Unknowingly, the Forbidden 188bet mobile has been promoted from a famous scenic spot in Beijing to a national super internet celebrity，This huge change is inseparable from a person who calls himself the "Gatekeeper of the Forbidden 188bet mobile"，This person is Shan Jixiang, the former director of the Palace Museum。From taking office in early 2012 to retiring in April this year，Seven years，He not only made the Forbidden 188bet mobile as a museum appear in front of tourists with a completely new look，It also allowed the Forbidden 188bet mobile to achieve break-through development in business。

Last month，At the much-watched Wanda Business Annual Conference，Shan Jixiang, who has resigned as the director 188bet mobile Palace Museum, was invited to attend as the director 188bet mobile Palace Museum，And delivered a long keynote speech in his usual humorous style。Interesting thing，This speech about the revival of museums deeply inspired many commercial real estate people present。

Indeed，No matter the accurate positioning、Adjust profit structure，Still shaping IP、Revitalizing cold areas、Develop night economy，etc.，From strategy to tactics，The development of the Forbidden 188bet mobile and commercial real estate have many similarities。Especially for commercial real estate in the era of stock，Shan Jixiang’s revitalization of the Forbidden 188bet mobile can indeed be regarded as a textbook-level classic case。

If the Forbidden 188bet mobile is regarded as the jade of other mountains，How can commercial real estate take advantage？Commercial Real Estate Observer hereby launches the "Forbidden 188bet mobile Business Revelation" to find the answer for you。The third article "Following the Trend: Taking Advantage of Technology and the Internet" is released today。

Follow the trend: Take advantage of technology and the Internet

Compared with returning to basics, it requires considerable concentration，It takes a lot of courage to break through the circle and develop，Shan Jixiang’s other major strategy uses a kind of ingenuity that 188bet mobile make a fortune。

Borrowing technology and the Internet，Not only the results of returning to basics and breaking out 188bet mobile circle of development are continuously amplified exponentially，It also forms a very good complement and echo to the series of work mentioned before。

Shan Jixiang repeatedly emphasized that cultural relics can only be seen by people、Love cultural relics，Cultural relics have dignity。In fact，Previously, simply expanding the open area did not completely solve this problem，Many cultural relics still cannot be displayed due to various problems，Even if it can be displayed，Most treasures are not accessible to the audience at close range。Audience and the Forbidden 188bet mobile、There always seems to be an invisible barrier between cultural relics。

But，Static exhibition from the museum，To the interactive exhibition、Digital Museum，Technology allows the Forbidden 188bet mobile to be more open，Also achieved better openness。

188bet mobile virtual reality space，People can enter some spaces that are not open or temporarily closed，For example, Yangxin Hall、Sanqitang。

Many traditional display items in the Forbidden 188bet mobile，Added the word "number"，Immediately became not only visible but also sensible，"Visiting" the Forbidden 188bet mobile has now become "playing" in the Forbidden 188bet mobile。

Digital calligraphy，Viewers can choose a piece of calligraphy to copy。"For example, transfer Lanting out to copy，The machine can also score，Like it’s great，It’s so terrible。188bet mobile enter the words you wrote into Lanting as a souvenir。" Shan Jixiang introduced it；Digital weaving and embroidery，Spectators can operate the shuttle，Finish the beautiful pattern，There are also digital paintings with sound and movement、Digital Duobao Pavilion that can decompose utensils for detailed observation，etc.。

In the past, visitors to the Forbidden 188bet mobile always complained that the main halls of the Forbidden 188bet mobile were all dark，Why can’t it be lit？Shan Jixiang said，At this time，The staff of the Forbidden 188bet mobile will be confident、Tell the audience sincerely，This is a wooden structure building，Cannot power on，The things displayed inside are all antiques，Cannot be exposed to light for a long time。But the audience is in pain，I squeeze into the main hall every day，The old man squeezes inside，The children also squeezed in，Like this every day。

Later，The Forbidden 188bet mobile team spent a year and a half selecting LED cold light sources，No fever。Lamps are not hung on ancient buildings，But stay away from ancient buildings 2.Above 5 meters，Secure it with a lamp holder，When the lights are turned on, there is a staff member on duty on both sides，Use a light meter to measure the temperature repeatedly，The light in sensitive parts must not exceed the standard。What kind of light is best for different indoors, etc.，all set strict standards。After repeated experiments，The Forbidden 188bet mobile is finally "lit up"。

This kind of "lighting up" is just the beginning。With the foundation of previous technological breakthroughs，This year’s Lantern Festival，The Palace Museum broke the 94-year tradition of closing at night，A unique Lantern Night light show was held。The popularity that night，It can be called the unprecedented peak night of the Forbidden 188bet mobile。

If the above is the "blooming of technology within the walls of the Forbidden 188bet mobile"。The next thing I want to talk about is how the Internet allows the Forbidden 188bet mobile to transcend the distance of time and space，The effect of creating "fragrance outside the wall"。

The Forbidden 188bet mobile borrowed the Internet to span two distances，One part is physical distance，Let people who have no chance to visit the Forbidden 188bet mobile in person feel the charm of the Forbidden 188bet mobile；The other part is the distance of time，This is what everyone in the business community is doing now to make friends with young people，After all, the future will eventually belong to this group of people。

The success of new media operations，Is the key to the popularity of the Forbidden 188bet mobile IP，Personal design application is the key among the keys。2013，The Forbidden 188bet mobile begins operating a WeChat public account，The style of early articles is relatively plain、The content is serious，No one has set the position；Until 2014, "the style of painting changed"，Forbidden 188bet mobile Taobao attracted widespread attention after publishing the public account article "Yongzheng: Feeling Adorable"。

In the article，Yongzheng changed the serious and solemn image of the ancient emperor，Be cute through contrast，Successfully "entered" the public eye。2016，A piece of "Crossing the Forbidden 188bet mobile to See You" H5 with the same theme of contrasting cuteness，Even launched a wave of "strong attacks"。“Hello everyone，You can call me Lao Zhu，You know I am the emperor of Ming Dynasty，It’s really not that easy to manage everything on a daily basis”，Zhu Yuanzhang wearing sunglasses danced to the Rap。If the previous one was just too cute，This H5 is simply "magic"，But I have to say that such "cheap cuteness" plays into the hands of young people。

Nowadays, the WeChat tweets of “Forbidden 188bet mobile Taobao” rely on popularizing the traditional culture of the Forbidden 188bet mobile in a serious manner，Then rely on being cute to sell cultural and creative products，It has been able to reach 100,000+ reads。

Except WeChat，Weibo is another major publicity platform for the Forbidden 188bet mobile，And it is different from the "cute" character，Here you can appreciate the "literary and artistic style" of the Forbidden 188bet mobile。With a set of photos of the first snowfall in the Forbidden 188bet mobile，The Forbidden 188bet mobile Weibo easily achieved 14.25 million clicks。

After，Lucky enough to encounter the red moon，Use the trend to break through 20 million clicks。Now，The Forbidden 188bet mobile Weibo has continued this style。

The Forbidden 188bet mobile uses Weibo for both movement and silence、WeChat shows different sides of itself。Not losing the attention of any traffic niche is enough to prove the communication power of the Forbidden 188bet mobile and its success in new media operations。

The Forbidden 188bet mobile is also attracting young people to participate in the Internet and digital technology，Participate in variety shows、Making animation、Develop app、Launch emoticon pack，Even the mobile game "Huizhen·Miaobi Qianshan" was developed around "Thousand Miles of Rivers and Mountains"，etc.。The Forbidden 188bet mobile digs deep into cultural connotations in content，Formally, I try my best，Let the interaction between young people and the Forbidden 188bet mobile culture no longer be limited to offline，Help them understand more about the Forbidden 188bet mobile culture and the stories behind it。

Whether it is the digitization of the Forbidden 188bet mobile，Still operating WeChat、Weibo and other online platforms，Or develop various network products。In fact, the significance of all this to the Forbidden 188bet mobile can be summed up by three sentences that Shan Jixiang mentioned frequently in many speeches - "Making the cultural heritage of the Forbidden 188bet mobile alive"、“Let traditional culture live in the present”、"Bring the Forbidden 188bet mobile culture home"。

Inspiration from the Forbidden 188bet mobile: Shopping Mall Evolution Keywords

Digitalization, 188bet mobile

The 600-year-old Forbidden 188bet mobile can be so technologically rich，As a shopping mall that undertakes modern lifestyles, there is no reason to refuse technological empowerment。

about five months ago，Photos of Wang Jianlin and Ma Huateng visiting the mall together instantly flooded Moments，The Wanda Plaza in Beijing Fengtai Science and Technology Park they visited is the country’s first “smart plaza” pilot project jointly built by Wanda and Tencent。The emergence 188bet mobile most watched shopping combinations in China also heralds a new trend in commercial real estate。

one month ago，At the 2019 Wanda Annual Business Conference with the theme of technology，There is more perspective on 188bet mobile trend、Comprehensive、Systematically revealed。

From the use of IP and other attractive means to achieve "diversion to the site"，To the smart 3D holographic screen、Intelligent interactive large screens and other devices 188bet mobile well attract customers to participate in interactive games，And guide customer flow through coupons and other methods，Achieve "distribution to stores" of customer flow，Then pay through facial recognition、Technological means such as contactless payment，While improving user shopping experience，Help stores conduct digital operations，Achieve “empowering stores”。

Last，Swiping your face to search for a car allows car owners to only face the car search screen 188bet mobile parking lot，The screen will provide vehicle location information and navigation route guidance，Senseless parking reduces the average waiting time for parking from 20 seconds to 2 seconds。The "Mall Digitalization" experience hall 188bet mobile exhibition area presents an experience from the moment customers step into the mall，Just accept the whole scenario of digital services。

From the ancient Greek assembly hall，To the medieval market place and town square，Then to the modern shopping mall born 188bet mobile 1950s。Consumption demand has always existed and is always changing，Shopping malls must achieve the same frequency resonance as consumers。As Frank Roy, founder of Westfield Group, a long-established global commercial real estate company, said，“Evolution and change are the words that make up the success of shopping malls”。Today，“Digitalization” has undoubtedly launched a new evolution cycle of shopping malls。

As the largest existing scale in the world、One 188bet mobile most complete preserved wooden structure ancient buildings can overcome technical difficulties to light up the night of Shangyuan，How can a shopping mall that is responsible for meeting the needs of eating, drinking, playing and shopping not provide consumers with a perfect nightlife？

According to monitoring by the Ministry of Commerce，The National Day Golden Week that just passed，Tourists’ nighttime spending accounted for more than three levels 188bet mobile whole day，The nighttime economy has become an important engine of economic growth in major cities。The whole country has begun to vigorously develop the “night economy”，This is not only the need of individual consumption behavior，It also stimulates consumption demand。For shopping malls，means more economic benefits and greater space for display。

July，"Beijing's Measures to Further Promote Nighttime Economy and Promote Consumption Growth" was officially promulgated，Launched 13 measures to “light up the 188bet mobile at night”。Beijing Zhongjun World 188bet mobile was renovated this year，Just caught up with this small wave of night economy。

World 188bet mobile is located in a narrow block on the north side of World Trade Center，The northwest is adjacent to the popular Parkview Green，The project size is small，10 years of operation，Always tepid，Lack of presence in the eyes of consumers。But when you sense the potential of Beijing’s nighttime consumption，World 188bet mobile starts late-night operations，Join merchants to launch “Late Night Canteen”，Business hours extended to 2 am，Haidilao is open 24 hours a day。World 188bet mobile has become the only high-end dining district open late at night in Chaoyang District CBD，Only one month，The average daily traffic volume of each store increased by more than 40 times，Nearly 10,000 people。

The "Night Economy" report released by Alibaba on July 29, 2019 shows，Catering、Shopping、Nighttime consumption such as movie watching constitutes a new growth point for China’s consumption，188bet mobile is also a reflection of urban vitality。Nighttime consumption also activates late-night business vitality。23:00 to 24:00，Over 83% of word-of-mouth merchants are still in business；After 24 o'clock，The proportion of word-of-mouth merchants still in business exceeds 60%。

However，Report also shows，Night-time in-store consumption shows a trend of “strong in the south and weak in the north”，Among the 10 cities with the most active nighttime consumption in the country，Southern cities account for 9 seats，Beijing is the only northern 188bet mobile on the list。Especially for northern projects，Facing many problems including climate，There are bound to be many difficulties that need to be overcome on the road to developing the night economy，Explore more paths。

Summary

The Forbidden 188bet mobile is a place full of stories，But the past 500 years of the Ming and Qing Dynasties，Ordinary people are not allowed to enter this place，Only a few people are listening to its story。91 years ago，October 10, 1925，The door is open，It became a museum，It has also become a cultural tourism destination。Today，With the wings of technology and the Internet，The story gets more vivid here，It can also be spread wider。

The arrival of the 5G era will also bring greater help to the spread of the Forbidden 188bet mobile story。The Palace Museum has signed a strategic cooperation agreement with Huawei，Working together to build a 5G smart Forbidden 188bet mobile。When the Wisdom Forbidden 188bet mobile is completed，Audiences from all over the world can experience the fun of visiting the Palace Museum in person at any time，At that time, the whole world was listening to the story of the Forbidden 188bet mobile，The Forbidden 188bet mobile will be promoted to a world-class "Internet celebrity"。Walking in the river of time，It is always a good strategy to go with the flow，The Forbidden 188bet mobile is like this，The same is true for commercial real estate。

Although Shan Jixiang said that the director of the Forbidden 188bet mobile is a "high-risk position"，Successive deans have shouldered the responsibility and pressure of safety，But they all can’t end well，But Shan Jixiang broke this curse when he resigned in April this year。Return to basics、Breaking development、Follow the trend，This "Treasure Dean" relies on his determination、Courage and ingenuity，It took seven years to fulfill the promise of handing over the magnificent Forbidden 188bet mobile to the next 600 years。

*188bet mobile articleSource: WeChat public account“BusinessReal Estate Observation”（ID：sydcgc），Author: Yao Yue，Original title: "Forbidden 188bet mobile Business Revelation III》.