January 20，Hosted by Zhihui，The 2020 Fifth CTCAS Summit and the "Dragon Bird Award" Award Ceremony with the theme of "New Economy, New Business Formats, New Talents" was successfully held in Shanghai。The summit brings together industry authorities、Domestic and foreign cultural tourism experts and scholars、High-level executives of leading organizations and leading travel companies、Well-known project traders and other guests shared the stage to talk，In-depth discussion and judgment on the development trend of cultural tourism in the post-epidemic era from multiple levels and angles，also destination、Cultural and tourism enterprises and others build a fruitful resource link service platform，Provide opportunities for collaboration and mutual promotion，Form a chain、The cooperative community of the ecosystem。Li Le, Assistant President of Weiguang Huitong Group, attended this conference and delivered a keynote speech on "Town Development Model Integrating Culture and Tourism"。

Meeting，Li Le, Assistant President of Weiguang Huitong Group, shared his thoughts on the development model of tourism under the new pattern。She took a cultural tourism town as an example，Clearly stated in the 14th Five-Year Plan，“Promote the integrated development of culture and tourism，Build a number of world-class tourist attractions and resorts rich in cultural heritage，Create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics” ，And "form a strong domestic market，Building a new development pattern”、 “Promote coordinated regional development and new urbanization”、“Prosperous development of cultural undertakings and cultural industries” is included in the plan as a key chapter，The cultural tourism industry will usher in a new trend，Will also embrace digitization、The new era of smart operations。

Li Le emphasized，The core logic of the operation and development of cultural tourism towns is the ability to discover and activate local urban culture and operate and manage scenic spots，Able to work、Douhuo Cultural Tourism Town。Lecture，Li Le shared the six core elements of the development and operation model of Weiguang Huitong Cultural Tourism Town，respectively functions、Traffic、Culture、Operation、Space and brand。For the cultural tourism industry or cultural tourism town，Need in-depth analysis and study of the local business landscape、Characteristics of consumer groups，Improving stock consumption from the two dimensions of differentiation and quality。Exploring culture、Activation on，Empower cultural tourism towns with cultural values，Integrate and develop high-quality cultural and tourism resources，Refining the granularity to scenario-based operations。At the same time，The Xushuguan Ancient Town connecting Suzhou, Jiangsu with great light、Zhangjiagang Datang Dongdu Port as an example，Focus on showing the advantages and strength of Weiguang Huitong in creating small town space。

Li Le said，The cultural tourism industry has a significant multiplier effect on social and economic development，Can empower many industries，The future development trend of cultural tourism towns is project quality、Management informatization、188bet online sports betting Integration of new technologies、Business integration，Accelerate the innovation of cultural tourism content、Supply chain upgrade、Integration of new technologies、Explore cross-border cooperation、Achieve diversified profits，will be the focus of the future development of the cultural tourism industry。

188bet Online Sports Betting and Casino

(This article is compiled based on the speech transcript，Zhi Hui slightly edited)

I am very happy to come to the conference today，In times of epidemic，We are all people who truly love culture and tourism，Only today can we have such motivation to gather。Weiguang Huitong is an ancient cultural tourism town、An enterprise with more than 20 years in the cultural tourism industry town，I am honored to share and report our development model to you on behalf of our group today。

What we share today is the “small town development model integrating culture and tourism”。How to understand it？Before we do the integration development trend, let me share with you，About the “14th Five-Year Plan”。We saw this sentence in the "14th Five-Year Plan"，“Promote the integrated development of culture and tourism，Build a number of world-class tourist attractions and resorts rich in cultural heritage，Create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics”。This gives us great motivation，Because for Weiguang Huitong Group，We have been committed to practicing such a cause。

Part 1，Share with you some thoughts on the model of tourism development under our new pattern。First of all, the current external environment for the company，In the entire “14th Five-Year Plan” we see suggestions for long-term goals，The first is to form a strong domestic market，Building a new development pattern。Maybe after the epidemic，Everyone is concerned about the domestic circulation、Promoting domestic and international dual circulation and comprehensively promoting consumption and expanding investment space are no strangers，We, the entire Weiguang Huitong Group, may need a deeper understanding of our domestic cycle。Because during the epidemic, we saw that many fee-based scenic spots in 2020 basically encountered bottlenecks，But for us，What we do is an open neighborhood，So our traffic during the National Day period returned to 75% of previous years，At the same time, for our entire cultural characteristics、National strength development，We firmly believe that we have great influence on the international market。

Second，About optimizing the spatial layout of land，Promote coordinated regional development and new urbanization。For each of our ancient tourist towns，We are a land and space development company，How to promote new urbanization with people at the core? This is also the theme we want to share with you today。China in a small town，This sentence is the mission of our enterprise。Our company also has a slogan，It’s called “Making the City More Chinese”。Why do you say this？It is because in the process of uniform urban development and urbanization evolution，We may have overlooked that our hometown was once the hometown of civilization，We have lost the inheritance of our culture during the entire rapid iteration or we have not done enough。

Third，About the prosperity and development of cultural undertakings and cultural industries，Improving the country’s cultural soft power。For the cultural tourism town we have been doing for more than 20 years，We know very clearly that we are one space，A space of physical attributes，At the same time, we are also a G client、B side、C-side customers jointly extend and advance the cultural industry system。There are many intangible cultural heritage items in our town，There are 188bet Online Sports Betting and Casino also many cultural IPs，There are also many cultural and creative products and tourism products we have made in the process of developing the town、Cultural products。So we are also sorting out and building our group’s cultural industry system as a whole in the near future。

Next, let’s take a look at our industry trends on the development model side，I just reported to you the changes in the consumption pattern during the entire epidemic。Second，It also gave birth to the innovative experience and intelligent application of the entire cultural tourism。Third，The role of data concepts in key elements of the entire market-oriented configuration。In fact, innovation throughout 2020、Technology、Under the label of the times such as the epidemic, we promoted a digital management and control platform，We realized the entire cultural town last year、Intelligence of scenic spots、Information Operation，Also realizes the entire traffic aggregation and resource aggregation，At the same time, we also began to cooperate with OTA platforms，Open up channels for online customers on the basis of offline customers。Finally, what we developed is blockchain technology and combination，How to reasonably value and distribute unvaluable cultural resources, including everyone’s income in the entire cultural and creative industry chain。

After industry trends and the pattern of the times，Let’s take a look at the entire development map of Weiguang Huitong。We currently have a total of 13 projects developed and operated，6 4A level scenic spots，There are currently 16 projects signed and under construction，Developed and operated、More than 50 simple projects under construction and to be built，Across 19 provinces and autonomous regions。It can be said that this volume is very large，A cultural tourism industry town is basically a scale of more than 1,000 acres，For us, we have a very large space for development。At the same time，After the development of such a cultural tourism group，The core logic of our operation and development is to discover and activate the local culture of the city。

Second，We have strong scenic area operation capabilities，Many people like to ask me，What do you think is the core capability of Weiguang Huitong，I think it’s just a small town。We will see that there are many cultural tourism industry towns across the country，Probably under construction、The sales stage is good，But the later operation and maintenance stage、The long-term operation stage seems very difficult。The strongest core logic of our Weiguang Huitong is to be able to make a small town viable，We have been doing this for more than 20 years，A group enterprise with the entire chain from investment to development to operation management，Has a very complete cultural tourism ecological chain design、Traffic attraction、The aggregation of urban consumption stock and increment，And how to extend the featured industries in this space，This is the accumulation of experience brought about by more than 20 years。

Part 2，Let me share with you what are our key elements in such a development model，This key element is our advantage。Before this, I would like to report to you Mr. Lu Xuewei，This is our chairman，The life cycle of each of our ancient towns is 100 years，Every ancient town is a boutique ancient town，What we do is the inheritance of a culture，It is a history of long-term sustainable development，It is also the platform for Future Capital to be listed，We use such a long-term persistence to operate to advance our business。Managed from our entire enterprise、Governance includes technology、What are the advantages of some practical operations such as technology？We have the core 6 elements of small town development and operation。

First，Function。Based on the development endowment of our entire city to deeply explore its culture，Make it a new center of urban cultural ecology。

Second，Traffic。Because we will find that after the local cultural IP is established，Not only can it reconstruct the new pattern of the tourism industry，It can also bring consumption in incremental markets outside the city。

Third，About our ability to activate and tap culture。Everyone knows the ancient city of Luanzhou，This is a very famous tourist vacation destination in Beijing, Tianjin and Hebei。At the beginning of project development，Luanzhou is a resource city，Such a tourist vacation destination has changed the nature and appearance of the city，Reconstructed the local cultural tourism consumption format and ecological environment。

Fourth，Operation。We have strong operational capabilities，Our operational capabilities are the management capabilities for overall and full project operations。Everyone is engaged in cultural tourism or industry，For example, traditional real estate development，Corresponding to the construction period，What we should do at each node can be standardized and quantified，Its variables are actually relatively small。Relatively many changes are concentrated on the marketing side of delivering value to the market，But every day is new for operations management，Weather、Popularity、Environment、Consumption characteristics of the times、Iteration requirements、Customer changes, etc.，For operations, such a dynamic requires us to have strong operational management capabilities。

Fifth，Create a new landmark of urban culture，We are building、symbol、Element、For the activation, application, inheritance and protection of culture，Through our architecture、Cultural products，Lastly is the brand，This is a return to our original intention，What we hope to create is a new journey for the cultural tourism brand，What we want to inherit is the China in the small town。

Here I will share with you some details，First about traffic，Traffic economy is a hot word in this era，It’s really hot，But how to do it。For the cultural tourism industry or cultural tourism ancient town，First, first，We will conduct in-depth analysis and research on the local business landscape、Characteristics of consumer groups，Then we will make differentiation and quality，To increase stock consumption from these two perspectives。

Second，Our increment，We will study the specific tourist groups in the surrounding area that can be radiated，will conduct in-depth research on their needs，In order to activate IP in our entire tourism and cultural ancient town。The next step is about the ability to discover and activate culture，This is also one of our advantages。Here we hope that our cultural values ​​will empower our cultural tourism town，Integrate and develop high-quality cultural resources，Also put the attributes of this culture、The granularity is very detailed and put into scenario-based operations。Many of our cultural tourism towns are doing this to explore culture，The method we use is number one，About mining and refining，For heritage resources and features。Second，Export our cultural products、Tourism products and cultural activities，We need to convert here，Cannot be restored to the same condition as before，It must also be able to serve the past and the present，There is another activation problem here。

Here I will briefly share some cases with you，We see our project in Zhumadian Royal Station，This project revitalizes the Central Plains culture and the station culture，We have a cultural IP that is a doll，called Ma Dudu，Once played a major role in the inn culture，We use it as a cultural activity in the whole town、Extension of tourism product clues。Another example is the 188bet Online Sports Betting and Casino ancient town of the Yi people，Very famous throughout China，It is the cultural protection and inheritance of the Yi people，The Yi people live in Liangshan, Sichuan and Chuxiong, Yunnan，The slogan of our town is "Let the world listen to the voice of the Yi people"，If not Weiguang Huitong，As compatriots of the Yi ethnic group，We have actually begun to blur our cultural attributes。Including us in the ancient Dai town in western Yunnan、Ruili Ancient Town，Border ethnic minority customs，What we activate and inherit is ancient culture and war wall culture，Very distinctive，Everyone is very welcome to take a look。

Also about guarantee advantages，How can our company promote the development of such a large cultural tourism territory，Focus on space construction。The first is the demand from the business format、Planned structure，Transformed into architectural form、Space landscape、Town block，Finally integrated into our experience atmosphere。Today we are visiting the Yangtze River Delta region，So I brought two Yangtze River Delta projects to share with you。

First project，Xushuguan Ancient Town，What we advocate in the entire humanistic space is to be together in the town，Viewing on the river，Guanzhen Connected、The river town faces each other，At the same time, it integrates the smart and beautiful spatial mechanism of the Jiangnan water town，Included via our Stagecoach Canal Show，Permeate the theme of canal soul through the town space through marching interpretation。

Second Project，This is our Zhangjiagang Datang Dongdu Port，Also in the Yangtze River Delta area，We are passing the open block、The mechanics of a small town，What we are doing is the resurrection of a period of cultural history in Zhangjiagang in the history of the Tang Dynasty。The series pattern in the whole town mechanism、Distributed，Partial enlargement，Enhance the humanistic atmosphere in the new cultural landmark space of the entire city。At the same time, choose such a character of the Tang Dynasty，Reflect the cultural vitality of this city with a dignified and cheerful image。Our colleagues in Shanghai are very welcome to take a look at these two projects。

The next step is the guarantee elements，That is our operation service system，Every project in an ancient cultural tourism town or industrial town will have one。But after more than 20 years，In fact, our service system focuses on these three points。First，Cultural travel business ecology。We focus on a very good ecological recycling system，We are building a platform。The next step is continued hematopoiesis and long-term profits。More than 4,000 B-side merchants have formed strategic alliances with us、Relationships between cooperative alliances，Why can so many people be accommodated to follow Weiguanghuitong，Because we are a long-term profit model。Development and cultivation period，Our investment operation management system mainly revolves around investment、Drainage、Three levels of management。For example, the drainage level，Everyone knows that it is easy to build a small town，Changes every month、20、50 years，This is difficult。Every day、Changes every month，So in terms of attracting people, we have our own unique cultural and tourism activity operation system，It is a daily activity、There are festivals every month，Can become an independent festival system。

Yesterday I was invited to participate in the compilation of professional publications such as the Chinese Festival Calendar and online invitations to events，Interact with everyone online and our traffic flow includes activity capabilities。Next is the management field，Because we have 13 long-term operating projects，So we have millions 188bet app of businesses。At the same time, the flow of people in our 13 towns a year、The number of tourists reached 58.6 million，OCT Group’s tourist arrivals in 2019 were 52 million。

The last thing is about our dataization、The role of intelligence in the entire operation management，Comprehensive insight into customers’ real-time dynamics through digital twin technology，Pull from the original multi-platform、Multiple projects、Offline management into business digitization，Centralized online management。At the same time we heard from the original、Collected some voices from customers，Now cooperate with OTA platform，Cooperating with big data，Capture some dynamic service requirements of customers for our tourist town in real time，From the original fuzzy management to precise management。Through this round of iteration of the entire business，We will be more determined in our hearts，It will feel more like that we have pushed the entire tourist cultural tourism experience into the hands of the local government、Assistant，Can become an engine of urban development。Indeed, from first-tier cities to seventh-tier cities across the country, we are in the process of communication，Visit our headquarters frequently，Invite us to develop a local cultural tourism town。

Part 3，What I share with you is the effect of industrial deposition in our endogenous dimension。In fact, what we are doing is a space，There must be an ecological strategy in this space，Here you will see that we believe that the sedimentation effect is in our brand dimension，We hope that every town has its own distinctive cultural connotation，It is China in a small town。At the same time, we also feel that it is not just a scenario-based way of cultural travel life，Should be a new quality space supply for the entire city。How to ensure that these things are implemented in place，This morning I heard our guest talk about our needs for cultural tourism at 7 o'clock。But in fact we have now fissioned it to 12 o'clock，At the same time, we use the IP in the process of building the town、Audience、Innovation、Traffic、data、Content、Experience，Work together on these 7 points，Guarantee our entire ecological strategy。

We also pay great attention to our customer dimension in the entire deposition effect，We can truly be number one now。As a major supporting project for urban tourism，We can promote the transformation of local urban tourism industry，Allocation that can attract more urban resources，At the same time, it creates a traffic economy for the city，Because we are an open scenic spot，Our nighttime economy has lit up many cities across the country，This is also a core capability of Weiguang Huitong that the local governments in various cities valued very much when they invited us to go。

The last thing is to stimulate employment，Our cultural tourism town is truly a project to enrich the people。Maybe you all heard it in the Yi ancient town just now，The Bimo culture that we resurrected back then is all related to the customs of ethnic minorities。Like Yixiu，Now he has become an entrepreneur with an annual income of tens of millions and brought Yixiu to New York Fashion Week。These true stories appeared in the small town of Weiguang Huitong，One person drives the production and employment of thousands of families。Based on current estimates of the total number of employed people in the industry，We have calculated it，Our 13 operating ancient towns in Weiguang Huitong have attracted a total of 21.50,000 people’s employment and life。

Finally, I am very happy to come to our conference today to briefly share with you，Finally, end with this sentence，It is "China in a small town"，Why does it appear？We hope we can help in the process of urban development、Play，188bet sports betting app download Inherit and protect local culture，That is what the top leaders of the country said: “Let the city retain its memory，Let people remember nostalgia”。Emphasis again，We are a cultural tourism town，We need a lot of resource empowerment，We need a lot of win-win cooperation。Today is just the beginning of our communication，Thank you everyone。