Smart Culture and 188bet mobile、The digitalization of the cultural 188bet mobile industry is entering a new era of development context、In market structure。

On the one hand，Internet or cultural 188bet mobile technology giant，And many small and medium-sized enterprises，More penetration and share of the market，And destination cities are also getting more involved，Intelligence、Digitalization has become one of the tickets for new competition in destinations，Destination、Enterprise、Users and others are building a new digital cultural 188bet mobile market ecological community；

On the other hand，Smart 188bet mobile、Digital cultural 188bet mobile policies frequently emerge，Create new market dividend space。Recent，The Ministry of Culture and 188bet mobile issued the "Opinions on Promoting the High-Quality Development of the Digital Cultural Industry"，Ministry of Culture and 188bet mobile、The National Development and Reform Commission and ten other departments jointly issued the "Opinions on Deepening "Internet + 188bet mobile" to Promote High-Quality Development of the 188bet mobile Industry"，Promote the further penetration of digitalization into the cultural 188bet mobile industry。

188bet mobile also means business、The destination is subject to existing business or industrial development requirements，We are facing a new scenario where factors are changing rapidly、New requirements、New consumption、New models and new opportunities，How to deal with it，How to grasp？

In the near future, it will be hosted by Jiangsu Provincial Department of Culture and 188bet mobile、On the 2020 Jiangsu Smart Cultural 188bet mobile Summit and "Su Xinyou" promotion event supported by Zhihui Group and others，From the Ministry of Culture and 188bet mobile、Tencent、Ali、Meituan、Tuniu、Phoenix Digital、Tongcheng、Lifeng Culture、Zuoyu Capital、Dinosaur Park、Nearly 20 institutions including Zhihui、People from leading companies gather together，From different dimensions、Three-dimensional and in-depth discussion。

We excerpt some 188bet mobile content below，For readers，For reference，Stimulate more new ideas。

Excerpts from the highlights 188bet mobile keynote speech

Deputy Director of the Information Center of the Ministry of Culture and 188bet mobile Xin Hongye

In just over a month, it will be the first anniversary of our new coronavirus epidemic，Since January last year，This year has passed and we are truly as perfect as ever after the epidemic has passed？Or should epidemic prevention and control and industrial development coexist for a long time?？We really don’t know now。But I think one thing is certain，It means that after the epidemic, cultural 188bet mobile will not be displayed as it is，So it’s good to recover，Revitalization is good，It must be another melody，Another status，What is more important must be another way of thinking。Among many changes，There is an epidemic、Thinking、Aware、With our maturity，But among all the factors, there is one factor that cannot be ignored，It is the supporting role of technology in future cultural 188bet mobile，It enables us to see further、Think more、More scientific decision-making，The same technology has changed our consumption patterns throughout the epidemic、Consumption awareness，Changed our management model and management philosophy，And these things will develop in the future，We will see it more and more prominently、It’s getting clearer。

Smart 188bet mobile has been around for 6 years now，Everyone has made active explorations and attempts during the past 6 years，The application practice of smart cultural 188bet mobile is emerging one after another、Continuously bright and colorful，We cultural travelers have all seen a phenomenon in the past few days，I call it "Ding Zhen phenomenon"，From the perception of this "Ding Zhen" phenomenon，We saw how quickly we reacted、New means、The characteristics of the concept have reached their peak，Some outsiders told me that your various cultural and 188bet mobile departments are looking for novelty，Does this make sense？I said it is very meaningful，What we see is not how much real traffic this "Ding Zhen" phenomenon can bring to us，What we see is that we have to interact with society，To interact with fashion，To interact with the trend，We need to maintain a hotline connection with our demand market，Actually, I think everyone understands，We have no short-term immediate expectations for the "Ding Zhen" incident，But we hope that this set can breathe with society、Channels with the same pulse，In fact, it is the concept of smart 188bet mobile、Mode、A very core portrayal of means。

Professor of Peking University、Academician of International 188bet mobile Research Institute、Wu Bihu, member of the 14th Five-Year Plan Expert Committee of the Ministry of Culture and 188bet mobile

The modernization of governance capabilities, the transformation from “management” to “governance”，It is our entire industry’s intelligence or precision marketing’s grasp of tourists’ behavioral characteristics，Add Humanism、Behavior Sharing，In the past, a lot of culture was for local citizens，After the integration of culture and 188bet mobile, many cultural and tourist attractions are open to both local residents and foreign tourists，So this is also a big change。

What is a good life when we talk about it，If you look at it from a 188bet mobile perspective，That is the good local life and the good life in foreign places that are not part of 188bet mobile。Putting these two together is the real good life proposed by our 19th National Congress，The realization of this good life requires a big change from the past "management" to the current "governance"，Involving the government、Market、Various relationships in society。And big data is also good，Or smart cultural 188bet mobile，The subsequent improvement of hardware and software big data computing capabilities，Provides a good technical foundation for our transformation from "management" to "governance"，This is an important basis for us to discuss changes in cultural 188bet mobile today。

Chairman of the Board of Directors of Dinosaur Park Culture and 188bet mobile Group、CEO Shen Bo

Smart 188bet mobile for tourists、For managers，For operations，They are all very important means。If you still use some of the original old management methods，It is impossible to manage a scenic spot，And its management effectiveness and efficiency are also very low。Technology changes experience、Cultural Innovation and Entertainment，And Smart Travel，Dinosaur Park Group’s 20 years of development and growth are also China’s cultural 188bet mobile industry，Especially in line with the epitome of the booming development of smart 188bet mobile。

Zhao Yang, Chairman of Asia Pacific Region of TEA Global Themed Entertainment Association

Most of China’s scenic spots or cultural 188bet mobile projects，All its income，Maybe more than 90% of the revenue comes from ticket revenue。Comparison with outstanding international projects，Many cultural 188bet mobile projects in China are dependent on ticket revenue，Facing rising marketing indicators and operating costs year by year，Inevitably requires an increase in tickets，This move will hinder tourists，Form a vicious circle。

Data display，Secondary consumption in most domestic scenic spots only accounts for less than 10% of the scenic spot’s income，The main income of many foreign scenic spots is composed of secondary consumption，The huge difference illustrates the huge potential of domestic scenic spots to tap secondary consumption。Let’s take Orlando in the United States as an example—Orlando is the first city in the United States to have more than 70 million tourists，A veritable global 188bet mobile capital。The top five most frequent tourists visiting Orlando and spending are: 1.Catering、2.Shopping、3.Entertainment、4.Food、5.Hotel。

Zhang Rong, Vice President of Alibaba Group Fliggy 188bet mobile

In the context of the epidemic，We will see some based on new trends，These trends occur as consumer needs change，One change is the type of the entire product，In fact, we can see a bigger change this year is that live broadcast and short video have become mainstream，During the entire process of this Double Eleven，Live streaming accounts for half of the country。Everyone has also seen that 188bet mobile products are more based on the original text and pictures，Now more users like to grow grass through video content、Bringing goods，The conversion efficiency of the entire process has also been greatly improved。

The second change brought to the industry is digitalization，Digitalization is the only certain thing among the many uncertain trends today，Whether it is the digitization of service products、Digitalization of consumer behavior，Or the digitization of the entire content shopping guide link，188bet mobile is our future trend，We only have to grasp 188bet mobile，In order to better understand the needs of consumers，Provide better services and better products。

Lu Mengxi, General Manager of Meituan Cultural 188bet mobile Promotion and Cooperation Center

At present, our information technology and our transportation are developing rapidly，The boundaries between life and travel are becoming increasingly blurred。In the past we defined 188bet mobile，Why do we distinguish so strictly between foreign and local groups？Two important technologies have been restricting everyone’s imagination for a long time，One is transportation technology，If we have to travel a long distance to go to a place，The sense of distance between time and space，It will make you feel like you are in a different place；The second one is information technology，In other words, we often felt it at that time，When you find a person asking for directions on the street，When you find a group of little red riding hoods following the tour guide waving the little red flag，You judge that this is a tourist from a different place，Because their information is asymmetric，They do not have the same information and convenient services as local residents，And today，This obstacle has also disappeared。

Professor of Nanjing Normal University Long Yi

Smart cultural 188bet mobile is a complex system project，The first is to consider the barrel effect，Often the final quality of smart cultural 188bet mobile services is determined by the worst link，So we must make up for our shortcomings during construction，Our market is developing well，And management development lags behind，We must increase our efforts in managing information。The second is development priority，Smart 188bet mobile must serve the high-quality development of the industry，Finally, it brings the market、Bring benefits。The third issue is the integration and reuse of data resources。The fourth is how to establish an effective long-term sustainable development operating model。

Wang Dongli, planner and producer of Guangzhou Lifeng 188bet mobile Technology Co., Ltd.

Our innovative strategy for the night-time economy，The first one is called cultural core，A complete IP system built from local culture。The second one is digital technology，The core is to form a technical axis through the combination of technology and culture and art。The third is the formation of different business combinations after the integration of science and technology，Multiple business formats combine to form an industrial agglomeration，Thus forming operating cash flow。Adapt measures to local conditions，Integration of science and art，Form a closed consumption loop and open up the business model，Finally through smart management and operation，True realization of the transformation from flow of people to cash flow。Every city should have its own IP，Every city has its own culture，It shouldn’t be “one thing for a thousand cities”，We must adapt measures to local conditions，We want “Thousands of Cities and Thousands of Faces”。It is necessary to form a closed loop of consumption and open up the business model，Combining our digital technologies from Alibaba and Tencent，Smart operation done，Finally realize the real flow from people to cash flow，Through the power of culture and technology，Promote the development of “night economy”，Promoting the development of cultural 188bet mobile，Culture and technology make career better。

Liu Zhaohui, founder and chairman of 188bet mobile Group

We will see the rise of new users in the future，Especially those born in the 1980s、Post-90s、The rise of the younger generation after 2000，For Internet acquaintances，For the use of big data，For future industries and higher consumer demand，On supply-side reform，Our cultural 188bet mobile products will usher in greater changes，So everyone’s thinking and ideas must be more open-minded。

Let’s look at 188bet mobile technologies，Especially artificial intelligence、5G、Digital Platform、Internet of Things、Blockchain、Intelligent robot、VR/AR、Cloud Technology，Almost all sectors have their best representatives today，Explaining their philosophy，presents their development cases，Also show their thinking。

Digitalization will reconstruct almost all scenarios of future 188bet mobile，Digital Movie、Digital Museum、Virtual IP、VR/AR、Digital Hotel、Digital scenic spot，Unthinkable before。A review is not just the content of a review that affects our travel，But fundamentally change our consumption fission、Product upgrades and supply chain changes，The change at this level is that we use data to guide tourists’ preferences，Use unprecedented big data to guide our management，Guide our product upgrades and guide our customer retention services。In this case，The role of big data，The acceleration of 5G will bring greater changes in the future，Including "Along the River During Qingming Festival" presented by Phoenix Technology can re-enter our lives，Become aware of us、Available、Can be consumed、Products that can be taken away，This incident connects thousands of years of ancient times to our current life，This change brings more consumption momentum。

Excerpts from the highlights 188bet mobile roundtable discussion

Deng Yiming, General Manager of Alipay Cultural 188bet mobile

I think today from a technical point of view，From a traffic perspective，Even from the perspective of the original product, it is actually not lacking。Because the biggest problem in 188bet mobile industry is that it is difficult to standardize，So in 188bet mobile process, I feel that there is a lack of operators like Mr. Shen。I think 188bet mobile is what 188bet mobile industry needs most，How to do 188bet mobile well，We are calling on more people to join in 188bet mobile effort，Only can we truly connect these parties together。

Vice President of Tencent Research Institute、Shuzhan, Dean of Tencent Culture and 188bet mobile Industry Research Institute

In fact, we have found many products now、Many technologies，Even capital，Including a lot of content and there is no shortage of it，But the difficulty lies in two points，One thing is that everyone needs to think about the issue you just mentioned，Why is there a lack of people with over 100 billion levels in this field，Even a trillion-level leader，It’s all fragmented，This is a very big pain point in the cultural 188bet mobile industry。You come to us and see that we are lacking high-quality operators that can be deeply cultivated，This kind of operator is very difficult，Its demand for talents、The need to take root is extremely high，The core point of view is the same as Mr. Deng’s。

Wang Xiaodong, President of Phoenix 188bet mobile Technology

In fact, I also agree that (the cultural and travel industry creates content products, etc.) lacks operations，Because good content needs to be operated，But I think at the level where we mainly create content，Creativity is very important，Because of the integration of culture and 188bet mobile，Culture is content，We say technology is a means，Travel is a platform，The best idea，How to use this idea to connect young people、Link to these we hope，Breaking culture、Travel，Really linking technology，Good top-level creativity is very important。

Vice President of Tuniu 188bet mobile Network Wang Shubai

My understanding (the 188bet mobile travel industry creates content products, etc.) still lacks planning，If you can have a good plan，Ability to organically integrate various resources，You can have a new world，This is called sorting、Judgment、Innovation。Although I am talking about innovation today，But early organization and judgment are more important，If there is no good organization，No good judgment，Then your innovation may often deviate。Back to the previous topic，How do we do these things？We actually use many methods，Similarly integrate content and channels，We also used some methods，For example, we have a direct transplantation method、There is an indirect transplantation method、There is a bundled connection method，When the guests took photos and told the story of "Haiyan" today，Actually, it just changed the background，Methods for background conversion, etc.，We must really use these methods，Use the wisdom of us Chinese，I believe that many things will have another world in the future。

VeeR VR/Zero Space Founder Ye Hanzhong

In fact, the advantage of digitalization is that we can cooperate with companies with performing arts today，Including traditional Cirque du Soleil as everyone knows，Maybe it is more affected now，But its efficiency is not high in many scenarios，Everyone knows the actor、The stage is limited，The number of performances that can be performed in a day is also limited，But what VR can solve is that I can truly realize a 24-hour theater that never closes，Can be performed at night without actors，Because it is completely digital，The first one can improve tourists’ experience in cultural 188bet mobile，Create a new and in-depth experience，Instead of just looking、Take a photo、Eat something；The second one can improve efficiency，I think it can gradually replace some traditional real scenes，Or the actual scene of practice，Because I think digitalization to upgrade immersion is a big trend。

Founder of Hangzhou Tianmai Network Co., Ltd.、Chairman Lu Jianbiao

I personally think that the core of digital cultural 188bet mobile is actually two points，The first one is IP，The second one is technology。IP is actually divided into two types，One is the product launch of big IP in some cultural and 188bet mobile spaces，Another one is that every place like Songcheng has customization，Technological interpretation based on some local IP，I think these two directions are the general directions for the future，As a cultural 188bet mobile company，It is definitely inseparable from the personalized IP of local passenger flow。But as a result of the scaling and personalization issues we have been discussing，From a scale perspective，Especially the replicability of large IPs may be much better than that of many small IPs。