Three years of epidemic，Many 188bet online casino games companies、The performing group had to leave the venue with regret，And the more difficult times，It is more important to keep track of the market，See clearly the pain of the industry，Only by finding the right breakthrough point。

Recently，The Internet enters the third revolution，New concepts and technologies such as the Metaverse inject new content into the immersive iteration。In the process of creating a new immersive entertainment scene of Junkan Culture，The immersive style that keeps pace with the times is embodied。“We have been exploring true immersion，Empowering with culture，Committed to integrating participants wholeheartedly、Participate in the story，Understand the sensibility、rational、The power 188bet online casino games integration of science and art，Share the emotions and values。”Said Yang Le, founder of Junkan。

The "Immersion in the Metaverse丨2022 Sixth China 188bet online casino games Consumption Annual Summit and&ldquo" held on May 31;Dragon Bird Award”In the Awards Ceremony，Junkan Culture relies on its forward-looking perspective、Excellent immersive performing arts forging capabilities and excellent technology-empowered 188bet online casino games application capabilities，Winning three awards: Yang Le, founder of Junkan Culture, won the ";Leader of 188bet online casino games Industry of the Year”；The party-style drama "Dreamland 2099" of Junkan Cultural Creation and Operation Project won the ";Best Immersive Performing Arts Project of the Year”；The creative project "National Treasure" Digital Fantasy Experience Center won the ";Best 188bet online casino games Technology Application Project of the Year”。

How to create immersive“True”Experience，Presenting immersive high-quality content？Today we invited Yang Le, the founder of Junkan Culture，Let him tell us“The road to creating new content-driven integrated consumption business models and immersive entertainment scenarios。”Hope to inspire relevant practitioners in the 188bet online casino games and tourism industry。

188bet online casino games and performing arts enter a critical period of iterative transformation

Generally believed，Domestic 188bet online casino games and performing arts started in the early 1980s，After more than 40 years of development，Has reached the bottleneck。“Industry needs to be upgraded，The content must be innovative”It has become the consensus of all parties。

Present，Domestic 188bet online casino games and performing arts mainly focus on breaking up the viewing space、Enhancing tourist interaction and participation and creating an all-round experience、Enhancing the immersive performance experience with all the senses，Immersive new scene 188bet online casino games and entertainment projects represented by "Fantasy 2099" and "Today's Anren" have quickly won the favor of the market。

“The impact of the COVID-19 epidemic on 188bet online casino games and performing arts is huge，But it’s also a good opportunity to stop and meditate。Before the epidemic，Product upgrading in the cultural travel industry is a major trend，After the epidemic，The cultural travel industry has more time to re-examine the market and products and make optimization adjustments。Of course，The three-year epidemic has had a great impact on the 188bet online casino games industry，This also makes the 188bet online casino games industry have to face challenges from all aspects during the industry's trough period。The market’s pursuit of consumer experience is constantly changing，More and more projects are aware of culture、Art、The consumer imagination and potential generated by humanistic consumption creation and cross-border connection of brands are unlimited。And the current investment model、Consumption subject、Great changes have taken place in the creation and operation management of works，Who can quickly understand the market and respond，Who can achieve nirvana and be reborn，Turn the crisis into safety。”Yang Le told Zhihui。

Based on the above, 188bet online casino games shared some of his views.

First，The investment model has changed，Fund sources affect full cycle adjustment。In past industrial clusters，188bet online casino games and performing arts are like vines，And such as real estate、Scenic spots and other main products are the big trees。Today，The big tree is weak，188bet online casino games and performing arts have lost the support they can rely on，Try to stand alone，It is a difficult thing。Loss of various financial compensation from other main products，188bet online casino games and performing arts need more “Pudge carefully”Plan every expenditure，Forecast the return of funds to ensure long-term orderly operations。

At the same time, the consumer body is also updating，Generation Z、Young families have become the main consumers。The consumption habits of the younger generation are very different from those of the previous generation，The perception of consumers must be online at all times。They need one-stop service，Care about time cost。We need to express our works in a way that better understands young people，More commercial overlays are needed to enrich the 188bet online casino games, tourism and performing arts product formats。

You must first make participants willing to get to know you，Only you can influence them。Changes in consumer subjects，Requires 188bet online casino games and performing arts to do“Really immersive”。Our story will bring participants into “New Time and Space”，Let them become aware of the flowing elements through real experiences，“Technology + Art”’s scenes must not only be presented in a form that they like to see，We should pay more attention to their emotional changes，Let them feel what they heard，Enlightenment after seeing it，The physical and mental shock comes from these bottom touches，The result is change。

The market is changing，Products are changing，Operation management is also changing。This is also the biggest challenge facing the current 188bet online casino games and performing arts。Changes are also chaos，Still exploring product transformation、Before the market taste is finalized，Operation management should also change with the trend、Taking advantage of the situation，Continuously adapt to market changes，Continuously adjust your position、Strategy，To better integrate into the new system of 188bet online casino games and performing arts，Inspire new efficiency in operation management，Leverage new advantages in operation management。

In recent years，Tourists are increasingly dissatisfied with simple experiential tours，Putting forward 188bet online casino games and higher requirements for one’s own participation and experience，Immersive experience。

2021，The development of immersive experience is written in "“14th Five-Year Plan”188bet online casino games and Tourism Development Plan》，The training on new 188bet online casino games business formats emphasizes the need to complete 100 immersive experience projects，The development of the immersive industry is officially on the agenda。

“As a content company，Start from entering this industry，We have very high requirements for the content itself。Emotional resonance of the content、Scene creation、The substitution method is something that Junkan is very concerned about。Content-driven integrated consumption is the underlying logic，Releasing the value of 188bet online casino games ontology is the original intention。Based on this point，The in-depth exploration and reproduction of local culture have become the source of inspiration for many works。Find the inheritance in the process of understanding、Elements that are consistent with current culture，In-depth analysis，Deconstruct again，Build the work on the resonance point of the audience，Tell good stories to the hearts of the audience。”

Photo 188bet online casino games creative team

“On team collaboration，We are currently doing more in a cross-border way。For example, we used to tell the stage designer directly、Architects and other partners，What kind of concept and presentation do we need，They just need to arrange it according to our requirements。In this case，Their subjectivity has not been brought into play。Today’s creators are basically young people，For example, our partners such as stage designers and architects，They are interested in industrial aesthetics、Architectural aesthetics、Have in-depth knowledge of natural aesthetics and other aesthetic systems，They understand the 'exciting points' of young people better，Also more willing to change from executor to creator。So，We have carried out cross-border integration from the beginning of creation，Involve teams with different professional backgrounds in scene creation and expression，This way there is more space to create new scenes that fit the aesthetics of today’s young people。&188bet online casino games;Yang Leshuo。

“The immersive projects we are currently involved in and created are in Sound、Light、Electricity、In addition to technical applications such as stage design，The creative team is more about finding the emotional value 188bet online casino games theme，Continuously enrich experience content，Really bring the audience into the story，The party-style drama "Dreamland 2099" we launched last year is a good example。In "Dreamland 2099"，Every participant has his or her own identity，Audience and actors having fun together。We provide participants with appropriate“Drinking and having fun”Scene，Also creates situational music。”

From "Dreamland 2099" 3.0 Deconstructing the creation of 188bet online casino games immersive entertainment scenes

“We think，Immersion that can make people enter a state of selflessness or resonance is true immersion。So when we do the project, we are building a‘Field’，Let consumers be in a rhythm，Gradually enter a happy and comfortable state。Drama、Music、Game、Consumption of alcohol and even 188bet online casino games and creative peripherals，It’s all about creating an atmosphere、Content and means to allow participants to sink in。We will launch "Phantom 2099" 3 in July.0New upgraded version，Mainly created from the artistic scene、Light musical theater form、Party social experience、Exploration and interaction have been enriched and improved。”Yang Le told Zhihui。

"188bet online casino games 2099" 3.0 rehearsal break

"188bet online casino games 2099" plot summary

Scientist Turing’s new technology product launch conference，Leading everyone to the illusion of 2099。The perfect companion intelligent human Queen is about to be released，Causing strong public concern。AI sociology graduate student A T，I have always questioned Turing’s idea that this product uses algorithms to replace human nature。I also came to the event with personal purposes on the night 188bet online casino games press conference，But unexpectedly became“Lucky one”，Developed an emotional bond with Queen，Started a gorgeous and wonderful journey......

Stills 188bet online casino games "Dreamland 2099"

Let’s look at “Fantasy 2099” from the following aspects 3.How 0 creates a 188bet online casino games immersive entertainment scene。

In the creation of artistic scenes，"Illusion 2099" makes the best use of everything and introduces new things。The theater where "Fantasy 2099" was performed was before renovation and design，It is an old abandoned industrial factory。When Junkan team first came into contact，Machine components from old factories are everywhere，What to do？Tear them all down，Time-consuming and labor-intensive；Leave them all，Not realistic either。final，Zhang Jiyuan, an architectural designer from Harvard, proposed an idea: touching the future from the past，Respecting the past，It can also express the concept 188bet online casino games future。That’s it，Some machine components are cleverly combined with modern art，We spent a year transforming it into a theater with a strong industrial style and a cold cyber feel。In the theater，Famous artist、Professor Fei Jun from the School of Design, Central Academy of Fine Arts serves as the digital art director，Leading more than a dozen young artists，Create the tree of life、Emotion detectors and other art devices highly related to the plot，Through cross-media interaction、AI device、Digital imaging and other means，While creating the atmosphere 188bet online casino games scene，Provide the audience with higher artistic value and interactive experience。

Aerial view of transformer factory

The performance format 188bet online casino games incorporates elements of light musicals，Added a lot of original music，A warm and soothing song，There are 188bet online casino games seductive movements。Strong and full emotions burst out between the actors and the audience as the plot progresses，Guide the audience to follow the actors to complete a hands-on unknown exploration。

In the early stages of creation，"Fantasy 2099" creatively proposes the concept of party-style drama，With the continuous adjustment and upgrade 188bet online casino games version，The party experience is also gradually deepening。Relax、Music、Social、Complete integration of drama，Actor、Audience、Impromptu interactions may occur between stories at any time。Each audience member brings a unique identity to the party-style drama，Uninterrupted music、Dance、Socializing and Drinking，Let’s have fun together，Enjoy a party。

3.The experience route of version 0 is more abundant，There are four lines in the entire performance open to the audience: drama line、Game Line、Exploration line and consumption line。The drama line itself is divided into artificial intelligence“Party Queen”and“The boy who broke into the party, T”Relaxing A-line based on love story；With the party host，That is, the serious B-line 188bet online casino games transformation process of Turing, the maker of intelligent humans。Participants can freely choose according to their interests，Gradually let yourself become a part 188bet online casino games story while traveling。When the number of people on site exceeds 80, the game line will be activated，Viewers can trigger hidden games，Complete tasks through interaction and receive rewards，Helping participants enjoy the atmosphere、Enter status。

Beyond the Fantasy，The large-scale performing arts complex "Today's Anren" has been online for three years，Also launched&ldquo last year;Awakening Plan”，via Dynamic Museum、Modern Life Field、Complex products such as the Mansion Garden Fantasy reconstruct the life scenes of the Republic of China，And design a story-based exploration game、A consumer experience venue that fits the characteristics of the era，Let“Visitor”change“User”，Creating a multi-dimensional 188bet online casino games experience of mansion life。In improving the scene“Reality”simultaneity，Improve the utilization of time and space in the entire venue outside of play performance hours。Expanding the drama core on the night drama infrastructure，From“night”To“日”Realize product upgrade。

“Although we have made new attempts in projects such as "Dreamland 2099" and "Today Anren"，But in fact，The new immersive entertainment scene still has a long way to go。Emerging technologies continue to develop、Changing preferences of consumer groups、Changes in market requirements in the general environment indicate that the creation of new immersive entertainment scenes must be full of content tension and consumption potential，And in the process of iterative upgrade at any time。In the days to come，You will follow the pace 188bet online casino games times，Insight into market needs，Continuously create better for our audience、A more forward-looking new immersive entertainment scene。”Yang Le told Zhihui。

Content-driven integrated 188bet online casino games

Facing the constant challenges in the 188bet online casino games, tourism and performing arts industry，Junkan Culture Choice“Facing the most practical problems head on”，Committed to pioneering、Create a content-driven integrated consumption business model。

over the years，Junkan has been exploring the balance between content and consumption，Hope the work can bring fresh experience to the audience，Leave the audience，Thus extending the audience’s stay time and consumption chain。Consumption touch point refers to the existing consensus，Use the vested traffic to form consumption conversion。Plan related business formats by studying the consumption power and time schedule 188bet online casino games target audience，To ensure to the greatest extent that the audience who come here will have fun and return with satisfaction。

Take "Fantasy 2099" as an example，“Theatre + Party”is a typical case of content-driven consumption。8pm show，Cool scenes will be the first impression of the audience。As the plot progresses，Viewers experience traveling in different spaces，Finally we will reach a bar，The bar is fully stocked with all kinds of drinks，The actors will also be in the bar，Enter a more immersive interaction with the audience。There will be some 188bet online casino games and creative shops and other consumer businesses going forward，Can meet the audience’s one-stop consumption needs。

A successful 188bet online casino games, tourism and performing arts complex，Content creation and consumption upgrade are equally important。Content is the foundation and vitality of consumption，Consumption is the goal and motivation of content。About content and consumption，On the project "Dreamland 2099"，Junkan has gradually found their balance point。

188bet online casino games Outlook

Culture and tourism industry achieves cross-border integration，Has a profound impact on the development and upgrading of all walks of life。Industrial integration is a major trend in global economic development，It is also a new choice for countries around the world to promote industrial development，From macroeconomics to social economy、The cultural environment will undergo earth-shaking changes。The new development trend of 188bet online casino games industry has brought new opportunities to the development of 188bet online casino games and performing arts，And gradually become an important way for the industry to improve production capacity and competitiveness。

“The benefits of cross-border integration to the cultural, tourism and performing arts industry are，Many new business formats that do not originally belong to this field can be added to the existing business format system，Extend the audience’s consumption chain，Increase return on investment。But，We will find out，There is no distinction between subject and object in cross-border integration，Subjects originally belonging to other industry fields，By introducing 188bet online casino games and performing arts industry，The above effects can also be achieved。This has resulted in the original audience from the cultural, tourism and performing arts industry being forced to divert some of their audiences to other industries，Only with truly good content can we retain the audience。”Yang Le said。

More depth、More professionalism is the future development trend of the 188bet online casino games, tourism and performing arts industry，Refined operation of the team is also the only way forward in the future development process。

“Future，Junkan culture will revolve around two models and one system，Adhere to the content ontology，Become a new entertainment scene creation operator that drives culture-driven consumption。Among them，The two models refer to the work model on the content side and the product model on the product side respectively，A system refers to the operation system in the operation field。Junkan Culture will be committed to creating a series of models belonging to Junkan in the future，Committed to producing good works、Product，Make yourself more professional，We also hope to provide a reference path for the 188bet online casino games and performing arts industry。”Yang Leshuo。