A few days ago，Mafengwo Tourism released "New Tourism in the Post-Epidemic Era—Report on Travel Consumption Changes of Generation Z"，In-depth interpretation of the changes in young travelers’ travel preferences before and after the epidemic。

Generation Z，is a unique group accompanying the birth and development of the mobile Internet。In their growth，Social software、Game、Short video、Live broadcast is as common as "air"。Their product knowledge and consumption habits，It is one of the profound motivations for promoting the development of business and society。If Generation Z is the main force in consumption upgrade，Then their “travel consumption” is undoubtedly the most generational consumption area。

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The epidemic once restricted the travel of Generation Z，But they let go of their desire to travel。Due to border control and other factors，Generation Z has turned from being enthusiastic about overseas travel，But the enthusiasm for domestic travel is unprecedentedly high，The overall travel budget does not decrease but increases。

Report states，47.2% of young people said that the epidemic has had a small impact on tourism consumption 188bet app levels，Consumption will remain at the same level as before the epidemic。16.77% of respondents said，The "post-epidemic era" will not only not reduce travel consumption，On the contrary, the level of tourism consumption will be appropriately increased - the increased travel budget will mainly be used for catering and accommodation。70.37% of Generation Z will increase their travel spending on food and beverages，The proportion of travelers who are willing to increase their accommodation consumption level has also reached 62.96%。

Feng Rao, head of Mafengwo Tourism Research Center said，The increase in budget is mainly because young tourists will pay more attention to the safety of their journeys under the epidemic，Catering and accommodation are directly related to health and safety。In addition，Local travel、Big Traffic、The budget for scenic spot tickets and other aspects has also increased。

Compared to the previous generation of travelers，Generation Z travels more frequently，Percentage of people who travel 2-3 times a year45.34%，The proportion of people who travel four or more times a year has also reached 12.42%，This proportion is much higher than other age groups。

In terms of domestic travel，The consumption decision-making cycle of Generation Z has changed slightly。The proportion of young tourists who “just left” before the epidemic was 36.02%，After the epidemic, this proportion dropped slightly to 29.19%，However, the average travel decision-making cycle of young tourists has not changed significantly。Beijing、Chengdu、Shanghai、Chongqing、Xi’an ranks among the top five domestic 188bet app travel destinations most concerned by Generation Z。

In comparison，Generation Z is very cautious about outbound travel。Report states，Most young people put their overseas travel plans for half a year or even longer，The proportion of people who plan outbound travel more than six months in advance has increased from 14 before the epidemic.91% surged to 44 after the epidemic.22%，The proportion of tourists who do not make overseas travel plans in advance increased from 4.35% reduced to 1.86%。

You need personality and peace of mind

Report Display，Generation Z has always pursued trendiness and coolness，After this "epidemic"，They believe that “playing with peace of mind” is the first prerequisite for “coolness”。Feng Rao pointed out，In the context of normalized epidemic prevention and control，Young tourists are gradually accepting travel methods suitable for the current environment、Plan a safer trip。

Before the epidemic，86.96% of Generation Z like to check out the local “fly house” in travel destinations。But after the epidemic，They have changed their "taste"，For safety and health reasons，The proportion of this group has dropped significantly to 35.28%。The number of young people who choose to serve formal chain catering brands has increased from 43 before the epidemic.48% to 74.6%。

Compared to traveling to popular destinations and well-known attractions，Generation Z is more pursuing personalized and niche experiences，Interest is the biggest motivation for their travel。More than 40% of the respondents said，They will choose a certain travel destination because of a film or animation。188bet sports betting app download At the same time，Their travels also pay more attention to the sense of ritual，For example, some young people regard “checking out the world’s famous roller coasters” as their travel goal，Some travelers go to the local zoo every time they go，Visit different animal worlds around the world。

Report Display，87.17% of respondents will set “must check-in” items or check-in lists for every experience，Among them，The museum is their favorite place to check in。In addition, theme parks and coffee shops are also popular with Generation Z。

Love watching short content and live broadcasts

As the "never offline" generation，The penetration rate of short content for Generation Z is significantly higher than that of other groups，Live streaming has also become an emerging tourism cultivation path，Nearly 60% of Generation Z like to look for safer and more in-depth travel tips on travel platforms such as Mafengwo。

During the epidemic，Video-based travel content has become an important way for young travelers to release their willingness to travel and grow online。The travel content they like is also diversified、Personalized features，From Happy Valley、Disney and other theme parks，Go to "cute attractions" like the Giant Panda Base，From foodies’ favorite mutton siomai，Go to Shuitian Bookstore, which is suitable for young and artistic people，From Gannan in China、Western Sichuan，To Peru, which is far away from thousands of mountains and rivers、South Africa，All have their favorite travel live content。

Generation Z is also keen on sharing their travels on social networks，For them，The end of the trip 188bet sports betting app download is more than the end of the trip，But enjoy the social long tail brought by sharing beautiful pictures and videos on social networks。Report Display，85.09% of Generation Z are keen to share their travel content on the Internet，Among them，Nearly 60% of the respondents said they like to share their experiences and interesting stories while traveling，Nearly half of Generation Z travelers said they would organize and share their travel strategies after traveling。

*Source of this article:Securities Daily, author: Jing Xin ，Original title:《Mafengwo explains the post-epidemic Z generation’s travel consumption outlook: individuality and peace of mind》.