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Global market research company Euromonitor recently released a report on the top 10 global consumer trends in 2019,The report summarizes emerging consumer trends in the coming year,Explores how insights into 188bet game’ changing values and consumption preferences will transform global business。
Report Display,With the increase in purchasing power,Empowered 188bet game are driving brands to embrace their values。188bet game reject mass-produced and ordinary products,And favor simplicity and better quality products,Have implicit taste and personality。Older 188bet game want to feel and be seen as younger。Understand how consumer behavior is evolving with reports,And the biggest trends of 2019。
“Lonely life” has become a trend,By 2030,The number of single-person households 188bet game increase by approximately 1.200 million。
The top ten global 188bet game in 2019
1.Everyone is an expert
This latest trend reflects the changing power relationship between retailers and 188bet game。Previously,188bet game need to rely on specific brands or information sources to buy the products they need,And now,Enterprises must continue to innovate、Lower prices,Improve and beautify the product,To attract 188bet game。
Online sales will become the main battlefield for consumption in the future,Especially travel、Beauty、Fashion and Food Industry,Need to lay out a cross-platform sales strategy。In marketing campaign,Need to emphasize the important position of 188bet game as consumption leaders,“One product fits all” will no longer be attractive,Personalization、Customized products and services are more favored by 188bet game。
2. I can take care of myself
Consumer trends will be an important way to cut through the ubiquitous hype of social media,Let 188bet game pay more attention to personal needs。In the next five years,As 188bet game become increasingly aware of the pitfalls of social media,They will pursue a more “authentic” experience、Products and marketing methods。
3. I want it now!
Young 188bet game are often considered impatient、Three minutes of heat,However, according to Euromonitor’s report,The consumption attitude of pursuing efficiency is not just the pursuit of instant gratification。In this fast-paced era,People’s time is very valuable,Many 188bet game expect a barrier-free shopping experience that fits their lifestyle,To save time,Come and invest in personal and social life。
Speed has become a key factor affecting the success or failure of sellers,Including new products and delivery。In the future, enterprises can greatly improve sales efficiency by using technology,User data provides companies with product and service guides,Artificial intelligence and the Internet can save 188bet game time and money。
People who are willing to spend money to save time
4. Return to true nature
188bet game are interested in returning to nature、It means that the desire for identity will further deepen in 2019,Generalized products will lose the favor of 188bet game,Higher quality、Unique products can win their favor。
Today’s 188bet game reject complicated attributes of products,will prefer simple、High-quality products that return to basic needs。188bet game expect truly differentiated products and experiences,To express their personality。
5. I want a plastic-free world
Currently,63% of the world’s packaging is plastic。188bet game’ growing concern about plastic pollution,In the past two years,The proportion of 188bet game choosing to buy environmentally friendly packaged foods or fresh foods has increased significantly。In the future, companies want to win the recognition of 188bet game,Necessary measures need to be taken on the plastic packaging issue。
Currently,A considerable number of companies have joined the ranks of boycotting plastic。C&A, H&M and other fast fashion industries have also begun to use packaging bags made from recycled plastic bottles。Also,More than 290 companies around the world signed a pledge to fight plastic pollution last year,Including British fashion brand Burberry。
6. Digital communication
Over the past ten years,From making communication more convenient to realizing multi-dimensional interaction and collective experience,Science and technology have made great progress。This development 188bet game continue to shape us and our friends、A way for colleagues and strangers to connect and collaborate - allowing us to achieve "digital communication" even when we are separated by two places。
Businesses affected by this trend,Also transforming 188bet game and services。People’s daily consumption is mostly completed through online platforms,New technology promotes the development of online interaction,Make life more efficient。
Proportion of weekly online activities per generation 188bet game world
7. Single life
The older generation is changing the trend of single life。These people are usually over 50 years old,Single life,And usually richer,Although some people are single for life,But many people are divorced or widowed,Some people may also have adult children。But 188bet game generation is not the only one experiencing the single lifestyle。
8. Age Agnosticism
This is a mature consumer group,They expect products and services that can keep them young both physically and mentally。With the increasing aging of society,The anti-aging consumer trend will continue to deepen。The key to winning brand loyalty and trust among the aging population is to provide universal products and services,So that elderly 188bet game will not feel the psychological difference from young people。
Proportion of population over 50 years old in 2018/2025
9. Conscious 188bet game
“Conscious 188bet game” know how to care,They will find ways to make a positive purchasing decision,And want to address the negative impact consumerism has on the world。
Top 10 countries with the largest vegetarian population growth 188bet game world from 2016 to 2017
10. Looking for the joy of missing out
The line between work and life becomes blurred,The boundaries between the private sphere and the social sphere are no longer so clear,Social networks give us an illusion,Let’s feel like we all should be doing something exciting,Say (or post) something that others approve of。Nowadays people are no longer afraid of missing out or being ignored,But start enjoying yourself again。
Some industries have begun to adapt to this trend。For example, a cafe that does not provide WiFi password,Encourage face-to-face communication with 188bet game,Instead of being addicted to mobile phones and the Internet。In fashion,The popularity of sneakers and outdoor clothing,Also because 188bet game pay more attention to real life。
*Source of 188bet game article: WeChat public platform "Real Estate Business Circle",Original title: "Top 10 global 188bet game in 2019: Consumer behavior disrupts global business》.
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