Recently，Qian Jiannong, Chairman of Fosun 188bet app, said in an exclusive interview with Blue Whale Finance，Global leisure vacation accounts for 60% of the entire 188bet app market，The Chinese 188bet app market is also changing from sightseeing to leisure vacation。Qian Jiannong said，In order to cater to this trend，Fosun 188bet app has built the Thomas Cook brand, a long-standing British aviation and travel group acquired in November last year, into a digital lifestyle platform and launched it recently。

In November last year, Fosun 188bet app announced the acquisition of the Thomas Cook brand and its hotel brands from the old British airline travel group，Under the great changes in global 188bet app，How Fosun 188bet app integrates these assets has attracted external attention。July 18，Fosun 188bet app announces the launch of Tomacook, a digital lifestyle platform based on the Fosun ecosystem，Also revealed Fosun Travel’s intention to integrate Thomas Cook。

Traditional European travel giant Thomas Cook once owned 34 aircraft and 2 aircraft around the world.20,000 employees，operates hotels in 16 countries、Resort、Airlines and Cruise Lines，However last year，This century-old store declared bankruptcy，its Thomas Cook brand and hotel brand Casa Cook、Cook’s Club was acquired by 188bet app Travel，And now，Tomikook has become an online lifestyle platform，Why 188bet app Travel made such adjustments？

Qian Jiannong told reporters，Building a lifestyle platform is first based on changes in consumer needs，The biggest change in China’s 188bet app market at present is the shift from sightseeing to leisure vacation。Currently consumers, especially young consumers, have a deeper understanding of vacation and leisure，There are more needs to be met。And the current 188bet app companies are not only China，No travel company in the world can keep up with changes in consumer demand。Especially with the advancement of technology，Changes in young people’s consumption concepts，Have some strong personalized needs for a new vacation lifestyle，These changes require companies to capture them in a timely manner and launch corresponding products to meet them。

Second，Fosun 188bet app proposed not to create a segment of the 188bet app industry when it first laid out the 188bet app industry，But we hope to provide one-stop service for consumers’ vacation needs，In the field of supermarkets，There are many hypermarkets that provide one-stop shopping services，In the vacation field, it is difficult to see a company that can provide one-stop service。“Although Fosun 188bet app was established not long ago，But the ecosystem layout has gradually improved，From offline resorts to tourist destination development to some content and IP based on offline business development，There will be more content that can be combined with 188bet app in the future。All these offline and products developed based on offline，We need a port to reach our consumers。This is also the reason why we have built Tomacook into a new lifestyle platform。" Qian Jiannong said。

Last，We must break the boundaries of 188bet app and do 188bet app。Qian Jiannong admitted that he was not from the 188bet app industry，But this is also an advantage，Because in his opinion，When traveling, you must not look at the problem from the perspective of 188bet app。“To cross or break the boundaries of 188bet app，People’s needs are constantly changing，Many tourists don’t have only one accommodation requirement when going to Sanya，How to meet tourists’ more and even cross-field needs？I think the emergence of a digital platform will solve these cross-field needs，Especially some scenario-based consumption related to 188bet app，For example, local specialties can be purchased through digital platforms。”

After 8 months and 18 days，Fosun 188bet app handed over its first answer sheet after acquiring the Thomas Cook brand，How this answer sheet is yet to be rated by consumers。Qian Jiannong also confessed to reporters，Tomekuk Life Platform is still a junior version，It will definitely continue to be improved in the future，Incorporate more functions。

*Source of this article：Blue Whale Finance,Author: He Tianjiao, original title:《Qian Jiannong, Chairman of Fosun 188bet app: China’s 188bet app market is changing from sightseeing to leisure vacation》.