December 1，2020 Jiangsu Smart 188bet app Summit and "Su Xinyou" promotion event were held in Nanjing, Jiangsu。This summit is hosted by the Jiangsu Provincial Department of Culture and Tourism，Zhihui Group、Jiangsu Universiade 188bet app Development Co., Ltd.、Jiangsu Digital Culture and Smart Tourism Development Center serves as a supporting unit。The theme of this summit is “Smart 188bet app helps consumption expand and improve quality”，Gathered well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives, etc.，Through full demonstration and in-depth discussion of intelligence in the fields of culture and tourism、New measures to innovate consumption scenarios in digital development、New modes and achievements，Improve Su Xinyou’s brand influence，Promote the integration and innovation of smart culture and tourism，Promote the expansion and quality improvement of 188bet app consumption，Promoting high-level integration of Jiangsu culture and tourism、High quality development。Wang Dongli, planner and producer of Guangzhou Lifeng Culture Technology Co., Ltd., attended this summit，And delivered a keynote speech "Using Digital Technology to Promote the Smart Growth of the "Night Economy""。

Wang Dongli thinks，The nighttime economy is an important development engine for the new urban economy，It is the economic strength of a city、A comprehensive reflection of fashion consumption and quality of life，It is a window to display the culture and charm of the city and promote the economy、The key to ensuring employment。How to create a destination shared by hosts and guests，We must start from the supply side and consumption trend side of tourism development in the post-epidemic era。She also mentioned，National trend must have cultural connotation、The genes of culture must be modern、Fashion sense、Sense of technology、Must have personalized expression，Create products that mainstream consumer groups share a common understanding of。She mentioned in the future development trend of 188bet app products，Satisfy emotional needs first，The second thing is cultural identity，The third thing is personal expression，The fourth one must have social attributes。

Wang Dongli also pointed out，Innovative strategies for the night economy，The first one is called 188bet app core，A complete IP system built from local culture。The second one is digital technology，The core is to form a technical axis through the combination of technology and culture and art。The third is the formation of different business combinations after the integration of science and technology，Multiple business formats combine to form an industrial agglomeration，Thus forming operating cash flow。Adapt measures to local conditions，Integration of science and art，Form a closed consumption loop and open up the business model，Finally through smart management and operation，Realize the transformation from flow of people to cash flow。

The following 188bet app full text of Wang Dongli’s speech:

(188bet app article is compiled based on the speech transcript，Zhi Hui is the editor)

Leyard Group Lifeng Culture continues to focus on the "night economy" field，Innovate business models。The first and second half of the meeting，The leaders and industry figures present have given us in-depth analysis from various dimensions of 188bet app，I got a lot of inspiration。2020 is the cold winter for the 188bet app industry，As a sentimental cultural traveler，Meet in Nanjing，Discuss the development of 188bet app，We are particularly grateful to the Jiangsu Provincial Department of Culture and Tourism for building such a platform。We are now focusing on the “night economy”，mentioned by the famous speaker in the previous speech，The "night economy" has become a particularly powerful starting point for host and guest sharing，It is also a very effective means to increase the consumption of 188bet app。The topic I want to share with you today is，How to use digital technology to embody the “night economy”，How to create smart growth of the “night economy”。

First of all, let me take a minute to introduce our Leyard Group Lifeng Culture，Speaking of Lifeng Culture，Everyone particularly remembers our performance at the 2008 Beijing Olympics，Including the rising five rings，The auspicious cloud track where Li Ning lit the Olympic flame, the scroll in the center of the stadium, etc.，The scene where culture and technology are combined as you see，All implemented and produced by our group。Therefore，We have always been adhering to technology to interpret cultural connotations，The concept of culture creating a better life，Always use the power of culture and technology to empower the development of the entire 188bet app。

“Nighttime economy” is an important development engine for the new urban economy，More than 50% to 60% of GDP comes from nighttime，So it can not only increase our GDP，At the same time, it also affects the economic strength of a city、A comprehensive reflection of fashion consumption and quality of life，It is a window to display the 188bet app and charm of the city and promote the economy、The key to ensuring employment。How to create a destination shared by hosts and guests，We must start from the supply side and consumption trend side of tourism development in the post-epidemic era。Post-epidemic era，Traveling is basically not feasible，Short-distance travel will become an important choice，Including surrounding tours。There is also open space，We are willing to go to a more open public space，Including scenic spots、Countryside，These will become our top travel destinations。The other one is contactless，You may have heard a lot during the epidemic，Cloud drinking、Cloud travel, etc.，Some interactions on the cloud，By contactless method，And AR brought about by technological updates、VR，There is also MR、XR various virtual reality interactions，Directions and trends shaping contactless experience。

From the consumer side，Our future consumption should be more 80、90、After 00，What kind of demands do these consumer groups have for 188bet app products？I summarized these words，First，Appearance is justice，Consumers nowadays say that what you eat is not important，What is more important to shoot，We want to take pictures、Punch in、Post to Moments，This is the importance of appearance；Second，Have brand personality，You don’t have to carry a big brand bag，Seeking awareness of big brands。More are in line with his personal IP，Suitable for what he wants、Pursuing、The so-called "original intention" brand，Can be more in line with the needs of modern young consumer groups。Third，national tide”，What is "country"？“Country” is the cultural connotation of our Chinese nation、Cultural Gene。Then how to make him cum？We need culture to be modern、Fashion sense、Sense of technology、Make personalized expression，Create products that mainstream consumer groups share a common understanding of。Fourth，We call it worth seeing，Some tricks，The trick comes from our Sichuan dialect，It means connotation and profound meaning，Not only delicious and fun，Even more fun，This word is particularly important in 188bet app projects in Chengdu。Let’s summarize，Satisfy emotional needs first，Second, we need to achieve cultural identity，The third step is to achieve individual expression，The fourth thing is to have social attributes，These are the future development trends of 188bet app products。

Speaking of "188bet app"，Every place has issued corresponding policies，Including our Jiangsu，Jiangsu’s “188bet app” was proposed very early，And during the epidemic, we can resolutely and decisively implement projects such as the "188bet app" that can attract people，This is not easy，Like Jiangsu。And Xi’an、Chengdu、Beijing，These cities are introducing corresponding "188bet app" policies，The core is that we hope that after the epidemic, we can use the 188bet app as a strong grip and effective means，To boost our economy and consumption。

The relationship between 188bet app-time economy and digital technology，I did a search，There are several core keywords。First，Virtual and virtual、Virtual and physical、Entity and entity，How to deconstruct and reconstruct。Second，Capture data。What kind of data is our core production factor，Who will control the data in the future，Who controls the future。There is a very important word in the future called "user experience"，Speaking of user experience，I want to talk about the book "Experience Economy" published by Harvard Business School，Told in the book，Start from life and situations，Create sensory experience and mental identification，Change consumption habits，Get consumers’ attention，In this way, we can enhance the commercial value of the product。There are two keywords here，One is called thinking identification，One is called consumption habits，All the products we make must be related to mental identity and consumption habits。

So，Why digital technology must be combined with culture and art，Integration of science and art activates new 188bet app experience，In addition to the shock to our senses，It will also form a spiritual resonance，We reconstruct time and deconstruct space。Our space is the space of entities，Our venue is shaped like this for meetings，After we do a 188bet app space and layout display，It becomes a space for us to experience culture。Why is it easy to create a virtual space in the “night economy”？Once the lights go dark, we can create a variety of virtual spaces in this physical space。For example，We can make a jungle、Can be an ocean、From the ground to space、From the jungle to the universe，Let people have the ultimate experience in this space，Especially the popular dark ride immersive "dark way"，We are also reconstructing our space。

Deconstruction time，It’s how we use every minute and every second to tell good stories，After we dig out the local culture，How should we say it？We had an expert earlier this morning，To use artificial intelligence to create a knowledge graph，This knowledge map corresponds to each of our 188bet app levels，Every level of culture will be connected with consumption，Then we will innovate our product formats at this time，The way of telling stories，It will be very interesting。

The second is the way of integrating culture and technology，To create、Innovate a new consumption format，Combining digital technology with our unique IP，Form a strong experience，Let our 188bet app products shock you from the beginning to move you later，Finally, I can achieve enlightenment，Then your 188bet app product must be successful，This is also the process of our "night economy" 188bet app experience，Questions that have been thinking about。

So the topic just mentioned，The concepts of theme and IP are different，We say a city needs an IP，Night travel also requires an IP，Like Gusu in Suzhou at half past eight，Evolved from a night tour IP to a city IP，This city IP、Night tour IP has become a brand marketing tool for our entire city。How a city activates its city brand through night tour IP。How to build a night tour IP into a city、Scenic Area，An important label with 188bet app characteristics and successful business model。The Everlasting City of the Tang Dynasty is a model，The IP of Datang has been presented to the extreme，Not just a 188bet app IP、Active IP，Also includes character images、Internet celebrity lady，All become new business formats under IP packaging。

The next two dimensions: one is urban 188bet app tour，The second is the two directions of scenic 188bet app tour，Through many years of accumulation and industrial practice in city 188bet app tours and scenic spot 188bet app tours，Let me share something with you。City 188bet app tour，We summarized our own industrial practices，Our name is 1.0 era，City 1.The 0 era called our urban space，We are going to borrow a scene，With the help of buildings、Waters、With the help of plant landscape，Everything can be a carrier for me to tell the story of the city，1.The 0 era is to let our era light up first，Then become beautiful，Let it move。

First is 1.0 era，One word dazzling，With a sense of technology，In fact, many times we call it night tour，It’s better to call it Lianghua，Lighting up is not yet included in the scope of night tours，Night Tour 1.0 is more dazzling，It is a relatively blunt grafting of technology and conceptual culture，There will be some interactions，Become a platform for urban public 188bet app communication。

Followed by 2.0 era，2.0 is Chengdu Jinjiang we made in Chengdu，Chengdu Jinjiang is the mother river of Chengdu，By landscaping，We integrate the scenes through 188bet app restoration，Integrate business formats into our space scenes。

Then 3.0 era，It’s our Gusu half past eight，There are many internet celebrity photo check-in points etc.，We created a food arena on site，Through the integration of experience consumption and 188bet app。

This is our Jiangsu project，We recommend it to everyone more，I hope that colleagues here can visit Suzhou at 8:30，Consumption。This is the first phase demonstration section of Guanqian Street we built，This was also when the epidemic was at its worst，Send a team to station on site，Passed one and a half months，The completed demonstration project。We integrate new 188bet app creation、How new retail and new marketing are integrated into this night-time economy project，Redesigned several blocks and squares for 188bet app experience。This is also our night economy 3.0's core，Not only 188bet app experience but also 188bet app consumption。Since the opening of the street，Exceptionally popular every day，There are many people from the surrounding area who come here because of it，This is a new attempt at urban renewal。This is the scene of the street opening ceremony，We invited more than 120 artists to recreate the scene of the "Prosperity Tour in Suzhou" through hand-painting，The time relationships are unfolded one by one。

The last one is 4.0 era，Actually, we are like the Tang Dynasty that never sleeps, etc.，at 4.In the 0 era, we combine our digitalization and 5G technology，Realize the entire city operation and city management，This is a large system project，So I think Datang Everlasting City is doing a great job，Also recommended that everyone must see it，We are in Leshan·Shangzhongshun，Also through this kind of thinking and form，Bring us the beauty of stage art、Drama、Integration of catering and intangible 188bet app heritage，Interaction is formed through one of our core business formats called Meet Leshan，Integrating our Leshan food culture。

The second dimension is night tour in scenic spots，We combine 188bet app and digital art、Technology、Entertainment forms our main scene，One is scenario interpretation and theme night tour，Pass scene、How content sparks topics。The first case is "Tian Niang" we created in Moutai，Moutai’s wine is very famous，Let’s talk about how the national wine 188bet app of “Tian Niang” can be integrated with our new media，Can also quickly balance input and output，We created such a project，On the top of Maotai Mountain，This is a great location，How do we define it in the national wine 188bet app？The 188bet app of wine must be found between our lives and our ordinary people，To express the point of value，In addition to rising to the national level，As ​​long as we can call ourselves family，For example, thinker、Politician，As long as it can be called home，He has a strong drinking capacity，As small as our lives，Every one of us、Every one of our families、Your friends party、Your class reunion、You need wine to get married and have children。We have found an entry point for this，We call it “walk up” or “down” to get through，This project is in Maotai，We only used 50 actors and also created a new form of interpretation，Because the number of actors has been reduced，My operation management will become very simple and efficient，Convenient content iteration，The entire product cycle will be more durable，And it’s no problem to perform when there are many people，The table turnover rate is higher when there are fewer people，This is also an innovation。

The second one is the wonderful Ye Detian in Guangxi，What we are building is a scenic spot project，Make space and scene a light night tour，An experience made by gamifying IP。This is us in the scenic spot，You can take this kind of light night tour，We use its traditional 188bet app to enhance our IP image，There is more than one scene in this scenic spot，Can be used as an extension of IP，Can be used as our travel derivatives，This project has been opened，Everyone is also welcome to experience it on site。

Finally make a summary，Our innovative strategies for the night-time economy，，The first one is called cultural core，A complete IP system built from local culture。The second one is digital technology，The core is to form a technical axis through the combination of technology and culture and art。The third is the formation of different business combinations after the integration of science and technology，Multiple business formats combine to form an industrial agglomeration，Thus forming operating cash flow。Adapt measures to local conditions，Integration of science and art，Form a closed consumption loop and open up the business model，Finally through smart management and operation，Realize the transformation from flow of people to cash flow。Every city should have its own IP，Every city has its own culture，It shouldn’t be “one thing for a thousand cities”，We must adapt measures to local conditions，We want “Thousands of Cities, Thousands of Faces”。It is necessary to form a closed loop of consumption and open up the business model，Combining our digital technologies from Alibaba and Tencent，Smart operation done，Finally realize the real flow of people to cash flow，Through the power of culture and technology，Promote the development of “night economy”，Promoting the development of 188bet app，Culture and technology make career better，Thank you everyone。