As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Focus on cultural and tourism giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 18】，Cultural and tourism frontline information，In-depth analysis of the week。

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Buy one item and sell one item，The current and future layout of Sunac and OCT，One or two appearances in it。

Recent，Sunac Chengdu 10.Received 51% equity of OCT Chengdu Project Company for 400 million。Data display，Chengdu Dirun holds multiple plots of land to be developed in the "Luodai Blog Town"，The town has an excellent location，Longquan Mountains to the east，Seomyeon Wetland Park，Ji Museum Settlement、Cultural Commercial Street、Art Studio、Corporate Hall Group、Five-star hotel in one，is an international high-end cultural tourism town focused on Chengdu’s 12th Five-Year Plan，The area is known as Chengdu’s “eastward advance” bridgehead。For Sunac Culture and Tourism，Naturally attractive。

The southwest region is an important part of Sunac Cultural Tourism’s layout，Currently it has deployed in Yunnan、Chengdu、Guangxi、Guilin、Five regions of Chongqing，Trying to build a southwest tourism map。This time we won OCT indirect subsidiary Chengdu Dirun，Sunac Culture and Tourism takes a further step in its layout in Chengdu，Combined with Sunac’s previous “winning” of equity interests in Global Century and others，Integrated exhibition and other businesses，Its intention to continue to cultivate in key areas in the southwest is obvious。

From the perspective of OCT，Continue to sell equity in the project company to stabilize cash flow、Feed back new projects，Still an important strategy in the near future。As understood，OCT will put Chengdu Dirun up for sale in late June this year，Chengdu Dirun’s performance in recent years has not been optimistic。Its net profit in 2017 was 22.44 million yuan，Net profit loss in the first nine months of last year was 31.92 million yuan。From the perspective of profitability，It is not difficult to understand the motivation behind the listing of OCT。

The days in winter are not easy。Look at another company that sold assets，Rhine Sports。8th，Rhine Sports transferred two subsidiaries to Chengdu Cultural Tourism Group for 300 million yuan，And listed Rheinland Venue Debt。

The sale of assets by Rhine Sports is not 188bet sports betting app download unrelated to the pressure on its performance。Financial report display，2018 and the first three quarters of 2019，Rhine Sports net profits are all negative，Among them, the loss in 2018 was 61.12 million yuan， Loss in the first three quarters of 2019 was approximately 60.11 million yuan，If the company cannot turn losses into profits in 2019，Or face ST risk。

Rheinland Sports started with real estate，Transforming the sports field since 2014，A lot of action since then，Continue to develop sports town business。According to incomplete statistics，Rhine Sports has invested at least over 20 billion yuan in this business。The sports town project has a large investment scale、Long return period，The continued investment in the project has also put it into financial difficulties，Performance under pressure。

It’s worth noting，Leyinda Sports Town Construction and Development Co., Ltd., which was sold this time, has been in losses since its establishment。Divestment of loss-making subsidiaries，Or it is a helpless move due to the loss of Rheinland Sports。

Ocean Park Hong Kong has also suffered long-term losses，Its performance has been in loss for the fourth consecutive year，is 5.Net loss of HK$5.7 billion。

Ocean Park in Hong Kong is facing fierce competition caused by the increase in theme parks，And the double pressure of the increasingly severe market environment。

On the one hand，With Shenzhen、Zhuhai、The successive establishment and expansion of theme parks in Guangdong and other surrounding areas，Market competition is becoming increasingly fierce，Mainland tourists are increasingly less interested in the novelty of Ocean Park in Hong Kong。

On the other hand，Continuing social unrest has hit Hong Kong’s tourism industry。Hong Kong Ocean Park previously ranked second in Hong Kong’s “Attraction Popularity List”，It is a must-visit attraction for tourists traveling to Hong Kong，Affected by a series of recent social events，The number of tourists visiting Hong Kong has dropped significantly，Ocean Park is not immune either。Data released by the Hong Kong Tourism Council，Only 1,171 groups of mainland tourists visited Hong Kong in November，A sharp drop of 88% compared with the over 10,000 mainland tours in the same period last year after the opening of “One Bridge and One Railway”.4%。

Destination Investment Barometer

First, let’s look at the destination project signing/investment situation.

Hunan this week、Anhui、Zhejiang、The four provinces of Fujian have successively ushered in a wave of signings and construction starts for cultural tourism projects，Hunan occupies three seats，Including Yueyang Taoli Chunfeng Cultural Tourism Town Project、Wulingyuan District Red Cultural Tourism Project、Digital Domain·Oasis Large Digital Theme Park Project。

The reason why we chose Hunan，This is related to the natural resource conditions where the project is located、Regional Culture、Potential customer flow is not irrelevant。

For example, the Taoli Chunfeng Cultural Tourism Town project is located in Yueyang County, Hunan，There is a new wall river in the county、Miluo River、Three major water systems of East Dongting Lake，land、Waterways and aviation are intertwined，Convenient transportation in the area，Near mountains and rivers，Connecting the river to the sea，It is the "Changsha, Zhuzhou, and Lakes" urban agglomeration connected to the river and the sea、The only node 188bet app download to enter the Yangtze River Three Gorges International Golden Tourism Belt，Excellent location conditions。Create a characteristic town with lake view resources as the engine，Excellent congenital conditions。

Look again at Digital Kingdom·Oasis large-scale digital theme park。The park is located in the Tanhe Ancient City Scenic Area, Ningxiang City, Hunan，Only one road away from the "Eternal Love of Carbon River" scenic spot，The entire area itself has a strong passenger flow base。And the digital theme park project is based on VR、Holographic projection and other digital imaging technologies build holographic theater、Monster Prison、VR cinema and other digital entertainment projects，This type of business is different from ancient cities and eternal love，It is well complementary to the entire regional tourism scene，Obvious difference。

Look at the enterprise side，Juzi Ancient Town in Wuhu, Anhui Province will be opened recently，Its investment is about 8 billion yuan，This is another ancient town project between Xinhualian and the local government，It is also the fourth large-scale cultural tourism project under Xinhualian currently in operation，There was Tongguanyao Ancient Town earlier、Langzhong Ancient City、Xining Children’s Dream Paradise, etc.。

These projects are mainly concentrated in the central and western regions，These are currently areas of intense competition，Early deployment will help to secure market position as soon as possible，Also fill some gaps in local large-scale cultural tourism projects。For Xinhualian，Multiple projects in operation，On the one hand, operations have entered a period of potential energy release and market testing，On the other hand，The effectiveness of these projects will also have a certain impact on its further expansion。

Finally, look at the policy side，The National Development and Reform Commission recently issued a document to promote tourism consumption，Proposed to increase the supply of tourism products，Intensify efforts to implement the paid leave system，Encourage off-peak travel, etc.。

An important point here is "paid leave"，This aspect has been studied for a long time，But there is no clear policy yet，This time the National Development and Reform Commission reiterated the promotion，There are considerations of stimulating overall domestic consumption by promoting tourism consumption，The key depends on the degree of implementation of this policy，And advancement time progress，There is still a process involved。

Local policy aspects，Beijing issued “26 Articles on the Integration of Culture and Tourism”，Promote the transformation of Beijing’s cultural and tourism resource advantages into development advantages with 26 measures in seven aspects。Beijing has also become the first province and city in the country to introduce a comprehensive new policy on the integration of culture and tourism at the provincial level。

Beijing takes the lead in launching a comprehensive new policy on the integration of culture and tourism in the country。This "Opinion" highlights several new highlights on the development path of cultural and tourism integration，Among them, "night tour" has become the highlight。In the future, Beijing will promote the extension of opening hours of public welfare cultural units and 4A-level key scenic spots，With "Night Tour in Beijing、Taste of Beijing at night、Watching Peking Opera at Night” is the main line，Create a night cultural consumption circle。

Visible，188bet Online Sports Betting and Casino Night travel as a new field of integrated development of culture and tourism，Huge market demand potential，It has also become a new driving force for cultural tourism supply。There is public data showing，As of October 2019，Nationwide release of night economy、More than 40 cities have planned policies related to night tourism。

With the post-90s generation、Post-00s are increasingly becoming the main consumer of the night economy，How to satisfy different ages、The needs of customer groups with different cultural backgrounds and different consumption levels，How to diversify and increase consumption supply，It is still the key point that enterprises need to think about。

Innovative cultural and tourism formats

The Palace Museum is one of the highlights this week.

Incomplete statistics show that the Forbidden City has cross-border cooperation with three companies this week.

The Forbidden City cooperates with Jianlibao，The two parties will carry out a three-year cooperation on the "Forbidden City China Festival" project，The "Xianglong Naji Can" jointly developed by both parties has also been launched。The "Xianglong Naji Jar" is inspired by Emperor Qianlong's dragon robe, a cultural relic in the Forbidden City collection，Extract the auspicious dragon pattern as the main visual of the product，Supplemented by bat pattern、Auspicious cloud pattern、Traditional patterns such as flame patterns，The overall design means auspiciousness，I hope people can feel the traditional Chinese auspicious culture，Inspire patriotic enthusiasm。

Second, the Forbidden City Cultural and Creative Industries and JD.com launched an online exhibition，The "Dangzha Temple Meets the Forbidden City" series of products will be launched for the first time，Contains eight auspicious treasures、Vajra、Fu Lin auspicious elephant、Cultural and creative derivatives such as spitting mice。This exhibition is sponsored by the National Palace Museum、Co-organized by Tibet Culture and Tourism Bureau and Tashilhunpo Monastery。

The third is the cooperation between the Forbidden City Culture and Shangtang Technology to create a "technology + culture" interactive exhibition (this matter can also be classified as "New Technology Trends in Cultural Tourism")，Includes two interactive exhibitions: "Photographs of Candidates in the House" and "Honoring Confucius at the Imperial College"，Bring the audience an immersive interactive experience that travels through ancient and modern times, etc.。

Overall，These cooperation partners include traditional beverage companies、E-commerce and technology companies，What’s behind it？Young customer group、Huge online traffic、Technology empowerment, etc.；What do they need？Including but not limited to mutual diversion with the Forbidden City，Strengthening new experiences of traditional beverages, etc.，At the same time, the Forbidden City also needs to combine traditional cultural resources through scientific and technological means，Create new products and new experiences，To activate more cultural resources。

Look at the regional cultural tourism industry trends。According to Jiangxi Provincial Department of Justice，To protect the legitimate rights and interests of tourists，The "Regulations on the Protection of Tourists' Rights and Interests in Jiangxi Province" has been passed，Will be implemented across the province from January 1, 2020。As understood，188bet app download This is also the first local regulation in the country that specifically protects the rights and interests of tourists，The "Regulations" create the country's first "advance compensation" legal system for tourism shopping。

Always，Because of the interaction between low-price travel and compulsory purchase，Compulsory shopping has adversely affected the tourism market environment of some cultural and tourism destinations，Even become a serious disease，It affects more than just tourist experience，It is also the market investment and even business environment, etc.，Especially in the current situation where information and public opinion are spreading more rapidly，The solution to this type of problem is more urgent，Refer to Yunnan’s “22” tourism policies，It’s not difficult to find the meaning。

But at the same time，Due to problems such as forced shopping that have existed for a long time，It is not an exaggeration to say that the interests are intertwined，There will be a process for the implementation of the relevant legal system，This will test the determination and detailed policy measures of various relevant government departments to advance，The relationship between long-term tourism development and short-term tourism market interests must be considered。

New Technology Trends in Cultural Tourism

This time the focus is mainly on artificial intelligence.

Recent，"The First Batch of Shanghai Artificial Intelligence Innovation Center List" released，Tencent、Cambrian、Shangtang and others were selected，Focus on application innovation and industrial innovation。According to relevant requirements，The construction units of each application innovation center should give full play to the role of application traction，For manufacturing、At the same time、Finance、Education、Key areas of integrated development such as transportation，Promote the pilot testing of new technologies and new products。At the same time，Form artificial intelligence in-depth application scenarios and demonstration application cases，Promote the integrated application of artificial intelligence in various vertical subdivisions in Shanghai。

And Stanford Global AI Annual Report shows，2019，Global private AI investment exceeds US$70 billion，Equivalent to US$200 million invested in AI every day，1/10 hits autonomous driving。Autonomous vehicles received the largest share of global investment in the past year ($7.7 billion)，Followed by AI medical care (USD 4.7 billion)、Facial recognition ($4.7 billion) and more。

Can see，Investment in development in the field of artificial intelligence、Application implementation is receiving dual attention from the government and the market (enterprises)。A more economically developed area like Shanghai，Existing economic conditions、Industrial environment and other objective conditions，And the eagerness for breakthroughs in technological evolution。At the same time，Enterprises are also investing heavily in increasing investment，To seize the industrial position of artificial intelligence。Predictable，Competition around artificial intelligence，In area、Enterprises, etc.，It will be more intense。

Combined with the above information when it comes to the cultural tourism industry，Autonomous driving、Transportation integration、Facial recognition and other aspects are closely related to the 188bet Online Sports Betting and Casino cultural and tourism industry，Whether it is the intelligentization of future tourism or transportation、Intelligence of tourism experience services, etc.，With the advancement of artificial intelligence and so on，There will be more breakthrough possibilities，New cultural tourism experience in the future、New products and other aspects bring more space。

New consumption insights in cultural tourism

This week’s cultural tourism consumption insights focus on customer portraits，Post-95、Museum consumption, etc.。

The Cheetah User Research Center recently completed the 2019 museum visitor population study，Research data shows，The main group of people visiting the museum are aged 18-40，Accounting for nearly 90%，Mainly students and professionals。Satisfying interests and hobbies is the most important reason to go to museums，Secondly, come for knowledge，Young people at a friend gathering、I also choose to go to museums when I am casually strolling。Furthermore, museums are gradually becoming a trendy social place for young people，In addition to going out for parties, you can also go to museums，A single person is willing to go to the museum to spend time。

Refer to this information，Discover a museum that was once "cold"，There are more "fireworks" day by day，Those ancient cultural relics are reaching more young consumers。One，Public awareness of museums is becoming more widespread，Image greatly improved，Museums are gradually becoming a trendy social place for young people，Indicates that the temperament and tone of this place are being reshaped，And the strengthening of the sense of identity, etc.；Part 2，Development of cultural and creative museums，And new scenarios that combine new technologies and existing resources、New experience creation, etc.，Gives young consumers more interest in entering and staying。

Look again at the "2019 China Post-95s Insight Report" recently released by iResearch，Which shows，Post-95s spend more money on entertainment、Idol、Second dimension and other aspects。At the same time，The average monthly expenditure of the post-95 generation exceeds 3,000 yuan。Compared to last year，There are quite a few post-95s shopping online、Consumption amount in travel and knowledge payment areas has increased。

The "Report" pointed out，More than half of the post-95s generation in the survey have financial management habits，Usual consumption is more rational，Advanced consumption is acceptable but within personal affordability。Brushing drama、Listening to music and traveling have become the favorite leisure activities of post-95s generation。Data display，The post-95 generation most likes watching movies、TV series and listening to music，Accounting for 77% and 75% respectively。Secondly，57% of those born after 1995 like to travel。

Based on this information，It can be roughly seen: 1、Consumption after 1995 is relatively more personal pursuit、Personal experience or satisfaction，Pay special attention to entertainment experience，Combined with their travel needs，Tourism products are entertainment、Experience, etc.，Be more careful；二、Post-95s are still a group that dares to consume and is willing to consume，Their financial management and consumption are more rational，On the one hand, it shows that they have strong awareness and ability to make money，As well as consumption awareness, there is a 188bet app certain degree of autonomy，The key is to provide products that “hit” their hearts。