End of the year，Hainan’s outlying island duty-free market is “changing”: China’s four ministries and commissions jointly approved the opening of six new outlying island 188bet mobile in Hainan。Many new duty-free stores on outlying islands will open soon，Join the peak season market。The market structure has increased from “one store with four stores” to “five stores with ten stores”，Development trends attract attention。

Look at the scale: the 188bet mobile capacity is huge and the growth momentum is unabated

Affected by the epidemic in 2020，Domestic consumers turn to 188bet mobile for overseas consumption。The new tax-free policy for offshore islands implemented in July further meets market demand。January 1 to December 28, 2020，188bet mobile Island Duty Free Sales 272.100 million yuan (RMB，The same below)，102% year-on-year increase；Number of shoppers 522.20,000 people，30% year-on-year increase。

188bet mobile shopping sales in Hainan Islands in 2011 was 9.8.6 billion yuan，134 by 2019.900 million yuan。Assistant to the Director of Guosen Securities Economic Research Institute、Zeng Guang, leader of the large consumer group, said in his article "China's 188bet mobile industry moving towards a stage of moderate competition"，The compound annual growth rate of 188bet mobile sales in Hainan Islands from 2012 to 2019 is approximately more than 30%。Next few years，Outlying island tax exemption should be the main battlefield for the return of the entire consumption power。

According to analysis by Zhao Zheng, social service industry analyst at Guotai Junan Securities Research Institute，The general trend of China’s consumption reshoring has already emerged，Whether outbound tourism will resume, tax exemption will remain high and prosperity will be high。With the increase in shopping penetration rate and customer unit price，It is expected that 188bet mobile sales in Hainan outlying islands will reach 153.9 billion yuan in 2025。

Looking at the pattern: moving towards moderate competition, the “superior” status is hard to shake

The liberalization of 188bet mobile licenses for Hainan outlying islands is a general trend，But the future development model should be "moderate competition"。

Zhao Zheng pointed out，Experience in overseas markets，The liberalization of duty-free licenses will pose greater challenges to operations。The liberalization of Korean licenses has led to vicious competition，SMEs are gradually withdrawing from the market，Big companies have thin profits。Hainan should learn from Hong Kong’s experience，Pay attention to property endowment and operational efficiency。Zeng Guang thinks，The competition intensity in Hainan’s outlying island duty-free market will be lower than that in Hong Kong，Therefore, the profit margin of 188bet mobile in Hainan Islands may fluctuate in the future，But there will be no significant cliff-like decline。

The relevant person in charge of China Duty Free Corporation pointed out during the interview，Industry changes may bring many new ways to play and new imaginations。Li Xunsurun, senior manager of China Service Duty Free Marketing Department, told reporters，While the number of 188bet mobile is growing，It is the rapid growth of market capacity，“The stage for offshore duty-free islands is big enough，Each company must give full play to its own advantages and cooperate to attract consumption back。”

Before new competitors enter the game，The four outlying island 188bet mobile in Hainan are all wholly-owned or holding companies of China Duty Free Corporation。Driven by duty-free sales，China Duty Free Market Value has exceeded 550 billion yuan。

Reporter noticed，The newly approved Sanya Hailv Duty Free City chooses Lagdale、DFS as a channel supplier，Haikong Global Boutique (Haikou) Duty Free City chooses Dufry as its channel supplier。Chairman of Hainan Tourism Investment Duty Free Products Co., Ltd.、General Manager Xie Zhiyong said，The cooperation is to break through the bottleneck of the 188bet mobile channel supply chain，Accelerate the introduction of first-line international brands。

Generally expressed in the industry，Due to being in the supply chain、Obvious advantages in marketing operations and other aspects，China Duty Free’s status as the “first super player” in the outlying island 188bet mobile market will not change in the short term。

Look at the trend: e-commerce giants enter the 188bet mobile to optimize the shopping experience

E-commerce giants appear in newly approved 188bet mobile stores: Sanya Hailv Duty Free City and JD International launch supply chain cooperation to open physical stores，In the future, online and offline integration will be further promoted；Haikong Global Boutique (Haikou) Duty Free City relies on Alibaba’s rich e-commerce operation experience、Global consumer digital marketing and other advantages，Provide customers with a new shopping experience on the Internet。

Due to the scarcity of tax-free licenses，E-commerce giant cooperates with 188bet mobile enterprises，It is obvious that the intention is to get a share of the 188bet mobile business in outlying islands。Zeng Guang pointed out，Having both offline and online modes in mind will greatly increase the penetration rate of the entire China 188bet mobile market。

While the number of 188bet mobile is growing，Customers pay attention to the consumption environment and innovative business experience。Crowded Shopping、Problems such as ordering queues directly affect shopping pleasure。

Industry insiders pointed out，The 188bet mobile newly opened or planned to be opened in Hainan are relatively large in scale，Putting more requirements on operators’ business layout。As an important symbol of building an international tourism consumption center，Duty-free consumption from scratch，From less to more，Benefit from policy support and encouragement；From existence to excellence，“Excellence” becomes the core competitiveness，tests the company’s strategic vision and execution capabilities。

*This 188bet mobileComeSource：ChinaNewWenwang, author: Wang Ziqian, original title: "Changes in 188bet mobile shopping in Hainan Islands: Moderate competition and e-commerce entry》.