(This article is compiled from Skift) June 8，According to foreign media reports，RoomKey, an innovative online hotel search engine, announced that it will no longer provide hotel search functions。This website is powered by a selection of international hotels、Hilton、Hyatt、IHG、A joint venture launched in January 2012 by six major hotel groups, including Marriott and Wyndham，Aimed to compete with large OTA groups such as Expedia and Booking。Consumers 188bet app can make reservations directly from the hotel through RoomKey。

It is reported，Reservations made by users through RoomKey will not be affected，RoomKey also promises to delete all private user data。

Roomkey CEO Steve Sickel said in an interview on June 8，Pause hotel search function，It does not mean that the company cannot compete with OTA，It does not mean that the hotel booking search engine field has encountered a development bottleneck，He said that RoomKey is switching to other business areas，"The Board of Directors believes，The company’s resources can be used for other strategic opportunities。Given the uncertainty of the current economic environment，This will be the best choice for this company。”

Sickel added，The six founding hotel group members behind RoomKey will remain with the company。However，RoomKey switched to other businesses this time，Resulting in large number of layoffs，But 188bet online sports betting Sickel refused to disclose the number of layoffs，I don’t want to reveal my next development plan in the company。

Over the years，Industry insiders have always been skeptical of RoomKey’s corporate viability。Compared with OTA，The website is having a hard time attracting users。The reason，RoomKey’s marketing strategy always revolves around pop-up ads，This means that users can only learn about RoomKey by clicking on website pop-up ads。But in fact，Most people have ad blocking set up，Very few companies use this method to build their brand。

But Sickel said in an interview，RoomKey did achieve its first profit in 2015，And achieved a 50% increase in trading volume in 2007，The company has always been profitable since then。