A new era of integration of culture and 188bet，Island 188bet also welcomes new development opportunities。The island’s inherent unique resource advantages，How to combine with the island culture that has been accumulated over the years，Becoming the general trend of island 188bet development。However，The so-called integration is not achieved overnight，Blindly following the trend often leads to an imbalance between supply and demand of market products，How to effectively realize the integration of maritime culture and 188bet，Need academia、The industry provides more rigorous guidance。

By Ministry of Culture and 188bet、Sponsored by Zhejiang Provincial People’s Government，Zhoushan Municipal People’s Government、Organized by Zhejiang Provincial Department of Culture and 188bet，Zhihui、The 2019 International Island 188bet Conference co-organized by Qutrip will be held in Zhoushan from August 28th to 30th，At that time，Li Xinjian, Deputy Secretary-General of the China 188bet Reform and Development Advisory Committee, will attend the first cross-border attendance，Assume the important responsibility of hosting this conference，Take the pulse of sea island travel with a number of domestic and foreign celebrities。

Li Xinjian, Deputy Secretary-General of China 188bet Reform and Development Advisory Committee

Li Xinjian thinks，The integration of maritime culture and 188bet is ushering in new horizons and new markets。Under new development opportunities，There are higher requirements on both the demand side and the supply side of island 188bet products。From the demand side，With 85、Post-90s generation has become the main consumer force in the market，Island 188bet products must capture the hearts of the younger generation，Need to study in depth、Understand the consumption characteristics and demands of young consumer groups。From the supply side，The most important thing to remember in the integrated development of culture and 188bet in island tourist destinations is that "if it is suitable, it will be harmonious"，Can melt everything”。Not all island 188bet destination development requires the integration of culture and 188bet，Not all island tourist destinations have cultural resources to integrate during development，Copying it mechanically、The phenomenon of forced fusion needs to be avoided as much as possible。

Meanwhile，“One Belt, One Road”、The favorable policies of the “Maritime Silk Road”，Let our country’s islands gradually integrate with the world。To this，Li Xinjian said，Under the policy bonus，my country’s islands have huge room for development。In the mutual 188bet promotion week、Communication activities such as publicity month，Promote cruise 188bet cooperation on the 21st Century Maritime Silk Road，Developing inbound study tours, etc.，Everyone has great potential。

Integration of maritime culture and 188bet, new vision, new market, new demands

Benefit:How to understand the concept of “maritime cultural and 188bet integration”？What impact does the integration of culture and 188bet have on the development and operation of island 188bet destinations？

Li Xinjian:In the process of developing traditional island tourist destinations，In addition to coastal 188bet development，There is also a part that integrates culture and 188bet，Including the development and utilization of cultural relics on islands、The integration of folk culture of island residents or residents of coastal areas and the embodiment of marine culture in island 188bet products，Therefore, the integration of culture and 188bet is not a new topic for the development of island 188bet destinations，It is an ongoing work。

However，As all parties currently attach great importance to the integrated development of culture and 188bet，Exploring the culture of island tourist destinations、Organization and initiative to integrate development of island cultural resources and 188bet、Research and practice on in-depth integration of culture and 188bet and multi-angle integration will be more solid，The intensity will be greater，We will also start to pay more attention to the strategic significance of the integration of culture and 188bet in the development process of island 188bet destinations in addition to economic benefits，Including the inheritance of excellent culture、Positive role in building cultural self-confidence。There will also be new understanding and broader vision in terms of island 188bet destination products and market orientation，Including better integration of island culture and 188bet with the current study tour, especially the marine study tour market，Even island 188bet、Marine 188bet and marine science popularization、Deeper integration of marine civilization。

Anyway，The integration of culture and 188bet opens up new horizons for the development and operation of island 188bet destinations，Provides new market，Also made a new request。Although the development of island 188bet destinations is the same as that of other types of destinations，Always pay attention to the issue of combining cultural resources and 188bet needs，But I believe it will develop in the future，The integration of the two will be more and closer。

Benefit:You once said “promoting 188bet through literature”，Not just cultural resources，It also depends on whether people have cultural demands。So for the island travel scene，What do you think people’s cultural aspirations for the island are?？How to add demand and creativity to the industry？

Li Xinjian:What kind of 188bet products can be developed using the cultural resources of island destinations、What methods are used to present culture in 188bet development、What kind of island culture should we choose to integrate with 188bet，And so on，These are very real problems。Obviously，The integration of culture and 188bet is not as simple as applying cultural resources to 188bet products。The integration of island culture and 188bet that does not consider people’s cultural demands must be an integration without market support，The products launched through this kind of integration must have no market vitality。

From the current perspective，People’s cultural demands on the island mainly include the following aspects:

First，Want to learn more about the ocean。Although China’s ocean awareness has a long history，But overall，In our traditional understanding，Still paying more attention to land，Instead of ocean，As more and more people move towards nature，People’s desire to know more about the ocean will become more and more intense。

Second，Want to know about the unique lifestyle of island residents。Looking at the big picture，Lifestyle is actually a very important part of culture，And this lifestyle has completely different characteristics from the lifestyle of most people in my country。

Third，People are also very interested in the cultural heritage on the islands, especially the cultural relics sunk in the ocean，Some places in our country have made full use of the intangible cultural heritage of island residents，Through centralized display、Regional linkage and other methods，It not only effectively promotes the inheritance of island culture，It also greatly enhances the attractiveness of island 188bet。

Of course，In the process of integrating culture and 188bet on the island，Not only using the remaining cultural resources，It is also necessary to make full use of people’s current innovative and creative abilities，Including how to present culture in new ways that are popular among current mainstream consumers，Use people’s creativity to combine various natural resources and products on the island，Form unique in-depth experience products and cultural and creative products，They are all worthy of attention at the moment。

Benefit:Except natural resources，Hainan, my country、Islands in Zhoushan and other places have accumulated some cultural contents with local characteristics。How to select and utilize these local cultures，Create unique island 188bet products？How to revitalize island culture through 188bet？

Li Xinjian:The ways to activate island culture through 188bet mainly include: how to use technology，More vivid presentation、Show excellent island culture；How to select the iconic symbols and elements of island culture，Let the unique island culture be integrated into various 188bet environments such as food, accommodation, travel, shopping and entertainment in a themed way；How to explore the island culture、Organization、Purification、Abstraction and other processes，Then target tourists through 188bet performances and other methods；How to organize、combination、Optimize the intangible cultural content of island culture，Especially through localized display、A festive way、Inherited through traditional reproduction and other methods。

Pure island leisure and vacation products often result in a high degree of homogeneity，Only embedded humanistic factors，Make full use of the island’s cultural resources，And carry out creative transformation and innovative development of island culture，Only island tourist destinations can have stronger market appeal。

Island 188bet products, reform from demand to supply

Benefit:As the younger generation becomes the main consumer group in the country，The demand for 188bet products is also diversifying。Island 188bet after joining the culture，What are the new consumption characteristics？How island 188bet destinations start from the demand side，Shape the island’s brand image with culture，Create a “hot style”、“Internet celebrity” products？

Li Xinjian:Island 188bet products must capture the hearts of the younger generation，Need to study in depth、Understand the consumption characteristics and demands of young consumer groups。Communicate through their preferred media channel，Presented through their preferred presentation method，Enrich through the product formats they focus on，Only the development of island 188bet destinations has a future。

Of course，We must also pay attention，The younger generation is not just a consumer of island cultural 188bet，They are actually a new island culture、The creator of marine culture，Their new way of using islands and oceans、Consumption method，In fact, it is the new island ocean culture，We must fully realize this，Allow them to consume the island the way they like、Consumption Ocean。On the other hand，The younger generation does not simply focus on simple and crude entertainment，They also pay attention to how to make their time consumption meaningful and valuable，So how to convey the meaning behind island culture and 188bet integrated products is also an issue that must be paid attention to when innovating island culture and 188bet products。As for popular models、Internet celebrity or internet celebrity，In fact, what lies behind it is more about the label value and meaning that these products can bring to consumers。

Benefit:Under the new consumer demand，How island 188bet can enrich supply-side formats，Thus creating a personalized experience、Specialized 188bet products，Avoid superficial sightseeing tours？

Li Xinjian:Island 188bet can develop more than just sightseeing 188bet，Or in fact sightseeing is not the advantage of island 188bet，How to better adapt to the leisure and vacation needs of the target group，Make full use of the island’s environmental background、Natural resources and humanistic connotation，Developing more leisure and vacation products is the right way for island 188bet。How to make an island well、Binhai、Combined articles of Yuanhai，How to do static leisure、Water sports、Outdoor on the island、Diversified development in marine research and other aspects，Is the direction of island 188bet development。

Benefit:In the context of the integration of culture and 188bet，How the island 188bet product system changes the supply model of single attractions/scenic spots，Achieve multi-dimensional fusion of different carriers？Where is the breakthrough for the integration of maritime culture and 188bet，What misunderstandings should be avoided？

Li Xinjian:The most important thing to remember in the integrated development of culture and 188bet in island tourist destinations is that "if it is suitable, it will be harmonious"，Can melt everything”。Not all island 188bet destination development requires the integration of culture and 188bet，Not all island tourist destinations have cultural resources to integrate during development，Copying it mechanically、The phenomenon of forced fusion needs to be avoided as much as possible。Remember，Culture is not the soul of all 188bet，188bet is not the only carrier of culture。Understand the principle of “seeking truth from facts”，It will save many detours in island tourist destinations。

How to tell Chinese stories well in island 188bet?

Benefit:In “One Belt, One Road”、Under the guidance of policies such as the “Maritime Silk Road”，my country’s island 188bet has also ushered in the “going global” trend、Opportunity period for “bringing in”。Then，In your opinion，How my country’s high-quality islands use culture to “tell Chinese stories well”，Attract more overseas tourists，Thus promoting the development of my country’s inbound 188bet？

Li Xinjian:In this regard，There is a lot we can do，For example，Strengthen 188bet cooperation，Expand the scale of 188bet，Mutual Hosting 188bet Promotion Week、Promotion month and other activities，Jointly create international high-quality 188bet routes and 188bet products with Silk Road characteristics，Improving visa facilitation for tourists from countries along the Belt and Road；Another example，Promote cruise 188bet cooperation on the 21st Century Maritime Silk Road；Zaru，Research on how to promote the development of inbound 188bet with the help of Maritime Silk Road 188bet，Especially the development of inbound study tours，Our study tour products still have a lot of room for development，High-level study、There is great potential for academic exchanges and so on。China also needs academic exchange programs such as the U.S. Fulbright Program that can attract the elites of Maritime Silk Road countries。Another example，Common market development along the Maritime Silk Road is possible，A deeper understanding of the market is also completely needed，It is completely necessary and possible to strengthen the informatization and big data construction of Maritime Silk Road 188bet。

Get together in Zhoushan，Let’s talk about the island industry chain。August 28-August 30，2019 International Island 188bet Conference，Government、Cultural and 188bet departments in various places、Venture Capital、Industrial Fund、Financial institution、Real Estate Group、Roadshow project party、Cultural 188bet entrepreneur、Destination project operating agency、Industry research institutions and associations、More than a thousand leaders in various fields including cultural 188bet service organizations and institutions related to the entire island industry chain、Guests and elites gather together，Redefining "New Island"，Innovate and open up “new scenarios”，Activate the development of "new momentum"。Welcome to scan the QR code to register to attend the conference!