Recent，The topic of integration of culture and 188bet Online Sports Betting and Casino is suddenly a hot topic。From top to bottom，From south to north，Various symposia on the integration of culture and 188bet Online Sports Betting and Casino、Seminar、Forum，It can be said that "I will appear on stage after you sing"。Politics、Academia、Celebrities in the industry are busy preaching，Noisy and chaotic。Actually，Many people are "studying" relevant policies and regulations，Very few new ideas、New ideas and new perspectives。

With the implementation of the "Cultural and 188bet Online Sports Betting and Casino Planning and Management Measures"，I’m afraid the big names from all parties will have to work hard again - this is another climax since the official establishment of the Ministry of Culture and 188bet Online Sports Betting and Casino in April 2018，The previous climax was the excitement and cheers of the 188bet Online Sports Betting and Casino industry，And the relevant departments calmly "three decisions"。

In fact，In recent years，In the development and research practice of the two major industries of culture and 188bet Online Sports Betting and Casino，“Integration of culture and 188bet Online Sports Betting and Casino” has always been a high-frequency word。From a global perspective，Integration of culture and 188bet Online Sports Betting and Casino is the general trend，Pointed out by the United Nations World 188bet Online Sports Betting and Casino Organization，About 37% of 188bet Online Sports Betting and Casino activities around the world involve cultural factors，Cultural tourists are growing at an annual rate of 15%。

Past year，The culture and 188bet Online Sports Betting and Casino department has completed its functional configuration、Regulations on internal organization and staffing，It can only be said that culture and 188bet Online Sports Betting and Casino are "combined" like lovers，But whether it is possible to "get married and start a business、Marry and have children”，Need deep “integration” of culture and 188bet Online Sports Betting and Casino。Integration of culture and 188bet Online Sports Betting and Casino，What exactly should be integrated？How to integrate？This requires finding out where the fusion point is？Only find the right fusion point，Only in order to find the direction and path for the integration of culture and 188bet Online Sports Betting and Casino，Only in order to grasp the key points and methods of integrating culture and 188bet Online Sports Betting and Casino。

1. Lifestyle: What culture and 188bet Online Sports Betting and Casino have in common

Integration of culture and 188bet Online Sports Betting and Casino，The first is that the two have the basis for integration，This is what the two have in common，It is also a prerequisite for integration。

1. Culture and 188bet Online Sports Betting and Casino are related to life

First of all, 188bet Online Sports Betting and Casino comes from life

188bet Online Sports Betting and Casino is a very broad concept，usually refers to history、Geography、Customs and customs、Traditional customs、Lifestyle、Literature and Art、Code of Conduct、Way of thinking、Values, etc.。In the final analysis，It is a social and historical phenomenon，It is also the precipitation and sublimation of a way of life。Because of its generality，Therefore the definition of 188bet Online Sports Betting and Casino has never been precise，There is no exact overview。

Yu Qiuyu once said: "188bet Online Sports Betting and Casino is a spiritual value and lifestyle that has formed a habit"。This abstract artistic language，On the contrary, it is easier to understand，It doesn’t matter whether it’s appropriate or not。

If it were more concrete，188bet Online Sports Betting and Casino can be described as "regional life element form": to put it more vulgarly，Includes food, clothing, housing, transportation, toileting, and sleep、Firewood, rice, oil, salt, sauce, vinegar and tea；Speak more elegantly，Maybe it includes music, chess, calligraphy, painting, poetry and wine。But one thing is unambiguous，That is: 188bet Online Sports Betting and Casino always covers all aspects of life，188bet Online Sports Betting and Casino and life are closely related。

A small example: Hubei Fang County is located in the Daba Mountain area，China is relatively mysterious、The original zone，It is also the birthplace of the Han national epic "The Legend of Darkness"。When Liu Guangyou and Zhu Qiquan were working in the fields since they were 10 years old，Just follow the example of our parents and hum "Hey yo ho"，This song has been sung for generations，Until one day，Only then did he realize that the content he sang was actually a sentence from "The Book of Songs·Fa Tan"。"Kankanfatanxi，Let the river dry up，The river is clear and rippled。No crops, no crops，Hu Qihe Three Hundred Silks？No hunting, no hunting，Hu Zhanerting You County Haoxi？That gentleman is here，Not a vegetarian..."

This is the oldest recorded labor chant，Between ups and downs，Bright rhythm，Simple melody，Originally in working life，To vent dissatisfaction、Short sentences hummed casually to relieve fatigue。

The Book of Songs comes from folk collection，It is the result of the ruler Yuxuan asking about customs，Reflects the social outlook of about 500 years from the beginning of the Zhou Dynasty to the late Zhou Dynasty，Contains labor and love、War and corvee、Oppression and resistance、Customs and Marriage、Ancestor worship and banquet，Even celestial phenomena、Landform、animal、Plants and other aspects，It is a mirror of social life in the Zhou Dynasty。This fully shows that 188bet Online Sports Betting and Casino and art come from life，And higher than life。Of course，Poetry cannot represent 188bet Online Sports Betting and Casino，But poetry is the oldest、The most lively、One of the most down-to-earth cultural expressions。

Secondly, 188bet Online Sports Betting and Casino is a way of life experience

Exactly，Modern leisure travel is a way of life experience，Pure sightseeing is just “touring”，The other five elements of "food, accommodation, transportation, shopping and entertainment" are only functional supporting facilities。In fact，Travel itself is a kind of life，It’s just that it’s different from the usual living conditions，It is for tourists to experience other people’s lifestyles from places where they are bored to places where others are bored。For modern leisure travel，All six elements of 188bet Online Sports Betting and Casino can be integrated into one，Convert to include business format、Culture、The tourist attraction of integrating the landscape into one，The six elements almost constitute a complete life style。The six elements of 188bet Online Sports Betting and Casino we usually talk about-eating、Live、row、游、Purchase、Entertainment，They are all basic elements of life，Just "travel" because of "travel"，“Food, accommodation, shopping and entertainment” because of “travel”，Only then have the characteristics of traveling that are different from home life。

2. Culture and 188bet Online Sports Betting and Casino both have the duality of time and space

Life，Is the origin of culture and 188bet Online Sports Betting and Casino，Also common ground，Even the genes they share。Another thing in common，Both have the duality of time and space，Involving ancient and modern times, China and foreign countries。

First of all, 188bet Online Sports Betting and Casino has the characteristics of time and space

Time level，Culture is historical and contemporary，There is even a future tense。Strange because of the long distance，Ancient culture is mysterious to modern people，This is consistent with the differentiation of 188bet Online Sports Betting and Casino。

Because of differentiation，Therefore attractive，We are happy to experience it，Of course，This requires constructing a scenario or situation，The highest level is an aesthetic conception。For example: more recent traditional farming 188bet Online Sports Betting and Casino，The primitive farming 188bet Online Sports Betting and Casino further away，The market 188bet Online Sports Betting and Casino depicted in the more vulgar "Along the River During Qingming Festival"，The winding water cup described in Yadian's "Preface to the Lanting Collection"，There is also the more luxurious life of the upper class aristocrats in "Han Xizai's Night Banquet"。

An earlier civilization is an ancient one，For example: Zhoukoudian Pekingese 200,000 years ago，Hemudu 188bet Online Sports Betting and Casino 7,000 years ago，Yangshao 188bet Online Sports Betting and Casino 5000 years ago、Hongshan 188bet Online Sports Betting and Casino、Majiayao 188bet Online Sports Betting and Casino、Liangzhu 188bet Online Sports Betting and Casino，Dawenkou 188bet Online Sports Betting and Casino 4000 years ago。From scattered to cave dwelling，From cave dwelling to stone and wood architecture，From eating hair and drinking blood to learning how to use fire，From resignation to fate to medical enlightenment，From fishing, hunting and nomadic life to agricultural settlement，We can experience primitive people’s wooden nests、Drilling wood to make fire、Tribal wedding、Herbs and grains、Raising poultry、A series of the most basic survival activities such as farming、Lifestyle，Even living in a cave、Pick tree fruits、The poor primitive state of eating raw food，It is an extreme survival experience for modern people。

Modern，There is also the future tense of 188bet Online Sports Betting and Casino，This may be an illusion to modern people、Dreamy、Science fiction feeling，But because it’s unheard of、Unseen，Therefore, it has a more exciting and surreal feeling。Considerations，If Master Kong lived till now，You will definitely be amazed by the dreamlike feeling of modern human life。Modern people’s life versus human childhood，And the world of chaos，is also full of bizarre charm and fantasy，For example: Nuwa patching up the sky、Kuafu chasing the sun、Jingwei Reclamation。

Regional aspect，China and foreign 188bet Online Sports Betting and Casino，As well as the mainland and border areas, they are all heterogeneous。Domestic cultural regional division，Such as Qilu 188bet Online Sports Betting and Casino、Yanzhao 188bet Online Sports Betting and Casino、Jingchu 188bet Online Sports Betting and Casino、Wuyue 188bet Online Sports Betting and Casino, etc.；There are also smaller regional and national cultures，Tibetology such as the three major regional cultures、Dunhuang Studies、Huizhou Studies；Smaller ethnic 188bet Online Sports Betting and Casino，Like the Hakka of the Han people，Another example is the Miao branch，According to the color of its clothing, there are red seedlings、Hua Miao、青草、White Miao and other titles，There are pot ring seedlings according to the style of their clothing、Phipao Gelao、Titles such as haircut gelao，According to their place of residence, there is Dongmiao、Ximiao、Ping-cut seedlings、Bafanmiao、Qingjiang Miao and other titles，There are seedlings according to the degree of Chineseization、Mature seedlings and other titles，Each ethnic branch has its own different cultural characteristics；No matter how young you are, Zhu Zi’s Family Instructions、Zeng family motto，It is a kind of family cultural inheritance。

Secondly, 188bet Online Sports Betting and Casino has time and space requirements

Being more popular than culture、More fun、More industrial 188bet Online Sports Betting and Casino，Also has the duality of time and space，This is the market demand for 188bet Online Sports Betting and Casino。The 188bet Online Sports Betting and Casino market mainly faces two major groups: one is modern people，The second one is from the city，In short，They are a group of modern city people。

This statement does not mean to ignore or ignore rural people，Rural areas in remote areas far away from cities，The permanent population is pitifully small，It is not an exaggeration to say that ten houses are half empty，It is not an exaggeration to say that a widower is lonely，It is not an exaggeration to say that the door is left in the cold，The dying years，Little money and no power，Traveling is no longer their basic desire。City people pay more attention to the quality of life，Already longing for an improvement in the quality of life，For example, health and wellness 188bet Online Sports Betting and Casino、Village sojourn、Pastoral health care。And more rural left-behinds are still seeking to improve their quality of life，Some still need to solve basic survival problems。Therefore，Rural people today are definitely not a new force in 188bet Online Sports Betting and Casino consumption。

What tourists are chasing is nothing more than a lifestyle that modern city dwellers have never experienced，This differentiated appeal is reflected in the spatial dimension，Or in a different place (such as the countryside)，Or foreign land，Or a foreign country，The further the distance，The greater the cultural heterogeneity；Performed in time dimension，or ancient，Or ultra-modern，The older the time，The greater the cultural difference，Modern antiquity is not as good as ancient times，Ultra-modern means hyper-realistic。This is a kind of time and space travel。

The sense of traveling through time and space is very tempting to us modern people，This is determined by the differentiated needs of 188bet Online Sports Betting and Casino。This differentiation is beyond the tourist landscape，Focus more on the differentiation of life，And it is an authentic life that I have never experienced before，The essence of life differentiation is cultural heterogeneity，More directly reflected in civilianization、Nationalization、Folklore，even country、ethnic group、Village、In the daily life of regional indigenous residents such as families。

2. The opposite of life, the separation point of culture and 188bet Online Sports Betting and Casino

The elegance of culture、Nicheization and vulgarization of business and 188bet Online Sports Betting and Casino、Popularization and marketability，They are two completely different reverse forms。But because culture and 188bet Online Sports Betting and Casino have common origins and duality of space and time，So come from life、It becomes inevitable to go into life。However，Culture and 188bet Online Sports Betting and Casino are two different fields after all，The inherent talents of the two、There are fundamental differences between performance forms and market formats，This requires discovering the commonalities between culture and 188bet Online Sports Betting and Casino、Except for commonalities，But also find out the differences and transformation points。The difficulty in integrating culture and 188bet Online Sports Betting and Casino lies in seeking common ground while reserving differences，The value of cultural and 188bet Online Sports Betting and Casino integration lies in harmony without difference。

1.Culture and 188bet Online Sports Betting and Casino are related to life，But it shows two reverse forms

Culture and 188bet Online Sports Betting and Casino，Although they are closely related to production and life in the development of human society，But they are two completely opposite forms，includes generation、Essence、Properties、Market crowd、Product location and experience may vary。

Culture lasts forever，Since the beginning of mankind, there has been civilization，Culture has been produced since society existed。Pure mass 188bet Online Sports Betting and Casino began in modern times，It’s even later in our country。

In ancient my country, there was only travel，That’s also niche、Aristocratic、Exclusive activity。Emperor Mu travels to collect customs，Also happy to be carefree；Qin Shihuang’s inspection tour was to deter the world，Emperor Yang of Sui Dynasty went to Yangzhou、Qianlong went to the south of the Yangtze River for water transportation，Although it is all about fun，But I am the emperor，Different from ordinary people。

Confucius traveled around the world lobbying for political opinions and for his disciples to serve as officials，But there is also an element of study tour；Li Daoyuan、Xu Xiake traveled to famous mountains and rivers all over the world for geographical research，Everyone has his own work；Li Shizhen wrote "Compendium of Materia Medica" for the study of traditional Chinese medicine；Xuan Zang traveled to the west to spread Buddhism、Educate all sentient beings；Zhang Qian’s journey to open up new territory；Xie Lingyun、Li Bai is the closest to traveling、Recreational and cheerful，But I am also singing about life；Su Dongpo’s ups and downs in official career，Repeatedly demoted，Have to travel。Others，And the military、Business travel, etc.，But they are not 188bet Online Sports Betting and Casino in the true sense。

188bet Online Sports Betting and Casino comes from life and is higher than life，From vulgarity to elegance，From the masses to the niche，From the private sector to the exclusive crowd，Become exclusive to the upper class society and cultural aristocrats。Because of this，Some cultures cannot be connected to mass consumption，Looks like it has evolved from a lower-class person to a beautiful person。

Travel is just the opposite，From elegance to vulgarity，If 188bet Online Sports Betting and Casino focuses on sightseeing，Then，The era of mass 188bet Online Sports Betting and Casino and leisure 188bet Online Sports Betting and Casino，Tourists undoubtedly pay more attention to the life experience of products，Even the landscape，Be grounded too、Access to the market，This requires injecting interactivity、Immersive elements。

In life，188bet Online Sports Betting and Casino always seems to be superior，It’s not just about the 188bet Online Sports Betting and Casino itself，It’s more about the cultural people who create 188bet Online Sports Betting and Casino。What we see always seems to be the back of 188bet Online Sports Betting and Casino，I always feel that 188bet Online Sports Betting and Casino is moving away from life；Travel comes with life、Come for the experience、Come here with the goal of “Once you come, you won’t leave”。For 188bet Online Sports Betting and Casino，Only return to the original truth and original state of life，It is the most true、The most elegant、The most noble 188bet Online Sports Betting and Casino，For example, Qi Baishi likes to paint very plain objects in life - shrimps、Lao Niu、Chinese cabbage、The hills and rivers of my hometown，Even a tadpole、A singing cicada，Due to simplicity、Friendly to the People，Therefore, it is more down-to-earth、More market，Because it is something that the public likes to hear and see，Visible，Touchable，Have fun，Remember deeply。

Of course，188bet Online Sports Betting and Casino can be vulgarized，It can also be more elegant，After all, there are still some high-end consumer groups。Anyway，Appreciating both refined and popular tastes is a complete form of social life，Leisure and travel experiences need to be popularized，It also needs to be high-end。

2.Culture is the soul of 188bet Online Sports Betting and Casino，188bet Online Sports Betting and Casino is not the only carrier of culture

Culture is the soul of 188bet Online Sports Betting and Casino，188bet Online Sports Betting and Casino is the carrier of culture。This has long been a consensus in the 188bet Online Sports Betting and Casino industry，In addition to culture，There is also ecology，The origin of culture is original life，The starting point of ecology is original ecology，The two are the two wings of 188bet Online Sports Betting and Casino，It will make the 188bet Online Sports Betting and Casino industry fly higher、Tourists go further。With culture，"Poetry and distance" will no longer be lonely；With ecological presence，"Man and nature" will no longer be at odds。

Although culture and 188bet Online Sports Betting and Casino are both at the forefront of the current trend。But，For "soul carrier theory"，There was little talk in the cultural circles before，I’m too lazy to say it even now。Because the carrier of culture is more than just 188bet Online Sports Betting and Casino，The soul of 188bet Online Sports Betting and Casino is only culture。

For culture，Spatial carriers may include cities and villages、Museums and Cinemas，etc.；Industrial carrier may involve agriculture、Industrial、Technology、Education, etc.。This may be after the integration of culture and 188bet Online Sports Betting and Casino departments，The important reason why traveling is like a follower，This is formed by history，Also based on the solidification and degradation of conscious thinking。

If you think of culture and 188bet Online Sports Betting and Casino as a couple，So culture has too many suitors；But 188bet Online Sports Betting and Casino has to stick to culture。Because during the tourist period，People’s spiritual consumption desire is not high，New and unique landscapes are enough；In the current era when leisure 188bet Online Sports Betting and Casino and cultural 188bet Online Sports Betting and Casino are very popular，No culture，There is no enjoyment when traveling、stickiness and aftertaste。Sightseeing trips can be one-off，You don’t have to come again if you’ve seen it before，Leisure 188bet Online Sports Betting and Casino emphasizes repeat visit rate，With culture comes artistic conception，With life, there is a situation，The feeling will be different every time。

Relative to culture，We must not talk about 188bet Online Sports Betting and Casino as arty，Actually, it’s not 188bet Online Sports Betting and Casino that makes you climb high，Culture is the real carrier，Because 188bet Online Sports Betting and Casino is compared to culture，More accessible to the public、More market updates。Travel is always at the starting point of life，Because of leisure，It adds a little cultural connotation and temperament；Because I have a vacation，Only added some calmness and tolerance；Because of health care，The connotation and aura of life beyond the life of a talented student。

188bet Online Sports Betting and Casino has always occupied the commanding heights of living standards and even the connotation of life，Elegance、Pure、Qingli，But it is precisely because of its refinement that it breaks away from the original life，Become a filtered impurity、Luxury goods and display items that are free from low-level taste，And this is exactly the minority、High and mighty、Incompatible with the market。

In the soul of 188bet Online Sports Betting and Casino—in the bones of culture，The cultural genes and spiritual essence can only return to the true nature and origin of life，Culture has product value and brand significance。From this point of view，Travel may be the best carrier of culture。

To this phenomenon，You can give a vivid metaphor，Marriage of culture and 188bet Online Sports Betting and Casino，The form is quite like a poor relative climbing up to an educated aristocrat，But the nobles are only educated，Sometimes you can only understand the charm、You can’t live without food。On the other hand, the 188bet Online Sports Betting and Casino industry is popular after all、Universal characteristics，Because of its large market audience，So it is easier to industrialize。Opposite，Because of the inherent elegance of culture，But it is not easy to form industrial clusters like 188bet Online Sports Betting and Casino、Extension and coverage。

3. Living business, cultural and 188bet Online Sports Betting and Casino carrier

Integration of culture and 188bet Online Sports Betting and Casino，More than culture and 188bet Online Sports Betting and Casino，The fusion should be a big cultural 188bet Online Sports Betting and Casino，Because the cultural industry itself is pan-culture，The 188bet Online Sports Betting and Casino industry itself is also pan-188bet Online Sports Betting and Casino。The broad and deep integration of culture and 188bet Online Sports Betting and Casino is the dual driving model of “culture+” and “188bet Online Sports Betting and Casino+”，Dual innovation、Mutual empowerment and interaction drive development。

1.“188bet Online Sports Betting and Casino+” is actually “+188bet Online Sports Betting and Casino”，188bet Online Sports Betting and Casino from penetration to sublimation，It is a branding process

Although in reality，The current situation of cultural industry agglomeration and development is not satisfactory，But in terms of cultural essence and attributes，Strong industrial integration、Highly relevant、High added value，In the context of industrial integration，Cultural industry innovation is becoming more active。Talk to the big picture，“188bet Online Sports Betting and Casino+” is a nation、The soul of a country；Talk to the small things，“188bet Online Sports Betting and Casino+” is a group、A company、The differentiated identification of a region。

188bet Online Sports Betting and Casino is indispensable、ubiquitous，It is inseparable from everyone，And it is deeply rooted in the individual。This is why some scholars believe that 188bet Online Sports Betting and Casino also has similar "genetic" qualities。As Mr. Liang Shuming said，“188bet Online Sports Betting and Casino is the pattern of national life”。188bet Online Sports Betting and Casino is like air and water，It is integrated into every detail of social life、Every corner，Therefore, “188bet Online Sports Betting and Casino+” does not seem to be able to find an accurate interpretation of reality，But it seems that there are exact cases everywhere。

Transforming 188bet Online Sports Betting and Casino into products requires a carrier，From an industrial perspective，“188bet Online Sports Betting and Casino +” is to fully explore the added value of 188bet Online Sports Betting and Casino，And bring psychological pleasure to consumers during the consumption process。To borrow a current fashion statement，“188bet Online Sports Betting and Casino+” can be called cultural creation，i.e. cultural and creative products and industries，Refers to the thinking of "cultural creativity"，Empower traditional products、Add color to life、Promoting industrial transformation and upgrading。Vice versa，“+188bet Online Sports Betting and Casino”，It is to give 188bet Online Sports Betting and Casino to products，Quality+Taste，This is a process of brand formation。

2.“Travel+” becomes “+Travel”，188bet Online Sports Betting and Casino from guidance to leadership，It is a globalization process

At the beginning，“188bet Online Sports Betting and Casino+” is proposed by the 188bet Online Sports Betting and Casino industry，To expand one’s influence，Highlight the leading and driving role of 188bet Online Sports Betting and Casino，This is the "leading industry theory" and "strategic industry theory" that we have been calling for in the past few years。“188bet Online Sports Betting and Casino+” has indeed released a huge driving force for the 188bet Online Sports Betting and Casino industry、Fusion and Catalysis、Integration function，This is the process of 188bet Online Sports Betting and Casino industrialization。This is determined by the industrial attributes of 188bet Online Sports Betting and Casino and public demand。

Compared with cultural industry，The 188bet Online Sports Betting and Casino industry is more market-oriented、Stronger correlation、The comprehensive driving ability is more prominent，Especially driven by the “188bet Online Sports Betting and Casino +” strategy，188bet Online Sports Betting and Casino and one、二、The three industries merged and extended into many pan-188bet Online Sports Betting and Casino formats，such as health and wellness 188bet Online Sports Betting and Casino、Study trip、Family travel、Sports 188bet Online Sports Betting and Casino，etc.。The 188bet Online Sports Betting and Casino industry and products continue to innovate and enrich，Promoting the upgrading of the 188bet Online Sports Betting and Casino industry structure，Improved the quality of tourists’ travel。

Until later，With the real industry、Business encounters development bottlenecks due to domestic and foreign factors，And leisure travel opportunities are becoming more and more prominent，All walks of life began to actively move closer to the 188bet Online Sports Betting and Casino industry，Resource、Funds、Talents enter in large numbers。The 188bet Online Sports Betting and Casino industry originally wanted sugar daddies，Unexpectedly, I became a sweet potato by "next to" myself，At this time，The positive and negative impacts are also infinitely amplified，For example: Agriculture、The ecological endowment of forestry，We are natural “playmates” with the 188bet Online Sports Betting and Casino industry；I didn’t expect a lot of “industry + 188bet Online Sports Betting and Casino”、“Business + 188bet Online Sports Betting and Casino” also “depends” on 4A/5A scenic spots，even technology、Finance、Health、Education、Sports、Art、Water Conservancy、Real estate companies are vying to be linked to 188bet Online Sports Betting and Casino，Some fusions turn into selling sheep over dogs，causing the entire industry、Pan-188bet Online Sports Betting and Casino movement across the entire industry。

Anything with the word "sports" in it，Being completely pushed into the spotlight，What follows is the exaggeration of the management department，A gust of wind across the industry，In the end it will blow into an evil wind and a crooked wind。It is difficult to remain calm and calm in the midst of the storm，The first one to catch the wind may have landed safely，Those who follow the trend are more likely to fall。“+Travel” style，The real estate industry is the most affected、The most evil，Also the worst，Because I have money，You can borrow the wind，Can rely on power，Therefore, the most poisonous legacy、The damage is extensive，As a result, many tourist properties were turned into construction waste。

“+culture” is not a decoration，Not fashionable，But the general trend，It is product sublimation、Industrial Upgrading、The right way to create a brand。However，“+Travel”It is de facto pan-188bet Online Sports Betting and Casino，This is close to the concept of global 188bet Online Sports Betting and Casino。

But，Global 188bet Online Sports Betting and Casino is not available everywhere，Not every stage can be done，Not every location can do it。The area that can engage in global 188bet Online Sports Betting and Casino must be pan-188bet Online Sports Betting and Casino，In other words，In a specific area，All walks of life can “+ travel”。But in general，Can only be "Travel+"，It is better to follow the market than to follow the situation、It’s better to follow the time、It’s better to adapt to the place，What’s appropriate，Enough is Enough，If you feel uncomfortable, please stop，Never violate the rules，The land does not distinguish between east and west，It doesn’t matter whether it’s morning or evening，One size fits all、A swarm of bees、A gust of wind，Using 188bet Online Sports Betting and Casino as a gimmick、Using culture as a cover to deceive the government、Deceive the market，In the end, it must be self-deception。

4. The original state of life, the integration point of culture and 188bet Online Sports Betting and Casino

Integration of culture and 188bet Online Sports Betting and Casino，Determined by cultural 188bet Online Sports Betting and Casino genes，Thanks to the development trend of cultural 188bet Online Sports Betting and Casino，This is due to the leisure economy market，To promote the integration of culture and 188bet Online Sports Betting and Casino，Form a melting and powerful form、Integrated and promising、A good and effective situation，The state supports the integration of culture and 188bet Online Sports Betting and Casino from the system to the mechanism，It is called momentum building，The trend is determined by the market，It’s time for the integration of culture and 188bet Online Sports Betting and Casino、Just in time、Just in time for the market。

1. The integration of culture and 188bet Online Sports Betting and Casino cannot be empty talk or just go through the motions

Although it has been more than a year since the merger of the Ministry of Culture and the Ministry of 188bet Online Sports Betting and Casino，Politics、Academia、The industry has also been exploring the direction of cultural and 188bet Online Sports Betting and Casino integration、path、Key points and methods，But I feel that the integration of culture and 188bet Online Sports Betting and Casino is still a frequently discussed topic。From the perspective of public opinion and battles on the integration of culture and 188bet Online Sports Betting and Casino，It is still the stage of publicity launch，Like "Poetry and Distance"、"Soul and carrier" are stagnant，It is possible to sing empty tunes，Just going through the motions，There is an itch that only scratches the surface，It’s hard to say anything。

The root cause of this situation，It’s about talking about culture、Talk about 188bet Online Sports Betting and Casino；or，Talk about industry on culture、Talk about 188bet Online Sports Betting and Casino industry，Only I am not sure about the essence and essence of “culture + 188bet Online Sports Betting and Casino”。The reason why you are so hesitant、Look around and talk about him，It’s because we didn’t find the right integration point between culture and 188bet Online Sports Betting and Casino，But go straight to the direction of integration、path、Key points and methods，The result of neglecting the fundamental and pursuing the inferior is bound to be self-defeating，Haste makes waste。

I have to say，The essential issue of current cultural and 188bet Online Sports Betting and Casino integration is still not clear，That is where the integration point of culture and 188bet Online Sports Betting and Casino is？Clearing this issue is crucial、Very necessary、Very important，No carelessness is tolerated，Don’t avoid them intentionally，This is the integration of culture and 188bet Online Sports Betting and Casino、The cow nose that combines everything。

2. Life is the starting point and the integration point of culture and 188bet Online Sports Betting and Casino

mentioned earlier，What culture and 188bet Online Sports Betting and Casino have in common is life，The point of difference is “from the vulgar to the elegant”，From life to culture" and "from elegance to vulgarity，Two reverse forms of "returning from 188bet Online Sports Betting and Casino to culture" - reverse reasoning，This is the direction and path for the integration of culture and 188bet Online Sports Betting and Casino。Culture and 188bet Online Sports Betting and Casino，The former comes from life，Higher than life；The latter is to experience life，Enjoy life。Integration of culture and 188bet Online Sports Betting and Casino，Culture must “consolidate the foundation and cultivate the talent”，Close to life；Travel requires "activating blood circulation and removing blood stasis"，Return to life。

Since 188bet Online Sports Betting and Casino has moved from the masses to the niche、From private to exclusive，Then to move closer to life，Return from niche and exclusive to private and public。Travel is for experiencing life，188bet Online Sports Betting and Casino based on life needs to be activated，The highest state of activation is cultural return，It’s life-oriented。To be more precise，Product design should start from experience to appreciation，Environmental design should start from scenes to natural habitats and humanistic situations，What you appreciate is a warm 188bet Online Sports Betting and Casino，Feel the original ecological environment，And there are fireworks、Situations with a human touch。

Anyway，Life，Is the origin of culture and 188bet Online Sports Betting and Casino，Also an intersection，Therefore，It must also be the only integration point for the integration of culture and 188bet Online Sports Betting and Casino。The direction of integration of culture and 188bet Online Sports Betting and Casino is life，The best is the original life；The path to the integration of culture and 188bet Online Sports Betting and Casino is to bring culture closer to life、Travel returns to life。Grasp the direction and path，The focus of cultural and 188bet Online Sports Betting and Casino integration will become clear，The method will also be solved easily。

No gossip，The above views，The author no longer wants to deduce it directly，Just give one negative case to prove it。

In recent years，It seems incredible to Chinese people that foreign countries appear from time to time、Puzzling little probability event in travel。Such as: Japan’s “tourist harm” and “miserable” marketing、New Zealand’s “188bet Online Sports Betting and Casino Tax”、Europe’s “188bet Online Sports Betting and Casino protests”，etc.。What are foreigners worried about？In a nutshell，It is foreign tourists that disturb their original peace and indifference、Soothing and orderly、A comfortable and peaceful life，Tourists are just chasing exoticization、Leave with heterogeneous life experience。This is an irreconcilable contradiction between the indigenous people and outsiders，But it also proves that tourists’ ultimate desire is to experience a native experience in a different place、Yuanzhen、Original living state。

*Source of this article: WeChat public account"lvsimaji" (ID: lvsimaji)，Author: Ma Muqing，Original title: "Integrating culture and 188bet Online Sports Betting and Casino, first find the right integration point》.