At the 2020 Fifth CTCAS Summit and "Dragon Bird Award" Award Ceremony held in Shanghai on January 20th，Zhejiang Xiangfubei Holding Group、Wang Kai, Chairman of Yunnan Sanctuary Cultural Tourism Development Group, attended and won the night’s major award—“2020 Emerging Young Leaders in Cultural Tourism”。2020，Under his leadership, Zhejiang Xiangfubei Holding Group and Yunnan Sanctuary Cultural Tourism Development Group have extended their business to cultural tourism and health care、Theme Park、Scenic spot operation and project investment、Planning and other fields，And promoted the implementation of the "Enjoyment Village"、“Pink Empire” travel photography vacation destination and many other special cultural tourism projects，Cultural tourism territory is rapidly expanding。

During the summit，Chairman Wang Kai accepts exclusive interview with Zhihui，Combining cultural tourism and health care、Scenic Spot Operation、Business operations such as travel photography industry，Publish insights on topics such as the diversified layout of cultural tourism companies。

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1. Accelerating aging and policy support，Health and wellness tourism welcomes new development opportunities。Compared with other health care towns on the market，What are the product features of Xiangfu Village？What are the unique advantages of Xiangfu Village IP？

Wang Kai: In terms of form, Xiangfu Village is a group living community，Middle-aged, elderly and even younger middle-aged people can work together for vacation-style retirement care，Since it is called "village"，Indicates that it is more in line with the social needs and care of our rural neighbors，It is also easier to open up the relationship and distance between people，From the perspective of service management radius，Our professional caregivers can also provide one-on-one 188bet online sports betting precise and considerate services，These details and original design intentions are unmatched by those health care towns currently on the market that are often several square kilometers or even larger in size。We are small but precise，Health care products that can ensure service quality and meet human needs，At the same time，Also organizes regular resident research and observation by the Chinese Academy of Sciences expert group、Check、Free clinic "Neighborhood"，Intelligent services combined with the group’s scientific research and technical support，Better realize our original intention: people-oriented。

2. Generally speaking，Cultural Tourism、Health care has a long development cycle、Long capital accumulation period、Projects with long payback period，In particular, health care projects have higher requirements for the construction of the industrial chain。What do you think of this point of view？How Xiangfubei Group solves these difficulties？

Wang Kai: From an investment perspective，Cultural tourism and health care are all projects that can only see benefits in the medium to long term，The amount of funds required is also large。But from another perspective，Cultural tourism products are also developed in stages、Consumer goods that are periodically upgraded，It has the characteristics of off-site scene consumption，Especially health care products，Its group of consumers of the right age is extremely broad，Speak in another way，We can even be consumers of the products we are developing now，And it can be purchased in advance，Choose different time periods for consumption。

In the early stages of project construction，We have started pre-project sales warm-up、Reservation for booking，At the same time, we are also maintaining the travel needs of these customers。At present, Xiangfubei’s work and layout in cultural tourism and health care have been fully launched，So we can provide guests with “residential care”，From different cities to different products，With islands，There are also humanities themes，There are also rural and natural ones，Provide consumers with more diversified choices。

3. Does Xiangfu Village IP have any future expansion plans?

Answer: Xiangfu Village is based on Jiangsu, Zhejiang and Shanghai as its market support and development 188bet online sports betting foundation，We give priority to creating a model，Then gradually export experience to the outside world、Talent、Management Mode。Currently our focus is still on creating a high-quality model，Hope to pass this case，Attract more people to pay attention to Enjoy Village，The subsequent expansion plan is to accompany the growth of brand influence，Things will fall into place。

4. What do you think of the development prospects of the wellness tourism market？For practitioners，What are the opportunities and challenges？

Answer: World Health Organization prediction，China’s elderly population will double to 400 million around 2033，By 2050，35% of China’s population will be over 60 years old，Becoming the most aging country in the world，There is huge demand in the elderly care industry。Health care is not just old age care，It is a combination of "stay + vacation + health care"，Therefore, the actual consumer group and market size of health and wellness tourism is even larger。Although the current products are still relatively rudimentary，But as consumers’ requirements for products continue to improve and the market continues to iterate，There will definitely be health and wellness tourism products with more user-friendly designs，This is an opportunity，Also for product designers，Various challenges raised by service operators and even industry authorities。

For us practitioners，The aging of society and people’s emphasis on health care，In fact, they are sending signals: market services are lacking at this stage。The demand side continues to raise higher standards，But the supply side cannot satisfy it，The market is in urgent need of comprehensive services such as Enjoy Village、High-quality health and wellness vacation products。

Also visible is，The entire industry is currently making progress，Better products are constantly emerging。Predictable，The future is in the field of wellness and vacation，The degree of specialization of each brand will be greatly improved，The market development trend must be that good money drives out bad money。

5.As an important part of Xiangfubei’s cultural tourism layout in the southwest region，Yunnan Sanctuary Cultural Tourism Development Group chooses the "travel photography" track，What are the reasons for landing in Lijiang as a travel and photography destination？

Wang Kai: “Travel Photography” seems to be a very vertical service product，But in fact it is purpose-built、Hotel accommodation、Technical equipment、Transportation Tour Route、A comprehensive industry that integrates many aspects such as ecological environment。When we create a travel photography destination，It is an organic combination of Internet celebrity industry + cultural industry + tourism industry，By integrating upstream and downstream chains and destination resources，Form a new high-quality destination。Combined with future development trends，such as 5G、Application of big data technology，Short video、The popularity of live streaming，Travel patterns are constantly changing，The travel photography destination is the most suitable and relatively safe track。

Statistical data display，Yunnan is the province with the highest proportion of overnight trips (vacations) in China，And the annual growth rate of tourists reaches 15%，Lijiang is the core of Yunnan tourism。Also，Natural environment advantages、Profound local culture、The major transportation of domestic and international flights and road networks and its location in southwest Yunnan、The transportation fortress of the core hub of northwest Yunnan、Including the future upgrading and optimization of Lijiang’s tourism products and its popularity in the national and even overseas international tourism markets，Reputation, etc.，These are the core reasons why we chose Lijiang，It is even used as the basis of travel photography and vacation destination。

6.Scenic area operation is also an important business of Xiangfubei Holding Group，Can you introduce the current operation and management methods of Xiangfubei Fangyan Scenic Area？

Wang Kai: Fangyan itself is an earlier national scenic spot in China，The importance is self-evident，At the same time, Fangyan Scenic Area has a special position in the minds of us Jinhua locals，In addition, the area we are responsible for building and operating is the history and culture of Fangyan Scenic Area、Transportation Organization、One of the most important parts of geographical composition and business construction。So when we started planning and designing 188bet sports betting app download for this project，is positioned as “building a high-end aesthetic micro-vacation destination in China”，Guide and assist the China Academy of Art in completing corresponding planning and design work，At the same time, we also cooperate with the local management committee and Yongyin Company to fight a complete battle，Play a good game of chess with all your strength。

7.As the consumer base becomes younger and younger，Internet marketing plays an increasingly prominent role in the operation of traditional scenic spots，How does Xiangfubei Company exert its efforts in these new operating methods？

Wang Kai: We have established a professional new media operation center，First, system management of the construction and operation of self-media，The second is the comprehensive arrival of the current new media including 5G era，Build a relatively complete resource library and product library。

The arrival of the new media era，Let many scenic spots realize the importance of social software in image promotion，Many tourist destinations are no longer promoted through radio broadcasts、TV，But moved to Douyin、小红书。Ding Zhen, who became popular on the Internet at the end of last year, is the best example。Our group has a professional new media operation team，In addition to daily publicity、Except for promotion，In the future, the focus will be shifted to Douyin、On social media such as Xiaohongshu。Relying on the huge traffic pool of the platform，Continuously storing water、Growing grass、Harvest。By displaying the group’s products on media platforms，Attract fans’ attention、Inspire the desire to experience、Finally, customers come to experience the experience。

Otherwise，We operate more through the community，Build a “fan base” online and offline，We will use Xiangfubei’s products that have been launched and are about to be launched in important tourist destinations across the country to build a series of “Internet celebrity landmark” products with cultural connotations，Let them check in deeply。

8.Xiangfubei Group positions itself as a “content-based cultural tourism industry operator”，For this positioning，What layout and development plans will there be in the future？

Wang Kai: Our positioning of ourselves contains two key words，188bet online sports betting One is content，One is operations，Xiangfu Bei can produce high-value solutions and execute them well。As a group rooted in the cultural tourism industry，We found that many areas have not been fully explored，There are more possibilities in the cultural tourism industry。For example, we are currently doing a combination of travel photography and vacation，In the future, it can also be developed into a combination of cultural activities and vacation、Combining technology experience and tourism。

On the regional layout，We are currently starting from Zhejiang，Collaborating with Yunnan for joint development。Two major areas in the future，centered on Yunnan，Radiation Southwest；Zhejiang is the main battlefield，East China region affecting Jiangsu, Zhejiang, Shanghai and Anhui。On time planning，After two to three years of precipitation，The group will also actively embrace the capital market，Enlarge the size of the current project，Strive for an early IPO。