AECOM, a comprehensive global infrastructure services company，Mentioned in the latest observation on China’s 188bet game market after the epidemic，The market structure is being reconstructed，The 39 newly added theme parks in the past three years are mainly concentrated in new first-tier cities。As ​​more and more theme parks move into cities，The "urban attributes" of theme parks，Getting stronger。

188bet game from "suburban" to "inner city"

For a long time，The 188bet game as we know it today，Although the concept of "city" is often mentioned，But mostly with cities，Still a distant relationship。On the one hand，Their location will not be within the city limits under "Definition of Life"，It is a relatively sparsely populated new urban area、Tourist islands and other potential lands，Easy to make large-scale theme parks rise from nothing，Leveraging the power of cultural tourism industry，Promote the development of this area。On the other hand，Theme parks rely on passenger traffic，Therefore，I will never leave the city too far from the city residents，Often in the suburbs 1-2 hours away from the city center，With the radiation of city life，Don’t be lonely and admire yourself。

However，Today’s theme parks，Seems like I want to be closer to the city。Mentioned in AECOM’s observation，First-tier and new first-tier cities are the first choice for international IP placement in China，Second- and third-tier cities have become hot spots for investment in local brands，In terms of scale and products，The 188bet game’s target customer groups are more segmented and precise，Not blindly pursuing “big and comprehensive”。

"Going to town" at the 188bet game，It is a city under the "definition of life" - to a certain extent，It has become inevitable。First，It is the rise of urban tourism。Last two years，Rising tourist destination，Often appears as a "city" rather than a "scenic spot"，For example, the Internet celebrity city Chengdu、Xi’an、Changsha, etc.，Travellers are not just visiting certain attractions，But I want to have fun through eating, drinking and having fun，Understand the local culture。For example, this year’s New Year’s Day holiday，“Stay hotel” has become the mainstream way to vacation，Travelers in time in the city，You can also find unique ways to play，Focus on local travel，It has become a factor that many cultural and tourism practitioners need to consider。

Secondly，It is the urban population within the city limits under the "life definition" that has become more。According to IKEA internal statistical forecast，By 2030，60% of the world’s people will live in cities，Twice as much as now。IKEA will also change，To better serve urban people who “live in small spaces”, “have no time” and “have tight wallets”。For these urban people，Easily an hour or two away，And three or four hundred tickets，Make fun a burden。And if it is a 188bet game in the city，Shorter distance，with cheaper price，is more suitable for the whole family。Therefore，Theme parks should serve people living in cities，You have to "enter the city"。

The most important thing is，The 188bet game is not without rivals when entering the city，A series of small theme parks represented by indoor zoos，rising strongly。According to relevant media reports，There are currently more than 30 “indoor zoos” in China，Financing hundreds of millions at every turn，Lian Jingdong、Jiran Home has also begun to test the water layout。Visible，188bet game in the city，has also begun to show amazing potential。Stick to the "big and complete" in the suburbs，Also don’t forget the trend of evolving into a “small but sophisticated” city center，It seems to be becoming the new path for theme parks。

Four dilemmas of "entering the city" in 188bet game parks

In fact，Domestic theme parks are not always located in the suburbs，If you trace its history，will find it with the city，There was a "honeymoon period"，That is, in the 1980s and 1990s，With the advancement of reform and opening up，A lot of life abroad、Consumption methods have also entered the country，Chinese people’s cultural needs are increasing，The amusement park became a place for recreation at that time，Many cities have ushered in a wave of “garden building”，For example, Shanghai Jinjiang Paradise、Guangzhou Oriental Paradise and many other post-85s generation、"Childhood memories" of the post-90s generation。But these "initial stage" theme parks，Lack of real competitiveness，A 188bet game that “comes into town” again，Not only to avoid the problems of the former "paradise fever"，We have to face a series of new difficulties in the new era。

Land restriction space

Different from suburban theme parks, it has sufficient scale，The biggest dilemma faced by urban theme parks，It is "space"。Urban Development Next，Every piece of land will be used to its full potential，I am lucky to be able to independently own land，Many indoor theme parks，In the shopping mall、Difficult growth on complex and other carriers。Because of this，City 188bet game’s choice of projects，You need to be more cautious，Some signature projects may not appear in the city，This also greatly weakens the attraction of the 188bet game。

Rational application of 188bet game

Many travelers are willing to travel long distances to a suburban 188bet game，Because he already has a deep understanding of the 188bet game IP itself，For example, Disney’s fairy tale world、The Wizarding World of Harry Potter at Universal Studios, etc.，This is a trip with the nature of "pilgrimage"。

However，Disney、Universal Studios is in the minority after all，Many theme parks are in the process of large-scale project operations，The rational application of IP has not yet been realized，And in a city 188bet game with smaller space，Within more precious space，It cannot be achieved by simply stacking IP elements，Instead, it is necessary to deeply combine IP with experience projects，IP is by no means the icing on the cake attached to the project，But a must-have to bring immersion。And immersion，Never care about suburbs or cities。

Competitors who have already begun to explore

Suburban 188bet game giants compete for customer traffic，Urban theme tourism is not a pure blue ocean。In addition to the controversy over indoor zoos mentioned above，Look at the world，Denmark LEGO Home、Sanrio Puroland, Japan、Korea ZOOLUNGZOOLUNG and other indoor parks，Whether it is Jingwan Culture、Indoor equipment or product connotation、IP creation, etc.，All are becoming mature。And in the country，Urban theme parks, mainly indoor parks, have gradually formed development projects around real estate developers、Introduction of foreign IP park brand projects、Several major indoor park forms such as domestic players’ original parks。In front of these forerunners，The latecomers to urban theme parks must find their own advantages。

Beware 188bet game tragedy of "Paradise Fever"

After the swarm of "paradise fever" in the 1980s and 1990s，Left behind are a large number of poorly managed or abandoned urban theme parks，The 188bet game at that time，The problem is too much imitation，Incomplete supporting facilities，In addition to attracting city residents who wanted to "see the world" at that time，It is impossible to cultivate your own loyal customer base。In the current environment，City residents no longer need to “see the world”，What they need is real maturity、Educated、A 188bet game that can bring immersion-this point，Whether you go to the suburbs or the city，All the same。

What the future city 188bet game will look like

The future of urban theme parks，Not strictly limited to indoors，It can also become a special landscape in the city，Even a “prelude” to understanding the 188bet game brand，The urban 188bet game of the future，Will have more imagination。

188bet game and suburban"Both are inside and outside"

As mentioned in the first paragraph of our article，Urban and suburban theme parks，It is not an “either/or” relationship，On the contrary, they can be "both inside and outside"，The former can bring more customers to the latter。The city’s 188bet game，Can be regarded as a "model room" of the 188bet game brand，Everything is standard in hardcover，Strive to stay within a limited space，Maximize the display of the park’s cultural IP and entertainment experience，Let those city dwellers and travelers who are intrigued by “small but exquisite”，Willingly set off to a more suburban 188bet game，To experience a more complete experience。

Continuous 188bet game experiment of local culture

Whether it is a city or suburban 188bet game，No one can escape the exploration of local culture，If we talk about the local culture of suburban theme parks，It is the capture and utilization of culture in a broad sense，So the local culture of urban theme parks，The city is regarded as the "mother body"，The 188bet game is the city’s “business card”，is an ongoing urban experiment。In this experiment，What you need to know about theme parks，Not just the feelings of contemporary urban residents towards culture，It’s more about the “practicality” of theme parks that different cities pay attention to。

For example, whether it can satisfy parents and children traveling easily and safely，Bestie、Whether couples can get enough experience when traveling, etc... These all require 188bet game parks to really get closer to the city，Conduct research on location and people in the city，Only in order to present a paradise that is suitable for the city，It can also achieve emotional connection and maintenance with urban residents，Become a true “city neighbor”。

Immersive experience and dream creation

Young people living in cities today，Often willing to spend nearly 200 yuan per person，Have an "Escape Room"，If we turn on the light in the secret room，Look at those cramped scenes，Rough layout，I can’t help but feel that money is too easy to make，But what really makes young people willing to pay，188bet game’s the immersive feeling after the lights are turned off。

At a time when immersive experiences are becoming very popular，Urban theme parks must start paying attention to the creation of immersion。Disney、The reason why Universal Studios has become a 188bet game that young people are looking forward to opening，It’s just because of its creation of immersion，Let people feel as if they are walking into a woven dream，The more authentic it becomes、Perfectly，The more it makes people not want to wake up。And this，It is bound to become an important direction for urban theme parks。

188bet game is important but not a “panacea”

Now we talk about 188bet game parks，Must talk about IP，It seems there is no IP，188bet game parks are meaningless，IP is hooked up with the word "188bet game"。Undeniable，IP is shaping the 188bet game、Potential advantages in enhancing experience and promoting secondary consumption，But there are also cases where there is IP but no splash。

The future of urban 188bet game parks，IP content can only be regarded as the first step，As AECOM believes，Introducing IP is not a panacea for 188bet game parks once and for all，But we need to first clarify the purpose and expectations of introducing IP to the park，Choose the appropriate IP and use it scientifically and rationally，In order to maximize the value of IP。Except IP considerations，Polishing high-quality products，It is even more necessary to return to the essence of themed entertainment - that is, whether the product itself can allow tourists to immerse themselves in joy in a safe, hygienic and comfortable environment，Get away from daily life，Enjoy a wonderful trip with family and friends。

From 188bet game188bet game paradise complex

The success or failure of a 188bet game，It’s not just about the construction of the paradise itself，The overall planning that connects the park and surrounding supporting facilities is its core and foundation。In a suburban 188bet game，Use the 188bet game as radiation，Promoting regional development is almost a routine operation，When theme parks enter the city，It cannot exist just as an isolated 188bet game，But we need to rely on the power of surrounding businesses，Formation of 188bet game complex，To attract more people。

Take Changsha Super Wenheyou as an example，Many media regard it as a "theme amusement park" in a modern shopping mall，In an area of ​​20,000 square meters，Bringing out the nostalgic style of Changsha’s 1980s through catering。The company’s management team evaluates itself as “We are a cultural company，Our vision is to be the Disney of China’s food industry。"It is difficult for us to define it as a "188bet game" or a "complex"，But it has actually become a cultural landmark，Driving attention from the entire surrounding area。

Also，"Open management"，Free admission，Single payment for attractions or payment by theme area has attracted attention from the industry，Provides an opportunity for urban theme parks to transform into 188bet game complexes。In projects tracked by AECOM，There are currently about 30 theme parks nationwide that implement this method，About 20% of the total。A 188bet game that currently implements open management more reasonably，Mainly located in large-scale urban leisure and entertainment complexes in new first- or second-tier cities，The surrounding population is relatively dense，These projects often require large amounts of traffic to feed back business or other projects。

How is 188bet game tourism affected?

As people in the industry say，Be "small, special, small and refined"、A 188bet game with distinctive features。Breaking away from traditional real estate thinking，Urban theme parks no longer scale-oriented，It can also bring unusual cultural and travel inspiration，Bringing 4 “new aspects” to urban tourism。

188bet game landmark

The development of tourism in tourist cities，Often driven by landmarks，And these landmarks，Also often regardless of ancient and modern times - Yuelu Academy and Wen Heyou in Changsha，The West Lake and Tianmuli in Hangzhou...are these unique landmarks，Becomes the original intention of travelers to arrive in a 188bet game。

In the past，Disney、Although 188bet game parks such as Universal Studios can build local tourism cities，To help develop the urban economy，But its scope of influence is only in the characteristic suburban areas，Cities under the "Definition of Life"，But it has little impact。Therefore，The emergence of urban 188bet game parks，It is a city landmark and city business card belonging to the city center，It is also based on the actual needs of more urban travelers，Bringing more passenger flow and tourism vitality to the city。

188bet game infrastructure

Based on AECOM observations，China is currently in the process of accelerating urbanization and a new round of urban renewal，With the repositioning of urban functions and industrial upgrading，Successful 188bet game development is attracting more attention than ever before to enhance the city's image and visibility，The number of pure 188bet game independent development projects decreased，The 188bet game leads a multi-business integrated resort、188bet game industry chain extension and development projects have begun to increase，Theme parks have more possible landing methods。After the normalization of epidemic prevention and control，Excellent 188bet game projects will participate in the inner cycle of urban economic development，Becoming the new “infrastructure” necessary to create a better urban life。

Urban theme parks play an important role in the development and support of cities，Take Kunming Colorful Yunnan·Happy World 188bet game as an example，For a long time，Kunming, the capital of Yunnan Province，Often slightly inferior to Lijiang due to its characteristics、Dali and other cities，And was forced to become a travel stop，The "Colorful Yunnan·Ancient Dian City" to which Colorful Yunnan·Happy World belongs is Kunming's first large-scale tourism complex project，Contribute to the creation of Kunming as a tourist destination city，In turn, the urban economy can achieve new development。

188bet game customers

AECOM observation display，As of now, about 80 parks are planned to open from 2021 to 2025。Second- and third-tier cities in the Yangtze River Delta/Greater Bay Area and other metropolitan areas are ready for development，The next five years will become the next wave of investment in themed entertainment。Looking through the 188bet game construction news in the past six months，Many of them are Tangshan、Ganzhou、Xin'an and other third- and fourth-tier cities。

Throw aside the objective passenger flow of first-tier and new first-tier cities，For those residents of sinking cities who long for a 188bet game “at their doorstep”，City 188bet game，Invisibly, we already have a lot of potential customers，And more importantly，For sinking cities，A city 188bet game exists as a "city landmark" and "city business card"，It will undoubtedly bring more tourists to the city。

188bet game Culture

Ancient Seed，The germ of life is contained within，It just needs to be sown in the soil of the new era。The same is true for the local culture of the 188bet game，No matter how good those old cultures are，Outdated after all，Only by combining old culture with the new era，In order to burst out vitality。

Urban 188bet game deeply explores the local culture of the city and the living and consumption habits of contemporary urban residents，The culture presented，Not too old-fashioned，It won’t be too suspended，Cannot resonate。The 188bet game’s exploration of urban culture，Finally in the form of new culture，Feed back to the city，Making the city’s culture present，Become more diverse。

The 188bet game has never left the city，No matter from the beginning in the city，Large-scale construction in the suburbs due to real estate attraction，And now, he returns to the city with "small but fine" ferocity，"City Spirit"，Always buried in the blood of theme parks，Leading the next step of urban cultural tourism...

*Source 188bet game: WeChatPublic “Space Explorer” (MESPACE007)，Author: Xi Yixin，Original title: "The 188bet game is coming to town fiercely!》.