2019 is the first year of promoting the integration of culture and 188bet app download，Traveling until the end of the year，Looking back，We can clearly feel the unique “temperature” of cultural 188bet app download。

We call it “the temperature of cultural 188bet app download”，Existing temperature，It depends on this industrial organism，fresh、True，Individual elements will inevitably encounter setbacks、Becoming decadent，But overall update iteration，Born upward、And long。

Microscopic One，New policy、New requirements、New user、New business format、New product，188bet app download are new technologies，And corporate financing、Project Investment，Hot temperature；Scenic spot delisting、The project is suspended...the temperature is getting colder。

Macroscopically speaking, the general trend is forward and the industry is booming.

We have all experienced the alternation of hot and cold 188bet app download past year.

The following is 188bet app download’s year-end planning [Part 1]，About the major events in 2019，We may be the entrants，Maybe a bystander，But these are all relevant to us。

2019, major cultural and 188bet app download events

01 Luo Shugang first mentioned"The Minister’s Fourteen Questions"

April 22, 2019，Luo Shugang, Minister of Culture and 188bet app download, said at the 2019 China 188bet app download Science Annual Conference，In important discussions about 188bet app download work, we must focus on five key words: First, comprehensive industry、Emerging industries。The second is civilized 188bet app download。The third is the toilet revolution。The fourth is global 188bet app download。The fifth is red 188bet app download。

He proposed the ministerial “Fourteen Questions” for the first time in his keynote speech，Includes "the largest of culture and 188bet app download"、Where is the best connection point？What are the paths for the integrated development of culture and 188bet app download？How to better play the positive role of 188bet app download in cultivating and promoting the core socialist values？How to enhance the level of 188bet app download public services，Improve travel convenience？”etc.。Luo Shugang said，I hope that all theoretical researchers will come out of their studies、Get out of the small circle，Vivid practice based on 188bet app download、Focus on difficult and hot issues to carry out research。

Click 188bet app download picture to view extended reading

The integration of culture and 188bet app download has become a trend，But it is not easy to achieve true integration。In "Fourteen Questions" by Luo Shugang，Reflects the focus of the leaders of the competent departments，There are macroscopic and microscopic ones，It also presents the main difficulties in the current integration of culture and 188bet app download，And the possibility of subsequent relevant policies, etc.。

where，Concerned about the integration of culture and 188bet app download，Concerned about the function of 188bet app download in culture，There are also concerns about cultural 188bet app download products and services that better meet market needs。The ice and snow economy involved、Cruise travel、Low-altitude 188bet app download、B&B，And 188bet app download + education、+Sports，And global 188bet app download、Inbound and outbound travel, etc.，All of them currently have brighter prospects，But there are also areas that need more exploration。These "Fourteen Questions"，Anyone who got the corresponding answer，But no effective answer has been given yet。

02 Qiao Family Courtyard’s “5A” was delisted

July this year，The Ministry of Culture and 188bet app download held a video and telephone conference on the quality improvement of national A-level tourist attractions in 2019，Notified the review, inspection and processing of national 5A tourist attractions。Based on the annual review results of 5A tourist attractions，Decided to deal with 7 5A-level tourist attractions that seriously failed to meet the standards or had serious problems in the review inspection。where，Qiaojia Courtyard Scenic Area in Qi County, Jinzhong City, Shanxi Province has had its quality level as a tourist attraction canceled。

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The delisting of 5A in Qiao Family Courtyard is nothing less than a thunderclap。Afterwards，There is a wave of renovation of scenic spots in many places in China，The “A-level scenic spot defense battle” has been going on for a long time。As of early December，More than 400 A-level scenic spots have been canceled across the country，This number is still expanding，This storm that can affect the fate 188bet app download scenic spot is still coming。

The problems and difficulties before Qiao Family Courtyard went to the extreme of being delisted，The interest entanglement behind the halo effect, which can be regarded as the highest level of "5A"，Place in 4A、3A and other 188bet app download，Essentially similar。

Extended view，Renovation of scenic spots is real、The trend of ticket price reduction is irreversible、Requirement upgrade，The era of "making money while lying down" in scenic spots is over，Over a period of time，Their market space 188bet app download become increasingly narrow，Short-term benefits and long-term gains、Optimizing existing stock and enlarging incremental growth，These are two issues that need to be balanced before them。

Whether Qiao Family Courtyard can return to 5A is still unknown，But comprehensive evaluation，Working hard to return is not just a matter 188bet app download Qiao Family Courtyard，Whether the capital interest pattern behind it has loosened or changed，It remains to be seen。

03 The Palace Museum opens night show for the first time

February 19，Lantern Festival，The Forbidden City holds the 188bet app download event "Yuan Yuan Night in the Forbidden City"。Through lighting and lighting scenery，The Meridian Gate of the Forbidden City—Yanchi Tower、Taihemen、Southeast Corner、Donghua Gate、Northeast corner building、Shenwu Gate and other places were lit up。"The Forbidden City opens at night for the first time" and "The Forbidden City Lantern Festival" both hit the hot search list，Become a topic of widespread public concern。

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Night tour in the Forbidden City can be regarded as the beginning of the night tour (nighttime) economy，There is a leading role of a pointing indicator，Since then，Scenic Area、Hidden or obvious development needs for night tours in urban destinations，More obvious。On the one hand，This also reflects the strong and urgent market demand for night tour supply；On the other hand，Scenic Area、The mentality of urban destinations aiming to bring more economic vitality to themselves is highlighted。There is public data showing，As of October 2019，Nationwide release of night economy、More than 40 cities have planned policies related to night 188bet app download。This number is still rising。

The essence of night travel is also an effective observation of the current cultural 188bet app download market，Lack of cultural experience items、Asymmetry between supply and demand、Competing for young people、More and more policy promoters, etc.，is a specific microcosm。Night tours will become more popular in the future，But less virtual fire，More "real fire"，There is still a process。

04 188bet app download was sued

August this year，Shanghai Disney due to bag rummaging、Prohibition on bringing in food and drinks, etc. will be taken to court，There are big differences among all walks of life on the "strict" regulations 188bet app download park。With the fermentation of public opinion，Shanghai Disney has even been on the hot search list many times，More and more voices are dissatisfied with the park’s overly simple and crude “one size fits all” management method，Its service standards are different from many other parks and have been questioned。

September 11，Shanghai Disney releases new rules for carrying food in theme parks。According to new regulations，Visitors can bring food and drinks for personal consumption into Shanghai Disneyland，But 188bet app download is not allowed to carry and needs to be heated、Reheat、Processing、Frozen or insulated foods and foods with pungent odors。

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To put it more simply，In front of business，Feelings are also added value，There are direct interests behind it，And speculation on consumer psychology in different markets，Shanghai Disney risks public outrage，It is also prohibited to bring food or drink into the park，One main reason is the importance of catering revenue to the park’s revenue，188bet app download is a "golden bowl"。

And in the end Shanghai Disney’s compromise measures，On the one hand, it explains the importance 188bet app download Chinese market，The importance of Chinese consumer attitudes；On the other hand, it also shows that he cannot bear to give up his catering income。However，Food Safety、Park environmental sanitation and other reasons，Frankly speaking, there is a place to stand。To summarize，The direction and handling of these conflicts，It also means that there are still many challenges for Disney’s localization in the Chinese market。

05 China’s first heavily invested Legoland is located in 188bet app download

November 6，Hu Weiguo, Mayor of Jinshan District, Shanghai，Nick Varney, CEO of British Merlin Entertainments，Yuan Wei, Executive Chairman 188bet app download Danish LEGO Brand Group，Chairman of Chinese Culture Group Company、CEO Li Ruigang jointly signed the cooperation agreement，Officially announced that the Legoland theme resort will be located in Jinshan District, Shanghai。The total investment of Shanghai Legoland Resort is estimated to be US0 million，will become one 188bet app download largest Legoland resorts in the world。And in September this year，Legoland also officially announced that the first Chinese Legoland will be located in the Meishan area of ​​Tianfu New District, Sichuan。

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Shanghai、Heavy assets、The world’s largest Legoland and other elements，All illustrate the special nature of 188bet app download project。

For Legoland，Shanghai is a strategic location seeking to expand in China，It is inevitable that the market will be stuck，And from the investment volume and Merlin Entertainment、Looking at the LEGO Group’s investment，There may be games or even compromises，Also brings them greater wind direction。But from another perspective，Heavy investment means an increased say in the project and more interest binding，The operational effectiveness 188bet app download project may be paid more attention to。The effectiveness of this project determines the possibility of Legoland’s asset-light expansion in other cities。A successful benchmark project，Will be brought to the partner、More confidence in local governments。

Not difficult to predict，An asset-light layout similar to the first China Legoland in Meishan, Chengdu，Expansion in China’s second-tier cities will likely accelerate 188bet app download future，Market competition in these areas will intensify。

06 Shanshui 188bet app download Garden is involved in layoffs

December 10，An internal layoff information of Shanshui 188bet app download Park circulated on the Internet shows: “Only 65 people are left in the group company，Most colleagues will leave，The salary of resigned colleagues will be extended until December 30。” Learned through Zhihui investigation，Shanshui 188bet app download Park not only has employee resignations、Layoffs and wage arrears，Its Haiyan project is suspected to be in a state of complete suspension。

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Shanshui Wenyuan was once one of the top 100 real estate companies，Post-transformation cultural 188bet app download，Focus on cultural 188bet app download real estate，With international IP Six Flags Entertainment as one of the "pioneers" to open the way。They are in Haiyan, Jiaxing, Zhejiang、Chongqing Bishan、Nanjing Lishui signed cultural 188bet app download real estate project，Total planned investment exceeds 90 billion yuan。

In this process of turning from prosperity to decline，There are multiple subjective and objective factors，Including but not limited to general environmental factors such as the real estate market、Bank loan environment、Local government considerations and other changes；Landscape 188bet app download Garden’s own model、Capital size、Cooperation IP、Project site selection、Internal management, etc.。The influence of factors is strong or weak，But they are interconnected and superimposed，Magnify the impact。Money，It runs through it、The main line under constant pressure。

The fall of Zhonghong’s cultural and 188bet app download real estate has not gone far yet，Shanshui Cultural Park has fallen into a "crisis" again，Cultural 188bet app download real estate is a value area，Also a high-risk area，There is no good path yet，Especially for small and medium-sized real estate players，The road ahead is still difficult。Zhihuizeng statistics，Currently, more than half of the top 100 real estate companies have deployed in cultural 188bet app download，For them，The road to transformation has begun、Midway，But we haven’t reached the end yet。

07 Airbnb B&B exposes “hidden camera door” incident

May 1 188bet app download year，Inside a B&B in Qingdao, Shandong，A couple who booked a stay through Airbnb discovered a pinhole camera in their router，And the suspect started filming secretly in March。In response to 188bet app download candid shooting incident，Airbnb responded on May 6th，The listing in question has been permanently removed，and express our sincere apologies to the tenant。188bet app download is not the first time a similar situation has occurred，In 2017, a couple stayed at an Airbnb in Kaohsiung, Taipei，Pinhole camera found in smoke detector，And defended rights for half a year。April 188bet app download year，A Airbnb B&B in Ireland was also exposed to the "hidden camera" incident......

Click 188bet app download picture to view extended reading

From public information，This kind of candid photography is still an "extremely unlikely event"，But in a different context，The information reflected or displayed is also different。Judging from Airbnb’s subsequent actions，Their handling attitude、Specific measures may reveal their characterization 188bet app download incident，And the possibility of containing or preventing similar incidents from happening，It also has a positive or negative impact on the entire industry。

Strictly speaking，Airbnb’s attitude and measures in handling this matter still have a lot of room for improvement，Now we can also see some homestay platforms promising or actually doing it to reduce the probability of such incidents。But there are some subjective and objective conditions restrictions，Making the rectification and supervision of B&Bs not easy。What will the giants do next，May be one 188bet app download weather vanes。

08 Thomas Cook files for bankruptcy

September 23, 2019，A blockbuster news shocked the travel circle，Thomas Cook, a long-established British travel company with a history of 178 years, announced its application for compulsory liquidation。The bankruptcy of the world’s oldest travel agency，It also brought some inspiration to Chinese 188bet app download practitioners。

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Of course Thomas Cook did a lot of things wrong，High debt、The model is relatively backward、Unfavorable external factors, etc.，Interaction with each 188bet app download，Causing an irreversible tragic ending。

In other words，Today’s 188bet app download industry is undergoing tremendous changes，Tourist、Travel methods、Travel demand、Customer acquisition channels are changing，Previous travel needs have been continuously met，But new groups of people are emerging，Traffic channels become more diverse、The product chain continues to shorten、New patterns continue to grow。In a complex competitive environment，How to make adjustments and changes to keep up with the times，especially important。

Old-school Thomas Cook has not kept up with the times，Finally abandoned by the times。188bet app download sounded the "alarm bell"。

09 Sunac acquires Global Century and Times Global

November 27，Sunac China announced，In RMB 152.Acquisition of 51% equity of Global Century and Times Global (target company) held by Yunnan Urban Investment Group for a consideration of 6.9 billion yuan。After transaction is completed，Global Century and Times Global will become indirect subsidiaries of Sunac China。After this acquisition，Sunac Culture and 188bet app download becomes the largest holder and operator of exhibition projects in the country，Sunac formed real estate、Service、Cultural 188bet app download、Culture、Exhibition Conference、Six strategic sectors of health care。

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After taking over the “scepter” of cultural 188bet app download from Wang Jianlin，Sunac takes on the title of “Exhibition King” again。Behind，Sun Hongbin’s “ambition” to expand cultural 188bet app download layout is very obvious。He will "settle accounts"，Especially good at calculating "big accounts"。Convention and exhibition is a trillion-dollar industry alongside cultural 188bet app download，Market demand、The logic of local government policy promotion，It’s actually about the same as cultural 188bet app download。In the long run，Sunac has thus occupied a leading position in an industrial blue ocean，Whether it is in the exhibition sector，There is still the possibility of seeking more benefits from industrial sectors by integrating it with existing internal sectors。

In the short to medium term，In the 15.3 billion yuan asset package acquired by Sunac，Lots of land banks and properties for sale，Most projects are located in Chengdu、Wuhan、Changsha、Kunming and other leading second-tier cities。Next，188bet app download leverages more cheap land through exhibitions, etc.，There are more possibilities。

A combination of long, medium and short-term，Connect the acquired resources with Sunac’s resources as soon as possible、fusion，is the key to unlocking greater value in 188bet app download transaction。

10 Sweetome fully acquires Chengsu and Youjia Meisu

End of 2019，The shared accommodation market is making waves again—Sweden plans to acquire 100% of Chengsu and Youjia B&B。After this acquisition，Sweden has also firmly established itself as the “leading company” in the offline operation sector of shared accommodation。At the same time，As a shareholder of Youjia Meisu and Chengsu，58.com and Airbnb also took advantage 188bet app download trend and invested in Sweeten，And because Ctrip and 58.com have investments in Youjia Meisu，So Airbnb and Ctrip, which originally seemed to be competitors, became collaborators on this project。To this point，Sweden has also become the offline section of many traffic platforms。

Click 188bet app download picture to view extended reading

Generally speaking，Most founders are reluctant to “hand over” the business they built to others，Especially when the market is still in a rising period，When you are in the head sequence，But 188bet app download cannot reach reality。

Youjia Meisu、Chengsu was acquired，There are reasons why the profit model has not achieved a substantial breakthrough，Especially 188bet app download capital winter、Loss、Under various factors such as expansion，More pressure。may be visible，Under the influence of capital promoters and market factors，The head effect of city B&Bs is getting stronger，There may be more scenes of "big fish eating small fish"。

Looking from the acquirer’s perspective，Sweden has supplemented and even improved its business segments and regional layout，188bet app download also leads to customer groups in different sectors、More aggregation of local living customer groups and tourist customer groups，By interconnecting and promoting each other to form a larger scale、Customer groups (members) with greater market value，There are more possibilities。Of course，The premise is that it can be digested effectively、Integrate acquisition resources，Activate single、Overall business potential。