Looking back at the cultural tourism industry in 2020，Heavy damage、Restart、Watch、Change、New student、Innovation、Reshape......The cultural tourism industry has existing trends and the epidemic "black swan"，The intersection of stormy waves，Hovering every cultural traveler、Every 188bet sports betting company has its ups and downs，It also leaves different marks on them，Even branded，The new context of the industry under further recovery、A new pattern has emerged。

My heart is filled with sadness. This year has been extraordinary and will finally turn a corner.

What should we record or remember?

Zhihui launches 2020 year-end plan，Looking back at unforgettable events in the past year、Indelible marks on the industry，Presenting the trend of cultural 188bet sports betting in the new year、Zhishi。

A mountain full of thorns，We have to cross the hills；turbulent waves，We must ride on the waves。

Only move forward to live up to the times.

Part 5，We are paying attention to the disruptors in the 188bet sports betting industry in 2020，Dismantling the “borderless” competition logic of cross-border giants，Peering into new variables in the 188bet sports betting industry。

A "borderless" competition，Within 5 years，Push Meituan to the top OTA team。

And "disrupting" the 188bet sports betting industry，Meituan is not an exception。With the gradual blurring of the boundaries of the competitive field，Internet giants who “do everything”，Payment in Finance、After community group buying and other popular businesses，Also eyeing the "big cake" of the 188bet sports betting market。

2020 is a year when traditional 188bet sports betting is experiencing a downturn，The enthusiasm of these cross-border players remains undiminished。

E-commerce field，JD.com forms alliance with Caesars 188bet sports betting、Ctrip，Pinduoduo online train tickets、Air ticket business；188bet sports betting field，Didi affiliated company established 188bet sports betting agency，Gaodedi launches tickets for scenic spots、Hotel booking function；Short video field，Douyin follows destination marketing business，Affiliated company established Webyte 188bet sports betting Agency。

From Pinduoduo, which sells air tickets，Douyin to open a 188bet sports betting agency，The giants enter the game，Everyone has their own concerns。

They are disruptors to the 188bet sports betting industry，Everyone thinks about how to support it？

The giants enter the scene, and the smoke is everywhere

Among the giants entering the 188bet sports betting industry，There are pioneers such as JD.com、Didi、Douyin, etc.，The layout started as early as four or five years ago。

2014，JD.com launches 188bet sports betting channel，Successively with US million and 3.USD 500 million investment in Tuniu。This cooperation ends in 2020，Price based on JD.com 4.5.8 billion yuan "cutting off" equity transfer as the end result，Caesar Group takes over。

The cooperation between JD.com and Caesars Group does not stop there，April 2020，Suqian Hanbang, a wholly-owned subsidiary of JD.com 4.500 million yuan invested in Caesars 188bet sports betting，JD.com will include its business 188bet sports betting products and spiritual consumption products。In addition，August 2020，JD.com and Ctrip signed a strategic cooperation agreement，Ctrip’s core product supply chain will be connected to JD.com，User traffic between both parties、Channel resources、Cross-border marketing、Business 188bet sports betting expansion、Cooperation in e-commerce cooperation and other aspects。

Didi’s tourism map began in 2015。Since its tourist bus in Beijing、Shenzhen and Shenzhen test the surrounding waters and start the tour， Didi and TripAdvisor successively、InterContinental Hotel、Booking、Wanda Hotels and Resorts to cooperate，Incorporate diversified 188bet sports betting services into the hotel business 188bet sports betting service chain。

Didi’s market advantage (market share in domestic transportation、User volume, etc.)，Transportation as the entrance to high-frequency consumption、The core part of the local life service circle，This makes it possible for Didi to reach and convert users on a large scale，188bet sports betting and Transportation、Connecting demand for local life services；On the other hand，The above partners are at the product and service supply system level， Including Didi can strengthen this important link of transportation，At the same time, the local life services Didi can aggregate in the future will also have a blessing effect on these partners。

May 2020，Didi affiliated company established Beijing Xiaoju International 188bet sports betting Agency Co., Ltd.，Business includes domestic 188bet sports betting、Inbound 188bet sports betting、Ticket Agent、Hotel management, etc.，Didi founder Cheng Wei is the actual controller。These business scopes overlap and extend the businesses of their partners，Movements to further integrate resources may be more obvious in the future。

TikTok also established a 188bet sports betting agency。This short video platform has made destination marketing successful，has long been regarded as the incubator of “Internet Celebrity City”。December 2020，Douyin affiliated company established Webyte (Beijing) 188bet sports betting Agency Co., Ltd.，Business scope includes inbound tourism business、Domestic tourism business、188bet sports betting information consultation、Ticket agent, etc.。

In terms of 188bet sports betting layout，Someone has already laid the groundwork，Some people are seen as testing new areas。

E-commerce upstart Pinduoduo，Entered through train ticket business at the end of 2019，Regarded as a newcomer to the Internet cross-border tourism industry。Pinduoduo’s tourism business still uses “tens of billions of subsidies” as the keyword，June 2020，Pinduoduo adds air ticket business to train tickets；December，The 188bet sports betting 188bet sports betting business "Duoduo 188bet sports betting" has been fully launched，Product suppliers include Huazhu、Little Pig B&B、Dongcheng Hotel、Spring and Autumn 188bet sports betting, etc.。

Start with the more frequent train tickets、Air tickets are the entry point，Seeking to integrate hotel/B&B and other resources，Machine + wine form a 188bet sports betting connection。

Today，The 188bet sports betting sector seems to have become a battleground for military strategists in the Internet arena。

2020，Ali、Tencent、Meituan is accelerating its entry into scenic spots，Set off a "battle" for the core resources of the destination with the scenic spot as the core and outwards。Compared to these players，JD.com、Didi、Pinduoduo、The layout of Douyin and others in the past year，mainly focuses on the competition for resource integration in online 188bet sports betting，And the expansion of some of its offline extension businesses。

Spoilers set off a new round of track war，Why focus on 188bet sports betting？

Intensified “borderless” competition is one of the reasons。As the boundaries of competition become increasingly blurred，Possibility of business extension and penetration，It is not uncommon for Internet companies to enter multiple fields to “enclose their territory”。Whether it is local life services (catering takeout、Mobile 188bet sports betting、Leisure and entertainment, etc.)，Or community group buying、Financial payment、Network mutual assistance and other fields，Already full of giants，Tourism also included。

One of the main reasons，is an Internet enterprise technical support、Growth of service capabilities，The formation of a large traffic pool，has made it outside the scope of main 188bet sports betting，Have skills、Capabilities covered by “spillover” of capabilities，And the possibility of “returning” traffic to a larger system through more products and services，Expanding service scenarios has become the hope of giants to create a closed loop of product ecology。

The conversion and monetization of traffic needs to be emphasized again，This is the second key factor。One of the cores of Internet enterprise revenue is traffic economy，The above-mentioned companies have been able to achieve relatively stable traffic growth，For example, Pinduoduo has gone from “used by 300 million people” to “used by 600 million people”，Another example is Douyin, which has more than 600 million daily active users in 2020，The huge traffic generated by the accumulation of user data needs further transformation。

The bargain-hunting 188bet sports betting industry may become the third factor for giants to continue to increase their investment in the 188bet sports betting industry。

Under the influence of the epidemic in 2020，The tourism industry has been hit hard。Data is displayed，A total of more than 5,000 188bet sports betting agency-related companies in my country will be deregistered in 2020，At the same time，Traditional listed 188bet sports betting companies such as Caesars 188bet sports betting、The market value of Uoxin 188bet sports betting and others once shrank significantly。Low-cost entry at this time，It will also help enterprises maximize the benefits of tourism business in the future。

Betting on 188bet sports betting, everyone has their own concerns

Race and enclose territory in all parties、In the context of accelerating traffic conversion，JD.com、Didi、Pinduoduo、Internet companies represented by Douyin and others have bet on the 188bet sports betting industry，The business layout model and collaboration logic are different。

For example，JD.com and Pinduoduo, both e-commerce giants，There are obvious differences in the positioning of target customer groups: the former is more inclined to focus on mid-to-high-end 188bet sports betting，The latter continues to focus on the sinking market。

188bet sports bettingcom’s “marriage” with Caesars involves at least four factors:

First, the investment in Tuniu, whose market value shrank by more than 90%, failed，Unable to change partners；

The second is to buy Caesar at low prices during the epidemic，Use this to continue to lay out the 188bet sports betting sector；

The third is to supplement the supply chain of its own 188bet sports betting platform products (which may also be the main reason for JD.com’s cooperation with Ctrip)，JD.com can also make use of traffic resources from online channels，Help Caesar 188bet sports betting expand its online market，Especially in high-end business 188bet sports betting、Purchase of duty-free goods、Domestic and overseas financial payment and other business，Contributes to the 188bet sports betting sector and JD Finance、Opening up JD.com’s international business。On the other hand，JD.com can also take advantage of Caesar 188bet sports betting’s offline stores，Exploring the “Internet + Store” model，You can refer to，December last year，JD International Duty Free physical store has opened in Hailv Duty Free City, Sanya, Hainan，There are several core information: channels、Traffic、Supply chain、Logistics, etc.。

The fourth is to lay the foundation for the 188bet sports betting agency business，The cooperation with Caesars 188bet sports betting will deepen JD.com’s layout of the entire tourism industry chain，And April 2019，JD.com has established Beijing JD.com Yunhe 188bet sports betting Agency Co., Ltd.，Business scope includes 188bet sports betting consulting、Inbound tourism business、Domestic tourism business, etc.，We do not rule out the possibility that JD.com will continue to increase its self-operated tourism business in the future。

Compared to JD.com’s change of direction six years after entering the market，Pinduoduo has been investing more in 188bet sports betting for just over a year，The business layout is relatively simple。

Since Pinduoduo became one of the three e-commerce giants，The number of users has maintained rapid growth，2020 third quarterly report display，The average number of monthly active users of Pinduoduo APP has reached 6.43.4 billion。But Ali has flying pigs、JD has JD 188bet sports betting，Pinduoduo’s 188bet sports betting section was once blank。

The "2020 Sinking Market Crowd Insight Report" released by TalkingData shows，As of 2018，The total population size of domestic sinking cities reaches 9.300 million，Accounting for nearly 70% of the country’s population，The TGI (preference) for 188bet sports betting service APPs among people in the sinking market is about 80%，Huge market potential。Meanwhile，Pinduoduo has become a sinking market in the field of online shopping comprehensive value (TGI、Coverage、The APP with the highest activity rate。

Screenshot source: TalkingData "Sinking Market，How much is it worth—2020 Sinking Market Crowd Insight Report

Pinduoduo’s focus on tourism demand in sinking markets，Train ticket business started at the end of 2019。According to previous reports from 36Kr，An OTA industry person said，Flight ticket commission is 2 to 3 points，Train tickets are completely "0 commission、Not making money”。This may be the case with Pinduoduo selling train tickets，And the subsidy ranges from 5 to 15 yuan per order，But this is not for profit but to attract traffic。Compared to hotels、Tickets、Relatively fragmented resources such as 188bet sports betting agency packaged products，train ticket、Air tickets, etc. are in the hands of the Railway Corporation and several major airlines，Resource integration is relatively easy。

As a high-frequency demand in the tourism consumption process，Train tickets and air tickets also play a role in diverting traffic to other 188bet sports betting products。What deserves attention，Pinduoduo launches train tickets for the first time on the eve of the Spring Festival 188bet sports betting rush，188bet sports betting demand at this special time node，It has the effect of attracting new traffic to the APP，Add more users for subsequent operational conversions。

Currently，Pinduoduo has formed a train ticket、Air tickets、Some hotel and 188bet sports betting agency products, etc.，Continues the "10 billion subsidy + order combination" model。However，As of January 14th，Only 19 products are online on the "Duoduo 188bet sports betting" page，Product supply chain and subsequent resource integration still need to be added。In addition，train ticket、Air tickets、188bet sports betting and other entrances are still hidden in the secondary page，To what extent can “188bet sports betting demand outside the Fifth Ring Road” be released here，Still unknown。

(On the left is the first-level page of 188bet sports bettingcom APP，The right is Pinduoduo’s secondary page)

In the field of 188bet sports betting，The logic of Didi’s penetration into the tourism market is more intuitive，But also slightly passive。

May 2020，Didi President Liu Qing expressed for the first time，Didi’s core ride-hailing business has achieved profitability。But behind the glamor，The dividends of the online ride-hailing business have basically peaked，It is difficult to achieve rapid growth in market share and revenue，Meanwhile，Meituan、Ctrip and others have also begun to take a share of the 188bet sports betting industry。In this context，Didi to enhance competitiveness，Expanding business boundaries is inevitable。

One of Didi’s scalable advantages is local life services based on transportation。Extended from core business，Didi Chuxing service points to high-frequency demand in local life，This also applies to foreign tourists，Corresponding to relatively low-frequency wine and 188bet sports betting services, it has certain advantages，Amap、Hello Bicycle and other companies entering the tourism market have some of the same logic。Combined the previous 5 years with OTA、Hotel cooperation，Didi established a 188bet sports betting agency company at this time，It may be possible to integrate the accumulated wine and 188bet sports betting resources (especially business 188bet sports betting) and business。

In addition，The latest news from LatePost，Didi plans to go public in 2021，Target valuation is approximately US-80 billion。Layout of 188bet sports betting sector，To a certain extent, it helps to get rid of dependence on a single main business，At the same time, expand its imagination in the capital market。

Same as setting up a 188bet sports betting agency，Didi’s advantage lies in its near-monopoly in 188bet sports betting services，The advantage of Douyin points to destination marketing。

With the sudden rise of short videos，Make it easier for destinations to reach young customers (the current main force in 188bet sports betting consumption)。Based on huge user traffic，And the help of marketing IP "Douin City，Douyin’s dominant position in the field of destination marketing。But "planting grass" is only completed through content and traffic，Unable to achieve the leap from content to e-commerce。To form a complete business closed loop，Douyin still needs to open up the link from "planting grass" to "pulling grass"。

Establishment of 188bet sports betting agency company，Or one of the effective ways to solve the problem of "pulling weeds"。Before this，Douyin was included in the merchant’s main business in July 2020，New functions such as “hotel booking” and “ticket booking” have been added，Jump to Meituan when placing an order、Tongcheng and other third-party mini programs embedded in the APP，Complete transaction closed loop。Future，With the advancement of 188bet sports betting agency business，Douyin’s huge own traffic and destination resources，may further cooperate with the platform to enter OTA、Connect with 188bet sports betting agencies and other suppliers。It is not ruled out that he will try out self-operated e-commerce，The possibility of forming own supply chain channels for tourism products。

At the moment when traffic dividends have peaked，JD.com、Pinduoduo、Didi、Enterprises represented by Douyin, etc.，Accelerate the integration of 188bet sports betting industry chain resources，Has foreshadowed the upcoming changes in the 188bet sports betting market。The 188bet sports betting sector is destined to become a new battlefield for more giants，This battlefield has both the stock advantages of old players and the cooperation and competition of incremental expansion，And a lot of problems in the business chain operation itself，It is not easy to really stir up the "battle situation"，But he bowed into it，The 188bet sports betting industry will become more exciting。