Since December，Many places in my country are ushering in the traditional 188bet online sports betting off-season。In addition to ice and snow 188bet online sports betting、Hot spring 188bet online sports betting、Cold travel、Festival 188bet online sports betting and other projects，In winter，Many scenic spots are in a state of lacking both 188bet online sports betting products and tourists。

With the improvement of people’s living standards and life concepts、Change in approach，Demand for winter travel is rising，Hot spring、Watch the ice and snow、Experience ice and snow and other projects have become a new "check-in" project for many tourists during winter travel。For the 188bet online sports betting market，How to tap the demand for winter travel、Play the "winter card"、Hot winter 188bet online sports betting market，Becoming the focus of industry attention。

The demand for winter travel is increasing day by day

“Year-end vacation、Traveling during off-peak hours is a very good choice。”Wang Xiaoqin who works at an Internet company in Beijing，Making travel plans。“Winter is the off-season for 188bet online sports betting，Air tickets、Accommodation、Ticket prices are much cheaper than in peak season。In addition，There are fewer tourists in winter，You won’t encounter the situation of gathering in scenic spots to watch the crowds。”

In recent years，Like Wang Xiaoqin，The number of tourists traveling during off-peak hours is increasing。Many scenic spots meet market demand，Adjust business strategy，Strive to compete for customers。

The ticket price of Mogao Grottoes has been reduced from 238 yuan/person in peak season to 140 yuan/person，Open 4 additional caves that are closed in summer and autumn at the same time；The ticket price of Wulingyuan core scenic spot in Zhangjiajie is adjusted from 225 yuan/person to 115 yuan/person；The ticket price of Anhui Huangshan Scenic Area has been adjusted from 190 yuan/person to 150 yuan/person... The reporter found out，To attract tourists、Restore popularity，Since December，Many scenic spots across the country have launched preferential 188bet online sports betting policies。Jiangsu、Shandong、Gansu、Popular scenic spots in Zhejiang and other places have begun to implement off-season ticket prices or lower ticket prices。

Except attraction tickets，Travel costs are also decreasing。According to data from multiple travel platforms，Many popular domestic tourist cities have great discounts on air ticket prices。Chengdu、Qingdao、Air ticket prices in directions such as Xiamen have dropped by about 20% to 30%，Sanya、Dali、Lijiang、Guilin and other places have dropped by 30% to 40%，The drop in some lines is even as high as 50%。

Tourist travel needs are consistent with the adjustment of the 188bet online sports betting market，The winter 188bet online sports betting market is becoming increasingly popular，Ice and Snow 188bet online sports betting、Hot spring 188bet online sports betting、Cold travel、Festival 188bet online sports betting is becoming the “keyword” of winter 188bet online sports betting。According to the report released by Mafengwo Travel Network，This winter，Among the 10 destinations with the highest increase in 188bet online sports betting popularity，There are 9 warmer areas in the south，Including Zhanjiang, Guangdong、Haikou, Hainan、Xishuangbanna, Yunnan, etc.，The overall trend of winter travel to escape the cold。Meanwhile，Harbin’s popularity still tops the list，This also shows that ice and snow 188bet online sports betting is receiving more and more attention。

According to the report released by China 188bet online sports betting Academy，2016 to 2017 ice and snow season，The scale of my country’s ice and snow 188bet online sports betting market has reached 1.700 million visitors，Estimated 2021 to 2022，The scale of my country’s ice and snow 188bet online sports betting is expected to reach 3.400 million visitors。

There are still shortcomings in the supply of winter travel products

December 12，Ms. Chen, who lives in Daxing District, Beijing, took out her mobile phone，Check in advance places suitable for family weekend trips。In her opinion，“Winter is not a season where you can just leave，Be sure to check the opening hours of the scenic spot in advance。”

December last year，Ms. Chen and her friends drove nearly two hours with their family to the Yanqi Lake Scenic Area in Huairou District。I didn’t realize it until I got to the door，The scenic spot has been closed on November 19th，The parking lot, which is often full during peak seasons, is empty；Go north to Qinglong Gorge Scenic Area，I found that the scenic spot has already suspended reception，Entered the "winter break"。

"Cold in winter，Few tourists，The leaves have fallen and there is no view。The river is too frozen to be solid，Ice entertainment projects will not be opened。”Recently，Reporters called Yanqi Lake Scenic Area，Staff repeatedly emphasized and reminded，"Although you can enter the park this winter，But all entertainment projects are suspended。”

Cold in winter、Lack of beautiful scenery、It is inconvenient to travel...many scenic spots choose to put on "winter vacation"。A scenic spot operator told reporters，Low customer base in winter，When opening the door to welcome guests, you may encounter a situation where you cannot make ends meet。

"Compared to other seasons，There will indeed be fewer tourists in winter，The main tourist trips focus on going to the warm south to escape the cold。And the northern 188bet online sports betting market，Except for some ice and snow tours，Most markets are relatively deserted。"Liu Yingxin, a staff member of a travel agency in Beijing, introduced to reporters，The design of tourist routes will change with market changes，There are relatively fewer optional itineraries in winter。

From the market monitoring situation of major travel platforms，Currently，Travel seasonality issues still plague many tourist resorts。Traveling in ice and snow、Inspired by hot spring 188bet online sports betting，Although the winter 188bet online sports betting market has "broken the ice"，But it still needs to “heat up”。

Zhang Hui, deputy director of the World 188bet online sports betting Cities Federation Expert Committee said，From the perspective of market demand，Winter 188bet online sports betting is developing rapidly，However, there are still some problems in winter 188bet online sports betting projects and product development。How to turn "cold" resources into a "hot" economy，Still needs further exploration。

Winter 188bet online sports betting should focus on differentiated development

“I don’t want to stay at home all the time when it’s cold，Still want to go out for a walk，But apart from hot spring bathing, there is also skiing。”Beijing citizen Ms. Yu is worrying about where to go on New Year’s Day，“Looking through several travel apps，The findings are similar，I really don’t know what to do。”

Product homogeneity problem，It troubles tourists and the 188bet online sports betting industry。In recent years，All regions have focused on specializing winter 188bet online sports betting、Differentiation。2018，The Ministry of Culture and 188bet online sports betting issued the "Notice on the Supply of Winter 188bet online sports betting Products"，Request to further strengthen the supply of winter 188bet online sports betting products，Launch a batch of ice and snow 188bet online sports betting with local characteristics and seasonal characteristics、Hot spring 188bet online sports betting、Red 188bet online sports betting、Ecotourism、Rural 188bet online sports betting、Sports 188bet online sports betting、Healthy 188bet online sports betting、Folk 188bet online sports betting、High-quality winter 188bet online sports betting products such as cold escape 188bet online sports betting。

Recently，Beijing has promoted 30 winter travel routes，Covers ice and snow festival experience、Winter Traditional Chinese Medicine Health Care、Ice and snow self-driving leisure、Folk customs in the Imperial City in winter、Ice and Snow Red Tour、Winter Food Shopping、Winter Ice and Snow Study Tour、Ice and Snow Cultural Expo Performance、Bingxue family parent-child、Ice and Snow Winter Olympics experience and other different products。

“All localities should sort out the industrial chain，Find local 188bet online sports betting projects，Pay attention to differentiated development。" Wei Xiang, a researcher at the 188bet online sports betting Research Center of the Chinese Academy of Social Sciences, said in an interview with a reporter from Workers' Daily，Winter 188bet online sports betting is actually a complete industry chain and value chain，Covers equipment manufacturing and sales、188bet online sports betting project formed、Travel content development，Utilization of local natural resources and related services、Supporting facilities, etc.。

Wei Xiang said: “All regions must make choices when exploring winter 188bet online sports betting resources，Abstain from greed and seek depth；Pay attention to the integration of culture and 188bet online sports betting，Create high-quality projects and 188bet online sports betting brands。”

*thisTextSource: WorkPeople's Daily, author: Zhao Chen, original title: "How to make winter 188bet online sports betting “hot”?》.