Evening of August 10th，188bet game announced，The bank has recently received the "Reply from the Beijing Banking and Insurance Regulatory Bureau on the Opening of Beijing Sunshine Consumer Finance Co., Ltd." (Jingyin Baojianfu [2020] No. 466)，The Beijing Banking and Insurance Regulatory Bureau has approved the opening of its holding subsidiary Beijing Sunshine Consumer Finance Co., Ltd. (referred to as Sunshine Consumer)。

Sunshine 188bet game becomes the 27th licensed 188bet game company。It is also the successor to Ping An Xiaojin、Xiaomi After Spending Money，The third licensed 188bet game company approved to open in 2020。

In the relatively saturated 188bet game track，The 28-20 split has already emerged，Credit payment by Alibaba and Tencent、Cash loan consumer financial products，Occupies an absolute advantage in terms of number of users and credit scale，Looking at the licensed 188bet game companies of the banking system，But its performance has been mediocre in recent years，The emergence of sunshine consumption，Will it bring new changes to the industry？

188bet game leader drives regular consumer spending force

According to the approval of Beijing Banking and Insurance Regulatory Bureau，Sunshine Consumer Finance’s registered capital is RMB 1 billion，According to the plan previously disclosed by China Everbright Bank，Sunshine Consumer’s shareholders include: China Everbright Bank invested 600 million yuan，The equity ratio is 60%；China 188bet game invests 200 million yuan，The equity ratio is 20%；Wangdao Commercial Bank Co., Ltd. invested 200 million yuan，The equity ratio is 20%。

Among them，The emergence of CYTS as the second largest shareholder，This is the difference between Sunshine Consumer and other banking 188bet game companies。

The research report of Tianfeng Securities believes that，China CYTS is actively planning for industrial integration，Wuzhen, a cultural and 188bet game complex development and construction platform has been formed、Gubei Water Town、Puyuan and other projects，Hotel operation and management platform、Shanshui Hotel，Conference, exhibition and integrated marketing platform，Travel agency and 188bet game Internet platform CYTS Travel Agency、Aoyou.com；And actively expand the "188bet game +" model，With education、Sports、Health and other industries have achieved interoperability。The establishment of a consumer finance company，Conducive to creating a “188bet game + finance” model。The industrial integration layout of CYTS’ comprehensive cultural and 188bet game industry，It also provides rich application scenarios for consumer loans。

True，Banks have no shortage of funds for consumer finance，What is missing is the consumption scenario closely related to C-side users，China 188bet game will undoubtedly make up for this shortcoming of Sunshine Consumption。

Creating a new model of “188bet game + finance”，China Everbright Bank and CYTS have long had a tacit understanding。

January 2018，The Ministry of Finance has approved the approval of China Youth Travel Group Corporation, an enterprise directly under the Central Committee of the Communist Youth League、100% state-owned property rights of China Youth Industrial Development Corporation transferred to China Everbright Group Co., Ltd.。China CYTS is the main sponsor in 1997 with China Youth Travel Group Corporation, an enterprise directly affiliated to the Central Committee of the Communist Youth League，Established through fundraising。December 3 of the same year，its shares are listed on the Shanghai Stock Exchange，Became the first A-share listed company in China’s travel agency industry。After 30 years of development，China Youth Travel Service and China International Travel Service in the 188bet game industry、Hong Kong China Travel Service stands on three pillars。2019，China Youth Travel Service achieved operating income of 140.5.4 billion yuan，14 year-on-year increase.58%，Achieve net profit attributable to shareholders of listed companies 5.6.8 billion yuan，Decreased by 4 year-on-year.9%。

Since merged into Everbright Group，The financial institution of CYTS and Everbright is in the bank、Extensive cooperation has been carried out in insurance and other aspects。According to the website，"Sunshine Travel" launched by CYTS，Relying on the financial holding business background of Everbright Group，Can provide users with travel services，Proof of deposit also provided、Foreign Currency Exchange、Travel insurance and other travel financial services。It is “Deepening the linkage between the financial industry and 188bet game industry，An important 188bet game + financial platform that enhances the core competitiveness of both parties in the 188bet game consumption scene。”

China Youth Travel Service official public account news，May this year，Liu Jin, President of China Everbright Bank, led a team to visit CYTS，Discussing with Kang Guoming, Chairman of CYTS and others。Liu Jin’s speech included continuing to strengthen customer sharing and cross-selling，Promote more "188bet game + finance" collaborative brand creation and other content。

Credit card recently jointly issued by Everbright Bank and China 188bet game，It is also bound to the card rights of a number of CYTS travel products。

"Ticket、Hotels are a very popular type of consumption for bank credit cards，First of all, this type of consumer group is usually business people or individuals with stable income，Good credit status，The amount of a single order under the Erlai 188bet game category will be larger，Conducive to installment and other marketing。Highly online purchase process，Also facilitates access to online consumer financial products。"A consumer finance person told reporters。

Tianfeng Securities research report also believes that，188bet game companies established by banks have large capital scale and low costs，Rich experience in risk control；Industry participation brings rich offline scenarios，Low customer acquisition cost；The two have complementary advantages，Obvious synergy effect。

The deep impact of the epidemic is still unknown

Facing the consumption squeeze caused by the epidemic，Since this year, many 188bet game companies have launched the transformation of online consumption scenarios，For example, Home Credit 188bet game Company, which once focused on offline services，Also started the transformation at the beginning of this year，Build an innovative omni-channel service system with deep integration of "online + offline" multiple scenarios。

富、Xiaomi、Qudian and other financial technology companies，Online e-commerce platforms were also launched in the first half of the year，Self-built 188bet game scenario。

Compared with time-consuming and laborious self-construction，Scenery of Sunshine Consumption owning CYTS，It can almost be said that we won at the starting line，But can it start smoothly，Obviously it also depends on the recovery progress of the 188bet game market。

After the outbreak，31 provinces in China have successively launched first-level response to public health emergencies，The Ministry of Culture and 188bet game requires travel agencies to suspend domestic group business starting from January 24、Outbound group business will be suspended from January 27th，According to the epidemic prevention and control deployment, local governments require some 188bet game business venues to suspend operations，To travel agencies、Hotel、The operating conditions of 188bet game enterprises such as scenic spots have a great impact。

July 14，The Ministry of Culture and 188bet game issued a notice to resume inter-provincial 188bet game，As of July 30，30 provinces and cities in China have announced the orderly opening of inter-provincial travel。According to a report recently released by Ctrip，With the resumption of domestic inter-provincial 188bet game，Offline stores of travel agencies that were once in crisis，Enable recovery mode。

But from a micro level，How to tap the demand for consumer credit in the 188bet game category，The industry is still in the exploratory stage。The other two leading companies in the 188bet game industry，Ctrip、Tongcheng has also been actively developing financial business in recent years，Take Ctrip as an example，Ctrip Finance has launched many products，Including borrowed flowers、Take the flowers、Credit Card、Industrial Finance、Financial management, etc.。Among them，Borrow flowers、Take it to spend it as a credit consumption service product，Similar to Huabei、Borrow it、Jingdong Baitiao, etc.。Disclosed in accordance with Ctrip，The number of users has exceeded 400 million，Public data shows that as of the end of June 2019，The loan balance of "Take it and spend it" is 13.4.4 billion yuan，The total number of users is only 3.42 million，Number of loan users: 740,000，The number of loans is 2.52 million，Daily new assets are approximately 19 million yuan。

“User groups with large travel needs may not be short of money，Little demand for credit，And they are probably already high-quality customers of bank credit cards，Credit cards can fully meet their credit payment needs。The epidemic has a greater impact on middle- and low-income people，Comparing 188bet game consumption expenditure with other rigid consumption，May be the first to be ‘cut off’。” said the above-mentioned person in the consumer finance industry。

188bet game + spending money，It is a short-term traffic monetization business，Still a new market worth exploring in depth，Still to be verified。

*Source of this article: Economic Observer Network, author:10,000Min, original title: "China Everbright and China Youth Travel Service set up a consumer finance company. Can 188bet game + finance create new tricks?？》.