As expected，To stimulate consumption in the post-epidemic period，The country takes action。

March 3, 2020，The National Development and Reform Commission and other ministries and commissions issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement to Accelerate the Formation of a Strong Domestic Market"，It is not ruled out that relevant ministries and commissions and local government departments will issue corresponding specific implementation policies in the future。The "Implementation Opinions" include 6 parts and 19 items，The second part is titled “Focus on promoting the quality and upgrading of cultural, tourism and leisure consumption”，Focus on policies and measures related to the cultural tourism industry，There are also many policies involving the cultural and tourism industries, see other articles。Tell me your personal opinion on this。

“Consumption is the final demand，Is a lasting driving force for economic growth。In order to comply with the trend of residents’ consumption upgrade，Accelerate the improvement of consumption-promoting systems and mechanisms，Further improve the consumption environment，Play the fundamental role of consumption，Helping to form a strong domestic market”

The document focuses on the domestic market。The spread of the epidemic around the world worsens，Beyond the imagination of all tourism operators。The first one to bear the brunt is the outbound travel market，Even the most optimistic estimate，Also set our sights on 2021。Adjust tourism product structure and channels as soon as possible，Focus on the domestic tourism market, especially the surrounding tourism market，It is one of the business directions that outbound tourism operators can choose first。Travel media serving overseas destinations、Destination Marketing Company、PR company，Customer relationships should be strengthened，Develop a market launch marketing plan after the epidemic，It is foreseeable that after the epidemic is over，It should be a big wave of overseas destination marketing，This time is at least the first half of 2021。Opportunities operating in the Japanese outbound tourism market should pay close attention to the information on whether the Olympic Games held in Japan will be postponed recently，This is a signal light whether Japan’s outbound tourism market is open，It is also one of the few highlights of outbound travel in 2020。

“(5) Enrich characteristic cultural tourism products。Building a leisure consumption 188bet online sports betting system that integrates and interoperates multiple industries and fields of culture and tourism，Building a demonstration zone for the integrated development of cultural industry and tourism industry。Promote the protection and inheritance of intangible cultural heritage，Create a tourist and shopping place with Chinese cultural characteristics。Promote the acceleration of cultural and leisure districts in key cities、Art Street、Specialized Bookstore、Theater Group、Construction of cultural and entertainment venues, etc.，Develop a consumption cluster that integrates multiple business types。Cultivation of new cultural and tourism formats，Encourage museum tours、Technology Tourism、Folklore tour and other cultural experience tours，Develop a number of tourist routes that meet the needs of domestic and foreign tourists、Travel destination、Travel performing arts and creative tourism products with regional and national characteristics”

Tell the truth，This part is a bit cliche，Not much new ideas。However，It would be interesting to change the angle if combined with a piece of news。March 16，Alibaba Local Life Service held the "2020 Merchant Conference"， Alibaba’s ecosystem has fully entered the local life，Encourage local lifestyle businesses on Tmall、Are you hungry for word of mouth?、Alipay、Taobao、Open stores on multiple platforms such as Amap。Even founded Ali Local Life University，Establish catering、Logistics、Eight colleges including retail，Output 1,000 quality courses in 3 years。

Tourism has become a lifestyle for urban and rural residents，It means that peripheral travel products are actually a product superposition of local life and life in other places，That is, most products cannot distinguish between being for remote or local customers。Meituan is the leader of local lifestyle e-commerce，Started from local life，Use high-frequency local consumption to engage in low-frequency off-site consumption-tourism products，Sudden rise，The operation and operation of peripheral tourism products in a broad sense play a great role，This makes the travel OTA very uncomfortable。

Then Qingdao Lushang Hyatt sells laundry cards during the epidemic、Haiyang Shenglong Jianguo sells barbecue、Guangdong travel agency sells steamed buns and traditional travel agencies sell fresh cosmetics, etc.，The products sold by these offline tourism companies on mobile devices are all aimed at local life，After the epidemic is over，I’m afraid these businesses will still have to be done，There is no "distant place"，There can also be “poetry”。

Rise Meituan、Tourism companies sell local lifestyle products、These few things are related to Ali’s full involvement in local life，You can see more clearly the future of the integration of local life and life in other places，It also opened up the horizons of offline tourism enterprises。The other way around，Look at this policy description again，The so-called leisure 188bet sports betting app download consumption system，The so-called integration of culture and tourism，The so-called global tourism, etc.，Looking from the product side，The big routine is the integration of local life and life in another place。Follow the general direction of the above policies，Gather destination product resources，Here are the eight immortals of the destination tourism companies crossing the sea to show their magical powers。

Also，With Meituan，Ctrip is troublesome enough；Now Ali is involved，There is also a "flying pig" behind it，It’s going to be lively both locally and away from home。

“(6) Improving the inbound tourism and shopping environment。Encourage all regions、Various industries use mobile applications (APP) and other methods，Integrated travel product information，Smooth channels for consumer complaints，Improve travel and shopping experience。Improving the service level of “smart scenic spots”，Use the Internet、Big data、Cloud computing、New technologies such as artificial intelligence can provide better passenger flow guidance and scenic spot services。”

After the epidemic，The mobile Internetization of tourism products has become a consensus，Take the informationization of scenic spots such as ticket reservation systems as the forerunner，Travel agencies, hotels and other tourism companies integrate e-commerce and social marketing into the mainstream of local life and off-site life，Profoundly change and adjust the product system of the cultural and tourism industries、Channel system and marketing system，This change has begun even before the epidemic is over。The key to the future is the "integrated" model，It is unified and centralized thinking，“Move online” style “one-machine travel”？It is a giant that can accommodate both local life and foreign life？It is the micro-business that travel companies are fighting alone？Still none of the above，There are many other possibilities？

“(7) Innovative cultural tourism publicity and promotion model。Prepare a forward-looking strategic plan for inbound tourism marketing，Better use of regional tourism promotion alliances、The role of industry associations and new media，Continue to promote and shape the image of “Beautiful China”。Encourage the establishment of professional cultural tourism image marketing agencies，Explore the establishment of a government platform、Enterprise-led、Online and offline integration、A comprehensive promotion and publicity model for tourists to participate and interact。Make full use of overseas travel agency channels，Innovative business cooperation model，Promote overseas travel agencies to promote Chinese tourism brands、Selling Chinese travel products。”

Said before，After the epidemic, promoting and marketing the image of Chinese destinations overseas is one of the important tasks of national, provincial and municipal cultural and tourism agencies，Especially in the context of the new coronavirus stigmatizing 188bet online sports betting China’s image abroad，Marketing through destination promotion，Promote the revitalization of inbound tourism，It is also a way to help break the stigma of a destination，Travel agencies and destination marketing companies operating inbound tourism business should have optimistic expectations。The latest proposal at the national level regarding inbound tourism marketing is to “make full use of overseas travel agency channels，Innovative business cooperation model，Promote overseas travel agencies to promote Chinese tourism brands、Selling Chinese travel products。”This is also the first time that we have proposed establishing an overseas marketing product channel system，Integrate image marketing and product marketing。

Shandong Province has now built a relatively complete marketing product channel system overseas，Published overseas marketing product channel management measures，Effectively unite with overseas travel agencies to promote Shandong’s destination image，Selling destination tourism products in Shandong。During the epidemic，"Shandong Provincial Department of Culture and Tourism received a total of、Japan、Singapore、Malaysia、Indonesia、Philippines、Vietnam、Thailand、India、Russia、Belarus、United States、Germany、France、Australia and Taiwan、87 overseas partners from 19 countries and regions including Hong Kong SAR and Macao SAR made generous donations，Amount reached 912,166.28 yuan。Shandong Provincial Department of Culture and Tourism donated the funds to the Provincial Charity Federation，Used to support Huanggang City, Hubei Province in winning the battle against the COVID-19 epidemic。”

This time, 87 Shandong overseas product channel partners donated nearly 1 million yuan，Shows the scale and good image of Shandong’s overseas marketing system in a special way，Also demonstrates hospitality Shandong’s “hard-core relocation assistance” in a special way，Pull out all Shandong’s overseas resources。Say more，This time the WeChat marketing plan of Wuhan Municipal Culture and Tourism Bureau "The National Medical Team to Aid Han Returns in Batches，Wuhan is grateful for you！》，Earned face for the culture and tourism industry！

Huanggang City, Hubei Province, Shandong’s aid target, has recently introduced a generous policy: “Shandong Province、Residents registered in Hunan Province must present their resident ID card (ID card number starts with “37” or “43”)，From the end of the epidemic and the resumption of normal operations of the scenic spot to December 31, 2021，You can visit Huanggang City’s A-level tourist attractions for free with unlimited tickets (big ticket for the first road)。”Travel agency colleagues in Shandong should make good use of this preferential policy，Develop corresponding tourism products。"Hardcore Moving Assistance"，Shandong not only moves materials and funds，Moving more people。Travel agencies please note，This policy 188bet sports betting app download will last until the end of next year in 2021。

In the sixth part of the "Implementation Opinions" it is also proposed: "Increase the training of professional talents for inbound tourism。Promote scenic spots、Catering and accommodation、Shopping and entertainment、Multi-lingual service level in airports, stations and other places。With full consideration of national security and personnel exchanges，Actively study and introduce measures to facilitate the entry and exit of foreigners、Policies and Measures for Stay and Residence。Encourage domestic payment service institutions to cooperate with overseas card issuers in compliance with laws and regulations，Provide mobile payment services for overseas tourists。Encourage shops in areas where overseas tourists are concentrated to apply to become departure tax refund shops，Optimize shopping departure tax refund service。”Of course，The above policies have also been mentioned by the Ministry of Culture and Tourism before，This time I emphasize it again，It also clearly shows the importance and attention paid to the revitalization of the inbound tourism market at the national level。

“Carry out in-depth consumption poverty alleviation，Building a cooperation and exchange platform between Internet companies and poverty-stricken areas，Promote the sales of characteristic and advantageous agricultural products in rural areas, especially in deeply impoverished areas。”

"Improving the "Internet+" consumption ecosystem，Encourage the construction of "smart stores"、"Smart Street"、“Smart Business District”，Promote online and offline interaction、Business Travel Culture and Sports Collaboration。Encourage qualified cities and enterprises to build a number of new consumer experience centers that integrate online and offline，Promote new consumption formats、New mode、Popular application of new scenarios。”

Chinese people pay attention to the "poor family and rich road" when traveling，All money is spent on the journey and destination。One of the results of the development of online tourism，Tourists haven’t gone out yet，Most of the money was spent，Purchase money to book air tickets、Book a hotel、Book performance tickets、Book scenic spot tickets or even order meals，Only one item of money is spent at the destination or after traveling，This is “shopping” among the six elements，It is also the most elastic consumption among the six factors。Sinopec’s cross-border grocery shopping became popular during the epidemic，If the travel agency sells "characteristic and advantageous agricultural products in poor areas" while marketing rural tourism products，This "border" is not that big。During the epidemic，Destination tourism companies sell masks through WeChat stores、Disinfectant water、Cosmetics、Fresh food、Bunzi, etc.，It can be said that a big training for tourism and shopping has been carried out，No matter if it’s bragging or the truth，It seems that the record is reasonable，At 188bet app download least it has found a way to develop tourism shopping business。Emphasis on，Shopping is the largest expenditure among the six elements of tourism，The only one that extends to the end of the tour，That is, after the tourists return home，You can also buy "Special and Superior Agricultural Products from Poverty-stricken Areas" from the travel agency's WeChat store。Remind industry peers to pay attention to subsequent local implementation policies，Summary of experience in developing online shopping business during the epidemic，The last "virgin land" among the six elements has the meaning of breaking the problem。

The one who runs fast，“Tongcheng Life” related to Tongcheng Travel has penetrated into grassroots communities。Also，Pay attention to the consumer voucher policies issued by local government agencies to stimulate consumption after the epidemic，Get involved in the consumer categories covered by relevant consumer coupons as soon as possible，Learn more about the rules related to consumer coupons，Try to take a ride to get through the difficulties。

"Vigorously develop the "Internet + Social Services" consumption model。Promote education、Medical Health、Elderly Care、nursing care、Housekeeping、Culture and Tourism、Integrated online and offline development of sports and other service consumption，Expand service content，Expand service coverage。”

“Further reform and improve the vocational education system，Carry out large-scale vocational skills training，Improve the skill level of technical workers，Improving the allocation policy for professional and technical personnel。”

Undeniable，The new crown epidemic has a profound impact on the tourism industry，This effect is long-lasting，This will inevitably affect the number of tourism practitioners、structure、Quality and skills, etc.。For example, future practitioners should have knowledge and skills in public health and epidemic prevention；For example, you should have mobile Internet marketing skills；Should be adapted to “online and offline integrated development”、New talents of “Internet + social service consumption model”, etc.，This directly affects the domestic tourism vocational education system。Products from this tourism industry、Channel、Evolutionary adjustments such as modes will inevitably require a large number of new skills、New knowledge、Industrial practitioners with new capabilities，Tourism agencies join forces with tourism vocational schools to reform teaching content and teaching models，In-depth intervention，Directed training of professional skills，Is an important way to create a new human resources reservoir for enterprises after the epidemic。

After the pandemic，Tourism industry operators have a highly unified understanding: people come first。

Final friendly reminder，Tourist attractions have gradually opened，Previously formulated for medical staff (some also include family members、188bet Online Sports Betting and Casino Police) free ticket policy，Special attention should be paid to making detailed plans，Almost certainly，During the implementation of the free ticket policy，Various problems will arise that may cause public opinion，For example, medical staff identification、Free ticket range, etc.，Don’t mess up a good thing，The gain outweighs the loss。

188bet sports betting app download Tuo Yichu" (ID:cn12301), author: Yan Xiangjun，Dean of Shandong Tourism Vocational College，Expert Author，Original title: "Observing the impact of the epidemic on the tourism industry from the policy level - Fengqi Qingping’s Talk No. 91》.