bet Live Casino’s listing，Liang Ning is in the App live broadcast room，Exclusive analysis of 188bet Live Casino’s corporate DNA，Let me show you how 188bet Live Casino finds the breaking point，Last come first。

The following is the summary of Liang Ning’s live broadcast.

I am interested in the story of 188bet Live Casino，It’s because we often see entrepreneurs around us in roughly three states:

1. Veterans enter the New World

188bet Live Casino is basically the most enjoyable state。A veteran in the industry，Accumulated rich service users、Experience in organizing resources，And has industry charisma，Suddenly entering a nascent market，Run together and take the lead，Quick enclosure，Speed ​​is harvest。

For example, Lei Jun makes Xiaomi、Wang Haijun makes Atour、188bet Live Casino is how Mi Wenjuan does VIPKID。Needless to say Lei Jun。

Wang Haijun was a founding team member of Home Inns Hotel Group before becoming Atour，Co-founder of Hanting Hotel Group，Being a business hotel chain for more than ten years。Over a long period of time，There is a gap in the market for mid-range business hotels，There are also difficulties in doing 188bet Live Casino。Wang Haijun found a way to play，Cut in immediately，Opened 220 stores in 5 years。Aduo’s specific play style，I have a detailed description in the app "Liang Ning·30 Lectures on Product Thinking"。

Mi Wenjuan became VIPKID at the age of 30，Supposedly a very young entrepreneur。But before that，She has been doing children’s English for 13 years。188bet Live Casino young veteran started a business with his uncle at the age of 17，Find the right moment，Use online，North American teachers teach Chinese children English remotely，There is no opponent at all，The harvest is her ability to organize resources。Her turnover reached 5 billion yuan in four years of business，Valuation exceeds 20 billion。

188bet Live Casino situation is the most enjoyable，But it requires luck，So very few people have the opportunity to "accumulate and make progress + take advantage of the trend"。

2. Struggle in a dilemma

188bet Live Casino is a very unpleasant situation，Crutal point，It means "struggle in a defeat with a high probability of failure"，Sounds cruel，But in fact, more than 80% of entrepreneurship is in 188bet Live Casino kind of "struggle in a difficult situation"。

Life has to begin，I don’t have first-mover advantage，The cards I got are not the best either，But in 188bet Live Casino opportunity，I still want to take a gamble，Most people fight in like 188bet Live Casino。

Then you will fall into "struggle in the dilemma"，“Moving forward is not easy，Not willing to give up”，“I don’t want to live every day，But I don’t dare to die”。In fact, most entrepreneurs basically stay in 188bet Live Casino kind of pain。

3.Last come 188bet Live Casino

Previously，Others, even powerful opponents, have established territory。But someone new，Choose the development strategy of “building long-term advantages”，And 188bet Live Casino window where the market turns point，Find the breaking point，Last come first。For example, Huawei mobile phones are last-released and first-come，Does not refer to Huawei’s previous feature phones，is the Honor Internet mobile phone brand and Mate series started in 2014。

Many companies have some skills、The techniques are all very good，These are for the short to medium term、Short-term breakout is valuable。But there are some strategic options that are effective 188bet Live Casino short and medium term，In fact, don’t use him to establish long-term leadership and long-term advantages。

188bet Live Casino’s last come first

188bet Live Casino led by Wang Xing，Completed at least five last-come-first-served orders。Group purchase、Movie tickets、Hotel、Takeaway、He is not the first to do business such as scenic spot tickets，But at least in these five areas，He has done last-come-first-served continuously。

188bet Live Casino is where I became interested in Meituan，Because the veteran happened to encounter the New World，The probability is too low。We do things，There is a high probability that he will not be the first person to set foot on the New World，Not the person with the best resources，And there is a high probability that there is someone in the market who has more money than you，An opponent who is more experienced than you。What should you do at 188bet Live Casino time？

Let’s first review the important history of 188bet Live Casino.

2003，Zhang Tao started doing Dianping。2008，Zhang Xuhao created Ele.me。2009，Guevara started making online seat selection movie tickets。January 2010，China’s first 188bet Live Casino website fully launched。

Wang Xing founded 188bet Live Casino in March 2010，Whether it’s catering、Group purchase、Movie，Or takeout，188bet Live Casino are all latecomers。

May 2011，There are more than 5,000 domestic group buying websites，188bet Live Casino is the famous Thousand Regiments War。But only one year，August 2012，There are less than 1,000 group buying websites，The market turning point has occurred，The remaining group buying websites have actually been sentenced to death。

2013，Meituan starts food delivery business，At 188bet Live Casino time, Ele.me has been doing takeout for 5 years。

2014，That was the craziest year for O2O，Various door-to-door services，Wangjing also has a “wool harvesting” street by scanning the QR code。Dianping also realizes that takeout is an important traffic outlet，Also invested in Ele.me。

Result，One year passed，188bet Live Casino and Dianping merged in October 2015。2015，It’s the year of Internet merger，Dianping and 188bet Live Casino merged，Zhang Tao resigned from the board of directors of Ele.me，Then direct all the traffic that once supported Ele.me to 188bet Live Casino。After the integration of Xinmei University，188bet Live Casino has allocated all its resources to food delivery。And at the end of 2016，Beyond Ele.me，Became the number one in takeout。

In 2013, Meituan sent 37 people to prepare for the establishment of the food delivery business，Now there are 530,000 courier boys alone，Daily order volume exceeds 20 million orders。188bet Live Casino is a very, very big test for a company to quickly build an organizational and management system。

A battle involving a thousand regiments burned the Chinese market worth 7 billion yuan，188bet Live Casino won the Thousand Regiments War，The top two companies merged，Total orders per day are 1 million orders。And takeaway market，188bet Live Casino now has 20 million daily orders，Ele.me has 14 million daily orders。So，go big market。From group buying to takeout，188bet Live Casino crosses discontinuity。

Thousand Regiment Battle

How did 188bet Live Casino emerge from the Thousand Regiments War?

We Chinese pay attention to the heavenly stems and earthly branches，What is Heavenly Stem，188bet Live Casino is God’s intervention，Earthly branches are the support of the earth。The Heavenly Stems and Earthly Branches rotate every year，God will play different cards every year。We walk on the earth，People who live dependent on ground resources，How to keep up the pace？

So，188bet Live Casino picture of the Thousand Regiments Battle，The upper part of the timeline，It’s God’s card，Talking about who is driving the rhythm of 188bet Live Casino market，What is the turning point of the market。Part below，It’s just a human thing: thousands of group buying sites in China，How to swarm，How come it collapsed and scattered。

The Thousand Regiment War is a typical trend started by VC。The rhythm of 188bet Live Casino wind，It was brought about by a group buying website called Groupon in the United States。Groupon was established in November 2008，Profitable after 7 months，And raised 1.USD 400 million。VCs and entrepreneurs keeping an eye on the new American model，Everyone is stimulated。One time，All cafes，Someone is discussing it，“What do you think of Groupon？”

January 2010，The first domestic group buying website is fully online。March to June 2010，All the major players in the Thousand Regiments War have entered the game，Meituan、Handle、24 coupons、Wowo Tuan、Glutinous rice balls、Juhuasuan，Including Jumei Youpin (Tuanmei.com), these were all established during 188bet Live Casino period。

In fact, 188bet Live Casino is an ancient transaction method，But suddenly there is a clear boilerplate pattern。Everyone、All the money is gone。Crazy financing、Crazy advertising、Crazy subsidies、Crazy site opening，New hot orders every day、Financing records pop up。

Groupon applied for listing in June 2011，Expected valuation of 25 billion US dollars，188bet Live Casino was only two and a half years after its establishment。Groupon’s previous rounds，melted 10.USD 600 million，China’s top 12 group buying websites raised 7 billion yuan。China and the United States basically have the same investment in 188bet Live Casino battle。Start at that time，China’s Internet Investment，In fact, it is no longer cheaper than in the United States。All domestic VCs are crazy，Afraid of missing out on the opportunity to invest in China’s Groupon。

Holding hands at that time、Investors of 24 bonds, etc.，My words to entrepreneurs are: “Push forward，Speed ​​is the most important，Money is not an issue”。

Everyone in the game feels like they are the chosen protagonist，Entrepreneurs feel that investors make too much money。But 188bet Live Casino game is rhythmic，It is Groupon in the United States，Not anyone in 188bet Live Casino market。

Groupon has been making great progress all the way to the IPO gate，Suddenly encountered obstacles。A moment，China’s VCs are scared，China’s investment risk will immediately decrease，But many people didn’t understand the reason at the time。

188bet Live Casino’s August，Groupon has not yet been successfully listed，All VCs have put forward more stringent requirements to entrepreneurs to varying degrees，Investment Tightening。Overnight，Those who really believe what investors say: “Don’t worry about the money，The entrepreneur who just “just expands”，The collective is in trouble。

Groupon has been on the market for half a year，Finally a successful IPO from June to November，But the listing price was cut in half from the original valuation，Only 12 billion US dollars。Almost the same time Groupon went public，China’s number one group buying website LaShou.com failed in its IPO attempt。Wu Bo, who has started his own business five times，I admit that I started doing business 188bet Live Casino time just for the IPO。

Today’s article reviewing the handle，Attributed its subsequent massive layoffs and bankruptcy to the failure of the IPO。In fact, the original intention of 188bet Live Casino company is not to serve users，Do not start an opening from here，Cultivation of an ecology in the long run。So the IPO failed，The seed of entrepreneurship is already dead。

domestic、Overseas，Heaven、On ground，The IPOs of these two leading companies suffered setbacks，VC tightens its purse strings，That is, the air outlet is blown out by VC’s money，Now they turn off the air outlet like a faucet。So the pigs were flying all over the sky，They all fell down。

Groupon stock price plunged in August 2012，Shrunk from 10 billion US dollars to 2 billion US dollars，Its market value is still the same today。At 188bet Live Casino time, the VC trend has completely stopped，The Thousand Regiment War is now over。Why do you want to talk about 188bet Live Casino paragraph？Because many people，Too immersed in my current affairs，In the promise of the person in front of you，Look at the earth but not the sky。

I am getting the App "Liang Ning·30 Lectures on Product Thinking"，Two lectures on "Strategic Choice of Points, Lines and Surfaces"，188bet Live Casino have to be able to see who is driving the rhythm，See where the potential energy is，See which economy is rising。

It’s easy to do things，Difficult to make a decision。How to judge opportunities，Quickly swindle resources，How to tell if 188bet Live Casino is a danger signal，Need to break the wrist to stop the loss，Leave quickly，No illusions。Too many entrepreneurs，Hesitating in the face of opportunities，Facing danger signs，Still have illusions。What do you think we should do?？I can only wait until I break myself into pieces，Only you believe it，What you encounter is reality as steel。

Three 188bet Live Casino models in Thousand Regiments War

188bet Live Casino Battle of Thousand Regiments，Three models of enterprises have emerged，Actually, there are still these three types today:

1.2VC mode, represented by the handle.

Thousands of regiment wars gave birth to China’s first batch of 2VC model entrepreneurs。188bet Live Casino type of entrepreneur takes financing as the stage goal，Taking listing as the ultimate goal，There are still many to 188bet Live Casino day。

But judging from the results，All Dacheng companies，None of them are in 2VC mode。Why？If the entrepreneur’s focus，Care too much about catering to investors，will cause the user-oriented action to be deformed。188bet Live Casino is a very fatal thing，And the parties involved can easily rationalize it to themselves。I will get the app in my second quarter course，Specially talk about movement deformation。Give an example，Treat investors’ suggestions as a commitment，The founder will lose his independent judgment and persistence on the rules of business development。

What is the real user experience？How to organize and build your team？What is your management order？How do you evaluate every node in the team？How to press all the pressure points into place？In the organization，Is everyone’s movements in place？These real core issues，No one cared at that time。The numbers bought with money cover everything，99% of companies are deformed。Everyone refers to each other，I think 188bet Live Casino is what we should do。

2. The merger-driven model is represented by Wowo Tuan.

Who is the boss of Wo Wo Tuan?？Xu Maodong，The popular figure in ST Tianma a few days ago。2010，He led the development of Wowo Tuan，Expand size through rapid mergers and acquisitions。Wowo Tuan once poached more than 200 people from Lashou in the entire organizational system，Poached more than 100 people from 188bet Live Casino’s integrated system，Directly acquired more than twenty second-tier group buying websites。Very short time，Let Wowo Tuan start from outside the top ten，Entered the top three。

A lot of traditional industries do 188bet Live Casino，For example, Tan Zhi led the merger of Focus Advertising into one company and sold it to Focus，Yili Milk、XX beer，Also used 188bet Live Casino method to gain market share。

But in the Internet economy，Is there any problem with doing 188bet Live Casino？Because the Internet is about connections，What matters is your insight into users，Build your own core competency system，Directly connect users，The ability to stick with users。

Data from the group buying navigation website Tuan800 at that time，At that time, Meituan ranked among the top three in terms of conversion rate of buying traffic from group buying websites、Dianping and Nuomi。Meituan once achieved an astonishing 30% conversion rate from UV to orders。188bet Live Casino conversion rate，Enterprises are constantly exploring、Iterated central system capabilities。M&A brings size，But it is difficult to translate into insights into user behavior across the enterprise。

What’s worse than the conversion rate，God played another big card in 2012 - 2012 is the 188bet Live Casino year of China Mobile Internet。

Entrepreneurs in 2012，Most of them continue to invest in PC，Competing for PC traffic。Just two years later，90% of 188bet Live Casino orders in 2014 were migrated to mobile phones。Just two years，The fertile land of PC has become a wasteland。

Wowo Tuan started from mergers and acquisitions，No traffic awareness from user，Its migration of users、I don’t have such a keen insight into the changes in user habits。Nuomi who sells herself to Baidu，If you haven’t encountered mobile Internet，188bet Live Casino must be much more powerful than today，Because Baidu’s traffic is huge、Most accurate。Both of these two companies have been eclipsed by the mobile Internet。

3. User value-driven model.

In the Battle of Thousand Regiments，Company that has gone relatively far，Meituan、Dianping、188bet Live Casino is the pattern for all glutinous rice。

The above two modes，2 VC entrepreneurs were abandoned by VC，Out；Those who failed to embrace the mobile Internet，Was ducked。So，Until 2012, the trend of group buying was shut down，Meituan begins to lead 188bet Live Casino sector。

188bet Live Casino’s do’s and don’ts

Let’s take a look，What important choices did 188bet Live Casino make，How to follow user value drive，In exchange for the last-come-first-served result:

1.Meituan focused on developing 2 from the beginning、Third-tier city market，188bet Live Casino is grabbing the blue ocean in the red ocean。

2010 to 2011，188bet Live Casino’s market share in first-tier cities is not the highest，But in many cases、Third-tier cities，All have advantages。If 188bet Live Casino were in 2010、Third-tier cities，If the start-up cost of opening a local website is 10,000 yuan，2011, the year when competition was most intense，The review team wants 1 million to join。One year，100 times the cost。

2. 188bet Live Casino sticks to what it doesn’t do and what it does.

• What doesn’t 188bet Live Casino do?

1. Not available for physical e-commerce。Although 188bet Live Casino thing can be measured quickly，But Ali’s Juhuasheng plan is done，Others actually have no chance。

2. No offline advertising。If you don’t do physical e-commerce, you won’t be able to afford advertising for a while。Advertising can boost morale，The price I pay for 188bet Live Casino is，The growth of turnover is not as good as that of competitors。The team feels it is not impressive enough，People’s hearts are in turmoil，A team of 100 people will be poached by others。But I can hold on and not do it。

• What does 188bet Live Casino do?

1. Crazy purchase of online traffic，And resolute。Many people find a method effective，The difference lies in whether you dare to give 188bet Live Casino a try，Go crazy and eat up all the bonuses。

2. Optimize user experience.

First example，Optimization process，Meituan is the first to propose automatic refunds for expired group buying websites。Many people forget to consume after the expiration date after joining a group，188bet Live Casino money becomes precipitated funds，In fact, the profits of many group buying websites at that time came from 188bet Live Casino part of the money。So choose automatic refund upon expiration，I can’t live with my short-term profits。

Second example，Meituan will select some high-quality merchants suitable for user positioning to provide subsidies。Starbucks、The Haagen-Dazs brand originally did not cooperate with group buying websites，Because it has fixed users，No need to discount。Not available on other group buying websites，Meituan took the initiative to provide financial subsidies，Let’s do an activity together。188bet Live Casino trick is very effective，High conversion rate。

Third example，188bet Live Casino has requirements for content，The operation from the user perspective is more refined than other websites，The pictures are more beautiful [Zhang Tao 5]。Other group buying websites have long product names，Because it is packaging from the merchant’s perspective，188bet Live Casino is the user’s perspective。

3.188bet Live Casino resolutely transformed into mobile Internet in 2012。

Said above，Meituan is advertising on Tuan800，Data display of group 800，Meituan’s conversion rate from UV to order can reach 30%，188bet Live Casino is a super awesome number。Even though there is still huge traffic on the PC，With limited resources，Meituan has stopped all distribution on PC，Use all your money to buy mobile subscribers。I think 188bet Live Casino matter is caused by Meituan and Dianping、An important choice for Nuomi to open the gap。

I use the thinking model of Youzan founder Bai Ya to look at Meituan，188bet Live Casino thinking model is divided into three parts:

What is the nature of 188bet Live Casino business?

What are its stages?

What is its technique?

First，What is the nature of group buying business？Some people may think 188bet Live Casino is an outlet，All VCs are investing money，Users also have needs。So I enter the financing first，Let’s talk about making it bigger，Basically you can’t go far like 188bet Live Casino。

if，You regard group buying as opening up the life service category，188bet Live Casino is a category that e-commerce giant Alibaba does not cover，It should be the beginning of a huge market，You should never aim for a US billion IPO。

Second，Your judgment on the stage。Everyone can see the trend of mobile Internet，But if you judge that the PC Internet still has a long time to go，Then give up PC traffic，Use all the money to buy mobile users，Obviously a suicidal act。Meituan’s resources were limited at that time，Its method of purchasing PC traffic to convert users is very mature。But it can voluntarily give up 188bet Live Casino based on its judgment of the stage。

To know，188bet Live Casino is not easy。Because the entire team is familiar with how to sell traffic in the PC scene、Convert。188bet Live Casino transition is not a simple change in advertising，Abandon your martial arts first。188bet Live Casino is the judgment of the stage，It is a brave leap across discontinuity。

Let’s see today，2012、2013，When the mobile Internet just started，is the overdue bonus period for mobile users，It’s very cheap whether you buy it pre-installed or download it。Seize 188bet Live Casino window period，There are actually two people who attract new users on a large scale，One is Wang Xing，One is Zhang Yiming。Zhang Yiming founded Toutiao in 2012。

188bet Live Casino’s core business model

Many people think 188bet Live Casino has no boundaries，188bet Live Casino is very complicated。But actually 188bet Live Casino is quite clear about it，The entire business structure is one horizontal and one vertical:

188bet Live Casino vertical is to do vertical depth in the field of catering，Make the chassis thicker。

Not only the front-end explosion，We also need to reserve back-end momentum，Continuously strengthen control over 188bet Live Casino industry。

1.The front end is takeout，They internally define it as new retail of food，188bet Live Casino is the header of super traffic。

2.The next link is to the store，Content like Dianping、Payment、188bet Live Casino purchase orders, etc.。

3.The following ones are for the B side，Meituan has developed almost all information facilities used in restaurants: electronic menus、Cash register POS machine，Management SaaS、ERP etc.。I am particularly impressed，I asked Shaohui three years ago，That’s Meituan’s CFO，Have you voted for a certain electronic menu？Shaohui said，Which one is it？We voted for 7。Meituan is heavily involved in 188bet Live Casino field。

4.The last end is the food supply chain，188bet Live Casino is quite complicated，They have just started doing it，Also invested in a bunch of companies。

One horizontal line is the horizontal expansion of life service 188bet Live Casino，The core logic is what I call "high frequency beats low frequency"。

As a head, takeout is extremely high-frequency，The most extreme users of 188bet Live Casino order takeout more than 20 times a month。Driven by such high-frequency business，You can form traffic distribution，Distribute to movie tickets、Hotel、Tickets、Entertainment fields。

Why do I rank movie tickets second here，Put it in front of the hotel？Mingming hotels account for more than 70% of 188bet Live Casino’s gross profit。

There are two reasons for 188bet Live Casino logic:

First， 188bet Live Casino is the sorting on Meituan’s own App，Eat first，Then movie tickets，Then the hotel。

Second， The movie ticket category is always producing new content，Contributes to user activity，Belongs to a category that can drive user frequency。So，High frequency priority。

Such a horizontal and vertical structure is the core business framework of 188bet Live Casino.

My topic today is "188bet Live Casino’s Breakthrough and Start".

Many entrepreneurs are “struggling in a difficult situation”，Thinking about how to break the situation every day。But there is actually another thought，188bet Live Casino was you who broke the game，Can a new game be opened？

For example，The first person to sell online movie tickets was Che Guevara，I have always felt very good about the professionalism of 188bet Live Casino company’s products。The first group-buying of movie tickets to make a huge hit was Nuomi，Nuomi’s first order is movie tickets。Sold 300,000 copies in one day，Sales of more than 6 million yuan，Sales broke the world record at the time。They had successful penetration，But not about movie tickets，Open a new game。

188bet Live Casino continues to expand，Eat yourself in the process of stretching，Eliminate group buying in all categories，Transformed into a lifestyle e-commerce portal。

188bet Live Casino Hotel’s Breakthrough

188bet Live Casino 5 times, last posted, first served，Today I will focus on how 188bet Live Casino Hotel does it。

We just talked about 2015, the year of mergers and acquisitions，Ctrip acquired Qunar，And invested in eLong、Tongcheng。At that time，I think Ctrip is the proper boss，Looking at the travel circle, only my younger brother is the only one，No more opponents。

Ctrip is also very interesting，Although I complained about 188bet Live Casino in the circle of friends，But 188bet Live Casino is indeed a great company。My feeling about 188bet Live Casino is that 188bet Live Casino is powerful and heavy，Many of the things we are very afraid of，Executed very resolutely。Ctrip is the earliest online travel company in China，The one with the largest market share，And very keenly across discontinuities，New users who are very determined to buy mobile。In 2015，Ctrip’s mobile transaction volume accounts for more than 70%。

After completing the merger and acquisition of the opponent，Solved the price war problem，Ctrip further develops。One hotel item，Ctrip accounted for 40% in 2015，The advantages were further expanded in 2016，Ctrip alone accounts for 60% of the market share。Meituan accounts for about 16%，Elong15.6%，Everyone else has disappeared。Ctrip at 188bet Live Casino time，There is a possibility that Qin Shi Huang unified the six countries，The feeling of a settled country。

Then look at 188bet Live Casino picture，is the first quarter of 2018，Meituan Hotel’s online ordering，Exceeds the total of Ctrip series，Accounting for nearly 49% of 188bet Live Casino market。

The market changes are extremely dramatic. How do these changes happen?

Changes we saw in 2018，From 2012，I was still talking about 188bet Live Casino during the Thousand Regiments War。

• Building 188bet Live Casino experience in 2012

Still fighting in the Thousand Regiments War in 2012，When the city manager was doing land promotion work，188bet Live Casino is based on one block，Talk about any store you encounter。So let’s talk about a hotel order，Negotiate a restaurant order，No different for a city manager。

When thousands of regiments fight，Just like the live streaming war in 2015，Group purchase、The live broadcast has become a module of the website。All websites with traffic at that time had group purchases，Just like later，All websites with traffic also do live broadcasts。These are all for participation，Occasionally outstanding business performance，But because I didn’t think about “what kind of opening is 188bet Live Casino”，So in the end we just let it go。

Where did we go?、Elong、Ctrip also does travel group purchases，The number one hotel group purchasing company at that time was Elong。2012，Ctrip and 188bet Live Casino discussed a cooperation，Launch Ctrip’s hotel group purchasing products on 188bet Live Casino，But the cooperation ended soon，All hotel deals are offline。Why?？

First，Sales results are not as expected。There are too many online products，Various types of hotel room types，There are also many diversion pages，So，Which side is the problem between the user side and the supply side?，Difficult to analyze。So at 188bet Live Casino time, the entire project can only be offline。

Second，Encountered organizational problems，The city manager will complain that you moved my territory。I will negotiate all orders in 188bet Live Casino city，The trading commission should also be mine。How can you cooperate with one headquarters，You just put so many products on it, bypassing me？

I think 188bet Live Casino is the action of making a product offline decision，It is quite in line with the characteristics of Meituan。What Wang Xingte likes to say is: "The essence of 188bet Live Casino business is" "The core logic of 188bet Live Casino matter is"。So，I failed to grasp the essence，The core logic is unclear，But no organizational investment is required，A business that can make some turnover and profit in a daze，Wang Xing would really rather not do it。But 188bet Live Casino cooperation with Ctrip in 2012，Really gave Meituan’s team a sense，It’s a product like a hotel，It can be sold on Meituan。But Meituan needs to find its own way of playing，My own breaking point。

• 2013, small scene team, running through 188bet Live Casino logic

Meituan became a small team in 2013，Let’s touch 188bet Live Casino business logic。The team only has three product managers and two interns，Start with market research，At that time, Chen Liang, the vice president who is now in charge of the hotel and hotel, was also in charge。They quickly discovered a market that Ctrip did not cover，It is the demand of local people for local accommodation。And 188bet Live Casino demand，Outside Ctrip’s boundaries。

Let’s observe Ctrip，Ctrip started from business travel。In the tourism industry，Vacations are too infrequent，Business travelers are actually a relatively certain and high-frequency group of people。People who travel frequently，188bet Live Casino is normal to travel more than 5 times a year。Ctrip’s current financial report，Judging from the number of transactions，90% of users will buy air tickets，45% of users will book hotels，20% of users order vacation products。Travel，is the first high-frequency scenario for Ctrip users。

Ctrip develops its users mainly from three channels:

The first channel is the earliest airport or train station，Then issue the card here，Many people think 188bet Live Casino is tacky，But the user is actually quite accurate。

The second channel is on the PC search engine，And related website alliance，Advertise and acquire customers around core words such as “air tickets” and “hotels”。188bet Live Casino must know the promotion of the tourism industry in search engines，Actually done quite well。

Third，At the beginning of mobile Internet，Ctrip will also buy "tickets" at all download ports、Travel、Promote all keywords related to 188bet Live Casino”。

188bet Live Casino travelers also have many characteristics:

1. Almost everyone travels from bottom to top，People from all over the country go on 188bet Live Casino trips to Beijing, Shanghai, Guangzhou and Shenzhen，二、188bet Live Casino trip from third-tier cities to provincial capital cities，Rarely reversed。

2. The scope of activities of 188bet Live Casino travelers in a city will also have a relative center，The hotels targeted by its platform are also centered on these places。

3. 188bet Live Casino trip is for 188bet Live Casino，Talk about appearance，Many companies reimburse hotel expenses for 188bet Live Casino trips, which is about four to five hundred yuan。

So，Ctrip’s users create Ctrip’s value network。Ctrip’s entire organizational resources and organizational thinking are focused on its users to acquire and grow users，Hoarding goods based on the user’s whereabouts。188bet Live Casino forms Ctrip’s service level、Service cost and business formula，But 188bet Live Casino is also the boundary of Ctrip。

Elong、Qunar including later Tongcheng，Serving business travelers，In other words，They have been competing for the same group of people as Ctrip。188bet Live Casino quickly targeted people who could not be covered by Ctrip’s business formula。

In fact, less than 15% of people in a company have the opportunity to travel，That’s the boss、Vice President、The sales department will travel，Others basically have no chance，They all work locally。So Ctrip is at the airport、Advertising at the train station，Can’t stop these users。Users’ behavior habits have been transferred to mobile phones，They occasionally need to book a 188bet Live Casino，I can’t even remember to download an App。

188bet Live Casino first attracted two business districts with frequent accommodation demand，One is around the university，One is around the hospital。Do research first，I found that the cooperation between these independent hotels and OTAs is very low，And more than 70% of guests go directly to the front desk to ask if there is a room。

Seeing 188bet Live Casino gap in the market，The first hotel scene product launched by Meituan is hourly room，There is demand on the user side，But we encountered resistance from the organization again。Because of the city manager’s regional development goals and the in-depth operational goals of vertical business，They are not aligned with each other。The hotel vertical business hopes to focus on specific small business districts such as hospitals and universities，Concentrate the supply of a batch of hourly rooms；But the city manager has his own logic for city block promotion。Both sides have inconsistent goals and rhythms，What to do？What is needed at 188bet Live Casino time is not only business wisdom，There is also the wisdom of organization。

Chen Liang asked 188bet Live Casino team to use a small scene first，Let’s run through a small closed loop of business，Establish credibility with the organization。

They did several things:

188bet Live Casino，Built an independent sales team 188bet Live Casino，Do remote telephone sales，Because traveling costs money。

Second，Picked a destination，Lijiang。Lijiang has two characteristics——

First，188bet Live Casino is mainly an inn，At that time, a large number of inns did not have OTA services，The opponent is not strong。

Secondly，There is no city station in Lijiang，No organizational resistance。At that time, 188bet Live Casino’s city stations were all based on lifestyle cities，Rarely choose travel destinations，Lijiang is not a living city。

So，I just chose such an opponent who is not strong，Where there is no organizational resistance。In 188bet Live Casino small blue ocean，They use Christmas + New Year’s Day as the opportunity，Made a batch of products，Centralized operation，The results exceeded expectations。

Usually it’s considered a success at 188bet Live Casino point，But they will further study the complete logic: where do users come from？Why do you book Lijiang hotel products on Meituan？

Then I discovered the two city stations where they sell the most，The first place is Hohhot，The second place is Xi’an。Meituan is also very surprised，Let’s pursue the reason again。I just found out because the person in charge of these two city stations，Before 188bet Live Casino, I was more concerned about the operation of small scenes on the hotel accommodation page，So users in these two cities have already placed 188bet Live Casino impression in their minds，Group accommodation is available on Meituan。So，When they need to go to Lijiang，I will come up and have a look，188bet Live Casino is the transformation of the transaction。And other city stations with larger traffic，No such impression，So an advertisement suddenly came online，Does not constitute conversion。

To 188bet Live Casino point，188bet Live Casino team is in a small scene，Performed a small business logic。Figured it out: under what circumstances the user is，Will choose to book a hotel on Meituan？What types of items do Meituan users probably buy、What price range of hotel products？

• In 2014, the wine and tourism department was established

2014，188bet Live Casino established the wine and tourism division，With organizational guarantee。The business department established its own supply chain team as soon as it came up，According to the hotel’s business characteristics，To expand supply，Produce your own products and specific operations。

Actually，Hotel signing is easy but difficult to operate。First, the hotel does not produce content，Unlike movies, there are always new movies、New topic。But 188bet Live Casino is not the core issue，Because as long as there is demand、Available，Business will go up。But summer vacation in 2014，It was originally the peak season for the hotel industry，Meituan Hotel has entered a growth plateau。

Chen Liang was very nervous at 188bet Live Casino time，I just wonder if I have stalled，If that’s true，The business will definitely go down in the future。Discovered after investigation，The core problem is that group purchase hotels cannot guarantee occupancy。Because they signed contracts with some stores that were not doing well in the past，Only then can we use group buying channels to attract traffic。When business is bad，I am willing to cooperate with group purchase orders，When business is good, of course, priority will be given to full-price customers，The interests of group buying users will be damaged。

It is not difficult to solve 188bet Live Casino problem，It is to develop online booking function，Can book hotels online、Select a date，The store will reserve a room，Guaranteed certainty of stay。

Sounds a bit ridiculous，Such a simple thing，Ctrip、Elong realized it more than ten years ago，188bet Live Casino only figured out what to do in the autumn of 2014。What’s even more ridiculous is，Not yet scheduled for the issue。Why？2014，188bet Live Casino enters the battlefield of O2O war，Fighting a head-on battle with Ele.me。

• In 2015, the online 188bet Live Casino booking system was completed.

• In 2016, the effects began to show.

When Ctrip dominates the world，188bet Live Casino’s share increased from 15 in 2015.1% to 16 in 2016.2%，The share has not declined，Also growing at its own speed。188bet Live Casino also won the big battle of food delivery in 2016，The overall traffic has improved further。Entry of new users，188bet Live Casino Hotel also benefited。

People who book at Meituan Hotel，70% do not have Ctrip installed，But 80% have ordered meals or movie tickets from Meituan。True，Eating and watching movies are much more common than booking a room。But the user has 188bet Live Casino mental impression，I know that Meituan can book hotels，When needed，You can do it in one App。

• In 2017, 188bet Live Casino Hotel’s room nights ranked first on the Internet.

188bet Live Casino has embarked on a third curve of disruptive innovation in the tourism industry。So，I think 188bet Live Casino Hotel is counterattacking Ctrip，Almost can be regarded as a classic case of Christensen’s disruptive innovation。

Christensen’s disruptive innovation，188bet Live Casino’s talking about the development of technology，The first batch of new technologies must be provided to high-end people。Technological development will definitely overflow，Then someone will offer a cheaper product、Service，Serving a wider user market。

Ctrip Hotels has crossed its discontinuity from PC to mobile，Going out of the second curve of his enterprise，And achieved tremendous growth。But 188bet Live Casino serves users who Ctrip’s value network does not serve。So I gave 188bet Live Casino a chance，Out of the third curve of disruptive innovation。

188bet Live Casino also verifies what I said in GetApp's "Liang Ning·30 Lectures on Product Thinking": explicit features are not important，Explicit traits can’t save you，What matters is your strategic presence，Who needs you，Who relies on you。

If we don’t know the process and logic behind it，Just look at the front-end product interface，You will feel very incomprehensible，No difference。Even many industry-depth details，Ctrip is doing far better than Meituan。What’s subversive about 188bet Live Casino，What innovation is 188bet Live Casino？

Look at the hotel’s reservation system alone，You may think it has no special features。But from Meituan’s business experience in 2012，Complete the hotel reservation system by 2015，In the past few years，What are they doing？In fact, he formed his own judgment on independent business，Find the breaking point of the business，Formed an organizational consensus，And build organizational capabilities，Completed the start of the user market that Ctrip did not cover，Then follow 188bet Live Casino opening，Continuously extending。

How to win the battle of a thousand regiments

How to win the battle of a thousand regiments？How 188bet Live Casino Hotel formed the third curve，And broke Ctrip’s monopoly？Actually, there are several core issues:

1. The heavenly stems and earthly branches change every year.

God，That is, a certain great god who cannot control the entire industry，New cards will be released every year。If everyone looks at the cards in their hand，Resources for everyone，Everything was in place at the beginning。So，You need to see who is setting the pace in the market，Point, line and surface，Who are you attached to，Influenced by whom。Be able to get the new cards God plays 188bet Live Casino year，At the turning point of the market，Find the breaking point。

2. Are you doing 188bet Live Casino or doing 188bet Live Casino?

If it is a business idea，It is indeed easy to be taken away by resources。Handle、24 coupons were taken away by VC，It is difficult for business owners to give up the scale from mergers and acquisitions。Tongcheng was originally the first ticket holder，But luckily I got the super traffic port of WeChat entrance，Then I found that 188bet Live Casino entrance is the best for ticket conversion，So he was taken away by resources。The ticket business that has been the number one in the industry for many years，Overtaken by Meituan。Business won，Lost situation。

3. Success or failure value network.

Let’s listen to Meituan’s story，Because it has repeatedly done last-come-first-served。And we do things，There is a high probability that there will be no first-mover advantage，There is a seemingly powerful opponent ahead of the city。The starting opponent must have boundaries，It’s just that everyone is within their own boundaries，Not aware of one’s own boundaries。And in order to defend one’s own right，The entire organization’s mind will rationalize 188bet Live Casino matter，Think the border is the world。

Meituan will rethink 188bet Live Casino seemingly established market。For example, Meituan discovered the opportunity for locals to book hotels locally in 2013，I didn’t have the ability to do 188bet Live Casino until 2015。3 years have passed，Ctrip has not called me for so long？188bet Live Casino is the boundary of Ctrip。

We must respect the 188bet Live Casino-mover advantage，Must also be able to see，The Heavenly Stems and Earthly Branches rotate every year，New cards every year，There is a market turning point。

What we can do is try to observe the boundaries of powerful opponents，Looking for breaking points outside his boundaries。

At the same time，Also ask yourself，I am doing a business，We still need to create a new long-term situation？(All contents in 188bet Live Casino article only represent Liang Ning’s personal views，Does not represent the views of any organization。）

*Source of 188bet Live Casino article: WeChat officialPublic platforms"Titanium Media", (ID: taimeiti), author: Liang Ning, original title: "Liang Ning’s dry stuff: a 10,000-word long article，Interpretation of the secret of 188bet Live Casino’s market value of US billion》.