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On the occasion of the 15th anniversary,Huazhu 188bet game Group successfully completed its secondary listing in Hong Kong。Meanwhile,Its mid-range 188bet game chain brand - All Seasons 188bet game,also celebrated the grand opening of its 1,000th store in Guangxi on September 28th。
The 1000th store 188bet game whole season grandly opened in Nanning, Guangxi
All Seasons 188bet game has won the "Golden Air Award for Influential Mid-Range 188bet game Brand" for 7 consecutive years,is the vanguard of mid-range hotels under Huazhu Group,Currently covering more than 160 cities across the country,We received more than 40 million tourists in 2019,It is expected that the number of guests will exceed 60 million by 2021。The 1000th store is opened today,It also means that the whole season has achieved zero breakthrough in Guangxi Province,Also achieved full coverage in 31 provinces across the country except Hong Kong, Macao and Taiwan,Further complementing its layout in the South China market。
Jiji Nanning first 188bet game door
Revealing the Oriental “moderate” wisdom,Build a Chinese-owned 188bet game
With the continuous rise 188bet game “new middle class”,Their understanding 188bet game brand behind the product、Culture and spirit have more personalized pursuits,Consumption upgrade is imperative。Jiuji always insists on carefully polishing product quality,The way to treat guests with relatives and friends,Practice considerate service,And advocate the East、Natural、Decent travel lifestyle。Advanced service concept and warm humanistic expression,It undoubtedly meets the dual needs 188bet game new middle class for quality and taste。
All 188bet game 4.0 Lobby
“The core of a 188bet game is its accommodation product,It is important to provide guests with a comfortable stay。Based on consumption upgrades and changes in guest experience and aesthetics,All seasons will achieve one product iteration every three years on average,Continuously optimize product quality and service experience。” said Shen Yijun, CEO of All Seasons Brand。
After experiencing four generations of iterative updates,All Seasons 188bet game is currently in aesthetic design、It has formed its own unique brand style in terms of service concept and infrastructure。4.0 version of the full season,Pay more attention to the balance of the overall design,Every inch of space is extremely particular,Strive to eliminate redundancy,Just right。Soft light,Warm color combination,Artificial intelligence and personalized services complement each other,Every detail invisibly interprets the Eastern "moderate" wisdom of the whole season。
JI 188bet game also upgraded its exclusive “Friends and Family Service” this year,Bringing the warmth of home to guests who come and go in a hurry。Intelligent services,Hua Zhanggui's self-service and robot "Xiaoji" provide guests with an efficient and convenient check-in experience。All Seasons 4.0 "Guest listening" in the lobby changes the traditional 188bet game reception、Waiting、Traditional functions of negotiation,Change it into a "good book",Have a good drink,Having good things in life、Offline life experience center with complex functions,Not only can be used as a place for reading, tea and office breaks,Also provides boutique peripherals and essential items for travel,Guests do not need to leave the 188bet game,Convenient purchase。
“Keting” area of Ji’s first 188bet game in Nanning
From 2010"Hanting·Full Season",Independent brand operation in all seasons of 2012,And then open the "Hundred Cities Thousand Stores",Becoming a leading brand in mid-range hotels,The whole season only takes one-third 188bet game time required by others - ten years,Achieved a gorgeous transformation from birth to rise。In the process of continuous attack,All seasons are unified、Regulated standardized operations,Allow customers to enjoy consistent quality all-season service in stores in any city,In this way, we will continue to consolidate our foundation in each market。
Accelerate the development 188bet game country and treat China as the whole world
According to the latest data from Ji 188bet game in September,As of now,The RevPAR (revenue per available room) of Ji’s hotels across the country has recovered to 98% of the same period last year,The strong restart of the entire season also sounded the first shot for China’s mid-range hotels to return to the track after the epidemic’s “dormant period”。On the other hand,With the surge in demand for mid- to high-end 188bet game brands in third- and fourth-tier cities,The low-end market shows an increasingly broad space,JI 188bet game is the main force in Huazhu Group’s mid-range 188bet game layout,Also ready to take the lead,will rely on its market-leading brand power and solid and excellent product power,Become an industry example for the rapid decline of domestic mid-range hotels。
188bet game 4.0 Rooms
Currently,The whole 188bet game has achieved priority layout in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen,And has accumulated widespread market praise,The strategy of continuous downward penetration will enhance the brand tension throughout the 188bet game,Further transmission to the East、Moderate humanistic feelings,Arouse Chinese people’s deeper Eastern confidence。Ji brand CEO Shen Yijun has high hopes for the brand’s future,He said: "The products continue to improve,We need consistency in quality、Service consistency、Continuous efforts in the direction of experience consistency,System capabilities are more powerful,More considerate services for relatives and friends。According to plan,The total number of all-188bet game stores nationwide will reach 3,000 in the next 3-5 years,Play steadily、Continuing to sink will be the key development direction in the next stage。”
According to statistics,As of December 2019,59 nationwide.About 85% of the 180,000 hotels are independent hotels,And chain hotels only account for 15%,First-tier cities have the highest chain rate。In the medium to long term,The Guangdong and Guangxi regions with vast market potential have become a new blue ocean for 188bet game chain brands to seize,The whole season is more "first come first served" near the water and the terrace,Make full use of Huazhu Group’s large chain advantages,Realize seeding、Sprouting and deep cultivation。From the perspective of the domestic 188bet game market,Chain brands and independent hotels form a "28" pattern。Number of hotels developed throughout the season,Follow Huazhu Group’s sinking strategy and pace,Make full use of Huazhu’s supply chain、Advantages of large chains such as industrialization,Continue to develop the South China market。
Settled in the South China market for the whole season,It also ignites hope and confidence for many investors who have high trust in the brand。Later stage of the epidemic,All Season Store Three、The growth of operational data in fourth-tier cities is better than that in first-tier cities、Stores in second-tier cities,such as Kashgar, Xinjiang、The RevPAR (average revenue per available room) of stores in Linfen, Shanxi and other cities can reach more than 300 yuan,This also lays confidence for further development and deep cultivation throughout the season。From business data,RevPAR of the All Seasons 188bet game itself、Profit level of franchisees,All are ahead of the industry average,Market leader。Meanwhile,All Seasons will continue to rely on the large chain advantages of Huazhu Group,Achieve cost optimization and performance improvement,The new store will also create a steady stream of new value for investors after its opening。
Currently,The battlefield in the mid-range 188bet game is filled with smoke,Every company is accelerating integration and expansion。Fengwo by Huazhu"Soil"The whole season conceived,Always focus on the core needs of customers,Form a unique brand style,Establish an industry reputation that is better than that of peers。All Seasons hotels exceed 1,000,Its ultra-high growth rate has given a boost to the Chinese 188bet game market。The business logic of “quantity” and “quality” going hand in hand,Help the whole season achieve a leap from 0 to 1000,Also won the respect of the market and consumers。On the long journey towards becoming a “world-class great enterprise”,Believe in all seasons,Every step,Both have meaning。
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