January 20，Hosted by Zhihui，The 2020 Fifth CTCAS Summit and the "Dragon Bird Award" Award Ceremony with the theme of "New Economy, New Business Formats, New Talents" was successfully held in Shanghai。The summit brings together industry authorities、Domestic and foreign 188bet online live casino experts and scholars、High-level executives of leading organizations and leading travel companies、Well-known project traders and other guests discussed the topic on the stage，In-depth discussion and judgment on the development trend of 188bet online live casino in the post-epidemic era from multiple levels and angles，also destination、Cultural and tourism enterprises and others build a fruitful resource link service platform，Provide opportunities for collaboration and mutual promotion，Form a chain、The cooperative community of the ecosystem。Zheng Nan, founder of Entertainment Alliance/Group Chairman, delivered a keynote speech "A Brief Talk on the Integration of Immersive Entertainment and 188bet online live casino"

Zheng Nan thinks，There is a certain difference between immersive culture and immersive entertainment。Culture is more aimed at exporting 188bet online live casino core such as lifestyle and history and culture，Immersive entertainment allows consumers to experience it during the process，Reach a state of selflessness，Get a happier mood at the same time。

In Zheng Nan’s opinion，Many 188bet online live casino towns have very beautiful scenery，But it lacks cultural core。What needs to be done for immersive entertainment，It is players and consumers who can truly be infected when they enter the situation，Forget your original identity and experience the feeling of each small town。To do this，Need context，And more of them focus on immersive story lines，Let all consumers have a deeper experience。

The following is the full text of 188bet online live casino’s speech:

(This article is compiled based on the speech transcript，188bet online live casino is the editor)

I am very happy to stand on this platform and share it with everyone，I am Zheng Nan from the Entertainment Alliance。I just listened to many seniors in the cultural and tourism industry share their products and current cultural and tourism models，As a latecomer in the entertainment and cultural circles，I would like to briefly share with you my views on the current combination of immersive entertainment and 188bet online live casino market。

The Entertainment Alliance was established in 2016，Entered the entertainment market mainly through escape rooms。Maybe it’s in everyone’s impression，Escape rooms are still relatively niche products，In fact, it can be said to be a "water-like substance" after being enlarged，Whether it is hosted indoors or in a 188bet online live casino town、Scenic Area，In fact, they are the core aspects of content。We built a 16-acre park in Beijing，Currently there are more than 20 immersive themes，Including light martial arts、Spy War、Ancient tombs, etc.。There are some differences between immersive culture and immersive entertainment，My understanding of immersion，Let yourself reach a state of selflessness，Entertainment is to bring a happier mood to everyone。Perhaps culture is more about exporting cultural core such as lifestyle and history and culture，Immersive entertainment mainly brings everyone a happy mood。

In 2017, we started to try in the direction of 188bet online live casino，The first step in cooperation with Hunan Shuntian Group in Yangshahu Town。When we arrived in this town，The entire town looks like an antique building，The combination is not a particularly good architectural form，So we made about 240 story lines，The theme name is "Dream Back to 1911"，Every route may be related to that era。

Just now，Everyone has mentioned countless times that 188bet online live casino faces pain points，And in my opinion，Start supporting 188bet online live casino in our country，Everyone just approaches it from the shell first。Many cultural and tourism towns are very beautiful，Including Luanchuan Water Town, which I visited later，Their scenery is beautiful，But it lacks cultural core。How to make our players and consumers truly infected in this situation，Forget your original identity and experience the feeling that each of our towns brings to consumers，We have also done relatively in-depth research in this area。

In Yizhuang Daxing District, Beijing，We built a park with a construction area of ​​about 30,000 square meters，There is a Guitang Tower project，Mainly a template for future 188bet online live casino immersive experience。We don’t focus on scenery，But focus on the story line，Only immersive stories can truly allow every consumer to experience the scenery and props。In this process, more future development directions will develop in the cultural and spiritual field，No matter how beautiful a person is wearing，After being in contact with it for a long time, you should pay more attention to its soul，Where does this soul come from？We need many cultural people to build it，Turn it into a story that fits our scenario，Let all consumers have a deeper experience。