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From the establishment of the Ministry of Culture and 188bet online live casino in March last year,By April this year, cities across the country、County culture, radio, television (sports) and 188bet online live casino agencies were established,“Integration of culture and 188bet online live casino” has become a hot topic,Zongheng government, industry and academia、popular academic way、Frequently seen in newspapers,So much so that no one talks about the integration of culture and 188bet online live casino,It seems not enough to discuss the Tao!It even appears in many areas,Conference forum related to 188bet online live casino、Planning and Design、Enterprise organization、Key projects and so on are labeled as “culture and 188bet online live casino integration”,Looks like unprecedented strength、Very lively,But there are very few who can truly possess the characteristics of “fusion”。
Not long ago,At the "2019 China 188bet online live casino Science Annual Conference and the Second National 188bet online live casino Management Postdoctoral Academic Forum",Luo Shugang, Minister of the Ministry of Culture and 188bet online live casino, issued 14 questions in a row on "Integration of Culture and 188bet online live casino",And "the largest culture and 188bet online live casino、Where is the best connection point?”At the top of the list of questions,Once again aroused widespread concern and in-depth thinking from all walks of life。It can be seen from this,All regions and all walks of life are implementing the "Integration that suits the needs" established by the Ministry of Culture and 188bet online live casino.,In the process of the principle and concept of "being able to blend everything",Still not breaking out of the traditional thinking。
1. Correct “fake fusion” worthy of vigilance
Since ancient times,Culture and 188bet online live casino are forms of activities that go hand in hand。Looking at the development history of my country’s 188bet online live casino industry in the past 40 years,In fact, the “integration of culture and 188bet online live casino” has already started a long time ago,Because the "integration of culture and 188bet online live casino" had not yet been fully solved at that time,The "fusion layer" between the two is only the initial appearance of the product level and service objects。However,With cities across the country、The reform of county cultural and 188bet online live casino institutions has been fully implemented,Some regions are in the process of promoting “culture and 188bet online live casino integration”,Due to the lack of systematic theoretical support,Leading the “integration of culture and 188bet online live casino” to the wrong direction,The illusion of "integration but not integration" appears。
First, it is far-fetched to do addition。Everyone knows,“Culture + 188bet online live casino” or “188bet online live casino + Culture” is a special addition question,Not just for culture or 188bet online live casino,The ultimate goal is to promote the transformation and upgrading of culture and 188bet online live casino-related industries。current,Whether it is government leadership or market integration practices,There are still only a few who can truly realize the deep integration of culture and 188bet online live casino。Some places are in the process of implementation,Concepts often lead actions,It’s far-fetched to do addition,Unorganized mix and match,Integration does not bring about benefit optimization,On the contrary, it causes a waste of resources,Severely violates the principle of "if you are harmonious, you will be harmonious",The principle of "being able to melt everything"。such as,Some areas build a cinema or add cultural and 188bet online live casino-related businesses in business districts,Proclaims itself as a cultural and 188bet online live casino integration project。
The second is to use partial generalizations and go to extremes。current,In the context of the reform of cultural and 188bet online live casino institutions and the rise of the cultural 188bet online live casino economy,“Integration of culture and 188bet online live casino” has become the mainstream context of China’s 188bet online live casino and cultural industries。In the process of promoting the integrated development of culture and 188bet online live casino,Due to cognitive generalization,The cultural industry or 188bet online live casino industry is likely to be replaced by the "cultural 188bet online live casino industry"。such as,In recent years,All regions are actively exploring and accelerating the construction of characteristic towns based on local realities,Not only promotes the development of rural 188bet online live casino economy,Also realize the organic integration of rural areas and new urbanization。However,As cultural 188bet online live casino has been pushed to unprecedented heights,So much so that some places quickly turned around,Swarm in and build a tourist town、Construction of Cultural 188bet online live casino Town。This not only deviates from the development direction of characteristic towns,It also makes the integration of culture and 188bet online live casino fall into the misunderstanding of generalizing。
Third, it is difficult to implement tactics on paper。As a simplified industry term,“Culture and 188bet online live casino” and “culture and 188bet online live casino integration” frequently appear in government documents、In industry research and media context,From project planning to planning,From various activities、Forum topic to brand marketing communication,From companies changing their names to establishing various new organizations,“Integration of culture and 188bet online live casino” has almost become the core value proposition。However,Have to admit,Some local governments are formulating development plans for the cultural 188bet online live casino industry,Ignore the current status and reality of the local cultural and 188bet online live casino industry,Making the so-called “culture and 188bet online live casino integrated development plan” a kind of “castle in the air” that is “integrated for the sake of integration”,No operability at all。I don’t know,Before a good "Plan" is released,In addition to calling in experts and scholars、Corporate personnel、Content written by association representatives,Need to go deeper into the enterprise、In-depth field research on the market,We still need to gather the wisdom of the public to revise the argument repeatedly。
Fourth is eager to achieve success on projects。Since last year,The reform of cultural and 188bet online live casino institutions is progressing smoothly,Breaking the shackles of institutional barriers,Injecting strong impetus into the deep integration of the two major industries of culture and 188bet online live casino。At the same time,Investment hotspots based on the cultural 188bet online live casino industry,There are also melee battles between heroes in various places、A situation of eagerness for quick results。Some places simply copy the experience of other places and blindly follow suit,The project demonstration process is just a formality,Lack of mature consideration for project implementation,There is also insufficient prevention of risks that the project may face;Some places regard the implementation of cultural 188bet online live casino projects as political achievements,Organize human, material and financial resources to attract investment,Due to insufficient preparation,Little success in investment promotion。The integration of culture and 188bet online live casino is a system project built from the inside out,Must be planned overall with the patience of “simmering over low heat”、Thoughtful Thought,Be less impatient and aggressive,Be more steady and steady。
Fifth, sameness and lack of vitality。In recent years,All regions are gradually realizing the uniqueness and value of local folk culture,Cultural 188bet online live casino festivals with various themes have been launched。However,Can really build awareness、Cultural 188bet online live casino products that meet market demand、There are only a few 188bet online live casino festivals and so on,Too many same products make tourists feel "aesthetic fatigue",worth pondering。Zaru,With the vigorous development of 188bet online live casino and performing arts across the country,With the "Impression" series、"Eternal Love" Series、"Landscape Ceremony" Series、Iconic performing arts brands such as the "See You Again" series,Becoming the “standard” feature of cultural 188bet online live casino destinations and tourist attractions,And produce better economic effects。At the same time,There are also many areas where blind investment occurs due to artificial imitation,Resulting in the frequent clustering of 188bet online live casino and performing arts projects,Making many low-quality or uncreative 188bet online live casino performances unable to make ends meet、Worrying for survival。
In summary,The integration of culture and 188bet online live casino is not as simple as “culture + 188bet online live casino” or “188bet online live casino + culture”,There is a natural compatibility between the two,There is also relative independence。If you deviate from the law of development of things,Forcibly "matching up with a man" won't work,“Fake fusion” for the sake of fusion is not acceptable either,The labeling fusion of "red skin, white heart" is even worse,Only "melting naturally",Only in this way can the benefits be achieved together。
2. The integration of culture and 188bet online live casino requires “equation thinking”
Since the concept of “culture and tourism integration” was proposed,Experts in both schools、Buddhist scholar,Still a government advisor、Big names in the industry,Everyone has their own position on its interpretation and analysis、Everyone is different,In accordance with "soul theory", "carrier theory", "addition theory" and "industry theory" etc.,But the final conclusion seems to be the same,Then realize the "1+1>2" chemical effect。
2019 National Conference of Directors of the Department of Culture and 188bet online live casino,In his speech, Minister Luo Shugang once again clarified the principles and ideas for the integrated development of culture and 188bet online live casino,That is, insist on "integration when appropriate"、Can melt everything,Promoting 188bet online live casino through literature、Yi Lu Zhang Wen",Find out the greatest common denominator of culture and 188bet online live casino work、Best connection point,Promote various fields of culture and 188bet online live casino、Multi-directional、Full chain deep integration。
It can be seen from this,The integration of culture and 188bet online live casino represents to a certain extent the new approach formed after integration、New environment、New product、New form,And promote the formation of a new value system in the integration and create value maximization。In other words,The integration of culture and 188bet online live casino is the rational use of different resources and carriers in the two fields,The process of making the effect or value exceed the situation before fusion。
Based on this,The author agrees with the view of Mr. Wei Xiaoan, chief expert of the World Cities 188bet online live casino Federation: "Now,188bet online live casino faces a new task: social undertakings。One aspect of 188bet online live casino needs industrialization,On the other hand, it also needs to be professionalized,This cause is a social cause,This is a new era for 188bet online live casino、New positioning、New request,It is also a new task for the integration of culture and 188bet online live casino。”
In other words,Reintegration of culture and 188bet online live casino in the new era,What we need to do is not correct "fake fusion" and shallow fusion,And compatible with social benefits and economic benefits、True and deep integration of industrialization and social enterprise。So,If you break away from the principle of "double-effect unity" and the responsibility of "integration of the two",The integration of culture and 188bet online live casino loses the natural "adhesive layer",Not to mention solving the problem and advancing it。
For this,Promote the high-quality development of culture and tourism integration,We must abandon the traditional "additive thinking",Learn to use equation thinking to seek logical relationships for integrated development,After completing the "review、set、Column、Solution、Answer in five steps,Build from target to vector、The complete integration process and mechanism from content to method。Only this way,Only by integrating culture and tourism can this "1+1>2" abstract chemistry question be truly established。
The first is review: review the meaning of the question,Analyze and find logical relationships。The relationship between "culture and 188bet online live casino" is dialectical。From the attributes,Both have the "dual" attributes of social benefit and economic benefit。From the perspective of the 188bet online live casino industry,Seize the culture and seize the core value;Looking at it from the perspective of the cultural industry,If you seize 188bet online live casino, you will seize a huge market。Just due to various reasons such as historical legacy and traditional division methods,In the past they were part of the 188bet online live casino department、Cultural department or other departments only。Today,Culture and 188bet online live casino belong to the same organization,No matter from a career or industry perspective,Both have an equal relationship,There is no difference in severity。
The second is assuming: assuming unknown numbers,Find out what to add。Integration of culture and 188bet online live casino,There are countless connections between the two,Existing "known plus" (culture + 188bet online live casino),There is also "Unknown Plus" (Culture+、Travel+)。Whether it is "known plus" or "unknown plus",The result of this equation has a certain goal (or market benefit or social benefit,Or comprehensive benefits)。In fact, the process of "assuming" is a process of scientific judgment,Even if it is a "hypothesis",It is also based on objective judgment,Instead of following your feelings,Use uncertain words like “I think” to find reasons for judgments。It is an assumption based on "X (culture) + Y (188bet online live casino) ≥ target number (fusion effect)"。
Three is a column: a column of equations,Speculative fusion contradictions。The state proposed that “the principal contradiction in our society has been transformed into the contradiction between the people’s growing needs for a better life and unbalanced and inadequate development”,And made "to meet the people's new expectations for a better life",Must provide abundant spiritual food" and other important arrangements。For this,The integrated development of culture and 188bet online live casino must start from the people’s urgent needs for a better life,Establish the integration guidelines of "What citizens and tourists want is what we should do",And sort out the contradiction between supply and demand from the current status of cultural and 188bet online live casino development and practical needs,Then list the "system of equations" for classifying and resolving conflicts,Carry out breakthroughs and breakthroughs one by one,Otherwise, treat headache, head and foot pain, treat foot。
The fourth solution: find the root cause,Propose a solution。current,The integration of culture and 188bet online live casino is at a crossroads of differing opinions,Clarify misunderstandings,The exploration of meaning by returning to the source is far greater than the blind and rash formalism。No matter how controversial it is from all walks of life,If you ignore the two most critical cores of the integration of culture and 188bet online live casino,That is, the reasonable needs of people and the creation and production of cultural 188bet online live casino products,It will cause the integration of the two to lose the most solid foundation。So,Crack this “equation”,Strict steps and procedures must be followed,You cannot simplify or omit certain steps just to save trouble,So as not to cause new problems。Solution is the core process,The integration between the two is the process of solving problems,This process determines the effect of fusion。otherwise,Both the government and the market will be in vain。
The fifth answer: test and answer,Make sure it’s accurate。Industrial integration is the focus of the integrated development of culture and 188bet online live casino,It is also the use of the market to promote the optimal allocation of resources in the integration of culture and 188bet online live casino,Form an important area for sustainable development of integrated culture and 188bet online live casino。So check out a cultural 188bet online live casino project,Not just the process of completing the construction according to the plan,It is also a step to test the effect of the project after completion,This testing process is even more important than the solution process。current,Many of our cultural 188bet online live casino projects blindly follow the trend、Greed to be great and seek perfection,During the construction process, we did not take advantage of the trend in time,Causing many projects to struggle,Making it difficult for investors to continue,Even a failure,Loss of money。This is something to be aware of,Every cultural 188bet online live casino enterprise、Every cultural 188bet online live casino project should establish a corresponding review mechanism,To ensure the accuracy of every step of the project progress。
The integration of culture and 188bet online live casino from a logical perspective,It is definitely not a simple addition or unlimited superposition。When we are advancing the implementation process,You will find out when you think of it as "equations",The integration of culture and travel is a different equation, big and small,As long as there is a goal or demand,There are always different methods of argument or solution to find the corresponding answer。As long as the absolute value is solved、Relative value or range value,The path to fusion is found。
3. Where is the best connection point for the integration of culture and 188bet online live casino?
Under the conditions of the new era,Integrated development of culture and 188bet online live casino,Reflects the organic combination of cultural discovery and creation value and 188bet online live casino experience sharing value,It’s a matter of course、The general trend。But promote the integrated development of culture and 188bet online live casino,Not shouted,But it was done,The most important thing is to adhere to the principle of "integration when appropriate"、The principle of "being able to melt everything",Find the greatest common divisor、Best connection point,Promote the true integration of culture and 188bet online live casino、Deep Fusion。Based on the previous situation analysis and rational thinking,The author believes that the best connection point for the integration of culture and 188bet online live casino can be broken through the following aspects。
First, we must be good at finding connection points from national policies。The introduction of various national policies has dual significance for the integration of culture and 188bet online live casino,First through the actions of the state,Provide necessary element support for integrated development,Thus reducing the risks of social undertakings and economic development;Secondly, relevant arguments before the policy is introduced,has strong predictive value for the feasibility of development,Policy encouragement often means a greater likelihood of success。Whether it is government investment or market-oriented operation, we must follow the trend,National policy is a very important "power"。such as,Proposed by the 2019 National Conference of Directors of the Department of Culture and 188bet online live casino,“Promote red 188bet online live casino、Travel performing arts、Cultural Heritage 188bet online live casino、Theme Park、Cultural theme hotels and other existing integrated development formats are upgraded。”These are our connection points and efforts to promote the integration of culture and 188bet online live casino。
The second is to be good at finding connection points from resource advantages。The integration of culture and 188bet online live casino is quite sensitive to resource constraints,Same cultural 188bet online live casino project,Put it in a different place,With different resources,It will produce different effects。The city’s cultural heritage、Historical relics within the territory、Intangible Heritage、Landscapes, landscapes and other regional characteristics and cultures are advantageous resources that are extremely difficult to replace or copy,To a considerable extent, it determines whether culture and 188bet online live casino can be closely integrated,Sometimes it even determines the final success of a cultural 188bet online live casino project。Visible,Promote the integration of culture and 188bet online live casino to achieve a leap from "shallow" to "deep",The advantage lies not only in the beautiful natural scenery,It also depends on the support of profound historical and humanistic resources。When making project investment decisions,We must ask ourselves: How does this project compare with others,Are there any advantages in these resources?
The third is to be good at finding connection points from cultural creativity。Some local cultural industries、The reasons why the 188bet online live casino industry cannot become bigger and stronger,No shortage of 188bet online live casino resources,There is no shortage of humanistic resources,What is lacking is in-depth resource exploration and creative expression。The most attractive Donald Duck in Disney theme parks、Mickey Mouse、The Lion King and other animation images,Highlights cultural creativity。Wuxi Lingshan Town·Nianhua Bay From the Buddhist scriptures "Buddha Nianhua、Drawing inspiration from the allusion of "Kasyapa Smiling",Five years in the making,Making Lingshan a separate tourist attraction,Transformed into an “Internet celebrity” leisure resort。Practice shows,Cultural creativity can give the 188bet online live casino industry the most vivid elements,Make 188bet online live casino have lasting appeal and vitality。So,We must avoid "holding a water tank looking for water",Good at using culture to improve 188bet online live casino taste,Use cultural creativity to create more 188bet online live casino products。
The fourth is to be good at finding connection points from market prospects。The popularity of the market determines the intensity of demand,This is also the biggest logic of "supply and demand" in the market。Promoting the integrated development of culture and 188bet online live casino cannot be separated from the market, which is the most direct transmission carrier,Invest in a cultural 188bet online live casino project,The most important thing is to follow the market。Everyone knows,Cultural 188bet online live casino projects are in great demand for funds、The overall cycle is long,Usually the investment period is three to five years,Payback period seven to eight years。Many big investors in cultural 188bet online live casino projects have failed in recent years,Sell, sell,Get rid of it,The main reason is that the capital turnover cycle of cultural 188bet online live casino projects is too long,Cost expenditure is difficult to be directly proportional to expected benefits。So when judging the feasibility of the project,The market prospects must be scientifically analyzed and judged,Effectively do not invest if there is no market、Don’t invest if there is no prospect、Do not vote if there is no policy support、,You must never follow the trend,Mount blindly。
Fifth, we must be good at finding connecting points from technological integration。The progress of science and technology is not only rapidly changing the consumption behavior of tourists,It also brings important changes to the business model and management model of cultural 188bet online live casino enterprises。Virtual Reality、Social Network、Cloud computing、Big data、The rapid development of the Internet and creative industries,Accelerating the integration of cultural 188bet online live casino and technology,At the same time, it also forms multiple dimensions,Multiple perspectives、Diversified cultural 188bet online live casino experience projects。From a certain extent,Integration of cultural 188bet online live casino innovation and technological innovation,Becoming a catalyst for the integrated development of culture and 188bet online live casino。If cultural and performing arts are combined with modern sound and light technology, it can be more beautiful and shocking,Disappeared cultural monuments can be restored and reappeared through high-tech technology,Not only makes up for the lack of regional cultural resources,Also caters to the public consumption psychology of the new era。
"Thoughts on the Great Way,If you take it, you will go far;Shangderuo Valley,Never give up。”The integrated development of cultural 188bet online live casino starts from cultural self-confidence、Construct a national cultural governance model from the height of cultural consciousness and cultural self-improvement,It is a new way of cultural inheritance and dissemination constructed from the perspective of a cultural country and a powerful country,It is to meet the people’s needs and yearning for a better life from the perspective of the Chinese Dream。Under the new situation,People’s demand for culture and 188bet online live casino is becoming increasingly popular、Diversification、The development trend of personalization,Promote high-quality integrated development of culture and 188bet online live casino,Must insist on being demand-oriented,Good development、Good inheritance、Converted、Integrate cultural resources and civilizational achievements,Through the two-way drive of career and industry,Deeper this big article on the integration of culture and 188bet online live casino、Be real、Do wonderful things。
June 19-20,Hosted by Zhihui,The 2019 4th China Cultural 188bet online live casino Consumption Innovation Summit with the theme of “Integrity·Ingenuity·Development” will be held in Beijing。The conference gathered many practical experts in the cultural and 188bet online live casino industry,Bringing tourist destinations、Scenic Area、"Teaching" multi-dimensional and comprehensive practical experience in theme parks and other areas。
In addition,After the meeting, Zhihui will also invite five front-line experts with practical experience,Provide you with a two-day practical training on the whole process of cultural 188bet online live casino project operation。Limited edition discount package,Welcome to scan the QR code to register!
*Source of this article: WeChat public account"Cultural Industry Review"(ID: whcypl),Author: Wang Jun,Original title: "Beware,How to avoid "integration for the sake of integration" and "false integration"》.
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