April 28，TEA Global Themed Entertainment Association (Themed Entertainment Association) joins hands to provide benefits，Hold a special forum in China through online seminars，Discussing the "road to disruption" of the cultural 188bet login industry under severe disasters in China and the Asia-Pacific region。Cultural and 188bet login real estate is invited to this forum、OTA、Theme Park、Theatre performance、IP、Design、Representatives from more than a dozen domestic and foreign leading cultural and 188bet login companies including multimedia production participated。

On the forum，Zhihui founder and CEO Liu Zhaohui gave a keynote speech on "Changes and New Opportunities in China's Cultural 188bet login Market in the Post-Epidemic Era"。

Liu Zhaohui thinks，The COVID-19 epidemic has exposed many structural problems in the traditional 188bet login industry，For example, traditional attractions、Tourist destinations rely heavily on several major festivals，The risk of a rapid outbreak of the epidemic makes it impossible to hedge and diversify such concentrated economies of scale risks，Staggered peak、Low season、The operational structure that combines online and offline operations is in urgent need of reform and innovation。

Liu Zhaohui said，The current epidemic，China’s cultural 188bet login industry has undergone several major changes。First, the development pace of the cultural 188bet login industry around the world and in China will be completely disrupted in 2020；The second is the structure of the cultural 188bet login industry、In particular, the proportion of online and offline has changed dramatically；The third is consumers’ consumption psychology on the quality of cultural 188bet login products、Health、Security awareness will be comprehensively strengthened。

In Liu Zhaohui’s opinion，There are three new opportunities for the cultural 188bet login industry in the future。First, satisfy China’s new middle class security、Health、Experiential、Good models and products integrating culture and technology；Second, there is huge space for international and domestic IP industrialization；The third is new cultural 188bet login management in the Chinese market、Operations、Product、Shortage of marketing and other talents，Cultural and 188bet login talent education has great potential。

The following is the full text shared by Liu Zhaohui

(This article is compiled based on the speech transcript，188bet login slightly deleted)

Good morning everyone，I am Liu Zhaohui, founder and CEO of Zhihui，As a media in China’s cultural 188bet login industry，More collection of industry cutting-edge information，Relatively close contact with various institutions and industry people in the entire industry，Since you have already spoken more fully，I will add three points，For your reference。

一、The impact of the epidemic has spread widely，The cultural 188bet login industry structure needs deep-level changes and innovation

The new crown epidemic suddenly broke out this year and spread around the world，leading to the shutdown of the entire cultural 188bet login industry，Many companies were caught off guard，In the beginning, everyone paid more attention to travel agencies、OTA、Transportation、Hotel、Scenic spot ticketing and other distribution terminals。But as the epidemic develops，More deeper influences emerge。The impact of the epidemic on the supply side of the cultural 188bet login industry and new projects is also deepening。We need to think more deeply about the response strategies of the cultural 188bet login industry。

China’s cultural 188bet login industry is no longer what it used to be，The Ministry of Culture and 188bet login was established in 2018，Currently extended to almost all major consumer fields，Not just the integration of culture and 188bet login，There are also a large number of new cross-border businesses，Internationally refers to the field of theme entertainment，Dimensions are different in China。

Specifically，Except traditional destinations、Scenic Area、Outside the resort，China’s new business format includes 188bet login + education camp education、Parent-child paradise，Study Tour；Large-scale 188bet login + sports events，Ice and Snow Resort；Travel + Healthy Hot Spring、Healthy Town；Travel + entertainment performing arts、Immersive entertainment、Performance；Many experiential projects in urban commercial real estate，Indoor entertainment, etc.。

This epidemic may be a complete reshuffle of traditional 188bet login，It also exposed many structural problems in the traditional 188bet login industry，For example, traditional attractions、Tourist destinations rely heavily on several major festivals，The risk of a rapid outbreak of the epidemic makes it impossible to hedge and diversify such concentrated economies of scale risks，Staggered peak、Low season、The operational structure that combines online and offline operations is in urgent need of reform and innovation。

二、We must face up to the changes that have taken place in China’s cultural 188bet login industry

A change: In 2020, the development rhythm of the cultural 188bet login industry around the world and China will be completely disrupted，The recovery expectations this year are not optimistic，Most colleges and universities and primary schools are still not open yet，Most students will make up classes this summer，We will lose about 200 million people during the summer peak season (about 200 million students in China).7.6 billion) huge customer base，International Travel，Including outbound travel、Inbound 188bet login has basically returned to zero，Recovery expected to last 6-18 months，China’s domestic market needs to digest the consumer demand of this customer group；

Second change: the structure of the cultural 188bet login industry、In particular, the proportion of online and offline has changed dramatically

The mid- to long-term product structure will gradually transition to nature、Humanities、Based on cross-border products、Sightseeing、Casual、Vacation、Experience parallelism，Self-driving、Short distance、Surrounding Tour、Host and guest share multi-level supply、Online experience product、Smart 188bet login management system、Cultural 188bet login e-commerce derivatives；

Three changes: Consumer psychology affects the quality of cultural 188bet login products、Health、Security awareness will be comprehensively enhancedstrong，The creation of future cultural 188bet login products、Operations and marketing should pay more attention to these changes。

3. What new opportunities will the cultural 188bet login industry face in the future

1、Satisfying China’s new middle class safety、Health、Experiential、Good models and products integrating culture and technology

Cultural, 188bet login and technology companies are relatively unaffected，There may even be more development opportunities。With the start of China’s new infrastructure，The 5G era is coming，Utilizing AI、AR、New 188bet login products developed by VR technology, etc.，There is huge space to create new consumption models and products。The e-commerce of cultural 188bet login derivatives will also gain greater development opportunities due to this epidemic，Forbidden City Cultural and Creative Industries。Annual sales in 2019 have reached RMB 1.5 billion；

2. There is huge space for international and domestic IP industrialization，China’s cultural 188bet login industry is in urgent need of model innovation，Products need to break through homogeneity、The dilemma of low added value of IP，It is unrealistic to cultivate IP in the short term，International IP is needed to quickly integrate with local market demand and form industrialization capabilities；

3、New cultural 188bet login management in the Chinese market、Operations、Product、Shortage of marketing and other talents，There is a gap of about one million in cultural and 188bet login talents，Currently China’s 188bet login education system cannot fill this gap，Cultural and 188bet login talent education has great potential。

The end of my speech, thank you all!