Fitness is an industry worth hundreds of billions，Group exercise classes separated from traditional gyms are increasingly becoming an important component，188bet app download has become an expanding business in recent years，Startup companies with billions or even billions of valuations have appeared，They have different playing styles。

XONE Sports 188bet app download is the latest “intruder”，The first store recently opened in Sanlitun, Beijing，And has received angel round investment from Xinyi Capital。

The word "break in" has a new meaning.

Same as its established “ONE+X” mode，XONE Sports 188bet app download’s “playing style” is focused and diverse，It is cross-border cooperation、The logic of integration of different industries，There is a core "ONE" - group exercise class，Also has the variable "X"，Travel is the biggest element。XONE Sports 188bet app download is a group exercise gym，It is still a sports and fashion consumption 188bet app download，Building an experience sticky chain of group exercise classes + travel + consumption (trendy brands)，And the sticky chain of consumption，Realize theme travel、Value-added services such as fashion consumption and offline social networking。

In the description of Han Ze, founder of XONE Sports 188bet app download，XONE Sports 188bet app download also has many keywords: heavy operations、Super User、Single store profitability。

XONE sports 188bet app download will adopt differentiated products，Do heavy operations，Identify and select accurate users，Form a super user group，Achieve single store profit far exceeding the industry average，Breaking through the revenue ceiling of chain gyms that focus on cost reduction and efficiency improvement under the Internet mentality，Not pursuing rapid expansion。

In a more pursuit of light operation、With the support of capital, we are rapidly deploying stores and expanding our stores in a strong market atmosphere，XONE Sports 188bet app download seems to be doing the opposite，How to unfold its chess game？

Select and accumulate accurate 188bet app download

XONE Sports 188bet app download has the "tide" attribute，Choose Sanlitun for the first store，One factor is that this is a huge flow pool of trendy people，New users come actively every day。

A logic put forward by Han Ze, the founder of XONE Sports 188bet app download，Aggregating users through stores，Establish a "user pool" and layer it at multiple levels。

In the situation where the Xiaobai fitness market has exploded，The initial users may be some novices who follow group exercise classes，Or users who follow celebrity coaches，But these are not the final subjects of the XONE sports 188bet app download user pool。Han Ze said，XONE Sports 188bet app download targets users who take fitness exercise as their lifestyle，They have strong spending power，Willing to explore good lifestyle experiences。

The mainstream users of XONE Sports 188bet app download are white-collar workers aged 25 to 35，Young women are expected to account for 70%，They have stronger fitness habits，Willing to spend more time on sports lifestyle，And has good spending power。

XONE Sports 188bet app download Group Exercise Class Site

corresponds to this purpose，XONE sports 188bet app download store social gathering、Activity sharing、Trend Culture、Product experience、Light drinks and other functions in one，Provide users with a “group class + X” service experience。

It is to build an experience 188bet app download or scene that allows users to stay，Form a social entry point and contact surface between users。In this 188bet app download，Group exercise class is the core。XONE Sports 188bet app download already has copyright courses based on the Les Mills system，There is also a self-developed Tabata course system，And mind-body balance and dance classes，2-3 courses will be updated every month in the future，Provide users with features and more diversified choices。

Outside of group exercise class，Headphones for the group exercise 188bet app download、The sales of clothes and other trendy brand products are only secondary needs，The important thing is to serve as an experience object for users to stay and an element that generates social interaction，This creates a fitness and social 188bet app download that users can love and stay in。

However，Starts from the store but is not limited to the store，Is the difference of XONE sports 188bet app download。The social interaction it emphasizes is not limited to the store 188bet app download，Other offline activities，Such as travel-related activities。Different travel activities，In turn, it “sticks” more users based on different interests, hobbies or experience needs。

Hanze emphasizes adding some "X" experience to individual users，That is, more and better experiences，Because XONE Sports 188bet app download is a brand that values ​​personality and user experience，“We hope to give him many other ‘X’ options，Her (his) true athletic ability、Show your love for sports，Show it out。”

This display of love，Also explore user needs for XONE sports 188bet app download，Matching corresponding experience products provides more entry points。

In other words，These are actually a mutual screening process between XONE Sports 188bet app download and users，Finally accumulated precise users。

Han Ze revealed，Currently, many female users take group exercise classes three days a week，Can complete 2-3 courses at a time，XONE Sports 188bet app download has formed high stickiness with many users。

Variable of "X"

Looking at the “ONE+X” group exercise mode of XONE Sports 188bet app download，“ONE” as the core，Currently it’s group exercises，"X" is a multiple variable product，Travel is currently one of the biggest elements。

Travel as a way of life in other places，In terms of grafting and blending with the lifestyle of 188bet app download class，Has natural advantages。

Han Ze said，188bet app download classes are high-frequency and low-consumption，Travel is low-frequency and high-consumption，The embedding of travel in the entire profit chain，Provides more room for imagination。

In his opinion，The number of early users is limited，Demand is very scattered，It is not easy to provide corresponding products for these needs，But we must rely on our judgment of the market to seize some popular resources，A hot product，Provide users with the best choices。XONE Sports 188bet app download through purchase、Or resource replacement to obtain existing popular products，And give it some light processing，Not just a grafting of travel products，Instead, it provides a strong experience，Light adventure、Sports lifestyle travel products，It is a themed sports activity，It is also an exploration of lifestyle，Meet the user experience needs。

Mid-October，，In mid-November, we 188bet app download cooperate with the famous ski resort in Chongli to provide ski experience plus mountaintop yoga products；In addition, the flag football activities during the National Day holiday have started recruiting。There 188bet app download also be Arctic Circle charter activities in the future。

The so-called hot model，One of the major features is that the product is cost-effective。One of the advantages of XONE Sports 188bet app download is that it already has a good tourism resource base，Including Han Ze himself, who has been deeply involved in tourism and other industries for many years，In-depth accumulation of resources has been formed at both ends of venture capital，The fusion effect has appeared at this time，Plus many tourism resource suppliers such as scenic spots，I also hope there will be more resource cooperation and product grafting，Access to truly accurate customer groups，I am willing to use resources for mutually beneficial exchange。This makes XONE Sports 188bet app download’s travel products more advantageous in terms of cost performance。

Han Ze gave an example，The same flag football product on the market，4 hours may cost more than 500 yuan，But XONE Sports 188bet app download launches it for only 299 yuan，Because the product’s activity area provides free support。Different from general travel products，Because of XONE’s strong media content and precise customer base，The resource party regards the cooperation with XONE more as a marketing activity and marketing event，Provides a lot of free support and resource replacement，XONE gives these benefits directly to users，The total cost is much lower than similar products，Nature is more selling point。

He revealed，The income from the travel segment will account for 40%-50% of the total income of XONE Sports 188bet app download，Even more in the future，Because the customer base of this section is no longer limited to group exercise users，It will also radiate to these users’ friends and friends of friends，Break the limitations of 188bet app download and number of members。

Breaking through the single 188bet app download revenue ceiling

Public data display，Estimated to 2020，China’s fitness club market will reach 120 billion yuan。But Han Ze observed and discovered，The overall revenue and net profit of leading companies in the fitness industry are still at a very small level，The current so-called giants are still relatively junior。Coupled with the larger size of the tourism industry，There is huge 188bet app download for lifestyle consumption。

Quickly open a store to seize the market，It is one of the usual ways of playing。But XONE Sports 188bet app download chose the opposite path。Han Ze thinks，The income of a single store in the group exercise 188bet app download has a ceiling，The real breakthrough in the fitness industry lies in how to break through this ceiling？When the area and initial investment are similar，Copy 1,000 stores with an annual revenue of 3 million yuan，Copy 300 stores with a store with an annual revenue of 10 million yuan，The overall revenue is the same，But it is obvious which one is better and which one is worse。

Han Ze said，Emphasis on single store profitability rather than single store quantity，is one of the clear directions in XONE’s motion 188bet app download，"In a state where the single store model is not very beautiful，Be sensible、Expand with restraint。”

He said，The current annual revenue per square meter in the group exercise and fitness industry，If it’s good, it can be more than 10,000 yuan，The goal of XONE Sports 188bet app download is to achieve more than three times this efficiency。“If it’s still more than 10,000 yuan，The model only realizes the innovation of fitness product form，But profitability has not exceeded the ceiling。”

Make 188bet app download happen，The time given by Han Ze is within two years。Among the many play styles set up for 188bet app download purpose，The key is to focus on operations。

He thinks，The boundary between light and heavy in the current Internet model has been very blurred，Many listed “light” model Internet companies，In fact, 188bet app download re-operated offline、Emphasis on artificial support。There is no such thing as lightness in offline operations，The so-called "light" model lies in its pursuit of maximizing marginal effects as a typical Internet model、Reducing costs and increasing efficiency，Reduce costs as much as possible、Accelerating turnover is the core logic。

XONE Sports 188bet app download Group Exercise Class Site

But in the fitness industry，Behind cost reduction and efficiency increase，Lack of corresponding personnel for maintenance and operation，May be difficult to derive、Cross-border consumption，It is difficult to increase the revenue of a single store，This is a huge disadvantage。Han Ze said，In the field of chain gyms，Reducing costs and increasing efficiency is a very Internet-based thinking mode，But in the second half of the Internet，This kind of thinking must gradually return to service and value-oriented，To return to a better way of integrating with the Internet，That is, creating a better experience for 188bet app download within unit time and unit cost。

"Over a considerable period of time，We will not do 188bet app download unattended，Store managers will all exist。" Han Ze said。

In a situation where the mode is to be light and do light things，Store layout is no longer easy，Regardless of whether we are still doing heavy operations，It’s even more hard work。But Han Ze has his own considerations，He wants to gather the "super users" group of XONE sports 188bet app download。

In "Super User Thinking" by Wu Sheng, founder of Scenario Lab，This thinking emphasizes serving existing 188bet app download well。Payment is a behavior of screening and identifying this user，But the payment of super 188bet app download is not scattered、Random trading behavior，It corresponds to clear functional definition and value delivery，That is, the super user’s label itself is a commodity。

XONE Sports 188bet app download store manager plays an important role in this process，He needs to judge the user，Is it a novice "cleaning up the class" or following the coach，Or have good consumption potential and pursue lifestyle，If the latter and all three attributes are available，He will follow up and perform maintenance，Seeking product experience feedback，Provide warm service。

Wu Sheng thinks，After paying for super user benefits，188bet app download a deeper confirmation of user relationships and establishment of trust，is the adjoint expression、Co-construction style、Personalized user service process，188bet app download also a business model that is constantly iterating，It relies on technical means、Product Capabilities、Experience details、Content link、Complete construction of feedback mechanism etc.。

corresponds to this logic，XONE Sports 188bet app download hopes to create more contacts with users through heavy operations，Except for group exercises，Offline activities、Diversified travel products that are hot enough are also a contact point，They form the differentiated and highly competitive product capabilities of XONE Sports 188bet app download。

Wu Sheng thinks，The super 188bet app download has completed the trust transformation，Join the membership system，Formulate product or service delivery logic with a binding period。

The membership system of XONE Sports 188bet app download pays attention to "the same origin"，Members are annual card users，The stored-value card can be used for group exercise classes，Can also be used directly for consumption of travel products and trendy brand goods，And discounts on various products，Completely open up the product system consumption。

Han Ze thinks，After the super user is formed，A vertically deep derivative consumption chain will be formed。The composition model of this deep income，It is based on the social circle layer，When the consumption characteristics and consumption habits of this circle are recorded and satisfied，188bet app download will expand in the future，Also has more imagination。