As a cultural and 188bet game industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet game era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet game during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet game industry，The value points brought to us。

Cultural 188bet game Review【Week 64】，Cultural and 188bet game frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet game giants

Competition in the hotel field, 188bet game variables are increasing.

Recent public information display，Meituan plans to invest in Dongcheng International Group，20% shareholding，The latter is valued at around 5 billion yuan；Tongcheng Yilong strategically invests hundreds of millions in Perlin 188bet game Group。

Dongcheng International Group was established in 2006，Main city boutique 188bet game，Currently, it has 15 188bet game brands including Yicheng 188bet game。Public information display，The group has more than 3,000 hotels in operation and under construction，The number of paid members exceeds 35 million，Hotels are mainly located in central and southern China。

Official information shows，Polin owns Tingbo 188bet game、Morin 188bet game、Luyuan 188bet game、Morin Fashion 188bet game、Five brands of Junyu 188bet game，After cooperating with Tongcheng，Will create a more comprehensive 188bet game business ecological platform，Focus on multi-level people，Meet diverse business travel needs。

The two collaborations this time are not unexpected. The logic includes:

1、Under the influence of the epidemic，Revenue and profit of many hotel groups、Cash flow, etc. are greatly affected，Get more funds、More traffic support、Become a more obvious need；In terms of traffic，Meituan、Tongcheng controls a large amount of traffic，Although many hotel groups are seeking to reduce their dependence on OTAs，Breakthrough in acquiring customers through direct sales，But the cost of acquiring customers is higher，And it is not easy to break through in large quantities，Considering 188bet game competition、Time cost、Expansion requirements, etc.，Cooperating with large traffic platforms becomes the fastest way。At the same time, the platform traffic and hotel members are connected，It also has some diversion effect on the platform；

2、Affected by the epidemic，The investor’s investment，The hotel price will most likely be more cost-effective，Plus the room for growth in the hotel 188bet game，This is a good time to invest；

3、Compared to air tickets and other travel products，The profit margin of the hotel business is relatively larger，Is one of the key areas of competition for OTA and other companies。Compared with expanding hotel resources by yourself，Direct investment in hotel group，Helps them master more hotel resources more quickly。The mid- to high-end hotel 188bet game has room for growth。

In recent years，With the development of economy and the improvement of consumption level，In addition, the boundaries between business 188bet game and vacation 188bet game are gradually blurring，User demand for mid- to high-end hotels is also growing。

With the upgrade of consumption，The demand for mid- to high-end hotels is also rising，There is data to believe，The rapid growth period of domestic mid- to high-end hotels will last at least 3-8 years，There is still room for growth of 76%-120% compared to the current level。At the same time，Compared to the current 188bet game penetration rate of 80%-90% in the air ticket/train ticket 188bet game，Currently, the online penetration rate of domestic online accommodation booking is only about 40%，Large 188bet game space。

4、Ctrip、Meituan、Competition among Tongcheng and others in the mid-to-high-end hotel 188bet game is intensifying，In particular, the gap between Meituan and Ctrip in the mid-to-high-end 188bet game may be narrowed。

The existing trend of cultural 188bet game industry is heading downward，The variables not only come from the further competition for resources and fierce competition among existing strong enterprises，There are also crossover players from other industries entering，For example, Hello Travel。

Recent，According to Sky Eye Check，Tianjin Haxing Network Technology Co., Ltd. was established on January 5th，Registered capital is 5 million yuan，Business scope includes ticket agency services；188bet game business, etc.。The company is wholly owned by Shanghai Junzheng Network Technology Co., Ltd. (Affiliated Company of Hello Travel), an affiliate of Hello Travel。

And earlier last December，Hello Travel affiliated company established a new company in Shenzhen，Registered capital is 50 million yuan，The business scope also includes ticketing agents、188bet game business, etc.。At the same time, the trademark application of its affiliates includes "Hello Hotel"，Involving catering, accommodation, etc.。

Also at the beginning of this year，Hello Travel has launched the local life portal of “eating, drinking and having fun”，188bet game included、Catering and other services。

Hello 188bet game started with shared bicycles，Gradually enter the fields of online car-hailing and other fields，Currently owns Hello Bicycle、Hello moped、Hello electric vehicles and Xiaoha battery replacement products。Official information shows，As of October 2020，Hello Bike, a subsidiary of Hello 188bet game, has entered more than 460 cities across the country，Hello mopeds have entered more than 400 cities across the country；Hello Hitch has entered more than 300 cities across the country；The cumulative number of registered users of Hello 188bet game has exceeded 400 million。

Together: 1、Hello Travel already has a large number of users，The local travel business has traffic support in opening up local life services，At the same time through business expansion，Hope that the traffic will be converted and monetized；2、New business expansion，Also helps to acquire new customers，Increase platform traffic；3、Transportation as entrance，Hello Travel is involved in the layout of 188bet game business，There is also a certain possibility of traffic conversion，At the same time, Hello Travel has comparative advantages in third- and fourth-tier cities，The current market in these areas still has a lot of room for growth，It is also an area with fierce competition。

But how much noise can Hello Travel make in the 188bet game field，It also depends on the number of 188bet game resources that can be integrated，And the richness of 188bet game products、Pricing and supply chain integration, etc.。

And specific to the destination，Hainan is still an important area that needs attention。

Recent，Global duty-free giant Dufry (Dufry Group，The world’s largest duty-free group) signed a strategic cooperation agreement with Hainan Development Holdings Co., Ltd.，Jointly develop duty-free business in the rapidly developing Hainan 188bet game and other areas。In addition to providing global brands，Dufry will also share its global experience in travel retail with Hainan Holdings。

In fact, it was as early as early June last year，Hainan high-level officials have a video connection with Dufresne Group，Promote practical cooperation in related fields。Hainan high-level hopes，Dufrey Group gives full play to its advantages，Make good use of the island tax-free policy，Vigorously develop boutique duty-free shops and business network，Promote Hainan’s duty-free products and brands in the international 188bet game、Variety、“Three synchronizations” in price，Meet people’s consumption needs。

This signing，This can be regarded as a substantial step forward in the expected cooperation。

Except，As an important state-owned enterprise in Hainan Province，Hainan Holdings also previously cooperated with Fosun 188bet game，Travel retail is one of the key points。

We can see three key messages:

1、Hainan is further implementing the island tax exemption policy、Enhance market competition、Increase market vitality，Introducing market entities through various methods，Following the exemption，Hainan Holdings successively、Hainan 188bet game Investment、Deep Free、Four companies from China National Service obtained tax-free licenses。Currently，Including 6 newly approved duty-free shops at the end of last year，There are 5 market entities in Hainan island、10 duty-free shops。

2、Hainan hopes to attract more 188bet game entities、More fierce competition in the duty-free 188bet game，Participate through provincial state-owned enterprises，Take some initiative，Have its own direct 188bet game grip to promote the development of Hainan's duty-free 188bet game；

3、Domestic consumption upgrade、Outbound travel consumption returns、Hainan’s policies (Mentioned in Hainan Province’s recommendations for formulating the 14th Five-Year Plan and 2035 long-term goals (discussion draft)，Propose construction consumption (including tax-free shopping)、Trillion-level industries such as 188bet game, culture and sports)，We will promote the development of Hainan’s duty-free market，Competition around this market will also intensify。

Destination Investment Barometer

This week’s destination focuses on three aspects: destination investment、New Year’s Day 188bet game Report Card、International 188bet game。

Incomplete statistics on benefits，This week’s destination cultural 188bet game project signing/investment estimate amount is approximately 76.4 billion yuan，Covered area includes Nanchang, Jiangxi、Shenzhen、Zhaoqing, Guangdong、Gansu Silver, etc.，Involving subdivisions including ice and snow、Pastoral Complex、Cultural 188bet game Town、Hotel、Urban leisure complex, etc.。

We focus on two areas, Nanchang and Shenzhen in Jiangxi.

Recent，Nanchang 188bet game Industry Development Conference，11 cultural 188bet game projects signed，Total investment reaches 36.1 billion yuan，The contracted project involves cultural 188bet game towns、Digital Creative Industry、Urban Leisure Complex、Hotels and other fields，Covering red 188bet game、Industrial 188bet game、Ecotourism、Multiple business formats such as health care, vacation and 188bet game。

With the beginning of a new year，Investment invitation for local cultural 188bet game projects、Signing and investment，Entering a new time node，Congwen travel industry development trends and domestic 188bet game demand under the epidemic、Industrial investment stimulates local economy and other perspectives，The overall momentum of contracted investment in cultural 188bet game projects，Not expected to be weaker than 2020。On the one hand，Implementation and operation of new business formats and new projects，Provide opportunities for optimization and upgrading of local and domestic cultural 188bet game supply systems，On the other hand，Operation of cultural 188bet game projects、Effective pattern exploration，It will still continue。

Talk about new business formats，Ice and snow 188bet game projects have been trending upward in recent years，Market demand and Winter Olympics dividends are key influencing factors，Investment in ice and snow projects presents two phenomena: 1、Northern ice and snow resource advantageous area，Seeking to grow and develop in the ice and snow industry chain，Many regions have formulated corresponding industrial plans；2、More ice and snow 188bet game projects are gradually launched in the south，Ice and Snow Sports、The difference between north and south in ice and snow 188bet game has relatively narrowed，Undertaken part of the market demand，For example, Xiaobai、Non-senior ice and snow consumers, etc.，Ice and snow projects have also become a differentiated supply of cultural 188bet game products in some regions in the south。

Recent，Shenzhen Ice and Snow Cultural 188bet game City project talent housing plot started，marks the official start of construction of this world-class ice and snow cultural 188bet game project。As understood，Sunac China and Baoan District previously signed a cooperation agreement with a total investment of 36.7 billion yuan，Sunac China’s Greater Bay Area headquarters and an ice and snow cultural 188bet game complex including the world’s largest indoor snow world are planned to settle in Bao’an。Among them，The ice and snow cultural 188bet game complex project plans to invest approximately 338.300 million yuan，Will create the world’s largest indoor snow world、Ice and Snow Theme Hotel、A world-class cultural 188bet game project integrating ice and snow themed shopping streets and other facilities。

The Guangdong-Hong Kong-Macao Greater Bay Area where Shenzhen is located，Has a large mid- to high-end consumer group，And the market radiation area is large，This is the main customer market support for this 188bet game and snow project。

Let’s talk about the New Year’s Day holiday that just passed，Many places have announced corresponding 188bet game report cards。

Refer to Hubei、Hunan、Guangdong、Sichuan、Beijing、Henan、Shanxi、Chongqing、Inner Mongolia、Fujian、Anhui、Number of tourists during the New Year holiday announced by Jiangsu and other provinces (cities)、188bet game revenue，The recovery trend of the cultural and 188bet game industry is generally good on New Year’s Day this year，This is because the epidemic prevention and control situation is relatively stable、Related to factors such as the three-day New Year’s Day holiday。But the current changes and trends of the epidemic，Coupled with the continuous introduction of epidemic prevention and control policies in various places，Tightening epidemic prevention and control，Will affect the population flow in various provinces and cities，There will be some obstacles to the recovery of 188bet game during the Spring Festival this year，Especially domestic medium and long-distance travel will be largely restricted，Available locally in the city、Peripheral 188bet game will be more relied on。

What is the forecast for international 188bet game?？Recent，Prediction by Li Baochun, Executive Deputy Secretary-General of the World 188bet game Cities Federation (WTCF)，The total number of global 188bet game arrivals and total revenue will recover by more than 70% in 2021；World 188bet game Cities Federation predicts Europe in 2021、America、Tourist arrivals and income from major global regions such as Asia-Pacific will recover to 80%。

This data should be more optimistic，One possibility is that after nearly a year of epidemic prevention and control，Countries have some experience in normalized prevention and control of epidemics，This may give people more possibilities for mobility，But one of the variables is the direction of the mutant virus，And the effectiveness of the vaccine。

Cultural 188bet game new technology trends, innovative business formats, consumption insights

We first still focus on companies that have received financing，Involved companies this week include the parent-child amusement experience store "Toys and Friends" received millions of yuan in angel round financing、Indoor zoo operator Wuyuan Culture received US million in Series B financing led by IDG Capital、Smart 188bet game platform Sanmaoyou acquires shares from New Oriental affiliates、Smart travel platform Baweitong received hundreds of millions of yuan in Series B financing。

Data display，“Toys and Friends” is a parent-child play space brand that integrates education and toy experience，For children aged 2-5 years old，And middle-class parents aged 25-40，will design、Education、Life combined with children’s toys，Light class with toys、Toy theme event、Provide one-stop parent-child companionship service through toy sharing community and other methods。Its business mainly has two parts，Part of it is offline toy experience + light class，The other part is the online mini program store toy sales。

Middle-class parent-child families are the core target audience of current cultural 188bet game products，Higher spending power、Consumption demands are more prominent，Among them parent-child education、Parent-child entertainment，Another two core needs，There is huge room for market growth，Competition is also fierce。

Toys and Friends’ business has two key messages，First, toys are the content elements and main carriers，Connecting parent-child education、Entertainment，Provides an experience carrier for parent-child companionship and growth for middle-class families；The second is the extension of the business chain，Toys after being experienced，Has affected the minds of parents or children，Make it possible to purchase，In order to continue to extend the parent-child education and entertainment experience at home。

Indoor zoo operator Monogaki Culture receives numerous capital investments，It is also closely related to the parent-child customer base of middle-class families。As understood，"Wuyuan Culture" starts from the "new indoor zoo" opened in a community shopping mall，Currently its brands include indoor zoo "Little Animal Yuan" 3.version 0、Family Science and Technology Museum "Genius Da Vinci" and Super IP Park "Yi Bai Fan" etc.。One of its main customer groups is also the parent-child group of middle-class families。

Indoor zoo is a park form with relatively differentiated experience，Bringing the outdoor zoo indoors，The landing scene can be a commercial shopping mall，This 188bet game has a large space，At the same time，Indoor has also extended its operating hours，But the zoo project has special features，Especially as an indoor project，Cultivation in animal breeding、Environmental sanitation and other issues have put forward higher requirements。

Finally, let’s look at this week’s cultural and 188bet game consumption insights.

January 5，The "China Ice and Snow 188bet game Development Report (2021)" report released by the China 188bet game Academy shows，Estimated ice and snow season from 2020 to 2021，The number of ice and snow leisure tourists in my country will reach 2.300 million visitors，Ice and snow leisure 188bet game revenue will exceed 390 billion yuan，Ice and snow 188bet game has become a demonstration industry to promote the “300 million people on ice and snow” strategy of the Beijing Winter Olympics。Report states，From a demand perspective，The cultural atmosphere of ice and snow has been formed，Domestic 188bet game demand suppressed by the epidemic may be greatly released through ice and snow 188bet game。Ice and snow 188bet game continues to become an investment hotspot，2018 to 2020，The total investment scale of my country’s ice and snow 188bet game heavy asset projects is nearly 900 billion yuan，Among them，About 610 billion yuan from 2018 to 2019、About 300 billion yuan in 2020。

As above，Market demand、Winter Olympics Bonus、National and local policy promotion and other factors，Making ice and snow sports、The demand for ice and snow 188bet game is increasing，More ice and snow 188bet game projects are under contract or under construction，This craze will last at least until 2022 or even one or two years later，The consumer group of ice and snow 188bet game will naturally further expand，But at the same time, we must also realize that the operation of ice and snow 188bet game projects is not easy、Long profit cycle、Restrictions such as heavy investment，This will also become a question that requires cold thinking in the hot ice and snow 188bet game，The "ice and fire" trend of ice and snow 188bet game will be more obvious。