Yuan Xueya: The second spring of the “old” 188bet mobile

188bet mobile Author of this article: Yuan Xueya 2020-01-16 17:24:50
In recent years,Express chain group and OTA organization,From the perspective of increasing quantity,All interested in independent "old" 188bet mobile,Single one、Almost all two-star 188bet mobile have been rebranded and incorporated into different express chain groups。

At the end of 2019, Hyatt Group will open its first Joie de Vivre in one of the first renovated old 188bet mobile in Beijing, Zhaolong Hotel,This is a hotel invested by the patriotic businessman Mr. Bao Yugang,Later included in the Beijing Capital Tourism Group,But this time a new brand debuted in the hotel called Shoubei Zhaolong Hotel,After review,The hotel underwent renovation with investment from Hong Kong North Capital Group in 2018,Entrusted management by Hyatt Group,New brand unveiled。The beginning of 2020,Shanghai local media news,The first Four Seasons Hotel in China announced that it will be closed for renovation starting from June 1 this year,The future Four Seasons Hotel will have 233 rooms,Significantly reduced from the current 420 rooms。

Followed these two industry news,Some observations and reflections on the rejuvenation of “old” 188bet mobile。So-called “old” hotel,Due to the rapid changes in domestic business formats and customer demand,A hotel that has been on the market for more than 20 years must be "old",There are many such “old” 188bet mobile across the country,While the industry is vigorously developing new 188bet mobile,There seems to be a phenomenon of neglecting such "old" 188bet mobile。Many “old” 188bet mobile from various places,Continuously being crowded out by new similar 188bet mobile that have entered the market,The "old" 188bet mobile that lack funds for renovation have the desire to update products to meet customer needs,But suffering from lack of funds and the helplessness of not getting the support of investors。“Old” 188bet mobile are willing to win a second spring,But one of the following conditions is required: Relocation,Renovation funds,Iterative products and services,Management Team。

Opened in 1983、The White Swan Hotel in Guangzhou invested by the patriot Mr. Fok Yingdong,It will belong to the State-owned Assets Supervision and Administration Commission of Guangdong Province after 20 years,September 2011,White Swan closed for renovation,Reopened in July 2015 after 3 years,Although the renovated White Swan has already faced competition from many international high-end 188bet mobile,But because the team is stable、Excellent quality、Brand influence remains unchanged,The current income of White Swan is among the best in Guangzhou。

90s,Hong Kong businessman Mr. Luo Kangrui built two identical "city 188bet mobile" in Beijing and Shanghai at the same time,At present, Mr. Luo has withdrawn from the investment in these two 188bet mobile,The Youth Industrial Group in Shanghai that later belonged to the Youth League Municipal Committee of the joint venture party, the State-owned Assets Supervision and Administration Commission,And that city hotel in Beijing,Acquired by a private institution,Became the "CHAO" hotel after renovation in 2016。“CHAO” hotel with completely novel products, Small performing arts for cutting-edge young artists、Small-scale exhibitions, as the core business format, attract many literary and artistic young people to come and watch and settle in,It has become one of the most popular destinations in Beijing’s Sanlitun business district。And Shanghai City Hotel,Remodeling in progress,Unknown whether it will make a stunning appearance。

There is also the three-star Beijing Yanxiang 188bet mobile opened in 1981,Later, Beijing Tourism Group invested and transformed it into a five-star "Nuojin",Bringing the “old” 188bet mobile a new year。

The Portman Ritz-Carlton Shanghai, once one of the three platinum five-star 188bet mobile in the country,It has been 22 years since it opened in 1998,Because the product has not been fully upgraded yet,Compared with several other newly built 188bet mobile of the same brand in China,House prices can no longer reflect the value of the brand。

Shanghai’s first international brand five-star 188bet mobile Huating 188bet mobile,Self-management after the contract expires,After merged into Jinjiang Group,Due to the long-term uncertainty about the brand and renovation plan,An old 188bet mobile owned by Jinjiang Group, which ranks among the top two in the world in terms of number of industries,Due to lack of renovation funds,Some guest rooms are still using old TV sets from the 1990s,House prices become the lowest among five-stars in Shanghai。

The above mentioned are some famous 188bet mobile,A large number of "old" 188bet mobile in various cities that have been open for more than 20 years,We are facing the same problem: we need funds for renovation、Product iteration、Apply high-tech tools,The service process is convenient for customers and employees,When there is no support from investors,As new ones of the same level continue to be added、Incremental 188bet mobile of the same type are now available,The "old" 188bet mobile seem to be sitting back and waiting for death。

In recent years,Express chain group and OTA organization,From the perspective of increasing quantity,All interested in independent "old" 188bet mobile,Single one、Almost all two-star 188bet mobile have been rebranded and incorporated into different express chain groups。Currently Ctrip has established Li Cheng Hotel Group,With the data transformation power of the platform、Marketing communication power attracts independent high-end 188bet mobile to join。Does the independent hotel join have the support of the platform,You can achieve the purpose of rejuvenation,Let’s wait and see。

The author thinks,Does the industry still need a large number of incremental 188bet mobile,There should be control at the source。Should attention be paid to the renovation of “old” 188bet mobile that have been open for more than 20 years,This includes investors not putting money into new projects,Relocation required、Invest funds、Iterative product、Investment Talent,In this way, the industry can avoid and reduce the cost of repeated investment in similar 188bet mobile,In this way, our country’s hotel industry can have a century-old hotel and be confident enough to compete with the world’s top 188bet mobile。I hope that “old” 188bet mobile will receive care and have a second spring。

*Source of this article: WeChat public account "Xingshuo Yuan Xueya Column" (ID: rancaijing),Author: Yuan Xueya,Original title: "The second spring of the “old” 188bet mobile》.

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