Zhihui joins hands with dozens of top names in the industry，United Domestic and Foreign Key Cultural and 188bet mobile login Industry Associations、DingTalk and Alibaba Taobao University，Launching 60 live broadcasts of public welfare courses for cultural and 188bet mobile login front-line celebrities for free。

The live broadcast course covers industry analysis in a horizontal manner、188bet mobile login Finance、Destination、Cultural 188bet mobile login Complex、Capital Market、Cultural 188bet mobile login Technology、Cultural 188bet mobile login Marketing、Theme Park、Hotel B&B、Scenic Area、More than 20 fields including cultural and creative industries，Vertically covering each segmented project and segmented area、In-depth analysis of the industrial chain。

We believe，Knowledge is immunity，It is the power of resistance and advancement，Hope to continue to be a cultural 188bet mobile login industry operator、Enterprises provide more support as they “fight the epidemic”。We want to reset the button on this，Charge、Forward，Complete a transformation together。

Knowledge War "Epidemic"，Together we will overcome the difficulties。Wait until the cold winter fades，Welcome the industrial spring together。

Live broadcast of charity classes by cultural and 188bet mobile login celebritiesThe tenth course，We invited Yuan Xueya, chief consulting officer of Shanghai Xingshuo, to share the theme of "Golden Investment Laws of the Accommodation 188bet mobile login and Weaknesses Exposed by the Epidemic"，Detailed explanation of the investment laws of the accommodation 188bet mobile login，And the weaknesses of the accommodation 188bet mobile login exposed by the epidemic。

Yuan Xueya thinks,There are six golden investment rules in the accommodation 188bet mobile login：1、City、Location and brand、Grade matching degree；2、The balance between capital structure and 188bet mobile login cost；3、Relevance between target customers and product design；4、The degree of adhesion between the marketing platform and target customers；5、The matching speed of development speed and operating force；6、Management Team and Brand、Congruence of grades。

Yuan Xueya said，There are several weaknesses in the accommodation 188bet mobile login exposed during the epidemic。

The first weakness: 1、Entrants who think the threshold is low，Lack of understanding of the sensitive and fragile characteristics of the 188bet mobile login；2、Small new groups and a large number of franchisees lack emergency systems and plans；3、I only saw store crisis，Understanding the impact of the industrial chain。

She thinks,Leasing property management has the worst risk resistance，The most typical example of renting properties and operating B&Bs，The same principle applies to short-term and long-term rentals in many cities。

The second weakness: 1、Oversupply in most cities，leading to low price competition，Mini profits or losses are already a reality；2、Pay attention to increment、The phenomenon of light inventory still exists，And some cash flows from the store to the expansion and decoration；3、Many companies’ assets and liabilities are now seriously inverted，The enterprise’s immune system is destroyed，Vulnerable。

She said，The normal ratio of assets to liabilities is 1:0.7，In other words，When you have 1 million liquid assets，Maybe 700,000 is current liabilities，Too many of our companies now are upside down。

Yuan Xueya thinks,Whether it is an 188bet mobile login property or a rental property，Everyone wants to read the content after gross profit，188bet mobile login properties are real estate，For example, please ask the management group later，Need to pay management fee、Incentive fee，The investor has to pay interest on the loan、Principal、Property tax，Finally, net profit tax must be paid。The gross profit of rental properties is quite high，Much higher than real estate，But you will have to pay a franchise fee later，To pay property rent，To pay the decoration share，Then comes the net profit tax。The conditions for the realization of rental properties are far inferior to those of real estate。

The third weakness: 1、The development 188bet mobile login Internet logistics system has resulted in most stores having no storage for business necessities，In urgent need of cash for anti-epidemic and post-epidemic purchases。In the past, large hotels generally had 2 to 3 months of inventory，If you encounter special circumstances, press the pause button，When you resume work, you don’t need to use cash immediately to purchase the required production materials，But now it seems difficult；2、The comprehensive impact 188bet mobile login industrial chain caused the inflow of current assets to stop，It turns out that many companies may owe some money to their stores，But now the other party has also paused，No income either，The payment period is often extended。The current liabilities side all needs to face employee compensation、Supplier、Third parties, etc.。

She thinks,Zero inventory is a good model，But an unexpected and irresistible event occurs，Zero inventory will lead to increased cash pressure when resuming business。

The fourth weakness: 1、Many group management and operation systems are not well established，Blindly expand and develop，There are no very professional people at the group headquarters、Strong leading talents，Maybe the president and developers are busy signing the contract，No shared services are provided；2、Many groups have not established intracity、Central kitchen 188bet mobile login same destination、Maintenance Center、Intelligent Vulnerability Center、Resource Center, etc.；3、Serious shortage of experienced management talents，If you encounter an epidemic，A large number of expansion teams are idle。

Yuan Xueya said，After the epidemic，The resumption of business will start with the urgently needed 188bet mobile login category，Some terminal business hotels or budget hotels should be the first to resume business，Because its demand is。As for those who value lifestyle and those who gather together, they will lag behind，For example, conference type、Hot spring type。

Yuan Xueya thinks,The accommodation 188bet mobile login should take the epidemic as an opportunity，Improving the "immunity" capability of enterprises，Because the “immunity” of the accommodation 188bet mobile login is profitability。“We must change and follow the trend、The pursuit of quantitative values，Act within your capabilities，Be respectful of the characteristics of the 188bet mobile login，Respect the profession。”