As a cultural and 188bet sports betting app download industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet sports betting app download era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet sports betting app download during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet sports betting app download industry，The value points brought to us。

Cultural 188bet sports betting app download Review【Week 34】，Cultural and 188bet sports betting app download frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet sports betting app download giants

Amidst the epidemic, the first quarter of this year is really difficult for the cultural and 188bet sports betting app download industry.

Jinmao Hotel、Marriott、Caesar Travel、Zhongxin Travel、Xinhualian、Xi’an 188bet sports betting app download、The first-quarter performance forecasts released by more than 10 listed travel companies including Emeishan showed losses，ranging from tens of millions to hundreds of millions，Among them, Xinhualian Cultural 188bet sports betting app download is expected to suffer a maximum loss of 3.500 million yuan。The emergence of these situations caused by the epidemic is not surprising，For some travel companies that are themselves under business pressure or even crisis，It’s like adding insult to injury，For example, Xinhualian Cultural 188bet sports betting app download。

Recently, the shares held by the controlling shareholders of Xinhualian Cultural 188bet sports betting app download (accounting for 61% of the total share capital).17%），All frozen by the judiciary，Although the specific reason for being frozen has not yet been stated，But there is a high probability that it is the continuing chain effect of the debt crisis。Xinhualian Cultural 188bet sports betting app download’s revenue and profit dropped in 2019，One of the main reasons is the impact of real estate carryover income。Xinhualian Cultural 188bet sports betting app download accounts for nearly half of the total assets of Xinhualian Holdings，Having a direct impact on the latter’s cash flow。During the epidemic，Real estate project sales of Xinhualian Cultural 188bet sports betting app download、Cultural and 188bet sports betting app download project revenue is in trouble，The general environment for Xinhualian Holdings to introduce new investments is not good enough，Decrease in sales、Under adverse factors such as business losses and debt pressure，New Hualian Cultural 188bet sports betting app download and New Hualian Holdings，Unsolvable financial pressure，It is more likely that the crisis will further develop。

188bet sports betting app download is an existential crisis that continues to pervade，In addition to compressing costs、Change or change，At Disney、Airbnb and other international giants，188bet sports betting app download sense of crisis is already intuitive。

Recent Disney Announcement，4 at Disney World Park in Orlando, Florida.30,000 employees 188bet sports betting app download take unpaid leave starting this week，Only about 200 employees 188bet sports betting app download be retained for essential work。Also，Disney reaches a US billion credit agreement with Citibank。

After Airbnb has previously received US billion in financing，Plans are underway to continue raising billion in new debt，Making long-term preparations to fight the epidemic。Also in need of a sense of security in cash flow is the Australian 188bet sports betting app download giant Flight Center 188bet sports betting app download Group，It has obtained a total of 900 million Australian dollars (approximately 40 through capital and debt financing.6.8 billion RMB) of current assets，To cope with the business decline caused by the epidemic，As of now，The company has a total of 2.3 billion Australian dollars (approximately 10.4 billion yuan) available liquid assets。

Three points can be roughly seen from the above information: 1，The global epidemic crisis will not disappear in the short term，its wide range、Factors such as persistence and complexity，Will bring long-term benefits to cultural and 188bet sports betting app download enterprises、The deep process of resisting crisis，Accumulate food with a mentality of protracted war、Survival is a "safe" strategy；

Part 2，A giant with a great cause，Restricted or suspended business during the epidemic still costs a lot，But at the same time, in terms of obtaining loans and other financing，Also has advantages，It is not difficult to obtain sufficient financial support，For many small and medium-sized enterprises，The cash flow crisis is difficult to overcome，The reshuffle of the global 188bet sports betting app download sub-sector is about to take place；

Part 3，The epidemic has created one of the biggest black swans for the global 188bet sports betting app download industry since its development，There are examples of its development direction，But the breadth of its impact、There is no precedent for depth and complexity，The duration of this crisis includes possible recurrence, etc.，Everyone is reminding or alerting companies and industry players: How to survive this crisis？After the crisis has passed，If there is another similar crisis，How to deal with resistance？here，Some companies will launch products、Operation model, etc.，We will all seek adjustments and optimization，Even the industry also needs to resist the crisis and diversify risks in the future，Seeking change，What you have to do is basically put your eggs in more baskets。

Destination 188bet sports betting app download Barometer

Let’s take a look at the contract signing and construction status of destination projects this week。Beijing、Chengdu、Dalian、Ningbo、Chengdu、Hebi、Kunming、Lishui、There are heavyweight cultural 188bet sports betting app download projects in Pingxiang, Jiangxi and other places，The total estimated investment exceeds 500 billion yuan，Both are heavy asset investments。

One 188bet sports betting app download key points is the location of Legoland in Fangshan District, Beijing，International IP、China Market、Beijing is the key word。

Universal Studios Beijing has resumed operation，The opening time next year remains unchanged，“There is Disney in the South、The two-hero pattern of "Universal Studios in the North" 188bet sports betting app download truly take shape。After Legoland officially announced its arrival in Shanghai last year，This time it is planned to land in Beijing，Both highlands are laid out，All of them are heavy investments (joint ventures established with Chinese companies，Joint investment and operation)，Description:

1、Beijing、The particularity of Shanghai market，Legoland’s continued heavy investment 188bet sports betting app download inevitably increase risks，Even if there is Disney、Universal Studios’ competition (although Disney and Universal Studios may not necessarily care)，After going around in circles, I still plan to land in Beijing，On the one hand, Legoland hopes to bring more brand effects to its projects in China's two major regional highlands，On the other hand，It is not easy to promote the asset-light model in Shanghai and Beijing，Reinvesting 188bet sports betting app download naturally lead to more profits，And can be more involved in operations，But push the risk higher，To sum up, we can understand that heavy investment is also a manifestation of the certain confidence that Legoland (or Merlin Group) gives to the local government；

2、Legoland (or Merlin Group) is optimistic about the Chinese market and its determination to expand its layout remains unchanged，Heavy investment project lands in Beijing，Obvious purpose；And Legoland is also relatively eager，Difference from Disney and Universal Studios，Legoland’s popularity in the Chinese market、Not too attractive，And the differentiation of the Chinese market、There is no local molding project, etc.，This 188bet sports betting app download be the pressure，Looking at Fangfangshan District as a whole，Not a preferred place in the Beijing area。LEGO hopes to "capture" Shanghai、Beijing two places，Form highland brand effect，This 188bet sports betting app download help promote the implementation of light asset model projects in other regions in China，Has a driving effect。

But according to Zhihui’s understanding，Legoland Beijing is not only still discussing the scale of investment、Project planning and investment proportion of all parties，Whether it 188bet sports betting app download eventually land in Fangshan，Actually, it’s not completely determined yet。

Let’s look at local companies，OCT this week、China 188bet sports betting app download Group、Weiguang Huitong and other cultural and 188bet sports betting app download giants have also made destination investment actions。OCT signed contracts to settle in Dalian this week、Kunming。In Dalian，OCT invested 30 billion yuan to build an urban living room、Beautiful countryside、Happy Town Group、Four themes of sports town，In Kunming，Invest 10 billion yuan to build Dianchi Lake Cultural 188bet sports betting app download City project，Including urban renewal、Health care、Cultural complex and other projects。

can be seen，OCT’s investment in destinations is still focused on comprehensive cultural and 188bet sports betting app download projects that combine real estate and urban business improvements。

Weiguang Huitong signed a contract with Liandu District, Lishui, Zhejiang this week，10 billion yuan will be invested to build the development of Jinxiu Liancheng Cultural 188bet sports betting app download Town。Similar to before，Weiguang Huitong’s development projects are still aimed at being able to connect with the main tourist routes、Core urban agglomerations can form linked third- and fourth-tier cities，Like Lishui Liandu District this time，As the connection point between the Yangtze River Delta Economic Circle and the West Coast Economic Circle，And the transportation hub and distribution center in southwest Zhejiang，It is expected to form a new 188bet sports betting app download growth point in Lishui through the development of special cultural 188bet sports betting app download products。

There are two destinations to focus on: Hubei (Wuhan)、Hainan。

As a previous epidemic storm area，Hubei, especially Wuhan，The recovery period of the cultural 188bet sports betting app download industry will be relatively the longest，This aspect requires local self-reliance，On the other hand, it is also necessary to increase external support。

Currently，228 scenic spots in Hubei province、222 star hotels、97 travel agencies have resumed operations，Resumption rate of major cultural and 188bet sports betting app download projects 93.89%。From April 20 to July 31，Wuhan City will put 1.200 million yuan cultural 188bet sports betting app download consumption coupon。At the same time，The Ministry of Culture and 188bet sports betting app download has agreed to hold a "Special Promotion Event for Hubei 188bet sports betting app download Market Revitalization" in Wuhan after the epidemic is over，China Central Radio and Television will provide 100 million yuan in advertising resource support for cultural 188bet sports betting app download image promotion，National and provincial policies、Project、Funds will also be further tilted towards the cultural 188bet sports betting app download industry in the province。

Hubei people travel to Hubei、Wuhan people travel to Wuhan，This situation is expected to last longer than other regions in the country，In the short and medium term，What Wuhan and Hubei need to do is to stimulate more local cultural 188bet sports betting app download consumption potential and vitality，Issuing consumer coupons is one way，Exploring more consumption time systems is also a way，People in Wuhan and Hubei after experiencing this crisis，Seeking psychological comfort、The demands for pressure relief will be more obvious，We can explore some aspects of the vacation system。At the same time，Policies for local cultural 188bet sports betting app download enterprises、Financial support is also crucial，The demand side is suppressed but demand is constantly being released，The supply side has been severely hit，Many companies do not have enough time and ability to wait for the gradual release of demand，Rescue measures are timely and systematic，Wuhan and Hubei should go faster。

And 188bet sports betting app download long run，Wuhan and Hubei need to strengthen themselves and rely on external forces，Do more destination marketing，Realizing destination image and branding，Restore the confidence of outside tourists。

Compared，Hainan’s recovery in cultural 188bet sports betting app download industry，Have more time and market opportunities，The development of cultural 188bet sports betting app download industry needs to form its own model。This week，Hainan 188bet sports betting app download Investment and Development Co., Ltd. was unveiled，Positioned as an investment, development and operator in the construction of Hainan International 188bet sports betting app download and Consumption Center，Leading the implementation of the development strategy of Hainan International 188bet sports betting app download Consumption Center。

From the perspective of equity structure，Hainan 188bet sports betting app download Investment and Development Co., Ltd. (referred to as "Hainan 188bet sports betting app download Investment") is the second provincial 188bet sports betting app download group in Hainan Province，First phase registered capital 3 billion yuan，The company is positioned as an investment and development operator in the construction of an international 188bet sports betting app download consumption center in Hainan Province。

It’s not hard to see，Whether it is the positioning of an international 188bet sports betting app download consumption center，The further development of cultural 188bet sports betting app download industry is still important to Hainan，Hainan needs cultural 188bet sports betting app download product system、Project construction、There are more actions and achievements in the transformation and upgrading of industrial structure。Establishment of Hainan 188bet sports betting app download Investment，Meaning that Hainan Province is more personally involved in the state-owned assets level and even leads the investment and construction of some projects，It will be in some resources and projects，Form cross cooperation and competition with other foreign companies，Looking at the big picture，On the one hand, it will directly or lead the investment and construction of some projects，On the other hand, it will cooperate with more foreign companies，The resources of both parties complement each other to promote the implementation of more projects in Hainan。

Innovative cultural and 188bet sports betting app download formats, cultural and 188bet sports betting app download consumption insights

Not surprising，Data from multiple platforms are displayed，Local 188bet sports betting app download、Peripheral 188bet sports betting app download is the main theme now and in the coming period。

The "2020 Spring Short-distance Travel Recovery Report" released by B&B platform Rucheng shows，The domestic short-distance travel market demand is extremely strong，The number of user homestay bookings in March has exceeded that in January，B&B bookings in April increased by 350% compared to March。This means that users’ travel demand 188bet sports betting app download return to normal levels，And there is likely to be a “retaliatory rebound” in travel and vacation demand during the May Day holiday。

Meituan data display，The first weekend after the Qingming Festival that just passed，Meituan Hotel order volume increased by approximately 27%，B&B orders increased by 43%，Scenic spot ticket orders increased by 135%，Reached 2 of previous weekend orders.35 times。Take the consumption of tickets to scenic spots as an example，188bet sports betting app download past weekend，Users from 188bet sports betting app download city account for nearly 70% of Meituan ticket orders，The proportion of users in 188bet sports betting app download province is close to 90%。Compared to the same period last year，Local travel、The proportion of users traveling in 188bet sports betting app download province has increased significantly，Reflecting the new form of people’s travel under the current situation。

What might the next May Day be like？Ctrip data estimate， The popular tourist destinations during May Day are Sanya、Shanghai、Xiamen、Anji、Chongqing、Chengdu, etc.。From Qingming Festival to May Day，Holiday increased from 3 days to 5 days，It 188bet sports betting app download effectively stimulate more tourists to choose multi-day tours of more than 3 days、Overnight trip。Therefore，There is a higher probability of “compensatory consumption” during this year’s May Day holiday。

Mafengwo’s data display，During the May Day holiday, tourists give priority to outdoor scenic spots for short trips。

Overall: 1、Release of tourist needs and consideration of safety、Under domestic related policies (such as not allowing cross-border and cross-provincial travel for the time being) and other factors，Surrounding tours or short-distance tours are the largest areas of undertaking，The duration will be longer；2、The five-day holiday on May Day，Will promote self-driving travel、Demand for overnight tours and mid-line tours (between short-term and long-term tours)；3、There is a high probability that "May Day" will form a small peak in 188bet sports betting app download consumption，But it’s hardly revenge consumption，More compensatory consumption。