With the help of National Day and Mid-Autumn Festival Golden Week，my country’s cultural tourism industry is recovering strongly，A-share listed company Songcheng Entertainment is also recovering after experiencing the impact of the epidemic。"Securities Daily" reporter learned from the relevant person in charge of the company，During Golden Week，Songcheng’s 188bet login income exceeded 100 million yuan，The total number of tourists received by its scenic spots has recovered to about 91% year-on-year.54%，Revenue is flat compared to the same period last year。

After more than 4 months of closure，11 scenic spots under Songcheng 188bet login reopened in June this year。With the beginning of the prototype of the Hangzhou Songcheng 188bet login Kingdom、Zhuhai project started smoothly、Xi’an project successfully premiered，The careful polishing during the closure period finally allowed the company to turn crisis into opportunity，It also boosted confidence in the entire cultural tourism industry during the most difficult period。

"Through the rectification of various projects，Our hardware facilities、Content Creation、Marketing、Scenic area business、Optimized and upgraded in many aspects including refined labor，Presenting better works to the public。” The aforementioned person in charge told a reporter from Securities Daily，“The 188bet login is reshuffled under the epidemic，The new round of opportunities must belong to professionals who carefully study their works and the market。”

The "188bet login Kingdom" model is beginning to show results

Hangzhou 188bet login Scenic Area has always been an indispensable "check-in" stop for foreign tourists visiting Hangzhou。National Day holiday，Reporter found in Hangzhou 188bet login Scenic Area，There are many tourists inside，The classic performance "Eternal Love in 188bet login" performed in the theater in the scenic area is extremely popular。The on-site staff introduced to the "Securities Daily" reporter，When the traffic is large，Strict epidemic prevention and control work in scenic spots and evacuation work in theaters，The theater and related facilities have been fully disinfected。"There are 8 evacuation channels around the auditorium of Theater No. 1 where "Eternal Love in 188bet login" is performed，There are 4 evacuation channels in the stage area，There will also be staff on site to provide evacuation guidance。”

The person in charge of Songcheng 188bet login told the reporter of Securities Daily，During Golden Week，A total of 301 performances of "Songcheng Eternal Love"，Increase of 11 compared to the same period last year.48%；Peak period，The highest number of performances in a single day is 52。

It is worth mentioning，National Day holiday this year，Hangzhou Songcheng 188bet login Kingdom held a large-scale event of "Ten Thousands of People Singing a Song to Present a Gift to the Motherland"、Sky Lantern Festival Autumn Theme Event，And launch the Cliff Concert、New 188bet login activities such as forest concerts。This is exactly the model of the 188bet login kingdom that Songcheng 188bet login strives to create，From "One Drama"、A park、One ticket "to" one cluster、An industry、A platform” transformation，This model has begun to show results in promoting both volume and price increases。

According to the data provided by the aforementioned person in charge to reporters，During Golden Week，The number of individual guests received by Songcheng 188bet login and their income accounted for more than 80% and 85% respectively。Not only the individual passenger rate reached a record high，Business self-operated income also achieved over 100% growth，The price per customer increased by more than 30 yuan。

Jiang Changcheng, vice chairman of the Cultural Tourism, Industry and Finance Think Tank, told a reporter from Securities Daily: "The 188bet login has received a blood transfusion and confidence boost from Golden Week revenue、Activation of the consumption willingness and vitality of the whole society、The government’s confidence in further supporting and liberalizing the 188bet login，Superimpose the innovation and upgrading of the cultural travel industry、Healthy competition between new and old popular cultural tourism cities and popular scenic spots，The 188bet login is improving overall、The upward trend will not change。”

The 188bet login will continue to upgrade relying on content

Since this year，The sudden epidemic has accelerated Songcheng’s determination and advancement of 188bet login to develop a 188bet login kingdom。“The model of the 188bet login Kingdom can effectively extend the stay time of tourists、Increase consumption、Broaden the coverage of the population。At the same time，After testing the waters in the night market，Fully verified that the surrounding public is interested in traveling、Acceptance of 188bet login as a form of leisure。” The relevant person in charge of the company introduced to the reporter of Securities Daily，After the 188bet login Kingdom’s diversified repertoire and ticket types were successfully tested in the Hangzhou base camp，The future will be Xi’an、Shanghai、Zhuhai、Sanya、Copy from Lijiang and other places。

Xiao Xu, a lecturer at the School of Business Administration of Capital University of Economics and Business, analyzed to a reporter from Securities Daily: "In the era of digital economy，Consumers’ needs are diversified、Personalized features，Cultural and 188bet login enterprises must do a good job in regular operations，We still need to innovate in entertainment content，Translate the stories and ideas conveyed in the content into products and services，Optimize consumer experience。Do a good job in content marketing，It will be a new dimension of future competition for cultural 188bet login companies。”

As understood，Zhuhai Songcheng 188bet login Resort, scheduled to open in 2022, is a major focus of Songcheng 188bet login in building a 188bet login kingdom，This project targets the Brazilian Carnival、Edinburgh Festival，Committed to becoming a major cultural tourism project and a world-class 188bet login holiday destination in the Guangdong-Hong Kong-Macao Greater Bay Area。

“Zhuhai has a pleasant climate，The project occupies a wide area、Large area，Except for 188bet login projects，There are also supporting hotels、Leisure and entertainment facilities，Good basic conditions。"The person in charge of Songcheng 188bet login told reporters，For Sanya、Lijiang、Guilin、Existing projects in Xi’an and other places and new projects in Shanghai，The company will promote the Kingdom of 188bet login in the future。“Take Lijiang as an example，There is grass、Water surface、Jade Dragon Snow Mountain，Can create a summer music season concept。”

Independent reviewer、Senior Economist Zhou Zhengguo told a reporter from Securities Daily，The domestic market business recovery of the 188bet login is better than expected，Transfer foreign tourism consumption to domestic consumption，Conducive to the improvement of the supply side of the domestic 188bet login。Take advantage of this golden period，Can improve the level of the overall 188bet login。Among them，Excellent cultural and tourism companies should have the opportunity to rise rapidly，I hope that a number of cultural tourism companies with international standards will emerge in China。

*Source of this article: Securities Daily, authorAuthor: Wu Wenjing, original title: "Individual visitor rate hits record high, Songcheng 188bet login’ “National Day” Golden Week revenue exceeds 100 million yuan》.