Nearly two months，Sunac Cultural 188bet best bookmaker’s “drumbeats” are relatively intensive，Bringing a new dimension to the recovery of cultural 188bet best bookmaker after the epidemic。

Recently Chengdu Sunac Cultural 188bet best bookmaker City、The successive openings of Chongqing Sunac Cultural 188bet best bookmaker City，The linkage effect of Sunac Cultural 188bet best bookmaker’s ten cities has been achieved，The "Yeyeyeyeali" themed night tour is launched simultaneously in ten Sunac cultural 188bet best bookmaker cities and resorts，This is an example。

Go further back，Sunac Cultural 188bet best bookmaker Group launches a full-ecological online membership platform - "Sunac Cultural 188bet best bookmaker Club" ，Customize an exclusive "happy-as-you-want" happy experience for each member，Create a complete online and offline full-link ecosystem，Empowering the integration of culture and 188bet best bookmaker。

The implementation of various important layouts，It also indicates that Sunac Cultural 188bet best bookmaker has actually entered a new stage，Or the deep cultivation stage。

At this stage，We not only need to look at the product format of a single project in Sunac Cultural 188bet best bookmaker City、Operation model and its possibilities，We must also see the ecosystem that Sunac Culture and 188bet best bookmaker is building，In this ecosystem, there is not only synergy and mutual promotion between Sunac Cultural 188bet best bookmaker and other business sectors of Sunac China，For horizontal expansion；There are also links to external industry chain resources，It is for vertical expansion。

Understand the construction logic of these ecosystems、Patterns and components，And implemented products and services、Evolved operating model, etc.，Perhaps we can better understand the feasibility and possibility of Sunac Cultural 188bet best bookmaker。

The ecological logic behind open management

Talking about the operation of Sunac Cultural 188bet best bookmaker，Of course we cannot avoid “open management”。

The open business model started in April last year，Covers all Sunac parks under Sunac Culture and 188bet best bookmaker，Including the newly opened Chengdu and Chongqing Sunac Cultural 188bet best bookmaker City，You can enter the park without a large ticket。

The logic of Sunac Cultural 188bet best bookmaker is not complicated either，He hopes to enter the park for free，To promote iterative upgrades of new projects，Promote the co-construction of new scenarios，Expand the boundaries of experience，The passenger flow conduction between various business formats is also smoother，Get joint synergy。

General view，Open management has multiple feasibility: 1、Tour around the city、Urban micro-vacation is one of the main trends in releasing the demand for leisure vacation，The epidemic has driven up this demand，It will continue to have an impact on increasing demand in a longer period。Sunac Cultural 188bet best bookmaker City is mostly located in the core areas of first- and second-tier cities，Diversified products and services for leisure and vacation，Meets these needs；At the same time, some activities are held or product updates，It also helps to increase customer flow，Also helps to maintain consumption stickiness；

二、Free admission lowers the threshold for passenger flow，On the one hand, it increases the enthusiasm of customers to enter the park，On the other hand, it also has an awakening effect on existing customer groups，Because there is actually consumption grading behind the consumption upgrade，That is, under the overall consumption upgrading trend，Consumer groups are stratified，It is the process of deferred consumption。With free tickets, more potential urban customers will enter the park，Bringing possibilities for other consumption。In the relatively high-frequency consumption of travel around the city/local travel，Differentiated projects are one of the keys to attracting traffic；

三、More passenger flow brings opportunities for consumption in other formats of Sunac Culture and 188bet best bookmaker City or secondary consumption in Sunac Park。In the new consumption era of cultural 188bet best bookmaker，Personalized consumption is a major feature，Thousands of people and thousands of faces、One person has a thousand faces，Every consumer needs a trigger point for consumption，The open park itself weakens the non-personalized consumption threshold of scenic spot tickets，But through the rich and personalized consumption choices in the park，To trigger the consumption of customer groups。Whether it is a single project or a combination of multiple projects，Consumption based on their own interest choices，There will be more enthusiasm and consumption stickiness。What Cultural 188bet best bookmaker City ultimately depends on is the “big market” total consumption；

The fourth point is also crucial，From the perspective of direct supply and demand，Operation effectiveness and sustainability of cultural 188bet best bookmaker projects，At least in terms of product supply: 1、Accuracy and richness of product matching needs；2、Higher product update iteration capability，Timeliness of product supply、Forward-looking and even leading。

This requires more resource integration、Capability integration and substantial product implementation。Open management helps achieve “de-border linkage”，Linking or integrating other collaborative resources，And when landing to serve the product，With a more open scene space，More diverse merchant cooperation models。This allows Sunac Cultural 188bet best bookmaker to expand the boundaries of external cooperation，It is possible to better link cooperation resources，Release the vitality of traffic，Further activate the scene experience value，Make products more attractive to consumers；At the same time，By uniting multiple partners，Form a larger ecosystem for the creation and supply of content products，In order to form a richer and more diverse entertainment experience in a park or cultural 188bet best bookmaker city。

Take the newly opened Chongqing Sunac Cultural 188bet best bookmaker City as an example，Sunac Culture and 188bet best bookmaker uses "Cultural 188bet best bookmaker +" industry linkage，Integrate into trendy culture，Link cooperation space，Create a series of new consumption scenarios in this cultural 188bet best bookmaker city，Such as skate park、Themed climbing gym、E-sports stadium, etc.。

Lu Peng, CEO of Sunac China and President of Sunac Culture and 188bet best bookmaker Group once mentioned，Open management helps to deeply explore a person's different consumer needs through "one person has thousands of faces"，This will help to find channels，Find the target customer group and customize products for them，This will provide more reference for subsequent business format import and updates，The entry of cooperation resources is also more accurate。

Lu Peng, CEO of Sunac China and President of Sunac Culture and 188bet best bookmaker Group, gave a speech at the Bund Conference

Lu Peng also mentioned a detail，That is, open management can play a better role in family emotional connection，For example, promoting travel for the elderly in the family，Thus leading to more outings for the whole family，Or family travel across generations (such as grandparents + grandchildren, etc.)，These are not just about improving family relations，There are also more consumption touch points hidden。

Building a cultural 188bet best bookmaker ecosystem horizontally and vertically

How to evaluate the ecosystem that Sunac Cultural 188bet best bookmaker is building in a more three-dimensional way？

Customer Ecosystem、Urban Ecosystem (Regional Ecosystem)、Resource product ecosystem，Or several main disassembly dimensions。

Mid-Autumn Festival、The National Day Double Festival is coming，10 cultural 188bet best bookmaker cities and resorts under Sunac Cultural 188bet best bookmaker officially launched theme activities to celebrate the Double Festival，Among them, night tour products and activities are more prominent，Such as the night snow party and "Love on the Ferris Wheel" in Chongqing Sunac Cultural 188bet best bookmaker City，Fluorescent flash dance at Chengdu Sunac Cultural 188bet best bookmaker City、Guangzhou Sunac Cultural 188bet best bookmaker City “Ten Thousands of Lights” Parade、Light and shadow interactive show in Wuxi Sunac Cultural 188bet best bookmaker City、Kunming Sunac Dianchi Houhai Ocean Overnight and Night Diving Project、"Late Night Canteen" in Hefei Sunac Cultural 188bet best bookmaker City、Dahu Music Festival in Nanchang Sunac Cultural 188bet best bookmaker City、Fantasy Sound and Light Great Lakes Show in Harbin Sunac Cultural 188bet best bookmaker City、Langyin Party at Qingdao Oriental Movie Capital、Rainforest night run in Sunac Xishuangbanna Tourist Resort...one city, one color，Achieving the integration of the cultural 188bet best bookmaker city and the culture of the city where it is located、Differentiation of consumer products、Diversity real-time supply，Also through the linkage of ten cultural 188bet best bookmaker cities，Achieve large coverage of key cultural 188bet best bookmaker consumption areas，Behind this is the amplification and value-added effect of the brand。

In the new context where peripheral travel/local travel occupies mainstream consumption，The impact of night tours on cultural 188bet best bookmaker consumption，The difference between cultural 188bet best bookmaker consumption and urban consumption，will have more prominent effects and greater market value space。

An important detail is，On the opening day of Chongqing Sunac Cultural 188bet best bookmaker City，As a new benchmark for "cultural 188bet best bookmaker +" industry integration and IP real-life innovative project created by Sunac Cultural 188bet best bookmaker，The "Yeyeyeyeali" themed night tour is launched simultaneously in ten Sunac cultural 188bet best bookmaker cities and resorts。

There are multiple meanings behind this detail: First, Sunac Cultural 188bet best bookmaker City is a landing scene space that is naturally suitable for Ali IP，Whether it is the offline creation of the theme space，Or develop derivatives to lengthen the secondary consumption chain, etc.，Ali has more value amplification possibilities，The creation of Ali Night Tour IP，This is an updated example；Secondly, Ali IP belongs to Sunac Culture Group，More implementations in Sunac Cultural 188bet best bookmaker City，Meaning that Sunac Culture and 188bet best bookmaker is doing more horizontal integration, collaboration and mutual benefit with other business sectors of Sunac Group，Obviously，Sunac’s platform empowerment brings benefits to Sunac Cultural 188bet best bookmaker in expanding the ecosystem，There will be more cases in this direction in the future。

The creation of night tour economy，An important addition to the already rich leisure and vacation formats of Sunac Cultural 188bet best bookmaker City。Sunac Cultural 188bet best bookmaker City has also been recognized by industry experts。

Recent，The second meeting of the seventh board of directors (enlarged) of the China Amusement Machine and Amusement Park Association held in Chengdu Sunac Cultural 188bet best bookmaker City，President of Leisure and Vacation Branch of China 188bet best bookmaker Association、Wei Xiaoan, chief expert of the World 188bet best bookmaker Cities Federation Expert Committee said，"For traditional amusement parks，The biggest challenge is the lack of overnight expenses，This is how to integrate resources，Content integration。Sunac Cultural 188bet best bookmaker City is a complex of multiple business formats，Beyond the concept of an amusement park，Let consumers stay。”

Sunac Culture and 188bet best bookmaker is also doing more vertical cooperation to expand the resource ecosystem。

Recent，Sunac Cultural 188bet best bookmaker has reached strategic contracts with more than 10 partners from the life service and pan-cultural 188bet best bookmaker fields，Including Shanghai Pudong Development Bank in the payment field、Huazhu Hotel in the accommodation field、Alibaba and Sina Sports in the field of culture and sports、QG E-sports Club in the e-sports field and Wukong Travel in the travel field, etc.，The demand is to open up the upstream and downstream industrial chains，Create a win-win cooperation ecosystem。

We choose QG E-sports Club、Shanghai Pudong Development Bank comes to focus on analysis。

End of August this year，QGhappy, the number one team with the title of "Five Crowns" of Glory ，Announced that the home stadium will be located in Chongqing Sunac Cultural 188bet best bookmaker City，Sunac Cultural 188bet best bookmaker will reach a long-term strategic cooperation with it，Exploring a new model of “cultural 188bet best bookmaker + e-sports” integration。

One of the major points of cooperation between the two parties is the huge customer base and the transformation of more consumer experience needs。Data display，2021，The number of e-sports users in China will reach 5.500 million，The market size will exceed 160 billion yuan。These customer groups have a high degree of overlap with the Cultural 188bet best bookmaker City customer groups，The extended transformation of its consumption stickiness requires more offline business formats、More experiences to undertake，Cultural 188bet best bookmaker City can provide space。Cultural 188bet best bookmaker City needs more IP、Business type and customer group。

To match user needs，Sunac Cultural 188bet best bookmaker and QG Club will use the e-sports stadium as the main body，Explore four cooperation models，Including creating the most unique immersive home stadium in China，The coordinated operation of offline game viewing and games realizes mutual diversion between events and cultural 188bet best bookmaker business，Create more diverse offline experiences and expand peripheral consumption，And create an e-sports cultural 188bet best bookmaker complex，Enrich one-stop cultural and 188bet best bookmaker solutions。

The core is more product experience、Passenger flow (user) mutual guidance、To increase consumption stickiness and lengthen the consumption chain。This is also one of the cores of Sunac Culture and 188bet best bookmaker’s vertical expansion to jointly build an ecosystem。

The cooperation between Sunac Culture and 188bet best bookmaker and Shanghai Pudong Development Bank，Essentially, it also meets more needs of users，The newly launched Sunac Culture and 188bet best bookmaker Club member wallet is exactly what both parties focus on the cultural 188bet best bookmaker industry，Through the deep integration of "cultural 188bet best bookmaker ecological scene" and "financial ecosystem"，Concrete implementation of the concept of mutual empowerment，Achieve customer interoperability between both parties、Data interoperability、Product Interoperability，Thus achieving scene expansion、Traffic mutual guidance and financial empowerment of real-name wallet members。In the future, both parties will also expand their service boundaries with panoramic finance，Using cutting-edge technological innovation to build a cross-border cultural 188bet best bookmaker industry ecology。This initiative，Will become a bank + financial ecological integration case in the cultural 188bet best bookmaker industry，Jointly promote the development of cultural 188bet best bookmaker ecology。

Give an example，For example, many users from Pudong Development Bank went to Hokkaido to ski in the past few years，Form a distinctive label，This provides the possibility to introduce Sunac Culture and 188bet best bookmaker’s Snow World product system or consumption scenarios，This will not only open up the traffic and rights of both parties，It will also improve the user experience。

Expand，Vertical expansion of Sunac Culture and 188bet best bookmaker，Belongs to the "external circulation" of expanding industries，Release the vitality of traffic，Further activate the scene experience value，Introducing various high-quality cooperation resources，And fully integrate resource elements to empower each other，Build a more dynamic and imaginative ecological platform。

This is about Sunac Culture and 188bet best bookmaker Club.

August 25，As a full-featured online membership platform of Sunac Culture and 188bet best bookmaker, Sunac Culture and 188bet best bookmaker Department is officially launched，Ski covered、Diving、Sailboat、Esports、Running、Food、golf、Skateboard、Nine major vacation clubs。These clubs also show the multiple operational intentions of Sunac Culture and 188bet best bookmaker。

The first is to deeply explore vertical business formats (representative business formats of mainstream consumer trends)，Focus on target customer groups，Providing in-depth one-chain customized services，And this link opens up upstream and downstream resources in subdivided fields，Realize the construction of subdivided ecosystems；

Secondly, multiple representative business formats bring more experience products and services，Provide users with a multi-dimensional consumption space，Realize the depth and coverage of cultural 188bet best bookmaker city business services；

Once again, each segmented business corresponds to the representative products of each cultural 188bet best bookmaker city，Realizing one city with one characteristic、Multi-city and multi-characteristic cultural 188bet best bookmaker system，And help promote members’ consumption connections in different destination cities (Cultural 188bet best bookmaker City)；

final，Whether it is deep cultivation of subdivided business，Or the expansion of multi-business ecosystem，After all, we are in the business of "people"，Club members “cut” are products and services、The aggregation of social communities、Focus and concentration，Bring greater value to users or members，The release of this value will also help Sunac Culture and 188bet best bookmaker go horizontally、Vertical expansion of linked industrial resources，Form a virtuous cycle，To build a rich ecosystem。

The rights and interests of these club members are also connected with other project formats of Sunac Cultural 188bet best bookmaker City，This is the internal circulation logic of Sunac Cultural 188bet best bookmaker: opening up the internal paradise、Commercial and hotel formats，Establish an "inner loop"，Realize equity linkage empowerment，Release marginal cost，Build competitive advantage。

And if it is extended，The above-mentioned Sunac Cultural 188bet best bookmaker is horizontally connected with other business sectors of Sunac China，It can be the "inner loop" of Sunac's large system。

Inner loop、Outer loop forms dual engines。Speaking of this，Return to the customer base ecosystem at the beginning、Urban Ecosystem (Regional Ecosystem)、Resource product ecosystem，It’s not difficult to understand，By extension，These three ecosystems are also in a synergistic and mutually beneficial relationship。With the construction and interaction of various ecological circles，The operation path and results of Sunac Cultural 188bet best bookmaker，There will be more manifestations。