Mafengwo Tourism Industry 188bet Report: The number of events in April increased by 108% month-on-month,Half of the users are born after 90 and 85

horsefengwo Author of this article: Beijing Business Daily 2020-04-26 09:04:40
The average growth rate of users watching 188bet broadcasts every day since April is as high as 101.4%。

2020 is a watershed in the development of tourism 188bet broadcast.

The epidemic suddenly arrived during the Spring Festival,Travel and entertainment have entered the "love but not available" wish list of the people。Businessmen and experts who have had a taste of travel 188bet streaming,Due to the suppression of tourism due to the epidemic,Also began to seriously think about and practice tourism 188bet streaming,To maintain long-term communication with the vast number of "tourists" staying at home。Not only that,Tik Tok、Kuaishou and other pan-entertainment platforms,horsefengwo、Ctrip and other travel platforms,Operators such as China Mobile and China Telecom have entered the market,Announcing that the "travel 188bet streaming era" has arrived。

Recently,Mafengwo Tourism released the first industry 188bet broadcast report "The Era of Tourism 188bet Broadcast-Cultural Tourism Ecological Insights 2020" (hereinafter referred to as the "Report")。Report states,Compared to pan-entertainment 188bet broadcast,Viewers of travel 188bet broadcasts prefer outdoor in-depth play experiences,The “purity” of travel entertainment content、There are higher requirements for the depth of experience。Compared to the "lipstick selling style" e-commerce 188bet broadcast with the advantage of low price,Viewers of travel 188bet broadcasts are often attracted by the 188bet broadcast content first,In turn, tourism consumption decisions are formed。This requires the platform to quickly gather global travel experts、Businessman、Capacity of Tourism Bureau,While providing interesting travel content,We must also provide cost-effective travel and entertainment products。

Mafengwo tourism 188bet broadcast scale is growing rapidly

188bet streaming as destination、The best online scenes to connect with users such as scenic spots,Becoming a catalyst for the revitalization of the tourism industry。Report data display,The number of 188bet broadcasts on the Mafengwo platform since April has increased by 108% compared with the same period in March,The number of anchors increased by 58% compared with the same period in March。

Compared to travel agencies、Airlines, etc.,Rapid mobilization of industry chain resources is a unique advantage of tourism platforms。Currently,The host lineup of Mafengwo Travel 188bet has spread to nearly 200 destinations around the world,Provides users with rich and diverse travel content。

Merchant has strong willingness to 188bet broadcast: most eager to “bring goods”,More than half will form a professional 188bet broadcast team

Mafengwo merchants’ 188bet streaming willingness survey data shows,Suffering from the epidemic,Businesses are most eager to restore their vitality through 188bet broadcasts to "bring goods",All have high willingness to invest,Over 40% of merchants plan to invest about 10,000-50,000 yuan in 188bet broadcasting。

Businesses that are more receptive to 188bet streaming are mainly located in Shanghai、Shandong、Heilongjiang and other cities。Among the interviewed merchants,Over 30% of merchants said they have started 188bet streaming,Most of the businesses that have not launched 188bet broadcasting said they will launch 188bet broadcasting business in the future。

“Online planting” method upgraded, users fall in love with travel 188bet streaming

As China’s epidemic prevention and control enters a new stage of “normalization”,All walks of life are accelerating the pace of fully restoring production and living order。The "Qingming Festival" and "May Day Holidays" have gradually released people's travel needs,More and more users are active in Mafengwo Travel 188bet Broadcast。

Report data display,The average daily growth rate of users watching 188bet broadcasts on the Mafengwo platform has been as high as 101 since April.4%,The average length of time users watch the 188bet broadcast again is 2 times the length of the first time.7 times。In-depth experience 188bet broadcast content is subject to 72.Favored by 88% of users。The immersive 188bet broadcast experience of Sichuan-Tibet Line launched by Mafengwo for 11 consecutive days、Private exploration of the "Moon Delivery Room" at Chengdu Panda Base and other contents,Both have received millions of 188bet views。

"Platform data display,The popularity of surrounding tourism has begun to recover,But medium and long-distance travel across provinces is not yet open,” Feng Rao said,“Mafengwo Travel 188bet Broadcast,Not only can it help users plant interesting attractions around them,It can also allow users to cross provinces when they are unable to do so、In the case of cross-border travel,Travel around the world without leaving home,Plant your favorite destination in advance,And participate in the pre-sale of travel and entertainment products on the platform。”

Post-90s generation with greater spending power、Post-85s are the main force watching travel 188bet broadcasts

Data display,The post-90s and post-85s generations with strong economic strength are the main users of travel 188bet streaming,The overall proportion exceeds 50%。Post-95、New forces of Generation Z such as those born in 2000 are also rising,Accounting for more than 20%。Gender,Different from the traditional era of travel graphic content, women are the main users,Travel 188bet Broadcast Era,The proportion of men and women is evenly divided。It can be seen that the tourism 188bet broadcast content is diverse、Visualization,The content is more interesting and interactive,While attracting female users,It is also gradually recognized by male users。

Urban distribution,Users in first-tier and new first-tier cities have a higher reach rate for travel 188bet streaming,Beijing、Shanghai、Guangzhou people love to watch travel 188bet broadcasts。

*Source of this article: Beijing Business DailyAuthor: Beijing Business Daily, original title:Mafengwo Tourism released the first industry 188bet broadcast report "The Era of Tourism 188bet Broadcast-Cultural Tourism Ecological Insights 2020"》.

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