2019 is the first year for the development of China’s B&B industry，After more than ten years of development，China’s B&Bs have evolved from the initial accommodation format，Develop into a comprehensive 188bet app download and lifestyle destination。The point-like development trend of B&B clusters has changed。In the view of practitioners，The biggest difference between a B&B and a hotel is the experience。Also based on this，B&B owners from all over the country are opening B&Bs in tourist and holiday destinations，Combined with local cultural characteristics and folk customs，“Create dreams” for hotel guests。

188bet app download City is a famous tourist and vacation destination both at home and abroad，188bet app download Ancient City is located within the territory、Famous scenic spots such as Jade Dragon Snow Mountain，Attracting hundreds of millions of tourists from home and abroad every year，The large flow of tourists has promoted the rapid development of the local B&B industry。According to statistics，As of the end of September 2019，There are more than 6,000 B&Bs of various grades in 188bet app download City，Accounting for 39% of the total number of B&Bs in the province (15,000)，It ranks first in the number of B&Bs in a single city in China。

Since this year，With the opening of inter-provincial travel，188bet app download’s B&B industry resumed operations very quickly after the epidemic。According to statistics from Tujia B&B，The number of 188bet app download B&B rooms available for online booking in June exceeds 50,000。

Nevertheless，What we cannot ignore is，As one of the areas where the development of homestays in China is “eating crabs”，Problems faced by the development of the homestay industry in Lijiang City so far。According to the "China 188bet app download Homestay Development Report (2019)" (hereinafter referred to as the "Report")，6000 B&Bs in Lijiang，Each one is not big，Blurred brand effect and insufficient optimization of upstream and downstream industries，It has become an increasingly obvious shortcoming in Lijiang’s homestay market in recent years。This is also because there are many independent B&B stores here，This in turn brings adverse factors to the reserve and stability of industry management talents。

Reported，As a place where development started earlier，188bet app download’s B&Bs and inns have experienced several rounds of development in the past ten years，There is a large influx of diverse capital in a short period of time，Intensified homogeneous competition in the local B&B industry，The negative effects of a swarm of bees。A considerable number of B&Bs lack special experience content，Imperfect team building，Difficult to form brand development；There are also some B&Bs that lack long-term planning，Lack of brand awareness，As a result, the entire homestay industry in 188bet app download is less competitive。Some experts also believe that，There are no well-known B&B brands in 188bet app download or even Yunnan now，Mainly individual practitioners participate，Limited in scale and quality。The operation team is not perfect，Directly resulting in the inability to highlight the connotation of featured products、Form a distinctive brand。

There may be solutions to the above problems.

September 29，Zhihui visited this city, which has been regarded as a "model" by China's B&B industry, during Fosun Travel's "Lighting Up Lijiang and Connecting the World" - Lijiang Mediterranean International Resort brand launch event，And with Fosun Global Partners、Qian Jiannong, Chairman and CEO of Fosun 188bet app download Culture Group, had in-depth communication。

Upgrading of the 188bet app download industry: innovative lifestyle cluster

Atlantis, located in Sanya City, is a star project in the domestic leisure and vacation field created by Fosun 188bet app download，Invested nearly 10 billion yuan in construction for Fosun Group。According to Guo Guangchang, Chairman of Fosun International，Atlantis Sanya in May at the end of the epidemic，The occupancy rate has exceeded the level of the same period last year，After the summer vacation started, it has been continuously full since July 11th。

Atlantis is not just a simple accommodation scene。188bet app download resort area，Also includes aquarium、Non-accommodation service products generated by Water World and other services provided。

“Traditional sightseeing 188bet app download is transforming into vacation 188bet app download。" Qian Jiannong said，“This is our big opportunity。”As understood，Fosun 188bet app download has proposed to create a new lifestyle of FOLIDAY since its establishment，The online medium for this new lifestyle is FOLIDAY Town。At the 2019 "Fuyou City" brand launch conference，Qian Jiannong expressed，Fosun 188bet app download hopes to create a new business model，Provide one-stop comprehensive solution for family vacation。Based on such strategic considerations，Fosun Travel has developed from Club Med to today’s FOLIDAY，Form the entire FOLIDAY ecosystem。

Qian Jiannong said in an interview: "The core concept of FOLIDAY is the 3F lifestyle，Instant fun, Family, Friend。Fuyou City is a place for all ages，Full scene、Multiple business formats、International lifestyle place，It is a happy city。Fuyoucheng’s first work is Atlantis Sanya，Soon after its opening, it became a tourist destination brand representing international standards，Becoming a representative work of leisure vacation in China，Known as the whole Hainan 188bet app download 3.0 sign。”

Lijiang Mediterranean International Resort is Fosun 188bet app download’s successful experience in undertaking Atlantis Sanya，Combined with Lijiang’s local cultural characteristics，A new generation of leisure and vacation products for consumers，"Promote the upgrading of the 188bet app download industry in Lijiang and Yunnan"。

Fosun 188bet app download’s mission: to create more inbound 188bet app download products

According to the "China Inbound 188bet app download Development Report 2019" (hereinafter referred to as the "Report") released by the China 188bet app download Academy，Since 2015，my country’s inbound 188bet app download begins to turn towards positive growth。2018，China receives inbound tourists 1.4.1 billion people，YoY growth 1.2%；Inbound 188bet app download revenue reaches US7.1 billion，3% year-on-year growth。

188bet app download is confirmed here on Fosun Travel，According to statistics，In 2019, the operating income of Atlantis as a single tourist destination reached 13.100 million yuan，Annual increase of 74.2%，5.2 million customer visits per year。More than 30% of the tourists are from abroad。

“Most of them are Koreans。" Qian Jiannong said，“Previously, more foreigners went to Dubai，But the successful creation of Atlantis Sanya project，Attracted them。”According to introduction，Previously, Sanya was more of a “beach” destination as a tourist destination，More items now after implantation，188bet app download projects are more diversified。

In Qian Jiannong’s view，This development trend of Atlantis Sanya provides a reference for the problem of "inbound 188bet app download cannot be done" that is generally confused in the industry。“Domestic companies still have to invest，To change the product structure。”

Viewed from the guest side，Although the domestic epidemic has been brought under control，But the world is still on lockdown。The national policy of focusing on internal circulation and combining internal and external dual circulation falls on the 188bet app download industry，There is more work that can be done。“The epidemic forces tourists who travel abroad to choose domestic travel，This is our chance。" Qian Jiannong said，“But we face such opportunities，Need to consider how to create products that can meet the needs of overseas tourists。”In his opinion，Overseas travel not only encounters language barriers，There will also be dietary problems。But tourists who choose overseas travel destinations use foreign products as benchmarks，This puts forward strict requirements for domestic product manufacturing。

According to introduction，Lijiang is a world-famous tourist city，It is also the only country in China that also has a “World Cultural Heritage”、"Memory of the World Heritage"、The city with three world heritage titles as "World Natural Heritage"。Attracts more than 54 million tourists every year。Lijiang’s 188bet app download industry has experienced a period of adjustment in recent years, For low-end oversupply、Insufficient high-end supply、Problems such as homogenization of 188bet app download products，Lijiang Municipal Government has adopted a series of reform measures。This time Fosun Travel also introduces Club med resort，It is precisely to fill this market gap，Attract high-end customers，Especially the main customer group of families and children。

In the view of Fosun Travel，Future，Practitioners need to pay close attention to the national internal circulation policy，Work hard to create more domestic 188bet app download products to meet the development trend of "change from outbound 188bet app download to inbound 188bet app download"。

Investment opportunities in Fuyou 188bet app download: the growth of domestic high-net-worth individuals

According to the staff，Fosun 188bet app download Lijiang Mediterranean International Resort is located at the foot of Jade Dragon Snow Mountain，The total area is about 1043 acres，Floor area ratio is about 0.43，Covering a total capacity of about 5.60,000㎡Club Med Resort，About 2.20,000㎡themed commercial area，about 23.80,000㎡ Snow Mountain Holiday House and Forest Sports Park。

If Atlantis Sanya is the "unique" IP，The Mediterranean International Resort being built in 188bet app download will gather Club med、Locke explores the world、Flying Over the Hump Theme Park and many other IPs，Give consumers a richer leisure and vacation experience。

The original intention of the above Lijiang project planning，In fact, it is a decision made by Fosun 188bet app download after a series of social surveys。As understood，The number of China’s middle class will increase from 1 in 2012.7.4 billion households growing to 2 in 2022.7.1 billion households。According to 21 Finance data，The current average age of China’s high-net-worth individuals is 40 years old，Their main personal investment direction is real estate，The most popular form of entertainment is travel，The most popular sport is: swimming、Golf and running，What I want to try most in the next three years is horse riding and sailing。

The holiday home product created by Fosun 188bet app download in the Lijiang project is the product that most closely combines 188bet app download and real estate investment。“Take the United States as an example，U.S. vacation rental market revenue reached 870 in 2019.USD 900 million，More than half of vacation home owners get a return on renting out their property，At the same time, you can enjoy your vacation。This is an inevitable trend after social development and life improvement，It is expected to become a new lifestyle pursued by wealthy Chinese families。" Qian Jiannong said。

At the press conference，Many people in the industry said，Lijiang·Mediterranean International Resort will open a new beginning for Lijiang 188bet app download。“Lijiang Ku B&B has been here for a long time！”Future，Can Fosun 188bet app download be branded、Comprehensive products re-lead Lijiang 188bet app download development，It still needs to be judged by the market。But for now，Settlement of this project，There is no doubt that it has made up for the long-term shortcomings of Lijiang 188bet app download。