The May Day holiday brings the first light to the tourism industry，Country B&B is suitable for post-epidemic travel、Tourism demand for ecological outdoor travel，Holiday order recovery rate as high as 100%，In comparison，Urban B&B orders only account for 40% of all B&B orders，The pressure to recover is huge。The optimistic atmosphere in the B&B business community has temporarily ceased。The market’s enthusiasm for B&B investment has almost subsided，Yichao.com, an open service platform in the housing field, recently announced that it has received tens of millions of yuan in financing，One of Yichao’s core businesses is “Ijian B&B”，“Ijian B&B” launches urban B&B alliance service at the end of 2019，Empowering urban boutique B&B operators。Hu Jiong, Chairman of Yichao.com, was recently interviewed by Zhihui，Very optimistic about the long-term development of urban B&Bs，He believes that now is the best time window for the development of urban B&Bs。The following is the transcript of Zhihui’s exclusive interview with Hu Jiong, Chairman of Yichao.com——

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Hu Jiong:City B&B，People generally call it "short-term rental"，We have a clear definition of urban B&B - this B&B must be opened in the core area of ​​the core city，Around the core business district，For example, Nanjing Road in Shanghai、Near the business district around the Bund。To sum up, there are 4 key elements，First and second tier cities、There are core landmarks around、Mainly community housing、Beautifully decorated and themed。

In my opinion，The impact of the epidemic is short-term，The homestay market this year will not be too bad compared to last year。There is a high probability that overseas travel will be converted into domestic travel，The market has supplements。Even if the epidemic is said to be "normalized"，Then it will also be the impact within the past two years。Based on our research，Compared to country houses，Urban B&B High Frequency，The market is bigger，Fast return on investment，In the long run, urban B&Bs have greater room for development。

Zhi Hui: Why do you say that？People mentioned B&B，I often think of being in a scenic spot or a place with good natural ecology，B&Bs in rural areas？

Hu Jiong:actually，Judging from the results of our 2019 survey，There are more than 1.3 million B&B listings available on China’s online platform，90% of them are city B&Bs。Country B&B seems to be booming，The overall size is actually not large。

Also，Country B&B investment return cycle is long，There are obvious differences between low and peak seasons，Basically only rely on holiday customer flow，Holiday、The occupancy rate of country B&Bs may reach more than 90% during peak seasons such as summer，Even 100%，But the occupancy rate may return to zero on weekdays，On average, the average annual occupancy rate may only be 30%-40%。But the difference between urban B&Bs in off-peak and peak seasons is not that big，There is also a certain amount of passenger flow from Monday to Thursday，Satisfied beyond travel and rest，Party、Business trip、Hospital accommodation and other different needs，About 60%，90% on holidays，The annual average fluctuates between 70% and 80%，The occupancy rate is still considerable。

Such a high occupancy rate can be converted into revenue、Profit。Also，The decoration cost of investing in a house in a city B&B is lower than that in a country B&B，This is also one of the reasons why city B&B investment returns are faster。

Exclusive benefit: only in the core area of ​​the city，Higher rent，The investment cost is not low，How do you understand this？The foundation of urban B&B development、Where does space come from？

Hu Jiong:First，In the long run。Rural housing with low rent，Generally, the cost of modification is relatively high，Plus significant differences between low and peak seasons，Country B&B wants to make a profit，It will take a few years；City B&B listings，Relatively speaking, the quality and standards are better，The cost of renovation is not that high，The occupancy rate is relatively average，Quick return。From this perspective，Amortize various investment costs，Compare return period，Input per square meter，The cost of city B&Bs is not higher，Not unacceptable。

Second，Lot。Real listings in popular scenic spots，Even if it is a rural house，The rent is not cheap either。It’s another story if the owner builds and operates it himself。

I think now is the best time window to start a city B&B。There are several reasons: the housing market is polarized、Accelerating urbanization process、The land dividend was not fully utilized、Housing for housing, not for speculation, is an established national policy。

From the perspective of demand，People’s economic level has improved，High travel intention，More diverse needs，For travel products、Quality of accommodation products、Personalized needs put forward higher 188bet app download requirements。This is the market foundation for the development of urban B&Bs。

From the housing supply side，We have also reached a point where China’s urbanization has developed rapidly in the past few decades，Real estate is booming，The huge housing stock that has created today’s real estate market。Meanwhile，We found out，On the one hand, the commercial space available for accommodation operations has shrunk significantly，On the other hand, the inventory backlog of commercial housing is very serious。In the past 10 years，Investment in business and travel land has dropped sharply，It’s not that no one voted or didn’t want to vote，The land in the core area of ​​the core city is gone，The land bonus in the business travel hotel sector is over。However，Since 2008，Second-hand housing transaction volume increased 10 times，2016，The transaction volume of second-hand houses has exceeded 6.5 trillion，Accounts for 55% of new home transactions。This explains，A large backlog of commercial housing，China has fully entered the era of stock housing。Building a city B&B at this time，It’s just following the trend。

The fundamental difference between the stock market and the incremental market is the stock market，Business needs to be slow，High quality。Our statistics，By 2019, the number of houses owned by urban residents nationwide will be 3.200 million sets，The serious backlog of commercial housing inventory is 75 million units，There are about 10 million units suitable for transformation into B&Bs。Commercial housing in core areas of core cities，is a high-quality asset，Has good location resources and space quality，The commercial value of city B&Bs is seriously underestimated，This is the reason why we chose to enter this market，How to release this part of idle properties to the market，is the business opportunity we discovered。The wave of land dividends for urban B&Bs has not yet begun，Under the national policy of “housing is for living, not for speculation”，Real estate operation is king，This is one of the opportunities for the growth of urban B&Bs。

Zhihui: City B&B is actually not a new concept，Starting from Airbnb’s entry into China，A number of institutions operating urban B&Bs have also been developed in China，Operating several properties，It is also a bit far away from the original concept of "locals hosting" B&B，Shows the momentum of commercialization。What do you think of the current city B&B market？

Hu Jiong:Most of these city B&Bs are well run，90% of B&B hosts are profitable。Most of the B&B operators in these cities are small business owners，Have two sets，No more than 5 houses。The couple shop model is the most common，Because of its small size，Because of its small size，The cost is also low。Ten thousand yuan for house renovation，The next step is water、Electricity、Internet and other expenses，Some require almost no labor cost，Not hiring employees，Two people do all the work personally，From cleaning to reception，From online to offline。Most of these city B&Bs have excellent offline services，Humanistic care。

Refer to the hotel-B&B ratio in European and American countries，The penetration rate of domestic B&Bs in hotels is less than 10%，There is huge growth potential in the future。But we also see，The development of Chinese urban B&Bs driven by small B&B hosts，Already encountered a bottleneck。

B&B hosts have the need and desire to expand，But due to my own ability，It is difficult to expand from 5 companies to 10 companies，Difficult to achieve；I also want to increase the occupancy rate，But promoting、Time, money and energy spent on channel expansion，Compare the current maximum number of houses that can be accommodated、Profit generated，The return on investment is a bit unmatched。

Also，B&B as a non-standard product，The advantage lies in non-standard、Personalization，The pain point is also here。Clean clean、Safety and security are the core competitiveness of accommodation products，All added value must revolve around this foundation to have room to do better in the long run，How to provide room cleaning service、How to ensure safety，It is necessary to have industry standards to regulate it，Need to establish this level of trust in the minds of guests。This is currently a city B&B market that has not yet taken shape，So the overall level is uneven。

Also，The impact of this epidemic has also exposed the shortcomings of small B&B hosts in operating urban B&Bs，Small B&Bs have poor ability to withstand risks，Suffered a big blow。Ijian B&B was built last year，Ijian City B&B Alliance launched earlier this year，Originally planned to attract 5,000 B&B franchises in 2020，The current development speed exceeds our expectations。The epidemic is coming，Let small B&B hosts be aware of the crisis，Looking forward to obtaining greater external resources，Win greater development power，Therefore the demand for our alliance services is very strong。

Zhi Hui: Did Yi Jian’s city alliance actually help these B&B hosts break through their bottlenecks？How to do it？

Hu Jiong: Yi Jian B&B has launched the brand slogan of "a clean city B&B"，We are a city B&B alliance，“Cleanness” is the most important criterion，Provide each franchised B&B host with guidance on B&B hygiene and cleaning standards，Personalization on top of standardization，Only in order to go a long way。

Ijian City B&B Alliance can do three things，Empowerment、Hosting、Intelligent operation。

First of all, let’s get to the pain point，Reducing costs and increasing efficiency，Increase income。Our "incremental treasure" business is to first help small B&Bs open channels，Add the "Ijian B&B" brand to the properties of the franchised B&B through the intelligent system，Perform omni-channel delivery。Of course，B&Bs retain their original brands for self-sale through their own channels，Achieving incremental sales beyond normal operations through incremental generation operations。Improvement of channels and operational capabilities，The corresponding booking volume will also keep up，At this stage，On average, our incremental channels can bring 1-2 orders per house per month、3-5 room night increments。

In addition to channels and income，Alliance in supply chain、Service、Financial and other ports can empower small B&B hosts。Small B&B owners form a big alliance，You can have a better voice、Bargaining rights。For example, cleaning linen，Alliance centralized purchasing can save everyone a lot of money，In the past, people may not have cared much about these things，There is a large purchase demand for forming an alliance，We can negotiate the price directly with the supplier，Get the same quality while reducing costs。

Speaking of supply chain，The creation of a high-quality city B&B involves interior design、Renovation construction、Soft decoration、Online channel、Marketing and many other processes，Each step has a different supply chain to open up，Ijian B&B has the advantage of supply chain accumulation，You can also give support to the alliance B&B host。

Also，The current market conditions will fluctuate according to consumption willingness，So pricing is also a science，Our data system can track surrounding similar products in a timely manner，Adjust prices in a timely manner，Intelligent Empowerment of B&B Hosts。

Zhihui: It sounds like the hotel chain operation，Why is it an alliance and not a chain？

Hu Jiong:Distinctive personality，This is a very important feature of B&B。So we will not require all the B&Bs to be franchised to be exactly the same，This is not the pursuit of the alliance。The empowerment the homestay industry needs more，What is needed is aggregation to form scale advantages，Need personalization on top of standardization，These are all things that cannot be achieved by chaining。Cleaning can have standards，But in terms of soft decoration，It has to be personalized。Ijian B&B has its own design team，So for the alliance host，We also provide design solution empowerment，A city has 4 options to choose from，On this basis，Of course B&B hosts can add their own details，Create a warm accommodation experience。

Zhihui: Are there any standards for which cities to go to?？What’s the current progress of the expansion?？

Hu Jiong：In terms of site selection，We will include city tourism index rankings、City GDP ranking、Number of hotel/B&B reviews、Number of chain brand stores、Number of large business districts、13 dimensions including the number of internet celebrity check-in locations help B&B hosts choose locations。Portraits of guest groups in city B&Bs，We have also done research，Among them, tourism and vacation travel accommodation demand accounts for 70%、Family travel accounts for 70%、Female groups aged 18-25 account for 70% of online bookings。Therefore, when selecting a site, we will focus on these characteristics when selecting a site。

Currently，Our execution results have greatly exceeded expectations，Able to finally complete the access to 10,000 housing units in 2020。

Zhi Hui: What do Yi Jian B&B plan to do in the future?

Hu Jiong:The number of self-operated B&Bs in Ijana B&B will also increase in the future，But in the alliance, the proportion will be controlled in a lower range。Self-operated and focused on the system、Making standards。And alliance business，The current goal is within the next three to five years，Covering at least 100,000 urban homestays，The more important job is to incubate small B&B hosts，With the help of Ijian B&B’s alliance empowerment system, B&B entrepreneurship has become an entrepreneurial category that even novice entrepreneurs can easily control，Promote mass entrepreneurship in the urban homestay sector、Solution to social employment、Prosperous urban tourism market。This is our original intention，It is also our social responsibility。