As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Focus on cultural and tourism giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

Caesar Tourism has made many new moves recently，Including locating its second headquarters in Haikou、Subsidiary company Caesar Tongsheng Travel Agency (Group) Co., Ltd. appoints a new senior management team。Overall view，Since the change of actual control，Caesar Tourism’s key business layout direction has gradually become clear，The layout of Hainan enters the practical stage。

Hainan is the only province and city in the country that uses the entire island as a free trade zone，Policy、Benefits in taxation and other aspects will be gradually released，Coupled with its own tourism resources and existing position in the domestic tourism industry，For Caesar Travel，To develop inbound tourism、Healthy Travel、Tax-free、Food catering and tourism finance and other businesses，Hainan is a strategic key area。

Taking tax-free business as an example，Hainan is a battleground，Opening up more situations in Hainan is not just a breakthrough in an important single area，It also plays a fulcrum and leverage role in the expansion of its duty-free business across the country，This is an inevitable step for Caesar Tourism to further expand in the duty-free market。

With the establishment of the second headquarters in Hainan，It will also enable Caesar Tourism to form a domestic dual headquarters north-south coordination situation，Leadership in the region、The division of labor focuses on other aspects more directly、Clear。This headquarters will strengthen Caesar Tourism’s presence in East China、Business penetration in important regions such as South China and Southwest China。

Deeply exploring destinations has become an important option for giants to expand their business。Recently, Fosun Tourism officially released the tourism destination brand “Foyou City” brand，The brand is positioned as “a brand for all ages、Full scene、Multiple business formats、International lifestyle place”，One of its purposes is to integrate Fosun Tourism, the world’s largest leisure resort group，Developed into the world's largest leisure and vacation group。

Fuyou City can be understood as a larger leisure and vacation complex，Expand and improve more business services at the level of a small destination like a resort。Can be viewed from two dimensions，one，This type of Foyou City 188bet Online Sports Betting and Casino will further connect and integrate multiple brands under Fosun Tourism FOLIDAY into a complete chain，For example, Albinon、Mini camp、Fan Xiu, etc.；Both，Fuyou City, which draws on the Atlantis model，Real estate is one of the important sectors，Returning funds、Rolling development and other aspects，Fosun Travel has tasted the benefits，On the basis of supporting real estate，The destination’s business formats also need to be more diverse、Comprehensive，Bigger in size，Help in getting land etc.；Three，Driven by the demand for leisure and vacation，Product experience in small destinations、Services etc. need more circle extension，Building a long consumption chain、Increase the possibility of attracting more customers。

And in the accommodation field，Expansion is still the key word。Huazhu’s unaudited third quarterly report for 2019 shows，The total turnover of its hotels increased by 19% year-on-year，Up to 10 billion yuan，Net revenue increased by 10% year-on-year.4%，Up to RMB 3.1 billion，Growth in line with expectations。In the third quarter，Huazhu net added 486 hotels，As of September 30，The total number of Huazhu guest rooms exceeds 500,000，23% year-on-year increase。

Although there is no specific individual hotel data here，However, judging from the recent return of founder Ji Qi as CEO，The outstanding importance of the domestic market to Huazhu，Become the domestic boss first，Seeking global leadership again，It is a possibility，Overall view，Continue to sink、Mid-range expansion、High-end breakthrough，This may be a synchronized move for Huazhu to continue to grow。

Competing for the "boss" position，OYO’s latest move is to enter Thailand，Accelerate the layout of the Southeast Asian market，Earlier，OYO has entered Malaysia、Indonesia、Philippines and Vietnam Market。In summary，OYO is in the process of global expansion，The Southeast Asian market is the key，Market status and conditions here、Development prospects, etc.，Relatively familiar to OYO。Based on the premise of continuing to do large-scale work，In a situation where there are still great difficulties in vertical penetration of the market (such as improving the energy efficiency of independent hotel operations in the Chinese market)，Horizontal regional expansion is also a way。

Of course compared to other Southeast Asian countries，Thailand also has its uniqueness，This pair is still exploring a viable business model，OYO is both large-scale and seeks to increase revenue and profits，It’s all a challenge。

Destination Investment Barometer

About 133 destination investment signings (involving) cultural tourism projects this week，The estimated budget exceeds 278.5 billion yuan，The area is concentrated in the central and southern parts，South China respectively、Southwest、Central China and East China and other regions。Among them，The number of cultural tourism project signings in South China is large，Huge investment。

These projects cover cultural and tourism complexes、Red Tourism、Scenic area improvement、Tourism Transportation、Film and TV、Health care and other businesses。

From the perspective of tourism resources in the place where the contract was signed，Including Liuzhou, Guangxi、Yongzhou, Hunan、Xuancheng, Anhui，Outstanding in humanities resources。For example, Xuancheng, Anhui is the hometown of the Four Treasures of Chinese Studies，Traditional culture、Rich resources such as intangible cultural 188bet app heritage；Liuzhou, Guangxi is a strong city、Chinese、Yao、Miao、A city where Dong and other more than 30 ethnic groups live together，Colorful ethnic customs；Yongzhou, Hunan is a big city of cultural relics，Major archaeological discovery、Mo rock carvings of Tang and Song Dynasties、Ming and Qing official style buildings、Han ancient village and residence，And cultural relics and treasures in the collection，Ruglaze Pig、Bronze Bottle、The Song Dynasty golden crown and other cultural relics resources are quite influential in the country。

can be seen，Integration of culture and tourism，Many places have increased their efforts to explore local culture (including historical relics and other unique resources)，And use this to strengthen external promotion，Attract companies to invest in cultural tourism projects，Promote the development of local cultural tourism industry，This is already a trend。

From the perspective of investment contract amount，Focus on three places here，First, Jiangmen, Guangdong，It has signed 12 cultural tourism projects，Total investment reaches 64.7 billion yuan，Including Jiangmen Yinhu Bay Coastal Area Development Cooperation Project、Overseas Chinese Hometown Memory Cultural Tourism Project、Jiangmen·Qiao Town Project、“Ruye” B&B Resort Project in Tangkou, China、Jiang'ao Cultural and Creative Base, etc.，Covering cultural tourism、Overseas Chinese and Hong Kong and Macao Youth Investment Project。Jiangmen has the advantage of being a hometown of overseas Chinese，Including overseas Chinese culture、Economic and geographical location、Overseas Chinese investors, etc.，Resources + location + investor base，Superposition of the three，Promoting the implementation of the Guangdong-Hong Kong-Macao Greater Bay Area strategy，This not only makes it possible to further amplify the investment benefits in this area，At the same time, it also allows overseas Chinese investors from Hong Kong, Macao and abroad to enter the layout，More motivation，For example, overseas Chinese，Invest in Jiangmen，Already considering enjoying the dividends of market policies，There is also a push for emotional connection。

The second is Liuzhou, Guangxi，At the Second Cultural Tourism Industry Development Conference in Liuzhou, Guangxi，There are 146 "three batch projects" in total，Total investment amount 1535.600 million yuan，This is the area with the largest investment and contract signing amount for cultural tourism projects this week。At the opening and completion ceremony of key cultural tourism projects in Liuzhou，A total of 132 projects started and completed in a centralized manner，Total investment 138.6 billion yuan，Covers the improvement of scenic spots、Tourism Transportation、Healthy Tourism、Specialty Hotel、Supporting services and other fields。

The big picture，Liuzhou is the largest industrial base in Guangxi，At the same time, the transportation location advantage is relatively obvious，Connecting Southwest and Central South、Railway hub in East and South China，And regional comprehensive transportation hub；Also，Liuzhou is a livable city，It is also a national historical and cultural city，There are a large number of tourist attractions around，Together with neighboring Guilin, it forms the Great Guilin Tourist Scenic Area。These are the keys to attracting the implementation of the above projects。

The third is the foundation laying of Sunac Yanlai Lake Town in Anning, Yunnan 188bet Online Sports Betting and Casino (a county-level city under the jurisdiction of Kunming City)，It is Sunac’s third cultural tourism city in Yunnan after Xishuangbanna International Resort and Kunming Cultural Tourism City。The project is located in the southern area of ​​Taiping New City, Anning, Kunming Sub-center，This area belongs to sports and health care、Cultural Creativity、Core Area of ​​Leisure and Tourism Industry，It is also an area where the supporting facilities of Taiping New City tend to be relatively complete，Has secured projects for multiple brand real estate companies。

Sunac is considered a “heavy position” in Yunnan，After winning two Wanda cultural tourism projects in Yunnan，Sunac hopes to have more slots in the Yunnan market。It is not difficult to see that Yunnan is still very attractive in terms of cultural tourism real estate，With the improvement of Yunnan’s cultural tourism market environment，It is still common for real estate developers to use culture and tourism combined with real estate to leverage projects。

Innovative cultural and tourism formats

Let’s look at two corporate financings first，First, Luyue Group completed hundreds of millions of dollars in Series A and Series A+ financing，Two rounds of financing were provided by Tencent、Sequoia Capital China Fund、Baidu Capital、Goldman Sachs Group led the investment，Invested by Ouling、CITIC Juxin、Yuanhe origin、Caesar Brilliance and others followed suit。Disclosed by Luyue Group，The financing will be used for the company’s system research and development、Brand Building and Promotion、India and overseas business development。

Lvyue Group can obtain financing，Not difficult to understand。Take Huazhu Travel APP, the official hotel booking platform of Luyue Group, as an example，It centralizes hotel bookings、Destination Guide、Local fun、Hotel themed value-added services and travel notes sharing functions，Provide members with customized services such as food, accommodation, travel, shopping and entertainment。Full chain、One-stop service is the key，With relatively high quality、Large-scale hotels are the centerpiece，Also serves as a major consumer entrance，And then integrate resources around the hotel，Create a circle、Chain experience service，Including guide、Content community formed by theme sharing，It also attracts traffic and maintains user stickiness，And the key to providing more professional and personalized services。

Another company that received financing is the Indonesian version of “Tujia” Travelio，Received US$18 million in Series B financing，This fund will be used for marketing、Talent and development of new products and services，The scope includes interior design、Daily necessities、Financing、Payment and other operations related to logistics，Thus including such services into his company’s service system。

Corresponding to the Chinese market，Shared accommodation platforms are still in fierce competition，This market is still expanding、Under exploration to improve operation management capabilities and "run through" the business model，At the same time，The market demand for homestays is still strong，The market space has not yet reached its peak。The overall homestay market in Indonesia should lag behind the Chinese market，The emergence of similar products，That’s normal。

By the way, let’s talk about Tujia。Recent，Tujia B&B has fully upgraded its online property review mechanism，A new round of verification will be 188bet online sports betting conducted for online properties。Also，New features include face recognition for individual landlords、Outside of information public security system verification，Also focused on adding manual review of housing qualifications，Secure Landlord、Accurate compliance of property information。Currently，The new system was developed in October，Estimated to be officially launched in December。

There are many problems in homestays，Not out of the gray area yet，The authenticity of the listings，Directly related to the safety of the B&B and the identification of accident liability。Currently，Domestic regulatory policies on homestays are still emerging，But not in an overall orderly state yet，Regardless of whether it is a B&B platform or a B&B operator，On the one hand, we need to expand the scale，On the one hand, we must strengthen more refined operational management，On the one hand, we must strengthen more refined operational management，These "two legs" need to move forward at the same time。With the possibility of achieving better management，Improve your own brand or market reputation，And avoiding risks will also help。

Finally, let’s talk about the sharing economy。Days ago，Grab and Booking.com cooperates to provide on-demand online car-hailing services。Booking users in Singapore can now use the Grab ride-hailing service through the App，Also allows users to make cashless payments in their national currency。

It is said that Grab is used by more than 5 million people every day，From the perspective of online ride-hailing platforms, this is a relatively high-frequency application，Its cooperation with Booking，Achieving complementary cooperation in strengths through value-added services，On the one hand，You can switch to Booking’s low frequency through high frequency，Drain traffic for the latter，At the same time, it also helps to increase the stickiness of its users，On the other hand，Booking’s ride-hailing service placement，Can also be used to divert traffic to Grab。

New Technology Trends in Cultural Tourism

One of the highlights this week is still 5G，Recently China Unicom、China Telecom’s first 5G co-construction and shared network management and operation and maintenance function field test completed，It indicates that 5G co-construction and sharing is fully prepared for daily operation, maintenance and network management monitoring；China Mobile and Liangfengtai、3Glass、Cooperation with brands such as Shitian Technology，Launched 5 co-branded 5G commercial AR/VR terminals。5G AR/VR terminal supports both high speed and low latency of 5G，Provides rich AI intelligent control interaction methods such as voice recognition，Also equipped with a new high-definition visual experience。

can be seen，Operators are not only accelerating advancement in 5G technology，At the same time, we are also trying to "cut" into the corresponding content experience product field based on technology。In the future competition around 5G，Operators’ R&D support and technological breakthroughs in 5G technology，will become one of the great weapons。In extending competitiveness and involvement in fields，C-side and B-side are both the key directions of the layout，For example, AR/VR will be the first mature C-side application scenario of 5G，With the advancement of commercial use of 5G personal services，This scenario will cover a wider range of users。

On the B side，5G is considered to be the foundation for digitalization in various industries，In Education、188bet app Environmental protection、Logistics、Autonomous driving、Medical、Tourism and other fields will generate more business value。

In terms of 5G layout，Participation in scenic spots is increasing。Liangzhu Heritage Park achieved full 5G coverage this week，With 5G support，AR/MR and other experiences will be smoother，The more important aspect of technical support is，Effectively improve the refined management capabilities of scenic spots。Exhibit fragile or easily damaged exhibits or exhibits that are inconvenient to display the originals in a virtual form，Combined with self-guided tour explanation，Able to protect collections，It can also bring tourists closer to the history and culture itself，Make tourism more participatory and experiential。

Finally, let’s take a look at the industry’s “first” event，Alipay in the near future、Flying Pig、Costa Cruises Group jointly announced the launch of China’s first “smart cruise” project，After binding cruise passengers’ Alipay，You only need to carry one room card with you for all purchases on board，No need to bring a mobile phone、Bank card and cash；Also，Through the "Online Check-in" applet in Alipay，A mobile phone can shorten the boarding and customs clearance time by two-thirds，Effectively solves the complicated boarding and customs clearance process in the past、The pain point that takes a long time。

Three dimensions，one，Improvement of cruise management efficiency，Visitors’ experience and convenience are also improved；Both，Alipay、Fliggy is expected to become a channel entrance for tourists on this cruise ship；Three，Alipay will obtain more user consumption scenario information and more payment information, etc.，Costa users may also become new Alipay users。

Cultural tourism consumption insights

This week’s consumer insights focus: sinking market、Traveling alone (or "Lone Ranger")。

Jingdong Double Eleven data display，Double Eleven period，Nearly 40% of its new users on the site come from the social shopping platform Jingxi。Among Jingxi users，More than 70% come from 3-6 lines of emerging markets，Among them，New users from these sinking markets account for 3/4 of Jingxi’s overall new users，To reach deeper emerging markets。

The rapid detonation of the sinking market，On the one hand, young people in small towns are the main consumers of the post-90s generation who grew up on the Internet，They have natural adaptability to the Internet，The sinking and popularization of e-commerce，Linked their consumption outlet；On the other hand，There are relatively few consumer goods in the sinking market，In addition, the economic pressure on young people in small towns is relatively small，Their consumer needs need to find an outlet，At the same time，More sinking of logistics，More common and lower logistics arrival rate，Provides support for consumption upgrade。

Look at traveling alone。Tuniu big data display，Past year，The number of tourists traveling alone through Tuniu increased by 18% year-on-year，Also in the "Lone Ranger" served by Tuniu，Post-90s generation accounts for 34%，Post-80s generation accounts for 32%，Visible financial independence、Rich travel experience、80 with strong self-awareness、Post-90s enjoy traveling alone more。

Look from another dimension，Post-80s、The economic pressure faced by those born in the 1990s、Work pressure is also greater than that of other age groups，In self-adjustment、There are relatively more needs for enjoying a separate 188bet app download space，It means "loneliness economy"。corresponds to product service supply，When destination service providers provide tourists with corresponding service products，You can consider adding a single package，And provide more personalization、Customized content experience service，Provide more free space and choices for "lone rangers"。