As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

Here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 57】，Cultural and tourism frontline information，In-depth analysis of the week。

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Can’t stand the reality of the epidemic，Tokyo Disney also suffered losses，This is its first loss in 24 years since it went public in 1996。

Japanese media reports，Japan Oriental Land Corporation (Tokyo Disney Operating Company) announces performance expectations for fiscal year 2020 (April 2020 to March 2021)，Net profit is expected to be a loss of 51.1 billion yen (approximately RMB 32.700 million yuan)，The profit in the previous fiscal year was 62.2 billion yen (approximately RMB 4 billion)。It is reported，The company’s turnover is expected to decrease by 60% compared with the previous fiscal year.1% to 185.4 billion yen。The average price per customer is about 1,000 yen higher than in previous years，But passenger flow decreased by nearly 70%，Estimated 9.5 million passengers。

The operating company predicts that Tokyo Disney’s operating conditions may be difficult to recover in a short period of time，Therefore, it was decided to reduce the winter bonuses of approximately 4,000 regular employees and special employees by 70%。

The third quarter financial reporting season for listed travel companies that just passed was also full of losses。Incomplete statistics，Companies experiencing losses of varying magnitudes include but are not limited to Tempus International、Emeishan A、Juneyao Airlines、Dalian Shengya、Western Region Tourism、Huangshan Tourism、Boutique Hotel、Huangshan Tourism、Juneyao Airlines、Yunnan City Investment、Xinhualian Cultural Tourism, etc.，The total loss exceeds 3.6 billion yuan。

Among them, Yunnan Urban Investment lost 10% of its net profit in the first three quarters.3.8 billion，Xinhualian Cultural Tourism lost 6% in the first three quarters.800 million，The combined losses of the two companies accounted for nearly half of the total losses。

Both companies are seeking to transform from real estate to cultural tourism，Focus on cultural tourism real estate (tourism 188bet Online Sports Betting and Casino real estate)，But we also face transformation difficulties。

In Yunnan Chengtou’s external statement，Tourism real estate has now become the company’s new core business。The development strategy is to combine residential complexes and tourism real estate、Industrial linkage business model of senior care real estate，Xiang Kangyang、Transformation of cultural tourism and exhibition industry，Formation of traditional real estate development sector、Healthcare, Culture and Tourism Industry Sector、Three major product models in the future city sector。

Yunnan Urban Investment regards "major mergers and acquisitions" as one of its development strategies，It gradually adopts two methods of full development + mergers and acquisitions，Change to a mode more inclined to mergers and acquisitions or investment，Have rapid market occupation and market expansion，Intentions such as rapidly increasing the scale of the enterprise and performance growth。

But funding and debt problems have been entangled for a long time。Yunnan City Investment Financial Report Display，2015-2019，The asset-liability ratio is 87.65%、89.23%、88.82%、89.37%、93.75%，The overall trend is higher；Net profit attributable to parent company is 2.78.6 billion yuan、2.64 billion yuan、2.64 billion yuan、4.9.1 billion yuan、-27.7.8 billion yuan。

Yunnan City Investment once adopted bonds、Trust loan、Bond financing and selling assets are other ways to try to solve the problem of capital and debt，But it is not a sustainable strategy，Improve operational capabilities and revitalize its resources and projects，That’s the key。

Recently, central enterprises such as China Communications Construction Real Estate and other "China Communications Construction Group" have cooperated with Yunnan Urban Investment，Hopefully bring funds、Resources and operations support，But Yunnan Urban Investment Group needs to get out of trouble，It’s not easy yet。

Compared to Yunnan Urban Investment, it has a large amount of high-quality land resources，Have resource reserves for “turnaround”，The imagination space of Xinhualian Cultural Tourism may be smaller。

Seeking to transform into cultural tourism for a long time，However, the main income of Xinhualian Cultural Tourism still mainly comes from real estate sales，Although placed in the logic of cultural tourism real estate，This is essentially understandable，But one of the key points lies in the amount of land resources we have，And the ability to develop and acquire land resources。

Public information display，Since 2018，New Hualien Cultural Tourism’s land acquisition has basically stalled，Focus shifts to development of existing projects。Difficulty of operating cultural tourism projects、Operation return cycle, etc.，With the lack of sustained real estate project sales revenue support，This risk factor will also increase。

The market situation is different，Enterprises are demanding changes，For example, Tuniu and Sunac Culture Group。

Recent，Tuniu announced that it has established the global hub center Hainan Tuniu Hub Headquarters Technology Co., Ltd. here。Next，Tuniu will provide global tourists with a variety of Hainan tours 188bet Online Sports Betting and Casino that land in Hainan and transit through the Hainan hub、Vacation、Cruise、Dynamic packaged products and services for consumption in destinations such as duty-free。It is reported，The total number of trips booked through Tuniu to Hainan in the third quarter increased by 139% month-on-month，Tourism consumption increased by 277% month-on-month。

Tuniu’s move is not unexpected，Except Hainan as a business highland，Caesar Group、Fosun Tourism and other leading companies have also made early moves，For example, Caesars Group wants to locate its second headquarters in Haikou。

Promote the construction of free trade ports、Direct dividends from the tax-free policy，Resurgence of outbound tourism and rising demand、Leisure and vacation products and market expansion, etc.，They have pushed the development of Hainan’s cultural tourism industry into a new period of opportunity，Seeking early deployment in Hainan，It’s a natural move for travel companies。

With the opportunity, it is a matter of how much of the pie can be shared。Plan or develop a destination，One of the tests is the destination resource、Integration or aggregation capabilities of enterprises, etc.，Able to build in new supply chain、A breakthrough in new product supply，Occupy a certain market。

Let’s talk about Sunac Culture Group。It has recently officially signed a contract with Sichuan Science Fiction World Magazine Co., Ltd.，Jointly announced the establishment of a joint venture company, Sunac Science Fiction Pictures (Chengdu) Co., Ltd.。Rongphan Film Industry will focus on the science fiction film and television cultural industry，Focus on science fiction literature copyright operations、Incubate high-quality science fiction film and television projects and IP。Also，The high-quality science fiction IP hatched from Rongyuan Pictures will also be implemented in Sunac’s rich cultural and tourism scenes in the future，Realize the mutual empowerment of content and offline scenes。

See these，In fact, we can basically see the key points of this cooperation，That is, Sunac Culture has funds、Resource，The science fiction world has IP，Ability to create content，The two cooperate to create new content IP，Then extend the market value of deep IP，For example, the above-mentioned IP will be implemented in the cultural tourism scene of Sunac in the future，Can be understood as a cultural tourism project of Sunac Cultural Tourism Group。In the entire Sunac system，The business sectors of each group are themselves connected，Specific to the culture or cultural tourism sector，Content IP is the core element of the upstream chain，Continuous content IP creation and output、Landing，It is due to business expansion，It can also form a relatively complete business closed loop within Sunac。

Destination Investment Barometer

The highlight of destination 188bet sports betting app download Cultural Tourism Investment this week is Sunac Wuhan Ganlu Mountain Cultural Tourism City，The planned land area is 1.10,000 acres，Total investment 70 billion yuan，Construction has officially started，After completion, it will be the largest ice and snow entertainment complex in the world，The world’s largest water-themed comprehensive entertainment 188bet Online Sports Betting and Casino resort，The largest themed cultural tourism project in the Midwest。

The central region is a potential area for cultural tourism market，Although Sunac is already in Hefei、Nanchang has a cultural tourism city，But the potential of Wuhan market is relatively greater，And the place still lacks large-scale cultural tourism projects，Consideration of “stuck seats” in Wuhan Ganlu Mountain Cultural Tourism City。Of course, the acquisition of land resources behind it is also the key，Wuhan Urban Construction Group, the partner of the cultural tourism city, will also play an important role，Reflecting on the local government’s promotion of cultural tourism industry、Demands for regional economic development，And facilitate the acquisition of land resources for the project、Reducing project funding pressure and other effects。

Let’s take a look at the recent Hubei cultural tourism industry Yangtze River Delta investment promotion activities，This event is on，22 projects signed in 11 cities and prefectures in Hubei，The total amount exceeds 62.2 billion yuan，Involving cultural tourism town、Film and television culture development、Health care complex construction and other projects。At the same time，Hubei Provincial Department of Culture and Tourism also cooperates with Ctrip、Tongcheng、Jingyu Lvmama Group has established a strategic partnership，And previously it was with China Youth Travel Service Holdings、Meituan also signed a strategic cooperation agreement。As planned，These platforms will attract no less than 3 customers to Hubei in the next three years.3.8 billion people。

The logic is obvious: single-handedly sign a contract to promote the implementation of new cultural and tourism projects，Supplement, strengthen, optimize and upgrade the new supply of destination cultural tourism products，Single-handedly promote the introduction of more customers，Seeking to expand the number of consumer customers，Convert and monetize existing and incremental products，Connecting supply and demand。

The current new demands for cultural tourism consumption are indeed changing.

Media reports show，First three quarters of this year，Jiangsu Province Rural Leisure Tourism Agriculture Reception of Tourists 1.Special Culture，Comprehensive income exceeds 51 billion yuan，10 year-on-year increase.9%。As understood，The Jiangsu Provincial Department of Agriculture and Rural Affairs, together with the Jiangsu Provincial Department of Culture and Tourism, will launch the "Suyun Nostalgia" rural leisure tourism agriculture series special promotion event in April this year，Specialized industries around the world、Special Culture、Special ecology，Prominent theme design，Creative planning activities，Achieve positive results。

Under the influence of the epidemic，Rural tourism (rural tourism、Leisure vacation, etc.) are further promoted，The demand for local city tours/surrounding tours is rising，And the development trend of rural tourism itself，Interaction。Predictable，The market opportunity period for rural tourism will continue after the epidemic，At the same time, rural tourism is refining and integrating culture、Leisure and vacation elements further increased，More requests were also made。

For now，Except for ice 188bet app and snow tourist destinations and other places，Most places in China have entered the actual off-season for tourism (this is basically the case in Sanya, Hainan)，But taking advantage of the momentum of local/surrounding travel，It is not difficult for destinations to do something new，For example, the city night tour (nighttime) economy is still an area that can be pursued。

Wuhan recently launched a night tour consumption season，The time is from October 25, 2020 to January 25, 2021，24 key night tour areas and projects will be launched，Night sightseeing tour covered、Casual、Entertainment、Performing Arts、Catering、Food、Shopping and other formats。Also，The 24 night tour areas and projects also simultaneously launch preferential promotions and a variety of night cultural tourism activities。Tourists across the country have the opportunity to receive a 300 yuan cultural tourism consumption subsidy on the "Wuhan Wenhuitong" platform。

The key to the development of the night economy lies in the innovative supply of related products，And the ability to “connect” the consumption chain，Especially since winter has entered，To maintain consumer activity in the night-time economy, higher requirements are placed on these capabilities。

The requirement for tourism talents is the "pain" in Hainan's development of cultural tourism industry，How to alleviate？

Recent，The Ministry of Human Resources and Social Security issued the "Implementation Opinions on Supporting the Innovative Development of Human Resources and Social Security in Hainan Free Trade Port"，Highlight the integrated innovation of policies and systems，Proposed several policy measures from multiple aspects。Employment and entrepreneurship，Innovate and improve employment and entrepreneurship policies。Social security，Explore the establishment of an automatic enrollment mechanism for enterprise annuities。Talent work，Innovative talent mobility facilitation mechanism。Support Sanya in preparing to build the "China Hainan Tourism Talent Market", etc.。

Many leading companies regard Hainan as a new business development highland，Nature will also introduce and attract more tourism talents to Hainan，But Hainan wants to become a real highland of cultural tourism industry，These are not enough，Preferential talent policies will also form a certain attraction，But more importantly, it lies in the cultural tourism market、Completeness or maturity of the cultural tourism industry，And the space it provides for tourism talents to display their talents。

Innovative cultural and tourism formats, consumption insights

Let’s look at two companies that have received financing.

First, the American RV rental platform RVshare received another US$100 million in financing。RVshare was established in 2013，Headquartered in Austin, USA，Aims to provide users with rental services such as travel RVs and luxury RVs，There are 100,000 RV models on the platform，Models include travel trailers、Luxury RVs, truck campers, etc.。In addition to providing RV rentals，RVshare also provides users with free 24/7 roadside assistance and insurance services。so far，RVshare bookings increased 123% year-over-year in 2019。

RV tour with self-driving 188bet app (free travel)、Customized and other attributes，On a short or medium- to long-distance trip，Both have greater flexibility，Plus the greater convenience of transportation in the United States，RV travel has become one of the most popular ways to travel in the United States。RVshare RV rental、Free 24/7 roadside assistance and insurance，Has undertaken most of the hardware services for RV travel，Improve the convenience of using RVs for users。

At the same time，The impact of the epidemic makes RVs more private、Security is more prominent，Its market space will be greater in the post-epidemic era。

Second, there is someone working on the hotel order-taking service APP - the helper terminal completed the A round of tens of millions of yuan in financing。Someone has a helper terminal that provides hotel waiters with software to take orders and make rooms。According to incomplete statistics，There are 15 financings in the field of tourism this year。

Someone has a job to help people unite the tourism service industry、Hotel end、Flexible practitioners, etc.，The hotel publishes personnel demand orders online，The helper receives the order online and then completes the work service offline，After the hotel verification is completed, the result payment can be made online。

A core logic here is that hotels place orders on demand，Pay for work services in the form of "hourly employment" or part-time work，Reduce the hotel’s daily labor costs。

This week’s cultural tourism consumption insights focus on promotional fee policies to expand domestic demand。

Recently，National Development and Reform Commission and Ministry of Education、Ministry of Industry and Information Technology、Ministry of Finance、Ministry of Housing and Urban-Rural Development、Ministry of Commerce、14 departments including the Ministry of Culture and Tourism formulated and issued the "Work Plan for Expanding Domestic Demand and Promoting Consumption in the Recent Period"。Many contents in the plan involve culture and tourism，Including promoting the development of online museums to drive sales of cultural and creative products、Increase the issuance of annual travel passes and all-in-one cards、Increase tourism promotion, etc.。Cultural Relics Resources，Encourage Beijing, Tianjin and Hebei、Yangtze River Delta、Pearl River Delta、A metropolitan area rich in famous scenic spots and resources such as Guangdong, Hong Kong and Macao，Increase the issuance of travel cards and prepaid travel annual passes，Introducing more cheap and beautiful tourist routes。

There are several information points based on the above content: 1、Online museum “tourism” under “cloud tourism” is becoming popular，History and culture of the museum、Cultural Relics Resources，And the visual experience brought by combining new technologies, etc.，Expand the museum’s penetration among consumers and its scope of influence，This brings the museum further online，Bring more online experience、Promoting the development of cultural relics resources and cultural creativity and extending the second elimination brings more possibilities；2、Local travel、Peripheral travel will still be the mainstream in the future，With the fermentation 188bet Online Sports Betting and Casino of consumption during this "window period"，And the optimization and improvement of the supply of corresponding cultural tourism products and services，Local travel、Surrounding tours will have more conversion efficiency，Encourage the above-mentioned metropolitan areas to increase the issuance of travel cards and prepaid travel annual passes，Introducing more cheap and beautiful tourist routes，Points directly to two aspects，First, more collaboration in surrounding areas，Open up serial consumption；The second is to reduce travel consumer prices，Increase travel enthusiasm, etc.。These will also be key measures that various regions can consider to jointly boost tourism consumption after the epidemic，If the actions and results are better，It will also contribute to future tourism consumption collaboration between regions。