1997，"Harry Potter and the Philosopher's Stone" published；By 2007，Rowling has written and published 6 other novels in the "Harry Potter" series。As of 2015，The total sales of all versions of the 7 novels in 188bet series exceed 4.500 million copies。

Since 2001，Warner Bros. Pictures begins film adaptation。Just 10 years，8 movies，Fantasy with a generation、188bet、The transformed "Harry Potter" series，Total obtained 77..3 billion box office，Average over 1 billion US dollars per unit，Approximately 7 billion yuan。

Compare with 188bet，"Wolf Warrior 2", the historical box office champion of domestic films, only had a box office of 5.7 billion。The recently popular "Nezha: The Devil Boy Comes into the World"，As of August 18th，Just exceeded the 4.1 billion mark。

The ability of the top “companion 188bet” to attract money is evident.

For cultural tourism projects，This summer vacation is about to pass，It is a natural companion 188bet scene。Just needed for holiday travel，How to explore companionship attributes in cultural tourism projects，Taking root in group memory？Ruibiao will discuss with you。

188bet: a natural window of companionship

The importance of summer vacation to traveling，Just like the school district to housing prices，“188bet’s all about the kids”。

The forecast report released by Tuniu.com in June 188bet year shows that，The number of summer travel reservations in 2019 increased by 32% year-on-year。Parents 70、New parents born in the 80s and 90s are the absolute main consumers，Accumulated to more than 68%，Most of them choose to use "annual leave" to accompany their children on trips。For 188bet reason，Adolescents and children born after 00 and 10 account for a large proportion of summer tourists。

The search popularity report given by Lvmama.com is also displayed，On graduation tour、Among the three types of travel: student travel and parent travel，Highest proportion of searches for graduation travel，reach 45%。According to the latest data from the Ministry of Education，The number of primary and secondary school students in the country is about 1.700 million。Without a doubt，As consumption levels continue to increase，“Summer vacation travel” will increasingly become a necessary consumption in 188bet。

Among them，“Company” is the common theme of different products。Whether 188bet the loving companionship of parents and children，188bet also the companionship between classmates and friends，In one “summer vacation” after another，This connotation not only records happiness，Witness the growth。

188bet can be said，Summer vacation is a natural window for companionship；Summer vacation，Also naturally contains the attribute of “companionship”。

Accompanying 188bet: static scenes and dynamic growth

188bet needs to be pointed out，The "accompanying" attribute discussed here，Can be further distinguished into static scene companionship，And dynamic growth companionship。

Parents and children’s happy time at the “Bear Haunted” theme park，Can be seen as a static scene companion，Focus on the cultivation and consolidation of family ties。Growing up with Harry Potter，Experience hardships with the protagonist、Study、Resistance，Teachers and students、Partner、Parental company，And the reflection and resonance of these emotions on readers and audiences，Under continuous 188bet construction，Dynamicly accompanying the growth of many people。

Although like Disney, the animation 188bet that “accompanies growth” is spatialized，It is the most concise and powerful implementation plan，It is also the most cost-effective “accompanying scene”，But it’s a pity，Whether it’s literature、Movies or animations，There are only a handful of cases that can accompany the growth of a generation and are difficult to copy。Foreign cases are actually limited to a few head IPs，Like Disney in the entire industry chain、The Marvel Universe with successful secondary development、The world of Barbie dolls built with derivatives, etc.。

For different cultural matrix audiences，A priori examples from different cultures are by no means a guarantee of success。Take Shanghai Disney as an example，Although the overall influence can radiate 1500 kilometers，And with a steady stream of Disney animation 188bet，Captured most of China’s customer base，But the Star Wars exhibition area (non-resident project)，Always the shortest queue time for several years，Failed to become popular after many attempts。"Star Wars" has accompanied the growth of generations of Americans，If you rely solely on the 188bet theme，It is difficult to adapt to Chinese consumers。

Meanwhile，There are even fewer domestic original creators of growth companion 188bet。

The scarcity of “all-age” 188bet is the primary problem。Younger IPs such as “Bear Infested” and “Pleasant Goat”，Although it can form a strong appeal to specific age groups，But it can only be limited to a certain age group。Complete life cycle relative to the consumer group，The 188bet is almost static。

For this reason，Bear appears even in static companion scenes，The space for performance is also very limited。Except for customer group restrictions due to age group，Space radiation is not strong either。The case of Wuhu Fantawild shows that，"Xiong Da Xiong Er Bald Qiang" who is popular among children all over the country，After the theme park is launched, it will basically only attract tourists from within the province。Want to build a domestic Disney with tens of millions of visitors，The younger "Bear Infested" 188bet is temporarily powerless。

Further，The domestic attempt of “all-age 188bet” has not yet fully succeeded。Even the popular works such as "Nezha" and "The Return of the Great Sage" in recent years，In fact, it is also built on the basis of many years of classic cultural companionship，School education and family education have largely established the "accompanying" attributes of these classic IPs。Needless to mention audio and video comics related to Journey to the West，CCTV 03 version of "The Legend of Nezha"，16 years ago，But I believe there are still many readers who can hum the theme song just by looking at "It's him, it's him, it's him"。

If you strip away the 188bet accompanying process that comes with mainstream culture，I’m afraid it will be even more difficult to recreate "The Great Sage" and "Nezha"。In comparison，The worldview background of "Big Fish and Begonia" - "The Classic of Mountains and Seas"、"Sou Shen Ji" etc.，It seems that a certain threshold of 188bet awareness has been formed。And classic martial arts IPs such as "Dragon" and "The Legend of the Condor Heroes"，Perhaps it is in the gradually declining martial arts culture，Lost companion attribute，Also lost its former commercial appeal。

Current path to build companion 188bet

Imagine: the need to go to “Hogwarts” for the summer，How prosperous 188bet will be，How long will 188bet last？

Universal Studios’ answer is，If you want to beat Disney，"Harry Potter" 188bet park may be the only option。The "2016 Global 188bet Attractions Visitor Report" pointed out，The number of visitors to Universal Studios’ three major 188bet parks in North America increased in 2016，Mainly due to the number of tourists brought by the brand effect of Harry Potter 188bet Park。Universal Studios Florida attendance increased by 4.3% to nearly 10 million visitors，The number of visitors to MapleStory increased by 6.5% to 9.3 million people。In comparison，All four Disney 188bet areas in Florida have experienced varying degrees of decline (0.7%、0.5%、0.5% and 0.7%）。

But Harry Potter is still an object that cannot be copied directly.

Under the existing domestic 188bet system，Looking for potential companion 188bet、Build a companion scene based on 188bet or create 188bet companion attributes with UGC logic，Perhaps a more realistic solution。

(1) Explore potential 188bet IPs

Companionship attributes for all ages，In fact, the 188bet image that has gradually become stereotyped has been eliminated。188bet with relatively entry-level product form has more opportunities。For example, the 188bet image is still stuck in the "cute" category，B.DUCK、Ali、Zhang Xiaohe, etc.。Despite its story、Important elements such as world view are still in the early stage，But the commercialization of these IPs has a good process、Technology and content reserves，Can effectively implement companion attribute expansion。

At the same time，Emerging culture is also driving the birth of a new “all-age 188bet”。For example, "Full-time Master" under China Literature，With the theme of "e-sports" and "growth"，Acquired very wide market recognition，Nearly 10 billion clicks on the entire network，And it has also been made into a movie。This kind of "accompanying growth" is significantly different from traditional thinking，But in the long run，The process by which non-mainstream culture truly becomes culture，In fact, it is also accompanied by the growth of countless new IPs、Transformation and fan economic accumulation。E-sports is one of them。

(2) Starting from 188bet, build a companion scene

In the short term，Fully understand and explore the relationship between spatial product models and existing 188bet，It is also an important path to build “companion 188bet”。The most typical，That’s the hot business travel research market。On the one hand，Yingyuyan products that usually emphasize collective life include the theme of "companion" companionship；On the other hand，Superimposed quality education content for self-growth，The educational content itself can also be used during the short summer vacation，Complete "Growth" and "Company"。For example, physical fitness camps bring students the growth of self-management ability and sports skills。Products with strong content 188bet such as aviation education camps，Maybe it can have a long-term impact on students’ interests and hobbies，Accompanying his students and even his career。

Also，RV Campground、Adventure base and other spatial forms with higher parental involvement，It is also an effective way to build "accompanying" memories during summer vacation。But such products must also focus on creating the core value of product content，Or is it the deep combination of the form itself and the local cultural 188bet。For example, "Bell Adventure Base" has become a new fashion in recent years，You can take advantage of adventure、Survival、Outdoor and other themes，Cleverly connect ecological 188bet and companion scenes。

(3) UGC logic creates space to accompany 188bet

UGC promotes user-generated content。For example, Alipay Ant Forest Charity Project，Conclusively completed the 5-year tree planting lesson of 500 million。When the user actually goes to a tree planting area，Really see it、Realize the green energy you bring with you，I also unconsciously completed the construction of a special companion 188bet。

For 188bet projects，This kind of deep UGC solution that combines online and offline seems to be difficult to achieve。If you can create your own world online like "MineCraft"，Then experience offline、Share、Social，Then the entire online process，Definitely a human being、The deepest combination of space and local culture，It is also an excellent situation for users to accompany each other in real time。In the foreseeable future，Virtual reality technology、5G Technology、Comprehensive application of AI technology，Perhaps this scenario can become a reality。

*Source of 188bet article: WeChat public account "Ruibiao Cultural Tourism 188bet Insights” (ID: rbgweixin)，Original title：《Cultural tourism summer vacation，"Companion 188bet"Win the world》.