Twenty years，Two grids，Memories of two generations，Childhood in more 188bet online sports betting one country。

1998，The first part of "Huan Zhu Ge Ge" is broadcast in Mainland China，National average viewership rating 47%，Maximum 62.8%。

The second part was broadcast in 1999，In every sense，Created a ratings record for 188bet online sports betting TV dramas after statistics are available。Inadvertently，We have witnessed the myth，And for countless summers after that，Review this myth。

And this myth，188bet online sports betting supported and continued on other lands and seas。

Two years later，"My Fair Princess" has created a ratings miracle in South Korea，Sweeping the prime 188bet online sports betting slots of Korean TV stations with extremely high ratings。

On a long and narrow peninsula in Southeast Asia，The craze for Fairy Tales has become a phenomenon of madness: Vietnamese girl Le An’s drawer is full of DVDs of Fairy Tales，She looked back and forth dozens of times。Among her classmates，If anyone has a poster of Zhao Wei, 188bet online sports betting a very proud thing，Will be envied by other girls，The headdress of Xiang Fei is extremely popular in her school。

The time has come to 2019。May this year，188bet online sports betting movies、"The Wandering Earth" jointly produced by Beijing Culture (000802) and Tencent Pictures debuted on Netflix，Back in February，Netflix purchased the rights to the film，and translated into 28 languages，Sold simultaneously in 190 countries and regions around the world。

Once upon a time, there was a Ghibli in the east，There is Disney in the West，But in the last 10 years，With the promotion of Internet companies such as Tencent，The IP ecosystem incubated in China has made a quantum leap，Film and TV、Literature、Game、IPs in animation and other fields have begun their internationalization journey。With the help of new 188bet online sports betting creation，The Chinese 188bet online sports betting symbols of these IPs have become more vivid than ever。The Silk Road more than 2,000 years ago opened up trade channels on the Eurasian continent，And today，IP going overseas has enriched 188bet online sports betting exchanges between different regions。

Bad stories vary greatly，Good IPs come 188bet online sports betting the same origin。A wonderful move，Eat all over the world。

188bet online sports betting mysterious east，China Story，Never lost its charm，And prove its glory step by step。

01

The domestically produced art film "Havoc in Heaven", which is well-known at home and abroad，Completed 188bet online sports betting 1960s。The director is Wan Laiming，One of the four Wan brothers。

Japan’s “God of Comics”，Osamushi Tezuka, the founder of animated comics, admitted that he watched "The Iron Fan Princess" by the Wan Brothers，Cai Qiyi engaged in animation business，So there was the later "Astro Boy"。

The artistic expression of "Havoc in Heaven" is as perfect as an era can achieve，In terms of artistic value，Not inferior to any of Disney’s animated movies，Highly praised by overseas netizens on Youtube。However, it is only for international 188bet online sports betting exchange，Released in a few countries，We did not consider overseas markets to produce English subtitles。

The real road to 188bet online sports betting distribution of domestic dramas，The earliest one can be counted from "Journey to the West" and "The Romance of the Three Kingdoms" in the 1980s。1994，"The Romance of the Three Kingdoms" caused a sensation in Japan，The first broadcast on NHK TV has just ended，Some viewers asked for a replay。

However, in the following years，The quantity and quality of domestic dramas have exploded，But overseas distribution has been tepid，And most of them are concentrated in Southeast Asia。The famous commentator Liang Hongda once said: "Due to the sense of 188bet online sports betting identity in Asia，Most domestic dramas are supported by the Chinese market，At the same time Japan、South Korea is also influenced by Confucian culture，So it is not uncommon for domestic dramas to be exported to Japan and South Korea。”

At that time，Many American audiences still only know Chinese-language film and television works as Bruce Lee、Kung Fu movies with Jet Li and other martial arts stars as symbols，188bet online sports betting exports that have achieved good results overseas are almost all Kung Fu movies。The "Fearless" series in the 1980s， The "Once Upon a Time" series in the 1990s，It is the first Chinese-language film to successfully test the waters overseas，Box office of US million to US million。In 2002, "Hero" directed by Zhang Yimou，Box office jumps to million。

The initial “going out”，Costume dramas are “rigorously needed” for 188bet online sports betting markets。

From "Journey to the West" and "The Legend of the Condor Heroes"，To "The Legend of Wu Mei Niang"、"The Legend of Zhen Huan"，2016，Someone was in a restaurant in Hanoi, Vietnam，I saw five or six waiters watching "Xinxiao Shiyilang" on the TV。The reason why costume dramas are popular，Mainly because there are not many restrictions on its content，The background is mostly based on historical records or fictional imagination，Not many 188bet online sports betting attributes，More acceptance around the world。

188bet online sports betting going overseas at this time，Single theme，Narrow radiation range，More traffic carrying，Not many value symbols。

Since the past two years，We will find out，Dramas such as "White Night", "River God" and "Undocumented Crime" are favored 188bet online sports betting，Not the traditional popular costume dramas and martial arts dramas，Instead of crime、Modern drama mainly based on reasoning。Even some popular costume TV series such as "The Legend of Zhen Huan", "Nirvana in Fire", "The Beloved Concubine"，also has Portuguese、Arabic、English、Italian、More than 10 translation versions including Dutch are available。

It is reported，Last year, Netflix bought the 188bet online sports betting copyright of Youku’s “White Night” before the show became popular，What he values ​​​​is the advantages of the series itself in production and content，Rather than simply “taking advantage of the popularity”。

And this year，"The Wandering Earth" successfully broke the overseas film schedule record for 188bet online sports betting-language films in the past two years after its overseas release，And topped the North American box office list of 188bet online sports betting movies in the past five years at 19:00 on February 16, North American time。

Overseas mainstream media have given extensive coverage to the movie，"The Hollywood Reporter" published a special report titled "China's first science fiction film lands in the United States"；The New York Daily News called the film "the beginning of a new era of 188bet online sports betting film production"；On the world's famous film review website IMDb，"The Wandering Earth" even scored 7 points at the beginning.High score of 9。

Although there is already "White Night"、"The Wandering Earth" is an excellent work that reflects contemporary China，And achieved great success，But the quantity is limited，In the face of competition in Hollywood，More weak。Export of high-quality original film and television 188bet online sports betting、Adaptation or remake is trapped overseas，On the surface, it reflects the lack of recognition of the essential content of 188bet online sports betting by foreign audiences，The deeper part reflects China’s “unfortunate situation” in the process of exporting culture such as film and television，The embarrassment of not being profound。

The 188bet online sports betting difference between China and the West is an obstacle to the overseas distribution of Chinese films and TV shows， “188bet online sports betting discount” is a natural barrier for domestic IP to “go global”—because the long history of Chinese culture makes the values ​​​​and 188bet online sports betting connotations carried by IP symbols unique and complex，This is an advantage，But it is also a disadvantage，Many 188bet online sports betting connotations are difficult to resonate with Western audiences at first。

IP like "The Wandering Earth"，The national connotation and Chinese characteristics are actually very distinct，However, it unearths the core of value rooted in the commonality behind national culture - "a community with a shared future for mankind"，Formed a 188bet online sports betting connotation that is both cosmopolitan and national，Gain broader emotional recognition，Maximize cross-188bet online sports betting communication。

its success，It’s not an accident，Perhaps it is a better way to convey the image of China，Excellent inspiration for film and television 188bet online sports betting to explore overseas routes。

"Wish you good luck on your journey into space。Wish you good luck on your journey to 188bet online sports betting science fiction movies。”This is Hollywood director James Cameron’s blessing to Director Guo Fan on Weibo。

It’s not just the movies and TV shows that are lucky，Multi-level branches in culture，Butterfly wings have already begun to flap，Triggering another 188bet online sports betting tsunami in the English-speaking world。

02

2014 is a turning point.

This year，188bet online sports betting-American Lai Jingping established the first 188bet online sports betting online literature English translation website Wuxiaworld，Considered to be the beginning of the spread of 188bet online sports betting online literature in the English-speaking world，The article "Coiling Dragon" that first triggered the spread of 188bet online sports betting online novels in the English-speaking world was published here。Present，This work is still one of the representative works of 188bet online sports betting literary works in the Western literary world。

One time，Chinese online literature is very popular overseas，Some people even compare it to Hollywood movies、Japanese animation and Korean TV dramas are known as "the four major 188bet online sports betting wonders of the world"。

In North America, a large number of English translation websites have begun to emerge.

For 188bet online sports betting IP，Compared with other image modes of digital 188bet online sports betting content，Online literature has the virtual nature of text communication，Readers at home and abroad are more likely to identify with the new world described in literary works。On the other hand，The creative ecology of online literature is interactive，Fans can communicate and interact in real time，At the same time, you can also increase output efficiency and user stickiness through the serial mode。

So，Online novels officially radiate the culture of the Asian circle，Become a global fan。“188bet online sports betting online novels help American boys quit drug addiction”，There are endless news like this。

May 2017，Qidian 188bet online sports betting website, a subsidiary of Tencent-controlled China Literature Group, officially launched a new overseas business portal "Qidian International——" Webnovel，And distributed in North America、More than 200 translators and translator groups from around the world, represented by Southeast Asia, cooperate，More than 300 English translations of 188bet online sports betting online literature have been launched。

Qidian International comprehensively covers martial arts、Fantasy、Fantasy、Romance and other diverse themes，Such as the fantasy "Library of Heaven"、Romance "The National Husband Takes Home"、Fantasy "Release That Witch"、E-sports "Full-time Master", etc.，Highly popular among 188bet online sports betting readers。

April 2018，Qidian International Webnovel opens overseas original model，Business model for exporting Chinese online literature overseas and supporting writer training、Support、Incentive mechanism。According to public information，Already attracted more than 1.20,000 authors from different countries，Posted 1.More than 90,000 original English works。Many of these works have gained considerable popularity on the platform，For example, the Spanish author's Last Wish System (Chinese translation: "Last Wish System")，Reborn: Evolving From Nothing (Chinese translation: "Rebirth: Evolution of Nothingness") by an American author, etc.，The worldview structure of most works is deeply influenced by Chinese Internet literature，Contains struggle、Hot-blooded、effort、Respect teachers and respect the Tao、Brothers, friends, brothers and other Chinese online articles and Chinese 188bet online sports betting elements。

Internet Literature、Comics are one of the important sources of film and television 188bet online sports betting adaptation。So，The leading online article platform represented by China Literature Group is actively exploring the export of content overseas，From the overseas reading of the work to the overseas distribution and broadcast of the adapted drama，Only to overseas authorized adaptations of online literary works、188bet online sports betting linkage effect is highlighted，Online literature promotes the continuous advancement of domestic 188bet online sports betting “going overseas”。

But the question worth pondering is，Internet literature IP is still based on fantasy、Mainly the Xianxia type，Although it contains elements of traditional Chinese culture，But the core of the story is still Western magic、Game and other modes for killing monsters and upgrading，A name full of western 188bet online sports betting colors、Context，It has not played a more significant role in the dissemination of China’s excellent traditional culture and contemporary China’s development concepts。

03

Meanwhile，The 188bet online sports betting sales revenue of domestic game manufacturers has long exceeded the sales revenue of 188bet online sports betting games in China，According to data from the Game Working Committee of the China Music and Digital Association，2016，Domestic game manufacturers’ 188bet online sports betting revenue is about 502.100 million yuan；Domestic revenue is about 473.200 million yuan。

Things are changing。Going 188bet online sports betting is no longer about incremental survival，But a brand new exploration。

and，The global competition to export games 188bet online sports betting，It has also broken out from the SLG category，Transform into full bloom。Asymmetric competitive mobile game、tactical competitive mobile game、A small but beautiful independent game that is different from traditional categories，all successfully penetrated into 188bet online sports betting markets。

Judging from the market response，Game IP is currently the most popular overseas、The blue chip stock with the best overall reputation，Commercialization has been an excellent success。However, in the latest "Chinese 188bet online sports betting Symbols Achieving the New Era 2018-2019 188bet online sports betting IP Evaluation Report" released by the Beijing 188bet online sports betting Expo on May 29，The relationship between high-ranking mobile game IP and user engagement is weak，And in the participating games，Although most products come from Chinese companies，But there are no obvious Chinese characteristics or Chinese elements。

The report proposes an IP value formula: IP value = user participation * word-of-mouth evaluation coefficient * development coefficient * Chinese 188bet online sports betting element coefficient，To truly open up the international market for China’s 188bet online sports betting industry，Expand global space for enterprises，“Traffic is King”、The traditional idea of ​​relying on demographic dividend has long been outdated，via "Mystery"、IPs that attract overseas users with labels such as "novelty" cannot survive for a long time，Where should we go?，How to break the situation？

2018，Tencent officially proposes to upgrade from pan-entertainment to new 188bet online sports betting creation，New 188bet online sports betting creation is based on the basic strategy of “technology + culture”，Emphasis on the unity of 188bet online sports betting value and industrial value，And clearly proposed to participate in the creation of Chinese 188bet online sports betting symbols，Thus achieving more efficient digital 188bet online sports betting production and IP construction。

As the industry develops and reaches a critical point，As a leader in the domestic 188bet online sports betting and creative industry，Tencent has huge influence，Over the past 7 years，Continuously breaking through the boundaries of cooperation in the 188bet online sports betting industry，188bet online sports betting production method with IP construction as the core，Created more Chinese 188bet online sports betting symbols with widespread influence。

For example, 188bet online sports betting comics that have always been underappreciated.

04

"If I can get out alive，Thousands of rivers and mountains，Would you like to go see 188bet online sports betting with me？”

This sentence may not just be the confession of the royal family to Qingtong in "The Little Matchmaker of the Fox Demon"，It is also an expectation for 188bet online sports betting comics，Are you willing to witness its rise？

"Fox Fairy Matchmaker" is a super popular 188bet online sports betting under Tencent Animation，Based on the background of "peaceful coexistence of humans and monsters"，Based on the journey of the male protagonist Bai Yuechu and the heroine Tushan Susu’s cultivation of the Red Thread Immortal，Tells about the "unable to fall in love in the past life" between humans and demons，The touching story of re-marrying in the next life。

Animated after 5 years of serialization，Once launched，rave reviews，It is the first domestic animation with more than 300 million views on Bilibili，Known as “The First 188bet online sports betting Comic”。July 1, 2017，"Fox Fairy Matchmaker" landed on TOKYO MX TV station in Japan，The positive rating of student broadcasting in NICONICO continues to rise。And while playing，On Twitter、The topic discussion on popular social areas such as 2CH remains high。

Except "Fox Fairy Little Matchmaker"，A story that also has depth、Complete world view、The "Under One Person" animation with good graphics and plot is also in Japan TOKYO MX、BS 12 TV station and broadcast simultaneously in China。"Under One Person" is a young man's passionate comic that combines the characteristics of 188bet online sports betting Taoist culture and martial arts。Exclusively serialized in Tencent Animation，Rating 9.6 points，The popularity of comics exceeds 16 billion，The animation has been viewed more than 2 billion on the entire network。

Last year，The Japanese version of the animation "Under One Person 2" is also broadcast on Japan's TOKYO MX TV station；The long-established Japanese animation magazine "Animage" is 188bet online sports betting May issue released on April 10th，Publish the special edition of "Under One Person, Luotian Dajiao Chapter"；"Animage" magazine also conducted an exclusive interview with the animation editor of "Under One Person, Luotian Dajiao Chapter" Feitian Fumi。

2018，In "Chinese 188bet online sports betting Symbols Achieving the New Era 2018-2019 Annual 188bet online sports betting IP Evaluation Report"，"Under One Person"、"Fox Fairy Matchmaker" ranked 8th and 11th among the 74 Chinese IPs overseas。

On the one hand，The rise of 188bet online sports betting comics is mainly related to the production level，More and more exquisite pictures and higher and higher production standards，It will definitely be exchanged for an improvement in word of mouth，On the other hand，Whether it is the national customs and sorrows of "Fox Demon Little Matchmaker"，It’s still the Taoist culture interspersed in “Under One Person”，They are all examples of rejuvenation of traditional culture。However, such works with a strong 188bet online sports betting flavor are rare，The general development level of comic IP is still relatively low and lacks 188bet online sports betting elements，Mainly concentrated in the tail。

The report immediately stated，The government should resolutely support leading products and leading 188bet online sports betting，Especially for comics and other head IPs that are scarce、Fields with obvious tail effects，Resources should be concentrated to support leading products，To avoid consuming resources on less competitive products。

And this year，The English movie "My Name is Bai Xiaofei" produced by 188bet online sports betting comics and American STX Entertainment is also in the global casting process，The movie is adapted from a domestic comic work on Tencent Animation Platform，Hope to bring 188bet online sports betting IP to the world stage。

From film and television to animation，From animation to film and television，Going around in a circle，It seems to be back again。But perhaps the charm of 188bet online sports betting lies in this，Culture is inherently fluid，Interconnected，Interconnected。

05

Looking at the past twenty years of IP going overseas，TV series、Website、Game、Comics...going out faster and faster，The categories are becoming more and more abundant。But only IP containing Chinese core，Only then can it become a Chinese 188bet online sports betting symbol with overseas influence。

According to "Chinese 188bet online sports betting Symbols Achieving the New Era 2018-2019 Annual 188bet online sports betting IP Evaluation Report"，Among the TOP20 Chinese IPs，IPs with Chinese traditional 188bet online sports betting elements account for 75%。Products containing Chinese martial arts culture or traditional historical culture are still the types of Chinese 188bet online sports betting products favored by overseas users。How to find a balance between catering to user tastes and exerting one’s own 188bet online sports betting charm，Is an important proposition for the current production and overseas dissemination of Chinese 188bet online sports betting products。

Report also shown，Internet companies have become strong participants in China’s IP construction，Is also an excellent practitioner of 188bet online sports betting “going global”。Among the TOP20 IPs，Tencent Group participated in the production of 11 movies，More than half；Alibaba Group participates in 4，Perfect World、Wanda Pictures and other companies participated in 2 each。

Out of all 74 IPs，Tencent participated in 29，More than twice that of the second place。Tencent Group’s advantages actually come from its layout in all fields: including games with its advantages、Website、Animation business，Also entered the film and television industry by participating 188bet online sports betting construction of works such as "The Wandering Earth"。

Vice President of Tencent、Tencent Pictures CEO Cheng Wu said: "Culture，188bet online sports betting never a matter of one person，It’s not a company’s business either，It must bring together the best of this era、The cutting-edge power。”

Internet Era，Everything updated、Faster、Easier to be browsed，It is also easier to be forgotten。Therefore，New 188bet online sports betting innovation proposed by Tencent，Not only pay attention to works，Pay more attention to the system、Long line、Organized IP construction，Not only focuses on the industrial chassis value brought by creativity and experience，More emphasis on the high consideration of "188bet online sports betting value"，Promote industrial upgrading。Under the new 188bet online sports betting and creative ideas，Tencent has created many activated 188bet online sports betting value symbols，Like Internet + Dunhuang、Internet + Forbidden City、Internet + Go，etc.。

Internet companies have indeed become strong participants in China’s IP construction，Is also an excellent practitioner of 188bet online sports betting “going global”，The construction of Chinese 188bet online sports betting symbols needs to rely on the power of the Internet，This is an opportunity for enterprises，It is also an opportunity for the industry。

People believe in the “high-speed rail” that is booming in China’s Internet industry、Alipay、Bicycle sharing and online shopping” are forming a strong external 188bet online sports betting influence，Even during the two sessions in March last year，The committee members also suggested encouraging mobile payments to “go overseas”，Leading the world trend with four new inventions，For 188bet online sports betting symbols，It should be more like this。

As ​​the incarnation of a dragon，China itself is a big IP，The total number of intangible 188bet online sports betting heritage ranks first in the world，Under the mixture of long history and new trends of the times，Owning famous places of interest、Poetry and Drama、188bet online sports betting IP with national characteristics and oriental color such as antiques and crafts。After more than 20 years of development，The overseas expansion of domestic IP has changed from the original "a few overseas peach blossoms"，Towards today’s “most beautiful orange-yellow-orange-green time”。

At this stage，What is more important for IP exporting，From catering to Western tastes，To convey Chinese elements；Slave traffic carrying，To create 188bet online sports betting symbols，New 188bet online sports betting Creation，Maybe it is a valid path。

One day，We may no longer be envious of the “superhero” IP created by Marvel，While admiring，There are also many domestic 188bet online sports betting symbols that can be competed with，Across the Ocean，Praised by others。

No matter in the form of spring and snow，It’s still a lower-level subject，There are 188bet online sports betting stories to tell，Audio，Touchable。

*Source of this article: WeChat public account "Luming Finance” (ID: luminglab)，Author of this article: Ding Tian，Original title: "From My Fair Princess to the Little Matchmaker: A Brief History of China’s 188bet online sports betting Going Global》.