Vanke’s “ambition” in the 188bet online live casino landscape，Not limited to the ice and snow industry。

December 25，Public information，188bet online live casino newly established hotel and resort business unit (BU)，The original ice and snow business unit merged into the new BU。Partner of 188bet online live casino Group、Ding Changfeng, former chief partner of the Ice and Snow Business Department，Served as the convener of the EMT (Executive Management Team) of the Hotel and Resort Business Department，And served as the chief partner and general manager of the new BU。An insider close to 188bet online live casino confirmed the news to Zhihui，At the same time, it was stated that the group level is not prepared to officially announce this matter。

188bet online live casino still wants to keep a low profile.

At this time，Since the establishment of 188bet online live casino Ice and Snow Division in January 2017，Nearly 4 years have passed。

Winter Olympics Bonus Next，188bet online live casino once “unintentional” ice and snow business is becoming increasingly popular。Jilin Songhua Lake has been opened for operation、Three projects of Beijing Shijinglong and Beijing Xishan Ski Resort，Let Vanke occupy a place in the domestic ice and snow resort market。

Compared to the high profile of the ice and snow industry，188bet online live casino layout in the hotel and even resort sectors，Relatively low-key。Hide the "ice and snow" label，Highlighting Hotels and Resorts，What is 188bet online live casino intention？

Although Vanke Chairman Yu Liang once made it clear that "Vanke has never been engaged in 188bet online live casino real estate"，The project is not 188bet online live casino real estate。But as far as the kernel is concerned，Real estate cannot be avoided and plays an important role in the project，Will 188bet online live casino real estate be one of Vanke’s interests?？

With the new round of organizational structure adjustments，Vanke’s long-established 188bet online live casino and tourism landscape is gradually emerging。

When we dismantle Vanke’s territory in more detail，will find，A "muffled" expansion、The potential “big boss” of 188bet online live casino becomes clearer。

Getting started with Vanke’s “low-key” 188bet online live casino and tourism landscape

Among the attackers in the 188bet online live casino field，Vanke’s layout expansion is slightly “low-key”，This may be related to the lack of a conspicuous label so far。

Among the top five traditional real estate companies，Four have established specialized 188bet online live casino companies (groups)，Except Vanke。Evergrande Tourism Group、Country Garden Culture, Business and Tourism Group、Sunac 188bet online live casino Group、Poly (Hainan) Tourism Development Co., Ltd.，And such as "188bet online live casino City"、"Children's World"、"Health Valley" etc.，Become the respective prominent project attribute words，But when it comes to Vanke’s 188bet online live casino projects，How to call？Personality or characteristics are still vague。

But if you sort through it roughly, you will find at least 3 key pieces of information:

First, Vanke entered the 188bet online live casino field very early，is the forerunner，For example, in the ice and snow industry layout of real estate companies and even domestic companies，Having a leading advantage。And the Liangzhu Cultural Village, known as the "God's Pan"，The benchmark status has hardly diminished yet；

Second, Vanke’s 188bet online live casino project investment layout in the early years was relatively stable and conservative，There is not much disturbance，In addition, executives deliberately weaken the attributes of 188bet online live casino real estate in some of their external voices，But the momentum has grown in recent years，Invested in many 188bet online live casino projects，The overall layout expansion trend is somewhat dull；

Third, Vanke currently does not have a prominent product label line，But the existing 188bet online live casino portfolio is no longer small，At least four business segments have been formed: 188bet online live casino real estate、Ice and Snow Project、High-end hotels and cultural industries。

Let’s break down the bottom one by one.

1. 188bet online live casino and tourism real estate

Vanke’s 188bet online live casino real estate map，Yi Yinan、One North and two projects gradually formed as a starting point。

There is Hangzhou Liangzhu 188bet online live casino Village in the south.

According to public information，Liangzhu Cultural Village was originally developed by Nandu Real Estate Group in 2000，It was just an ordinary real estate market at that time。Vanke took over Liangzhu Cultural Village in 2006，Inject all types of residential properties、Villa、and Suiyuan Jiashu Senior Care Real Estate、Chunmanli community business and other formats，Opened for the first time in 2010，This project has become Vanke’s benchmark work in 188bet online live casino real estate。

In development model，Liangzhu 188bet online live casino Village has experienced tourism real estate development (2000~2008)、Complete living facilities (2008~2012)、Three continuous stages of industrial cultivation and introduction (2012 to present)。In terms of spatial structure，Liangzhu 188bet online live casino Village is composed of 8 villages linearly connected by tourism and residential groups。There is a strong 188bet online live casino atmosphere here，Liangzhu Museum、Liangzhu Art and Culture Center and other 188bet online live casino buildings，All have become nationally renowned 188bet online live casino landmarks、Internet celebrity check-in place。A plus is，The "Liangzhu Ancient City Ruins" near Liangzhu 188bet online live casino Village was included in the World Heritage List in 2019。

There is an important detail，In 2013, Vanke acquired the Liangzhu New City land parcel near Liangzhu 188bet online live casino Village，Build into the first phase of the future city (real estate project)。Based on Liangzhu 188bet online live casino Village，Vanke has realized the expansion of new real estate sectors。

Shuo Wan Liangzhu 188bet online live casino Village，Let’s talk about Songhua Lake Resort in the north，Located in Jilin City, Jilin Province。

2010，Jilin Municipal Government invites investment through the original Songhua Lake Ski Resort，188bet online live casino begins to approach this project，And officially opened in 2015。Announcement of the qualifications to host the Beijing Winter Olympics that year，Let this "sports industry that he had no intention of getting involved in" in Wang Shi's eyes come to the forefront，Somewhat "unintentionally inserting willows to create shade"。

Becoming the leader in China’s ski industry is 188bet online live casino vision，Winter Olympics bonus、Market demand、Policy dividends and other positive factors should be its positive factors，But the ice and snow industry invests heavily、The characteristics of long cycle and long tail effect make it profitable and bigger，It’s not easy anymore，Real estate and ice and snow form a new business combination，Real estate has become the main way to return funds and support ice and snow projects。

Refer to public data，188bet online live casino Songhua Lake Resort Project received a total of 340,000 tourists in the 2016-2017 snow season，Revenue 1.100 million yuan，Resort real estate sales exceed 300 million yuan。

The picture shows Songhua Lake 188bet online live casino. Source: Songhua Lake 188bet online live casino official website

After the above two items，Vanke promotes the establishment of Sanya Vanke Forest Resort Park、Huizhou Shuangyue Bay and other projects，And gradually began to focus on Yunnan。2018，Vanke with 8.0.7 billion took over the Taiyangshan project of Yunnan Urban Investment，And renamed it Fuxian Lake International Tourism Resort。Later, the 188bet online live casino real estate project "Dali Thirty-Three Months" was developed through the acquisition of the equity of Yunnan Urban Investment Corporation，And invest in the development of Manxiti Rainforest Resort Town in Xishuangbanna。In addition，Vanke has also signed a contract with China Qionghai·17 Degrees International Tourism Resort Project in Xichang, Sichuan。

2. Ice and snow vacation

188bet online live casino established the ice and snow business unit in January 2017，Expanding the ice and snow business sector to a higher level。Except Songhua Lake Resort，Incomplete statistics，188bet online live casino currently operates Beijing Shijinglong Ski Resort、Beijing Xishan Ski Resort、Khanhailiang Ski Resort (under construction)、Winter Olympics venue "Xiao Haituo" (25-year operating rights)。

3. Hotel

Although Vanke included the hotel in the name of the new business unit，But the fact is，Vanke’s hotel sector has a relatively low presence in many 188bet online live casino projects。

January 2017，Banyan Tree Holdings and 188bet online live casino established a joint venture platform "Banyan Tree China"，To integrate Banyan Tree Group’s brand hotels and assets in China，will also be used for parties in the hotel、Elderly Care、A platform to expand business in health care and other fields。But after that，Public information，Banyan Tree China, led by 188bet online live casino, does not have many voices。

Mentioned in public reports，In the above-mentioned Qionghai·17 Degrees International 188bet online live casino Resort Project，will be launched including Banyan Tree、Angsana、Aisana and other hotel brands，Build a resort hotel group。

4. 188bet online live casino industry

2017，Vanke and Chinese Culture signed a strategic cooperation framework agreement in Shanghai，Both parties plan to integrate industry and city、Entertainment venues、Leisure vacation、Education and Sports、Establishing cooperation channels in smart communities and other fields，Provide more、Higher quality 188bet online live casino products and services。2018，Vanke is one of the leading investors again，Investment in Chinese Culture Group’s 10 billion yuan Series A financing。

Chinese culture covers movies、animation、188bet online live casino Real Estate、Indoor and outdoor theme park、Theatre Performing Arts、Offline entertainment、cinema、Lifestyle、Game、Sports and other subdivisions。

188bet online live casino has a variety of offline scenarios，Chinese culture has content resources、Products, etc.，Part of the logic of the cooperation between the two is in it。

Changes in business units, 188bet online live casino new logic

As a giant，Every new move will easily arouse the curiosity of the outside world，188bet online live casino will withdraw its ice and snow business unit，Established new hotel and resort division，And "load" the Ice and Snow Division，What may be the plan and concern？

Or at least two considerations:

One，Vanke combines 188bet online live casino and real estate，And expand business in the future，Move to a higher level。Vanke’s business in the 188bet online live casino field has gradually expanded (including business lines、Overall project size, etc.)，And further expansion is possible，Need a more overarching business unit to integrate corresponding sectors，The Ice and Snow Business Department is no longer inclusive enough；

Part 2，Hotel’s stock asset operation、Creation of incremental projects，It is more important in the expansion of corresponding sectors of real estate companies，This market has not peaked yet，At the same time, judging from the above-mentioned cooperation model and project types between Vanke and Banyan Tree，Hotels serve as supporting facilities for cultural and tourism complex projects such as resorts or 188bet online live casino real estate，The importance will increase，Hotel will become one of the destinations in the future，here，Vanke places hotels at the front of its new business unit，Maybe you have this consideration。

In addition，188bet online live casino is already in the content、There is a lot of accumulation at the product or project level，Further opening up resources within the group，Collaboration becomes more timely or urgently needed，Whether it is to improve resource efficiency or enhance competitiveness，Both are necessary。

Summary，In Vanke’s existing and future 188bet online live casino layout，Traffic、Content、Synergy is the key word。

Let’s talk about traffic first.

When 188bet online live casino signed a cooperation agreement with Banyan Tree Group，Yu Liang, who is the president of 188bet online live casino, once said，Over 9 million homeowners are in close contact with us，They will also be a big target customer group for Banyan Tree Group。We also have many urban comprehensive development projects，Able to accommodate the expansion of Alyssa or Yue Yuan。(Note: Yuesheng、Yueyuan is a brand of Banyan Tree Group)

Extended from this reference，Vanke develops through residential projects，A large number of homeowners or owners have been gathered，They can be regarded as 188bet online live casino “private domain traffic”，Except housing，They have more consumer needs，Hotel accommodation、Elderly Care、Travel vacation, etc.。

Liangzhu Museum

One more example，Public information display，The same year that Songhua Lake Resort opened，188bet online live casino once cooperated with Tujia to launch a managed rental service for vacant houses，That is, 188bet online live casino acts as an intermediary to introduce vacant house owners to Tujia，Owners will receive rental returns and Tujia membership accordingly，Free stay in other B&Bs is one of the benefits of membership。

188bet online live casino disclosed，This move is mainly due to the attention of the owners’ needs for travel and vacation，Built a social circle for owners who love to travel。Based on the similar needs of 188bet online live casino owners nationwide，Huge traffic follows。The owner brings consumer traffic to the resort、Passengers purchasing resort properties, etc.。

In addition，188bet online live casino Meisha education segment，Not only provides educational support for real estate projects，A large number of family and parent-child groups have also gathered，These are also the passenger flow or potential passenger flow to its resort。This also includes the existing owner household flow，Also includes social incremental customer groups。

The “flow” around an owner or a family unit，Vanke has products to connect traffic and 188bet online live casino，The possibility of forming a better cycle。

Let’s talk about the content。Creation of 188bet online live casino projects、Iterative update，One of the keys to maintaining a certain level of sustainable operating competitiveness，It is good content and its continuous supply，Many 188bet online live casino projects compete for IP and seek cooperation，and highlight the IP tag，One of the reasons is the competitiveness of these IP contents in the market，Including but not limited to continuous traffic drainage，Long industrial chain development and realization of value, etc.。

For operators of 188bet online live casino projects，There are generally two ways to solve content or IP: one is to cultivate and create it by the company itself，Establish corresponding chain；The second is direct investment or introduction of relevant IP content，Increase influence or control in content through investment layout。

188bet online live casino currently prefers the latter。Earlier 188bet online live casino sought to diversify its layout，Established related film and television culture companies，Engaged in film and television planning and production，Produced "Empty Mirror"、《Empty House》、"Lin Hai Xue Yuan" and other film and television works。But with the spin-off of the film and television company in 2006，188bet online live casino focuses more on real estate development，The ability to export content and IP through itself is also reduced accordingly。

As above，Vanke and Chinese Culture Strategic Cooperation，And participate in its financing，It is a typical investment content。Yu Liang said in 2017，Look at the advantages of Chinese culture in the cultural field。Public information display，Chinese Culture focuses on the development of entertainment content in various categories，TV series、movie、Game、Involved in variety shows and other content，It also has a cultural industrial park、Indoor and outdoor theme park、188bet online live casino real estate and other related experience。

On the one hand，Based on market demand，These category content IPs themselves have the potential to grow further，The market value can be increased；On the other hand，Vanke’s commercial real estate、Urban residence、188bet online live casino projects and other scenes，There is a need for rich and updated content，High-quality content + scene adaptation，It’s a perfect combination。The content may become Vanke’s promotion of the upgrade of existing 188bet online live casino projects，And one of the fulcrums to leverage more 188bet online live casino projects。

Finally, let’s talk about collaboration.

Public reports revealed，October last year，Yu Liang once said，The central and western regions are the regions with the most intensive 188bet online live casino resources in my country，(Vanke) will build related scenes by leveraging its advantages in culture and tourism。But if we only produce a single 188bet online live casino product，Need to provide hotel、Residence、Consumption place，There must be a lack of comprehensive competitiveness in the face of foreign products。

He also said，Yunnan is blessed with unique tourism resources，The project Vanke hopes to do is to serve as a scene for the city，In the future, we may focus on tourism development projects，But we do not advocate products with only a single function，We wouldn’t call it 188bet online live casino real estate。

There may be two understandings of Yu Liang’s above content:

1、Essentially，Some of Vanke’s resort complex projects，Can be classified as 188bet online live casino real estate project，But he is not willing to be labeled as "real estate" by the outside world in 188bet online live casino projects，After all, for real estate developers，The label of 188bet online live casino real estate is still a bit taboo；

2、Vanke’s 188bet online live casino real estate projects will have a variety of supporting content embedded in them，Create diverse scenes，Improve the attributes of "Culture and Tourism"，Appropriately cover the label of “culture and tourism” over real estate。

Then，Vanke’s content、The business segment will also seek to connect with 188bet online live casino real estate projects、Collaboration and Adaptation，Need a business unit for more leadership and integration。

Take 188bet online live casino Fuxian Lake Vanke International Resort as an example，Its high-quality natural resources are ideal for creating outdoor campsites，Carrying out camp education provides better basic conditions，188bet online live casino camp education business collaborates with resorts，This has the same logic in Songhua Lake Resort。2019 data display，Through ski resorts in Beijing and Northeast China，Vanke has undertaken the task of popularizing ice and snow education to more than 100,000 primary and secondary school students，The collaborative space between camp education and resort area can be imagined。

Fuxian Lake

simultaneously，Hotel、Entertainment IP projects or products, etc.，Can also be placed in the 188bet online live casino section，and necessary。

It may be guessed，In the field of 188bet online live casino real estate and even 188bet online live casino，Vanke’s determination and actions to join the game have become increasingly obvious。Existing business layout and logic，The feasibility and future imagination of its path have been partially proven，But we must also see，The challenges it faces，No different from other giant real estate companies，Future project regional layout、What are the specific developments such as operating conditions and return capabilities，Can we become a real 188bet online live casino giant，It will take longer to prove。