Philosophy

Huazhu is a practitioner in China’s 188bet login industry、Innovator、Explorer。People often ask，What is Huazhu’s core competitiveness？I think founders are an important part of it。

What are the benefits of having a founder in a company？Stable，Can insist on many things other than finance，For example, ideal，Values。

In the early stages of entrepreneurship，I said 188bet login: a group of like-minded friends，Happily accomplish a great cause together。I still think so today。Our pursuit of ideals，Seeking the truth for ""、The best、Perfect"The pursuit of values ​​remains unchanged。“Seeking truth” is the pursuit of truth。Don’t know what is true，I don’t know what kindness is。Know what is true，Only then can we be "perfect"；Do good deeds，Franchise、Guest、Only employees can get the life they can get；"Perfect" means perfect life。

A person’s life is just a speck of dust in the long river of the universe，Just a moment in the 150,000 years of human history，Just an insignificant existence in the vast sea of ​​people in the world。But，For us as individuals，The present moment is truly meaningful。If our life has any meaning，That’s the meaning of process。We should make 188bet login process full of creativity and beauty。

188bet login is also our understanding of running a business.

"Seeking truth、The best、Perfect"It is my personal life value，Also given to Huazhu，188bet login is where founders are different from ordinary managers，188bet login is also the special thing about Huazhu。

The meaning of business，Schumpeter’s words particularly touched me: “The essence of business，Not to provide the Queen with more stockings，But to enable female textile workers to afford silk stockings”。

As the founder of Huazhu，188bet login is how I understand the meaning of a business: "The purpose of a business，It is for social progress and fairness，It is to let the greatest number of people live a good life”。

Huazhu has come to 188bet login day by adhering to such values ​​and ideals，188bet login is also something Huazhu will always stick to in the future。I believe that such a company can go further、More stable。A pair of surroundings、To others、Bringing goodness to the whole world、Unit that creates value，Those who are talented will get more help，Only then can "sustainable operation" be possible。

Super 188bet login Group

Insist on innovation - if the company's products and services are homogeneous，They 188bet login definitely be bargaining with each other after that，Profit reduction，Until average profit，Small profit、Small profits，Even the average profit is close to 0；A small disturbance from the outside world，It may lead to the death of the enterprise。

So，Innovation 188bet login fundamental point for the healthy development of all enterprises。

I made some innovations when I first entered the 188bet login industry，Bringing in the spirit of the Internet、VC and other financing methods were brought in。

Standing at today’s time，What innovations should the 188bet login industry make？My point of view is: on the basis of traditional 188bet login groups，Innovate and upgrade，Use composite materials to create an innovative model、Futuristic “Super 188bet login Group”。

Three major alloys

Human beings have always had a dream，Want to build a Tower of Babel，To Heaven。God is afraid，Let everyone speak different languages，Let everyone fight among themselves、Dispute，188bet login end, the Tower of Babel was not created。But even if humans use the same language and writing, they still cannot build the Tower of Babel。Traditional materials due to their own weight，It is impossible to stretch infinitely，The last thing that crushes you is your own weight。

But humans invented airplanes and spaceships。The plane is much higher than the tallest building，The spaceship flew into space，Even landing on Mars、Moon。Huazhu borrowed 188bet login idea、Concept，Thinking about where the hotel will go in the future。

I divide the development of the 188bet login industry into three stages:

2、Steel structure stage。The second stage of the world hotel industry，It is the brand、Manage to make the chain bigger，Light asset expansion。From local expansion to global expansion，Especially in developed countries，With the help of national influence，Chain branches expand to the world。The most typical one is the American hotel group，For example, Marriott、Hilton and others。Most of the top ten hotel groups in the world are of 188bet login type。I call 188bet login stage steel structure，Can build a skyscraper with hundreds of floors，188bet login may be the highest height that humans can reach。

3、Composite materials。Want to fly higher，Must be space shuttle and spaceship，They are all made of composite materials，188bet login possible to transcend the limitations of self-respect，Fly to space。Composite material light、Large unit load、High strength。

Therefore，The hotel group of the future is no longer about branding and management in the traditional sense，Use the brand instead、Super Hotel Group created by the trinity of traffic and technology。188bet login is what I call "alloy"。Otherwise，In a large traffic company、Under the attack of technology companies and high-frequency application companies，The hotel group will have no advantage at all，Become the enterprise with the lowest added value in the industry chain。

Competition in the 188bet login industry is no longer limited to competition among peers，On Booking、Airbnb，Even Amazon、In emerging business formats like Facebook，The boundaries of the 188bet login industry are constantly being pushed，Continuously being challenged，We need innovation，Need to adjust strategy，It is possible to survive。

First，188bet login hopes to become the “offline king”。Currently, 188bet login has more than 6,000 net openings，We strive to have more than 10,000 stores by 2022。But it’s still not enough，We hope there will be 20,000，Even more。

The second is to use the Internet spirit to transform traditional industries，Today 188bet login has evolved into using digitalization for full-process integration、Full process reconstruction。

The third is to keep the maximum、The most reliable、The cheapest 188bet login，Must be a member。

Traffic: Most guests in 188bet login do not need the Internet for education，No need for educational membership and new technologies，Membership is easy to develop。We can gather hundreds of millions of members in a short period of time，Achieve a win-win situation between members and hotels。

Digitalization: Technology in today’s 188bet login industry is not about high-precision computing，But application technology。China’s application technology is completely comparable to Europe and the United States，The next bonus is the engineer bonus。So we have unique advantages in digitalization。

Huazhu’s offline king、Member traffic and digital practices，Completely consistent with China’s current situation，188bet login style of play is different from the old hotel companies in the past。Replace with new materials，Change the battlefield、Change the method，188bet login is differentiation。

Brand is king，Traffic、Members first，Technical composition，Achieve high efficiency、Low cost、Customer-friendly company，188bet login is Huazhu’s innovative idea for the next stage of the hotel industry。

Customer view

Guests are changing，How does 188bet login view these changes？“It’s all about the customer，It’s never wrong to surround guests and owners”。

My Pilates instructor once said: “Use the least amount of effort，Make the best move”，Inspiring me a lot。Huazhu，We also use 188bet login idea to make products、Business，Serving customers。Every penny、Every minute、Every square meter、Every employee、Every design is to create value。

Everything we do，My time、Space、Employees must create value，In 188bet login way you can increase your wealth，Instead of putting time、Money、Space and human resources are wasted in places that should not be wasted。We don’t have to sensationalize，Trying and posing，To gain temporary applause and attention。

We will not be pigs 188bet login spotlight，Be the Kunpeng that Zhuangzi said，Like Musk’s rocket，Fly to Mars、Space，Go forward towards your ideal。We are surprisingly upright，Adhere to long-termism，Be a friend of time。

First, focus on China。The famous painter Zhou Chunya said something that touched me，He said that as an artist，We must “treat China as the world”，A few words to awaken the dreamer。China’s politics and economy are relatively stable，The market is big enough and has potential，We also understand 188bet login market best，Why go to a strange place？So Huazhu wants to invest heavily in China。

But，A heavy position in China，Not a narrow self-appreciation、Sincerely，But with a global perspective，Harness the wisdom of the world，Reach world-class level and world-class height，188bet login is what I understand by “treating China as the world”。

The second is to sink to the third and fourth lines。Not just sinking cities，Still sinking a little、Low、flat。"small"，It is a small 188bet login，80% of hotels in China have less than 20 rooms，We want to help these people。"Low" means low grade，"Ping" means flat price。

188bet login time I propose a concept called "slow flow"，It is relative to the so-called traffic of Internet companies。Fast traffic is WeChat、Taobao、Search etc.；Slow traffic means we open 2,000 stores a year，Accumulated 50 million members and guests。

Slow traffic is slow，But more loyal、Higher viscosity，The offline king is settling slow traffic。We now have 100 million 188bet login stays every year，We hope 300 million people will stay here，Such traffic is very valuable to a company。

The third is weight as well as quality，Huazhu’s internal assessment is based on “qualified stores”，The more stores, the better，But to ensure that franchisees can make money、Based on customer satisfaction。Meets both criteria，can be considered a qualified store。We are also the first to start GOP management of limited service hotels in the country，In 188bet login way, the interests of all parties can be taken into account。Guaranteed profits for franchise owners，Is the basis for scale expansion。

We call 188bet login - Lean Scaling。The main tone of Huazhu is expansion，But add the attributive "lean" - German style lean，Chinese-style expansion。

188bet login is Huazhu’s business logic.

Zhang Wenhong speaks，The second wave of epidemic is inevitable。But when the vaccine is already available，I don’t think it can be worse than February of 188bet login year。The epidemic is a transient event，It will not change those essential things。On the contrary, as Nietzsche said，"Those who did not defeat us，Let us be stronger”。

Dickens said "188bet login is the best of times，188bet login is the worst of times”，But for better or worse，188bet login is our own era。In 188bet login era，Facing difficulties，We must be more determined。Just supporting each other is not enough，Huddle together for warmth is too conservative，But to actively create。Not just to make iron, you must first be strong yourself，We must further build a healthy and progressive ecosystem。

In 188bet login context，Huazhu’s ideals and goals are: focusing on scale and efficiency，Lay out the overall situation、Build a big platform、Jianda System。Build a prosperous one、Mutual benefit、Happiness and beauty、Huazhu ecosystem with consistent values。

I sincerely invite colleagues to work together to create a good 188bet login ecosystem。80% of hotels in China are still independent，Most hotels are still losing money，We should extend our capabilities to more hoteliers，Instead of just being alone。Love，Giving will not reduce it，But there will be more love。

There is a clip 188bet login movie "Avatar"，What is presented is the harmonious ecosystem in my mind，It is the utopia in human ideals。

We hope that through our own efforts，Not only make yourself better，It can also improve the life of the entire ecosystem，Make the world a better place。Even like Musk、Jobs、Same as Einstein，Promote the process of human civilization，188bet login is the great career and perfect life that Huazhu understands。