Can 188bet Live Casino become daily clothing?

Early month，This discussion topic has been trending on Weibo，And get 100 million+ reads。This discussion originated from a series of short publicity videos titled "Encountering the Beauty of 188bet Live Casino in Chengdu"。Series of short videos，Anren Ancient Town、Pingle Ancient Town、Landmark cultural towns such as Xilai Ancient Town have appeared one after another，Wooden residential houses、Old Street on Qingshiban Road、Under scenes such as antique covered bridges，Young people wearing 188bet Live Casino are walking through it。

“188bet Live Casino hot”This is not a new phenomenon，But it is still heating up。

Of course，Today we will not discuss whether 188bet Live Casino is suitable for daily wear。But from an industrial perspective，Focus on the new scenario of cultural tourism consumption，How to experience 188bet Live Casino as a traffic password for the destination、Empower marketing and other links。

“188bet Live Casino hot”How hot is it？

More than ten years ago，For many people，188bet Live Casino is still a fairly unfamiliar thing。

2003，Zhengzhou native Wang Letian wore 188bet Live Casino and took to the streets to declare the revival of 188bet Live Casino，But most people don’t care；2010，A female citizen from Chengdu wearing a qujing dress，Mistaken by passers-by for wearing kimono and attacked；Some netizens used 188bet Live Casino ID photos when registering their marriage，With“Fancy costumes”Rejected。

And now，Red dress with green sleeves、Wide robe and wide sleeves、Blue shirt and white coat，More and more people are wearing 188bet Live Casino in various public places。188bet Live Casino culture has also evolved from a style of clothing that young people are trying new things and favoring，Transforming into a cultural complex at the social level，is working with unstoppable momentum“Breaking the circle”Counterattack。

Henan Hun is regarded as "ldquo" at night;Masterpiece”'s "Tang Palace Night Banquet"，The Tang-made skirt worn by the actor is highly sought after；Costumes and props from costume dramas such as "The Twelve Hours of Chang'an" and "Qing Ping Le"，Interpreted or restored by various bloggers，Many netizens directly called “Ask for the same style”。And on Douyin platform，188bet Live Casino-related videos have as many as 50 billion views“Top stream”Hot。

Under the continuous promotion of the revival of traditional culture，More and more people，Especially young people，The&ldquo who entered 188bet Live Casino;pit”。

iiMedia Consulting Data Display，The number of 188bet Live Casino fans in my country has reached 516 in 2020.30,000 people，45% year-on-year increase，About 300,000 of them are from universities“Cute new”。Correspondingly, the sales scale of Chinese 188bet Live Casino market reached 63.600 million yuan，40 year-on-year increase.7%。According to prediction，The number of 188bet Live Casino enthusiasts is expected to reach 689 in 2021.40,000 people，Market sales are expected to exceed 10 billion yuan。

“188bet Live Casino hot”Superimposed national consumption boom，Also brings new content to tourism consumption and experience。The "Online 188bet Live Casino Consumption Insight Report" released by China Business News also shows，March to July 2020，The search popularity of 188bet Live Casino is gradually increasing，Travel has also become one of the main driving factors for consumers to purchase 188bet Live Casino。

From a cultural perspective，In message personalization、The era of fragmentation，Young people (especially represented by Generation Z) exist in one or more different subcultural circles，The 188bet Live Casino circle is the most prominent“Circle”one。

The influence of 188bet Live Casino culture，It’s not just a revival of a certain kind of clothing，It is an expression of the needs of young people。Clothing is a recognizable external personality expression，188bet Live Casino groups decorate themselves with 188bet Live Casino，An experience that satisfies individual values，Two uses 188bet Live Casino to convey the signal of being the inheritor of their traditional culture，Thereby indicating one’s higher social status；call each other“fellow robe”、Form associations and societies，Build group identity，Meet social needs。

“188bet Live Casino + destination”What are the ways to open it？

For destination，New consumption hot spots、The new circle culture is the new traffic entrance。

Take urban destinations as an example，As the most Chinese 188bet Live Casino fellow、City with the most physical 188bet Live Casino stores，Chengdu has now played “The first city of 188bet Live Casino in China”'s brand。Return to the Han and Tang Dynasties has appeared here、Zhong Ling Ji、Lan Ruoting and many other core 188bet Live Casino brands and merchants，More than 20 original 188bet Live Casino brand enterprises with an annual output value of more than 3 million yuan。

iiMedia Consulting 2021 China 188bet Live Casino Industry Status and Consumer Behavior Data Research Report，The number of physical 188bet Live Casino stores in Chengdu will reach 270 in 2020。2021，Chengdu has become the permanent venue for the China 188bet Live Casino Conference。

I think“188bet Live Casino hot”This wave，Brings at least three levels of opportunities to cultural tourism destinations:

1. 188bet Live Casino + short video marketing

“Huaxia Youyi，As graceful as a startled dragon”。Visual feast is the first level of traffic bonus brought by 188bet Live Casino。

The short video viral marketing communication，There is the roly-poly lady from the Tang Dynasty’s Sleepless City in front，Wearing gorgeous 188bet Live Casino，With the city that never sleeps“Unity of people and scenery”，Scenic spots skillfully use 188bet Live Casino to increase cultural added value，Enables tourists to have a deeper experience connecting scenic spots and culture，Viral spread through short video platforms，Datang’s Sleepless City exploded overnight。

Fang Wenshan is behind、Xitang 188bet Live Casino Culture Festival endorsed by celebrities such as Xu Jiao。The 8th Xitang 188bet Live Casino Culture Week in 2020，Attracted more than 40,000 colleagues to participate，18 tourists in the scenic spot.70,000 people，Driving tourism consumption to exceed 100 million yuan。Official announcement of Zhejiang Provincial Department of Culture and Tourism，Xitang 188bet Live Casino culture was selected into the first batch of cultural and tourism IP libraries in Zhejiang Province。

2. 188bet Live Casino + immersive experience

From hobby planting to consumption boom，The upstream and downstream of the 188bet Live Casino industry chain are constantly extending。

In local travel market，New business formats represented by 188bet Live Casino experience centers are rapidly becoming popular。Some consumers are unwilling to buy 188bet Live Casino due to price and other reasons，But I want to experience it myself、Take photos and check in，The emergence of 188bet Live Casino experience center meets the needs of this group of people。The characteristics of 188bet Live Casino also require a scene-based matching experience，So the 188bet Live Casino Experience Center is not only for sale、Leasing 188bet Live Casino，Some also provide photography services。"2020 New Business Formats and New Careers Report" shows，188bet Live Casino Experience Center has become one of the top three new business formats in the life service industry with the fastest growth rate in 2019，The transaction volume on the Meituan platform increased by 5% year-on-year.8 times。

Other side，In many scenic spots，Ancient style scene + 188bet Live Casino experience + immersive script killing，Becoming one of the most popular new games among young people。At the same time，Many domestic scenic spots offer free admission for wearing 188bet Live Casino，Consumers and scenic spots have more connections because of 188bet Live Casino，Provides opportunities for the scenic spot to create more products and marketing。

And for many country B&Bs，The wearing experience of 188bet Live Casino has almost become standard。The First 188bet Live Casino Cultural Tourism Festival in Mentougou, Beijing，Let’s take the boutique B&B Mentougou Small Courtyard as an introduction，With“Liyue Zhonghua、Shengshi Nishang”is the theme，Advocating 188bet Live Casino、Scenic Area、Enjoy B&B。The First Tangxiang 188bet Live Casino Festival，pass “B&B + 188bet Live Casino”Activity，Building and discovering village stories、A platform to explore local culture，Guide the villagers、Citizens re-understand local traditional culture。

3. 188bet Live Casino + Wenbo Cultural Creativity

Out of the scenic spot，“188bet Live Casino business”Still hot。This year，Pinduoduo launches“Duoduo 188bet Live Casino×Dunhuang Murals”Co-branded series of new 188bet Live Casino products，Officially authorized by the Dunhuang IP Authorization Center to use the Mogao Grottoes Mural Gallery，At the same time, we carry out in-depth cooperation with the People's Government of Caoxian County, Shandong，Integrating elements of Dunhuang murals into 188bet Live Casino design。

And as early as a year ago，The Forbidden City Taobao flagship store has also started selling 188bet Live Casino categories，Specially customized 188bet Live Casino fabrics and accessories，From lining to cape、From horse skirt to pleated skirt、From cloud shoulders to bow shoes，Basically equipped with several of the most popular 188bet Live Casino items。

Today，Young domestic tourists are no longer satisfied with a single attraction“Punch-in style”Travel，Personalized marketing of scenic spots has become extremely important。How to better connect with subcultures across borders、Story-based content，How does its scene satisfy the immersive experience of 188bet Live Casino lovers，How to use subculture traffic to further increase the popularity of scenic spots，Pull the second pin、Increase marketing conversion rate……The integration of circle culture and destination represented by 188bet Live Casino，There is still a long road of exploration ahead。