Real-life 188bet online casino games，As the name suggests, it is through real scenes，Let customers consume 188bet online casino games products in an immersive way。Classic live 188bet online casino games products，Mainly including but not limited to theme parks、Escape Room、Script killing and immersive drama。

The most widely known and talked about among them，188bet online casino games has to be a theme park。There are two main reasons for this: 1、Disney enters the Chinese theme park market，And successfully profited；二，Domestic film and television companies seek to diversify their income models、IP life cycle extension。

In foreign countries，Disney has already operated its theme parks very maturely，And as an important part of its round income model。The characteristics of this mode are，Pass animation first、Movies, etc. create an IP，Go through the theme park again、Periphery、Books and other methods extend the life cycle of IP。This way，188bet online casino games makes up for the long investment return cycle of film and television works，Disadvantages of short life cycle。

Under these conditions，Before 2018，Many domestic film and television companies have deployed live 188bet online casino games，For example, Huayi Brothers、Light Media、Great Wall Film and Television, etc.。They use "film and television IP + film and television base" as their main model，Multiple projects have been implemented across the country。

But in 2019，This hot trend seems to be gradually cooling down。According to Times Weekly report，2019，Great Wall Film and Television sold the movie city assets，Huayi Brothers has also slowed down the opening of theme parks in many places。According to industry survey，80% of domestic film and television bases are at a loss。Lack of excellent IP、Vacancy of cross-border talents、Issues such as the risk of capital chain breakage，188bet online casino games is a common pain point in this industry。

However，It is gradually different from the decline of theme parks，Escape Room、Script killing and immersive drama are three types of live 188bet online casino games products with relatively small financial resources，Showing rapid development in 2019。Can be seen on Dianping，Shanghai area only，There are 469 escape rooms，There are 242 scripts to kill。

The relationship between the funding magnitude of these three live 188bet online casino games products is: script killing < escape room < immersive drama。Compared to the latter two，Script killing only requires a confined space to carry out，The development of the plot mainly relies on the player's language and imagination，There is no need to invest a lot of money in advance to build the scene。

Due to the relatively small initial capital investment，Scripts have become a popular business target for small and medium-sized live 188bet online casino games entrepreneurs。There are two main types of script killers on the market，One is the real scene type，The other is non-real-life type。

Non-live action 188bet online casino games，Refers to players and hosts only participating in a single game room；And in the live-action script，Players can also enter specific game spaces that have been arranged，Conduct real-life evidence search。For example，If the script is a crime theme，Players can go to the simulated crime scene to collect evidence on the spot。

But no matter what mode of 188bet online casino games，The current business model is still very immature，Poor user experience，There are many business loopholes。Take a live-action 188bet online casino games as an example，It is difficult to gather the number of people to start、Low repurchase rate、Problems such as damage to on-site props。

The author once ordered a live-action 188bet online casino games for a store in Shanghai，Due to less than six people，Orders can only be collected on the Dianping client。However，It’s time to start the game，The author’s order still shows that the order has not been completed，All money refunded，The same is true for orders in the other three periods of the day。

When the author asked the merchant the next day，Can you help me put together the order，The merchant will reply，Although a player group has been formed，But because everyone in the group has already played 188bet online casino games，Barely will never play again，Customers can only be allowed to find other people to place orders online。

You can find out from the merchant’s reply and booking status，Due to difficulty in gathering the number of people to start (usually 7 people)，Many potential customers will be lost as a result。This threshold，Let the 188bet online casino games kill a drama game，Gradually becoming a team-building product。And due to the nature of the product，Customers rarely play the same scenario repeatedly，Single product repurchase rate is very low。

In addition to these pain points，The uncontrollable behavior of the audience 188bet online casino games live theater is also a big risk。Since the market is still 188bet online casino games early stages of development，The quality of the audience has not been well cultivated。According to a businessman in Shanghai，Props in his shop are frequently damaged。The most exaggerated time，A customer looking for evidence，Removed all the wooden boards of the prop bed。

Also，The copyright of the 188bet online casino games is also a big issue。Since scripts can be easily copied，Many organizations face the dilemma of having their scripts plagiarized。vs. complete plagiarism，Some 188bet online casino games elements (such as plot、Plagiarism of characters) is more difficult to define。Some businesses are trying to make profits，Will mix elements from multiple scripts together，Make it a "hodgepodge"，Relaunch after facelift。

Different from 188bet online casino games，Escape rooms require a certain amount of time to build large-scale real-life venues，It is more difficult to imitate，Can avoid a certain degree of plagiarism risk。Despite this，The theme of domestic secret rooms still cannot avoid high-level collisions。Summary from industry insiders，Industry themes are mainly focused on "hospital"、"School"、The four major themes of “tomb” and “prison”，Very lack of creativity。

In the midst of many market difficulties，Domestic secret room and script killing businesses are also constantly exploring，Seeking breakthrough。According to EGA live 188bet online casino games report，In order to increase the repurchase rate，Some businesses have launched drama-type scripts，For example, "Danshui Villa"、"Black Goat Manor" etc.，Greatly enriches the playability。

On the field，Businesses are also constantly breaking the boundaries of possibility。For example, a 188bet online casino games of "Spring River Flower Moonlight Night"，I chose to play the game in a real KTV。This kind of operation，Not only improves the audience’s sense of reality，It can also divert traffic to venue providers，Opened up a new idea of ​​"cooperation between different industries"。

Compared with the proliferation of script killing and escape rooms，Due to the high unit price，Immersive theater seems more niche。Generally speaking，The ticket price of an immersive theater is four times or more than other live 188bet online casino games projects。For example, "Peace Hotel" staged in Beijing，The ticket price is as high as 999 yuan。

Despite the high ticket prices，But the domestic immersive theater market is still very hot，And its ultra-high repurchase rate puts other live 188bet online casino games products in the dust。Take the immersive drama "Sleepless Night" in Shanghai as an example，Performed since 2016，The total box office exceeds 1.300 million。Some senior viewers，I even watched it two hundred times。

For now，Capital is still relatively optimistic about immersive drama。For 2019，The number of immersive dramas in China has increased significantly，"Secret Cinema"、"Moulin Rouge" and many other plays；The first domestic immersive industry forum，188bet online casino games also kicked off in Nanjing in October this year。

Estimated by immersive professional media NeXTSCENE，In the next few years，China will become the world’s largest immersive 188bet online casino games consumer market。And with the development of 5G technology wave，The future of immersive 188bet online casino games can be combined with digital technology，Greatly improve the realism of the audience’s experience，Breaking the imaginary boundaries of products。

Overall，Although the domestic live-action 188bet online casino games industry has a promising future，But the industrial chain still needs to be improved。If industrialization can be fully implemented，Only then can the huge domestic market potential be truly stimulated，Welcoming a blowout in the wind；If industrialization loopholes continue to expand，What a wonderful outlet，It can only become a "sealed"。

*188bet online casino games articleSource: WeChat public account "Dao Lue Performing Arts"”(ID: paresearch)，Author: Vanie，Original title: "Real-location 188bet online casino games, is it a trend or a "closure"?》.