As a cultural and 188bet online sports betting industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet online sports betting era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet online sports betting during the week，Focus on cultural and 188bet online sports betting giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet online sports betting industry，The value points brought to us。

Cultural 188bet online sports betting Review【Week 12】，Frontline information on culture and 188bet online sports betting，In-depth analysis of the week。

Quotes of cultural and 188bet online sports betting giants

Sunac will invest 4.5 billion yuan，Cooperate with Tsinghua University to build "Tsinghua University Affiliated Sunac Medical Center" in Qingdao West Coast New District，This is a stepping stone for Sunac to officially enter the health care field，The portion is not small，From real estate and “Healthy China” policy、Looking at 188bet online sports betting from the market perspective，Not surprising。

Extended view，Domestic elderly care、The general trend of the health industry brought about by the medical market demand，means this is a huge blue ocean，Enter the game as early as possible to occupy your position，188bet online sports betting is inevitable，The financial benefits of real estate developers and the need to acquire land to expand real estate, etc.，Making real estate developers an important “player” in this industry，According to incomplete statistics，Currently including Wanda、Evergrande、Ocean、More than 20 real estate companies including Rongqiao are focusing on this sector。

From the perspective of Sunac，One，Real Estate Transformation，Business tentacles go deep into health care，Normal，The customers accumulated through its real estate sales can become the traffic entrance of the health care industry；Part 2，Construction of the above medical center，Can obtain land for Sunac、Real estate sales provide great convenience，One of the keys to health care real estate is the strength of supporting medical and care resources；Part 3，Construction of this medical center，Complementing the high-quality resources of Tsinghua University with our own resources，The binding of resources and interests，188bet online sports betting also brings the possibility for Sunac to expand its layout in the future；Fourth，This medical center also serves as a “test of the waters” for Sunac’s healthcare real estate model in some respects，Provide schema reference for subsequent replication。

Based on the current conditions and development potential of Qingdao’s west coast，The economic strength here、Natural conditions can help this project，And whether 188bet online sports betting can run through，188bet online sports betting also depends on whether a complete industrial chain can be built，And whether the corresponding service chain can support 188bet online sports betting。

Look at Fosun Travel’s new actions，188bet online sports betting acquired the Thomas Cook global brand and its hotel brands for 11 million pounds，The fight for the assets entrusted to Thomas Cook finally takes a substantial step。

Fosun 188bet online sports betting’s previous acquisition of Thomas Cook’s assets mainly involved business and tangible assets，Does not involve intangible assets such as brand，The brand value is what Fosun 188bet online sports betting focuses on。For Fosun Travel，The cycle and cost of creating a new brand and new IP are relatively high，And Thomas Cook’s own brand has a long history，High awareness，This helps Fosun 188bet online sports betting rely on Thomas Cook’s extensive brand recognition and deep influence，Improve the global business layout that Fosun 188bet online sports betting is promoting。Introducing a new hotel brand，It will help Fosun 188bet online sports betting further enrich its accommodation supply in tourist destinations，Enhance resort and hotel business。

As 188bet online sports betting end of October，The third quarterly report of listed companies ends，The performance of theme park companies and mountain natural scenic area companies is very good.。

According to incomplete statistics，19 listed companies in tourist attractions in the two cities are reporting for the third quarter，50% of net profits fell in the first three quarters。Affected by the reduction of tickets for scenic spots，The performance of some traditional mountain scenic spots is dismal，Zhangjiajie、Huangshan 188bet online sports betting’s net profit fell by more than 20% in the first three quarters。In comparison，Theme Park、Tourist and performing arts scenic spots have a richer 188bet online sports betting industry，And a deeper sense of experience，The overall performance is far ahead，Such as OCT A、Huaqiang Fang Special Class。

One detail is，Star scenic spots such as Zhangjiajie、Huangshan、Gubei Water Town, etc.，Performance has not yet gotten rid of the decline，Combined with respective business development progress，188bet online sports betting is difficult to achieve a substantial breakthrough in this decline in the short term。

current，Changes in market demand、Ticket “price reduction wave” and nationwide A-level scenic spot rectification storm sweeping across the country，The business model of scenic spots cannot be established without breaking it，Need to build new profit models and business methods，In-Product Structure、Marketing、Work more on service and cost control。Enrich the industrial element composition of "food, accommodation, travel, shopping and entertainment" in the scenic spot，To retain tourists、The fundamental method to increase income。For example, a scenic spot can take itself as the core，Add surrounding attractions、Hotel B&B、Catering and Food、Integrate and connect existing and relatively fragmented resources such as 188bet online sports betting and performing arts，Add incremental elements to your own consumption chain，It also empowers other resources in the chain；At the same time，Based on the existing culture or mountain resources，With the help of new technologies and other means，Further explore the unique advantages，Add new scenes or new project experiences, etc.。

Destination 188bet online sports betting Barometer

Mainly divided into two dimensions，188bet online sports betting project type、Key 188bet online sports betting areas。

Look at the investment project type first，Mainly includes health (wellness) towns、Cultural 188bet online sports betting City (Cultural 188bet online sports betting Real Estate or Cultural 188bet online sports betting Complex)、Exhibition Town、Sports Town、Pastoral Complex、Ocean Park、Scenic area development, etc.。These projects look at the business structure，Basically in line with the current market development and policy trends，The investors behind it include real estate developer KWG、Sunac、Blu-ray、Zhonghe Group，There are also Haichang Ocean Park, etc.。

The estimated budget of these projects exceeds 80 billion yuan，Among them, Caoshan Future City, a cooperation project between Sunac and Global Exhibition, plans to invest 28 billion yuan，is the largest investment project。According to Sun Hongbin，This project is cultural 188bet online sports betting、Conference and Exhibition、A collection of health care。The project is planned to be an international high-end conference forum base、Specialized Cultural 188bet online sports betting Industry Town、Global Center is the leading international conference complex、Pastoral Complex、The first choice for 188bet online sports betting in the Yangtze River Delta, supported by urban commercial complexes and multiple theme parks。The International Convention Center and the water town are the key。

From public information，Liyang City, Changzhou, Jiangsu Province，Located in the Yangtze River Delta，Yu Su、Zhejiang、Three provinces of Anhui border on each other，is a member city of Nanjing Metropolitan Area，It is also one of the top 100 counties in the country，At the same time, it is a "land of plenty"、Wuyue Cultural Area，That is, economic and transportation location、Natural and cultural resources are pretty good，Let’s not talk about the real estate sector yet，This project has certain conference and exhibition needs、Cultural 188bet online sports betting and wellness consumption space，At the same time, we can also undertake certain undertakings。

The second largest proposed investment is Chongli Taizicheng Town invested and operated by Zhonghe Group，Planned investment of 20 billion。The project is adjacent to Taizicheng High-speed Railway Station，188bet online sports betting will be connected to the Winter Olympic Village after completion、National Cross-Country Ski Resort、Beijing Winter Olympics competition and living supporting facilities such as the National Ski Jumping Resort and the National Biathlon Center。

The Beijing Winter Olympics will bring strong dividends to Zhangjiakou, especially Chongli，Including ice and snow sports industry and real estate，Real estate projects surrounding the ice and snow industry are not uncommon。For Chongli Taizi City Town，The real test will be after the Winter Olympics，The Winter Olympics bonus will continue for a while，But can the local ice and snow sports industry achieve more breakthroughs，Form a longer consumption chain，And how 188bet online sports betting town formed its own consumption chain、Coping with competition from other similar towns，They are all crucial。

Look at the 188bet online sports betting area，Except Liyang and Chongli mentioned above，And Guangzhou、Qianjiang, Hubei、Huangshan City、Maoming、Shandong Changqing、Guizhou、Sichuan Dazhou and Shaanxi and other provinces and cities。

Focus on Guizhou。Recent，The Guizhou Provincial Government issued the "Opinions on Creating a National Sports 188bet online sports betting Demonstration Zone in Guizhou Province"，Proposed to 2022，In accordance with the requirements of the National Sports 188bet online sports betting Demonstration Zone，Build into a strong sports 188bet online sports betting province with mountain ethnic characteristics。The "Opinions" also pointed out that Guizhou plans to create a national sports 188bet online sports betting demonstration area featuring sub-plateau mountain outdoor sports，Nurture sports 188bet online sports betting into a new growth point for Guizhou Province’s economy，Make Guizhou into a first-class country、World-renowned sports 188bet online sports betting destination。

Guizhou has outstanding natural ecological resources、Pleasant climate，There are diverse ethnic minority cultures，Has the prerequisites to create outdoor sports and sports 188bet online sports betting。expected，Guizhou’s policy promotion related to sports 188bet online sports betting will continue，In the land、Taxation and finance, etc.，There will be more policies，Related investments in sports 188bet online sports betting projects will also rise。

But speaking from one of the cores of sports 188bet online sports betting, sports events or sports IP，Guizhou is still relatively lacking，Whether it is introduced from outside for implementation，Or build it yourself，It will still take a long time。At the same time, sports 188bet online sports betting should be formed into a closed-loop industrial chain，Not just core events or IP，There should also be a variety of sports events or sports at a relatively high level，And based on "sports + 188bet online sports betting", there must be relatively complete consumer projects to undertake，And then formed the international、Different levels within the country and the province、Supply of various types of sports 188bet online sports betting products。In addition，Try to avoid the tendency of real estate development in related sports towns。

Innovative cultural and 188bet online sports betting formats

Recent，China Dinosaur Park cooperates with animation IP Zombie Xiaoyu，The "Little Fish Dinosaur Paradise" project jointly created made its debut on Halloween，188bet online sports betting is the first time that Zongxiaoyu has moved from online to offline，Building new scenarios and new experience projects，188bet online sports betting is also the first time that Changzhou China Dinosaur Park has introduced super IP，Upgrade the park content。

The public data available for reference is，Zombie Xiaoyu has been online since October 2014，With warmth and cuteness、Cute image，Has attracted more than 16 million followers，Received 6.5 billion views across the entire network。And Changzhou Chinese Dinosaur Park，Built as early as 2000，19 years of history so far，It is one of the 5A-level cultural 188bet online sports betting projects relying on the "IP + Paradise" model。

From the perspective of a small fish，Its IP image and huge number of fans have the basic conditions to expand IP into a long industrial chain，Of course, there are also demands to implement and extend the value of IP；The Chinese Dinosaur Park has been a paradise for many years，There is a certain amount of passenger flow base，At the same time, 188bet online sports betting IP is needed to create 188bet online sports betting content，Stimulate 188bet online sports betting vitality in traffic and consumption，Helps achieve rapid traffic aggregation，And form emotional value、Marketing value、The value chain of content value and influence value。These factors constitute a feasible prerequisite for cooperation between the two。

can be seen， The “IP + Paradise” model has become an important and feasible means for the renewal and upgrading of cultural 188bet online sports betting projects，The release of IP brand value，It has a strong boosting effect on the construction of consumption scenarios and the improvement of profits。Next，The competition around animation and other IP and the creation of new projects will continue。

It’s not just IP or products surrounding consumer experience that are creating new opportunities，Focus on 188bet online sports betting companies、Consumer service companies are also favored by capital。Recent，British travel distribution platform “Duffel” received US million in Series B financing、Smart hotel brand “OSTAY” received US million in Series A financing。

Duffel platform serves online travel companies and travel bookers，Aimed at achieving an “end-to-end” booking experience，That is, through connecting airlines、Hotel、Tour operators and other services，Enables consumers to complete reservations on one platform。For this platform，Ensure the volume and stickiness of the B-side and C-side，On the one hand, there must be products that are sufficiently attractive to consumers，Good value for money、Resources should be abundant and concentrated，On the one hand, airlines and other travel companies must sell enough products，The number of platform users must be large enough。These require that this platform must have strong resource integration、Product packaging and combination capabilities，188bet online sports betting is possible to form a virtuous cycle between the B side and the C side。

The smart hotel brand “OSTAY” mainly hopes that Internet technology can help the traditional accommodation industry to digitally upgrade，Reducing costs and increasing efficiency for hotels through intelligent management，Also provide travelers with standardized accommodation products。188bet online sports betting business model is not very new，But behind the digitalization of traditional hotels、The demand market for intelligence is not small。

188bet online sports betting can be seen in conjunction with the fact that Wanda Hotels and Resorts will launch WeChat payment，Both parties will use WeChat payment product capabilities to provide service scenarios for hotels and resorts、Renovation of digital marketing capabilities, etc.。Wanda will popularize deposit-free check-in privileges with WeChat payment in all its hotels and resorts。In addition，Both parties will also use the WeChat payment toolbox，Dig deeper and connect with more leads，Build a larger membership system。

For WeChat，188bet online sports betting requires more payment scenarios or consumption scenarios，More user data needed，As well as expanding the user base and attracting new users to WeChat，Provide more possibilities for consumption and use of WeChat in other scenarios；For Wanda，188bet online sports betting needs to improve its digital capabilities including digital marketing，At the same time, more passengers will enter，WeChat has a huge user base，And 188bet online sports betting is a powerful traffic entrance and marketing exit。

From WeChat、Alipay and others are connecting to different cultural 188bet online sports betting projects、Look at the cultural 188bet online sports betting consumption scene，Payment scenarios and consumption scenarios between them、Competition for users, etc.，Will continue。

New Technology Trends in Cultural 188bet online sports betting

This week’s cultural and 188bet online sports betting new technology trends focus on education、Safety and Destination Services。

Education field，Robobloq focuses on developing high-tech educational toys for teenagers，Recently received a multi-million strategic investment from Zhonghe Venture Capital，Creating consumer-grade high-tech educational toys，Both parties 188bet online sports betting use overseas channels、In-depth cooperation in animation IP and other aspects。

Magic Block Intelligence uses Magic Block Robot as 188bet online sports betting main carrier product，for STEAM education，Robot Education，Programming Education，Maker Education provides hardware included、Software、Complete solution including events and content。

Looking at the technology companies that have received financing in the past few weeks，In addition to mastering core technologies，We are all committed to providing a full set of industry-related service solutions，Thus forming a small ecological closed loop，Raise barriers to competition。Or predictable，Future technology applications，There 188bet online sports betting be many full-process solution service providers。

Security field，Neolithic’s new unmanned vehicle product “Unmanned Security Vehicle” was recently exhibited，This car is a mobile security workstation with L4 autonomous driving capabilities，With automatic cruise、While remote driving and other mobile capabilities，188bet online sports betting also has high integration and platform expansion and access capabilities to support various types of security equipment。

This type of unmanned vehicle can be used in city parks、Scenic Area、In different scenarios such as residential areas and large industrial parks，Providing satisfaction from retail、Smart services for different needs from express delivery to security。After mass production in the future，This unmanned vehicle is deployed in large numbers in scenic spots，Can solve the retail shopping needs of tourists when visiting scenic spots，At the same time, 188bet online sports betting helps to improve the safety management capabilities of scenic spots，Reduce labor costs in scenic spots。

Destination services，AI travel butler “Porridge Travel” received 80 million yuan in Series A financing。188bet online sports betting enterprise is mainly based on Internet of Things technology and artificial intelligence technology，Build a big data intelligent itinerary planning and global attractions voice explanation system，Provide collective food for users、Live、row、Entertainment、One-stop travel and travel service that integrates shopping。

At present, there are many companies in China that provide voice explanations for 188bet online sports betting and destinations，Benchmarking solves the problem of homogeneous or dogmatic tour guide services，Provide relatively standard but personalized voice explanation、Guide service，These commentators with different characteristics accessed through the platform (such as Ma Weidu introduced by Amap)、Richer explanation content, etc. to achieve。

Language explanation or guided tour service，One key is to provide in-depth cultural 188bet online sports betting services，Become the traffic entrance of the platform，Use other related services to connect behind the scenes，Increase service stickiness and frequency of use，AI travel butler provides users with food gatherings、Live、row、Entertainment、One-stop service for shopping and more，This is the logic，But it depends on whether its voice explanation can become a competitive product，Second, it depends on whether the 188bet online sports betting service it wants to undertake has sufficient resources and products，That is, to solve a major difficulty of the audio guide platform: how to deeply bind users，Solve the problem of users leaving immediately after use。

Cultural 188bet online sports betting consumption insights

This week’s cultural and 188bet online sports betting consumption insights focus on leisure and vacation、188bet online sports betting Venture Capital、Antarctic Tour、Wait after 00。

World 188bet online sports betting Cities Federation report shows，Leisure vacations account for more than 60% of world 188bet online sports betting，The era of leisure travel has officially arrived。Leisure travel puts more emphasis on comfort and experience，has become the core carrier of the tertiary industry and the high-end form of the world 188bet online sports betting value chain。

Phocuswright’s annual startup report shows，The total financing amount of global 188bet online sports betting startups increased by 55% year-on-year in 2018，To reach US.7 billion。Among them，Packaged product suppliers attracted the fastest year-on-year growth in financing in 2018，reached 138%，188bet online sports betting content and community financing increased by 392% year-on-year。

Looking at the trend of leisure and vacation travel，Packaged product supplier、Travel content and community，It is normal for these to have outstanding performance in financing，Compared to sightseeing tour，The consumption chain for leisure and vacation is relatively long，There are more resources and product supplies involved，One-stop supply of packaged products has become the corresponding demand，Behind the 188bet online sports betting content and community are tourists’ response to 188bet online sports betting products、Content provided by destination、Demand for experience services, etc.。

Based on development trends，China will continue to have more room for development in leisure 188bet online sports betting，New leisure 188bet online sports betting format、The demand for products will be further released and the supply will be matched accordingly，With product upgrades and demand release，China’s inbound and outbound tourists、The industrial size will also expand。

According to the International Association of Antarctic 188bet online sports betting Organizations (IAATO)，Antarctic 188bet online sports betting season expected from 2022 to 2023，The number of Chinese tourists to Antarctica will exceed that of American tourists，China will become the largest source of tourists for Antarctic 188bet online sports betting。This can be used as an example of the development of leisure and vacation 188bet online sports betting in China。There are two key words behind this: unique experience、The customer base is getting younger。

Provide unique experience products、Capturing young customers is also a key reference path for the implementation of domestic 188bet online sports betting products or projects。"2019 Tencent Post-00s Research Report" shows，Snacks and drinks、Books and school supplies are the main categories of daily independent consumption of post-00s。They are happy to pay for what they “love”，Join with anime/manga、Study/Enter higher education、Products with game and other content and elements，It is easier to gain their attention and favor。

The post-00 generation is currently between 10 and 19 years old，Overall consumption breadth and depth，As well as consumption power are in a stage of improvement，The mainstream level of the customer base is also deepening，For travel companies、The destination will wait，This is their chance，188bet online sports betting is also their challenge。