In recent years，As living standards continue to improve，People’s consumption behavior gradually changes from the material level to the spiritual level，The role of culture and tourism in meeting the people’s needs for a better life has become increasingly prominent，And gradually become an important driving force for economic growth。Consumers have shifted from purposeful purchases to experiential purchases，Pay more attention to“Functional + Emotional + Spiritual&188bet Online Sports Betting and Casino;’s comprehensive needs，Let real estate project operators face greater challenges。

at“Content is King&188bet Online Sports Betting and Casino;Under the development trend of composite business formats，Jincheng Real Estate Group adheres to“Good life&188bet Online Sports Betting and Casino;Concept，surrounding space、Content and service construction“Full life cycle product system&188bet Online Sports Betting and Casino;，Created a new round of industrial integration and innovation。The Anji Slow Valley created with his craftsmanship、Products from Dali, Bangkok and other cultural tourism towns，Realize the poetry and distance of an era with practical actions。

Jincheng Real Estate Group is constantly optimizing its brand IP，To improve the life experience of owners as the starting point，Supported by interpersonal interest and interpersonal trust，Created a unique“Jin Chengshi&188bet Online Sports Betting and Casino;Community Culture。Based on the discussion on the operation and development of cultural tourism community，And learn more about Jincheng Real Estate Group’s community building，The chief community officer of Hujiao Culture and Tourism to Jincheng Group 、Exclusive interview with Mr. Yin Jun, Director of Community Operations of Jinhan Group。

Chief 188bet Online Sports Betting and Casino Officer of Jincheng Group 、Yin Jun, Director of 188bet Online Sports Betting and Casino Operations of Jinhan Group

Building an ecological platform for cultural 188bet Online Sports Betting and Casino towns in three aspects

Jincheng Real Estate Group, headquartered in Hangzhou, Zhejiang, was founded in the 1990s，With strong operational strength and excellent brand reputation，From“Yangtze River Delta Economic Circle&188bet Online Sports Betting and Casino;Extend outward，Expanding north to Xinjiang、Nanting Hainan，Products radiate nationwide，Formed its own strong brand，has also gradually upgraded to become the leading domestic good life service provider based on complex real estate。

In today’s era of mass consumption upgrading and the booming cultural tourism industry，Jincheng Real Estate Group adheres to the ";Become China’s first-class good life service provider&188bet Online Sports Betting and Casino;’s corporate vision，Implement“One vertical, two horizontal and multiple wings&188bet Online Sports Betting and Casino;Development Strategy，Based on a beautiful human habitation，Consolidate the main real estate business，Synchronized cultivation and strengthening of education、Health care、Construction、Agriculture、Service and other industries，Collaborative digital economic innovation、Build a large-scale beautiful life ecosystem with Jincheng characteristics，Provide customers with high-quality services and high-quality life。

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In Yin Jun’s opinion，Whether it is an education-themed product，It is still the creation of an ecological platform for cultural 188bet Online Sports Betting and Casino towns，Based on three considerations。

First，Targeting urban high-net-worth people。The target 188bet Online Sports Betting and Casino of the project is a large number of middle-class people，To satisfy their pursuit of a diverse living environment, there are a large number of middle-class people，They are committed to improving human settlements、A pursuit of diverse living environments and a better life。

Second，Personalized service customization。With the current economic 188bet Online Sports Betting and Casino、Consumption upgrade，The traditional single didactic tour guide can no longer meet the needs of consumers，People are more willing to pay for high-quality holiday products and services，Convenient supporting facilities that can provide a better lifestyle are increasingly favored by the public。

Third，Deeply dig into the local culture。Jincheng Real Estate Group’s Slow Valley products are oriented towards a better lifestyle，Through activation，Combining local culture and 188bet Online Sports Betting and Casino characteristics，Integrated with modern lifestyle，Translate different cultural elements and genes into scenes and stories，Livable layout、Yiye、Yixue、An ecological environment suitable for traveling。

With location“Two Mountains Theory&188bet Online Sports Betting and Casino;Place of origin，China’s first ecological county——Anji Slow Valley Educational School Town in Anji is an example，Due to the cooperation between Jincheng Holdings and Jincheng Yingte Education，Education town project built with strength。Yin Jun introduction，Relying on Anji’s rich natural resource endowments、Profound cultural heritage and superior transportation conditions in the high-speed rail era，Anji Slow Valley gives full play to the industrial advantages of Jincheng Yingte Education in education，Constructed with education as the core、Cultural tourism is the foundation、A lifestyle destination in an education town with health and wellness as supporting facilities，Since its establishment, the town has had the distinguished reputation of a full-life-cycle school town community。

Let the town“Features&188bet Online Sports Betting and Casino;Become the finishing touch of rural revitalization

Special towns as a 188bet Online Sports Betting and Casino thing，Many regions have gone through detours in their development，After the official’s continuous standardization and correction in recent years，The development of characteristic towns gradually shifts from focusing on quantity to focusing on quality，Various regions have initially established a list management mechanism for characteristic towns。

“14th Five-Year Plan&188bet Online Sports Betting and Casino;A new journey of historical development begins，my country’s urbanization starts from “Scale and Speed&188bet Online Sports Betting and Casino;xiang“Quality and Quality&188bet Online Sports Betting and Casino;Change。People’s life needs are becoming increasingly rich，The increasing emphasis on and requirements for human settlements。Building a green town，Create a high-quality living environment，It has become an important part of further promoting the new urbanization strategy with people as the core。In Yin Jun’s opinion，A successful characteristic town must meet four conditions: first，The characteristic town contains diverse scenes；Second，Contains multi-dimensional industry content；Third，Gathering interesting people from all walks of life；Fourth，Excellent service。

“High quality、Services with localized characteristics are urgently needed，It’s also the bottom line&188bet Online Sports Betting and Casino;，Yin Jun emphasized，Stick to“Bottom line&188bet Online Sports Betting and Casino;I won’t go astray，Standardized development can lead to stable and long-term development。Character towns are a new platform for high-quality economic development，Plays an important role in economic transformation and upgrading and new urbanization construction。Only adapt measures to local conditions、Outstanding Features，Strictly control quantity、Improve quality，Prevent risks、Prompt correction，In order to solidly promote the standardized and healthy development of characteristic towns。

There are currently many small towns in China，How to make more“Special Model Room&188bet Online Sports Betting and Casino;Present，It is necessary to use “Special&188bet Online Sports Betting and Casino;Winning，To create“Features&188bet Online Sports Betting and Casino;Brand，Enhance competitiveness，More importantly, let“Features&188bet Online Sports Betting and Casino;Become the "leader" of rural revitalization;The finishing touch&188bet Online Sports Betting and Casino;。Not only must pay attention to“produced、City、People、文&188bet Online Sports Betting and Casino;'s four-in-one，We must pay more attention to exploring the characteristics of the industry、Humanistic heritage and ecological endowment，Let the town’s“Static resources&188bet Online Sports Betting and Casino;Able“Come alive&188bet Online Sports Betting and Casino;。

Du Xing“Good life&188bet Online Sports Betting and Casino;Concept，Jincheng Real Estate Group surrounds space、Content and service construction“Full life cycle product system&188bet Online Sports Betting and Casino;，Created a new round of industrial integration and innovation。Huzhou International Education Town, which it took the lead in developing in 2019、South Taihu Health District and New Commercial District Project，Focus on the industrial origin，Achieved from development to service，From products to humanities，In-depth integration and value extension from natural environment to science and technology。

Youfeng Laiyi，Feiwu Buqi。Yin Jun pointed out，“The intersection of gold and stone、The Goodness of Adults&188bet Online Sports Betting and Casino;’s values ​​and“Strong and strong，Pursue excellence&188bet Online Sports Betting and Casino;’s entrepreneurial spirit，And openness and inclusiveness、Dare to innovate，Let Jincheng Real Estate Group win the favor of well-known enterprises in various fields，And establish a strategic cooperative relationship with it，Explore new resources，Entering new markets，Get new achievements，Achieve win-win cooperation under regional economic integration。Promote culture at the same time、Ecology、Integrated development of agriculture and rural revitalization，Revitalizing the vitality of its towns，Create a characteristic model room for rural revitalization in the new era。

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Achieve“Product-centric&188bet Online Sports Betting and Casino;Turn to“People-centered&188bet Online Sports Betting and Casino;

“Special towns are most afraid of focusing on‘Small Town’，not‘Features’上&188bet Online Sports Betting and Casino;，Yin Jun speaks out，Solve it from the source“Copy&188bet Online Sports Betting and Casino;'s town appears，Need to dig deeper into the cultural heritage of rural areas，Presenting the cultural landscape，Achieve“One town, one characteristic&188bet Online Sports Betting and Casino;，Make every characteristic town more quality，Release the surging power。

When the trend of small town construction in the country is booming，Jincheng Real Estate Group is already thinking about things other than housing。Proposed“Beautiful Habitat&188bet Online Sports Betting and Casino;’s concept: to be careful，A home with a sense of belonging。Not only requires residences to be located in suburban areas with excellent ecological environment，We need to pay more attention to things other than the house，For example, neighborhood relations、Community atmosphere and other life-related elements。This one，Make sufficient consideration and analysis to find the target population in the region，It is particularly important to determine the positioning of the product。

Yin Jun pointed out，Through big data analysis，“80、Post-90s&188bet Online Sports Betting and Casino;’s middle-class people have needs for both health care and elderly care，In particular, they value quality living、Consumption philosophy and pursuit of a better life。Therefore，The Anji Slow Valley Educational Town and Dali Bangkok and other cultural tourism town projects crafted by Jincheng Real Estate Group，Spent a lot of effort in creating quality life scenes and community operations，Let every owner have a deep sense of belonging here。The formation of this sense of belonging is not only brought about by the beautiful natural ecology of beautiful mountains and rivers，It’s because the owners have common interests、Hobbies and life values，And regularly organize various activities under the prompting of the group。

Transforming from a traditional developer to a lifestyle provider，Jincheng Real Estate Group spent several years to achieve the "development from the past";Product-centric&188bet Online Sports Betting and Casino;To date“People-centered&188bet Online Sports Betting and Casino;'s transformation。In Yin Jun’s opinion，This change is also a lifestyle adjustment that caters to people’s yearning for a better life，Proof that more and more people want to return to nature。

With the increasing number of owners，Activities within the community are becoming increasingly rich，The direction of interest is gradually becoming clear。Until Jincheng Real Estate Group“Slow life&188bet Online Sports Betting and Casino;Establishment of the concept，A large-scale good life ecosystem with Jincheng characteristics is gradually taking shape。

Create a new lifestyle and form a unique 188bet Online Sports Betting and Casino culture

In the early stages of community cultural operation in small towns，Yin Jun discovered“Slow Valley System&188bet Online Sports Betting and Casino;The owners of small towns have strong cultural creativity and social needs，Therefore he encouraged the owners to form various associations based on their interests and hobbies，And provide certain support and funding，Provide diverse support for communities everywhere。Yin Juncheng，Community as the strategic starting point of Jincheng Real Estate Group，A new social lifestyle has been formed。

First，People-oriented。Yin Jun takes the two projects of Anji Slow Valley and Dali Bangkok as examples。After positioning the project，Jincheng Real Estate Group first conducts preliminary research on target 188bet Online Sports Betting and Casino customers，Lock age group and interests，Create KOL (opinion leader)，Create an authoritative image from a professional perspective。At the same time, the staff will pay attention to the activity of the atmosphere in the 188bet Online Sports Betting and Casino at any time，Maintain good interaction with owners。

Second，Explicit carrier。A complete 188bet Online Sports Betting and Casino operation，The ultimate goal is to guide users to achieve conversion，Content is the direct carrier for the project to guide users，Raising pets、Culinary exchange、A wide variety of online and offline content forms such as live broadcast interaction，Not only can it increase the temperature of the 188bet Online Sports Betting and Casino，It can also enrich the 188bet Online Sports Betting and Casino culture as soon as possible。

Third，Suitable marketing system。“Slow Valley System&188bet Online Sports Betting and Casino;Project success，It is by gathering people with wealth in Kochi，Through social activities，Meet the interests and hobbies of owners and members，Let this group of people grow bigger and bigger like a snowball，The so-called“Old and new&188bet Online Sports Betting and Casino;，Form a community circle，Let owners stick with the project for a long time，Promote multiple consumption。Thus getting rid of the traditional developers to maintain cash flow by selling houses、Restrictions on recovering investment。

In addition to helping owners enrich their interests through the community，The owner and the project also jointly developed influential 188bet Online Sports Betting and Casino IP，And become part of the town operations。Yin Jun pointed out，Cafe in Anji Slow Valley、Home Farm、Supporting facilities at the living level such as wellness cabins，Provides a convenient social place for owners，Various creative products made by the owners are also sold in the store。These products not only turn the interests of community members into real objects，It also carries the value of their spiritual life to others，Formed a unique community culture。

Also，Jincheng Health Care, which is affiliated to Jincheng 188bet Online Sports Betting and Casino，It also provides health management for people of all ages in communities and families、Medical Services、Enjoy healthy life including elderly care services。

Combining reality and virtuality, the Metaverse stimulates the digital transformation of 188bet Online Sports Betting and Casino projects

The 188bet Online Sports Betting and Casino effect quietly changes people’s living conditions。Future，In addition to satisfying the living environment in the house，People are more pursuing spiritual wealth。The Internet era expands the scope of the 188bet Online Sports Betting and Casino。No matter how humans change，The chain of social relationships has been developing forever。

Since this year，As the popularity of the metaverse concept continues to rise，There are voices saying that the future cultural 188bet Online Sports Betting and Casino real estate industry and community should also be a new ecology that combines reality and virtuality。To this，Yin Jun confessed，There are a thousand Hamlets in the eyes of a thousand people。Concept of the Metaverse，Everyone’s understanding is different，All current understanding is in a stage of differentiation and iteration，There are many biased and one-sided understandings of the Metaverse。Due to the different policies and development foundations of each country，Therefore, the differentiation of understanding of the metaverse is an objective phenomenon。

Yin Jun thinks，Although the Metaverse was initiated in games and communities，But not limited to games and communities。Predictable，The Metaverse will become a communication tool for the new generation，There will also be a corresponding 188bet Online Sports Betting and Casino environment。The 188bet Online Sports Betting and Casino building derived from this、188bet Online Sports Betting and Casino building and software platform、Artificial intelligence and other fields have great room for development。

Also，“Yuanverse&188bet Online Sports Betting and Casino;’s characteristics and attributes may subvert people’s understanding of traditional real estate projects。Yin Jun speaks out，With“Yuanverse&188bet Online Sports Betting and Casino;The development and improvement of various technologies and infrastructure，Online and offline will be completely connected，“At that time，Blending reality and reality、Parallel digital worlds will become‘Second Space’，Real estate projects will also break through tradition‘时’with‘empty’19580_19583，Let users gain a sense of immersion during the experience、Sense of technology、Sense of compensation。&188bet Online Sports Betting and Casino;

It is worth mentioning，at“Yuanverse&188bet Online Sports Betting and Casino;Concept，“人&188bet Online Sports Betting and Casino;Still the most important subject。Yin Juncheng，The deep integration of digital space and physical space allows people to perceive the real world in a different way，Stimulate real estate projects and community industries to accelerate digital transformation，Upgrading the digital ecological chain，Form“Yuanverse+&188bet Online Sports Betting and Casino;’s new industrial form。