You can see it from the film and television company’s 2020 first quarter report，The industry’s cold winter effect is very obvious: 25 film and television companies，Only 7 companies are profitable，18 companies suffered losses。In a profitable company，Only 4 companies achieved year-on-year net profit growth。

Such a start，People are worried about whether some companies can still survive。Especially Huayi Brothers，Once the “No. 1 stock in Chinese film and television entertainment”，Having a famous director、star，The scenery on the screen is endless but on the edge of life and death。Fortunately, the plot is reversed，Huayi got the "life extension money"。As for the company’s next direction，Maybe more suspenseful than the movie、It looks good。

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According to Huayi Brothers’ 2019 financial report released on April 29，Huayi Brothers’ total revenue fell by 43% in 2019，Full year revenue 2.2 billion yuan，Net profit in 2019 was a huge loss 39.600 million yuan。Huayi Brothers’ four main businesses, film and television entertainment、Brand Authorization、The operating income of the Internet entertainment sector and the industrial investment sector have 188bet app download both shrunk significantly。

It can be said，This former film and television leader is now like a trapped beast。In accordance with GEM stock rules，If there are losses for three consecutive years, it will be delisted directly，Huayi Brothers lost 1 billion in 2018，Loss of 3.9 billion in 2019。Therefore，Must turn around losses in 2020。

Fortunately, the reversal has come，Huayi Brothers received 2.3 billion "life extension money"。Evening of April 28th，Huayi announced that it plans to issue no more than 8.2.4 billion shares，Raising no more than 22.900 million yuan。Distributed to Alibaba Pictures、Tencent Computer、Sunshine Life、Xiangshan Dachengtianxia、Yuyuan Shares、Minghe Group、Xintai Life、Sanli Jingkong、9 companies in Shandong Jingda，All issuance targets subscribed for the shares in this issuance in cash。

Conjecture: "Wang Jiajun" regains control of the film business，The trump card in his hand may help him turn over

The "band of brothers" composed of Wang Zhongjun's friend Ma Yun and others provide help in times of need，Let Huayi Brothers survive the crisis。This is not the first time that Alibaba and Tencent have participated in Huayi’s private placement，Back in August 2015，Ali、Tencent has participated in Huayi’s private placement。

Affected by this good news，Huayi Brothers’ stocks rose in response，It can be seen that the outside world still has expectations for Huayi Brothers。But compared with the stock’s peak of 91 yuan in 2009，Today’s stock price of more than 4 yuan is still too mediocre。

Huayi Brothers holds a "trump card" in their hands - the movie "Eight Hundred"，Although the film was temporarily withdrawn last year，But after a small-scale test 188bet online sports betting screening, it was named a hit。"Eight Hundred" is expected to hit theaters in 2020，It will definitely become a "burning" point by then。Also，Huayi Brothers’ works include Lu Chuan’s “749 Bureau”、"Sunshine is Not a Robber" by Li Yu、Stephen Chow's "Mermaid 2"、"Swim Until the Water Turns Blue" by Jia Zhangke、"Crossing the Angry Sea" by Cao Baoping, etc.。These works may help Huayi Brothers fight a beautiful turnaround。

According to announcement，This additional issuance will not change Huayi’s control，Wang Zhongjun brothers are still the controlling shareholders、actual controller。Ye Ning, who was previously invited to manage the film business, applied to resign as director of the company、Deputy General Manager Position，Huayi Brothers Vice Chairman Wang Zhonglei takes charge of Huayi Brothers’ film business again，Huayi Brothers once again turned the development of the film sector into family management，Firmly in your own hands。

Inflection point: once proposed the "de-filmization strategy"， The quality of film works has seriously declined

It’s time for Huayi Brothers to re-examine their original intentions for movies。Huayi was founded in 1994，In 1997, "Party A and Party B" directed by Feng Xiaogang ignited the movie dream，Invested in Feng Xiaogang's film "Endless" in 1998，From now on，Officially entered the film industry，Also became a regular partner with director Feng Xiaogang，Become a scenery during the Lunar New Year every year。Huayi and Feng Xiaogang have collaborated on a total of 18 films，The box office of each of these films has not fallen out of the top three of the year，Winning the annual box office championship three times。

In the next 20 years，188bet online sports betting Huayi Brothers created more than 20 billion movie box office，Released more than 100 popular works，Including "Mobile Phone", "A World Without Thieves", "Baby Project", "Assembly Number", "The King of Kung Fu", "The Wind", "Tangshan Earthquake", "Detective Dee: The Tongtian Empire", "Journey to the West to Conquer the Demons", "Detective Dee: Dragon King of the City of Gods" 》"Private Customization" and "If You Are the One" series, etc.，Once owned half of China’s entertainment industry；In its heyday，Also owns Li Bingbing、Fan Bingbing、Zhou Xun、Huang Xiaoming、More than 70 celebrities including Deng Chao，The private film and television company with the best commercial performance in China。

    But，Among the Prominent，The battle line is too long、Excessive investment、The side effects of rapid expansion such as overburden on the company are concentrated；The hasty proposal of “de-filming strategy” and the loss of creative talents、The solidification of the creative model has caused a serious decline in the quality of Huayi Brothers’ film works；Plus bad luck in 2019，"Eight Hundred" and "Mobile Phone 2" were drained from the bottom of the cauldron，Which makes Huayi Brothers even worse。

Reflection: The real survival depends on not “burning money”，But its own strategy and development

The turning point for Huayi Brothers，Let him realize the need to reorganize the film industry。Movies are undoubtedly the foundation for Huayi Brothers’ success，Also its backbone、Reassurance Pill。The film and television industry is currently undergoing a period of adjustment，High uncertainty，But，Only by releasing the abilities accumulated over the years，Speak with 188bet online sports betting your works and products，Only then can we embark on a new journey with our partners。Industry insiders think，New business model based on Huayi，The capital giants who help Huayi survive also need to find a point of convergence with their own business。For example，Alibaba and Tencent’s digital content requires Huayi’s high-quality content，Fuxingxing’s industrial operations require Huayi to inject more IP vitality， Shandong Jingda prefers Huayi Brothers’ cultural and creative industrial park concept。

Huayi’s fixed increase，Aims to use equity financing as a connection point、Taking strategic cooperation as the main line、With leading companies in various industries as the main participants，Set up a resource share、Common interests camp for mutual business promotion。Its "turning the corner" at this time is important to the entire film and television industry，It is an inspiration，Also a kind of exploration，Can this good hand be played well，It depends on the performance of Huayi Brothers next，The real survival depends not on these 2.3 billion，It is Huayi Brothers’ own strategy and development。

*Source of this article: Beijing Youth Daily, Author: 188bet app Xiao Yang,Original title：《Huayi Brothers "replenish blood" and turn over depends on original intention》.