Skiing, another trillion-dollar market?

If you only look at the discussion popularity on social media，Skiing fever is an indisputable fact。According to the "2021 Lifestyle Trend Keywords" report released by Xiaohongshu，The number of Xiaohongshu “skiing” related notes published in 2020 increased by 89% year-on-year，Opening season in late November，The search volume related to "skiing" content on Xiaohongshu increased by 150% compared with the same period last year，Publication volume reached 400% of the same period last year。

On Weibo and Douyin，Many accounts from major 188bet Live Casino and contracted skaters have settled in，Topics such as “bikini skiing” and “JK skiing” have also begun to appear on skiing-related hot searches。

Some opinions，The skiing craze on domestic social media this year is because of the epidemic - I used to fly to Europe in winter、North America、Japanese ski enthusiasts face difficulties in entering and leaving the country，Aiming at domestic destination，Xinjiang、Northeast、The ski resort in Chongli has become their first choice，The number of visits to domestic 188bet Live Casino has increased as a result。

Meanwhile，High-spending groups who used to travel abroad can now only vacation domestically，Some of them will definitely choose 188bet Live Casino with high consumption。According to official data，During the Spring Festival in 2019，my country’s outbound tourists 631.10,000 people，For domestic 188bet Live Casino，This group of tourists is obviously a considerable increase。

Early last year，Zhang Heng, founder of Sanfu Outdoor, once said: "(The 19/20 snow season ended early) This knife will have a great impact on the outdoor industry，It can be said that it was cut on the leg，But for the 188bet Live Casino industry，No doubt it was chopped directly on the neck。”Times have changed，One year later，The domestic 188bet Live Casino market seems to have cleared away the previous haze，It’s getting more popular than ever。

The trough is good，Hot or hot，The epidemic is the most important external cause，But if you focus on the domestic 188bet Live Casino industry itself, you will find，Compared with the upsurge of public opinion，The development situation of the domestic 188bet Live Casino industry is not as good as imagined。

The trillion-dollar journey has just begun

Let’s talk about the conclusion first，The domestic ski industry is still at a relatively elementary level，Not enough mature ski consumers have been developed yet。And this starts with the 188bet Live Casino that support the ski industry。

Popular skiing is where skiers go to 188bet Live Casino to experience it、The process of consumption。The entire ski industry is “all economic activities that help skiers reach 188bet Live Casino and engage in ski activities”。Therefore，188bet Live Casino are the core of the ski industry，Almost all entities in the ski industry chain revolve around 188bet Live Casino。

To put it more bluntly，The emergence of 188bet Live Casino has created skiers and ski markets。

In the past, before 188bet Live Casino appeared，There is no economic behavior and market demand for ski consumption。Such as climbing wild mountains、Snowboarding、Extreme sports such as helicopter downhill descent are out of the scope of the general market。The level of ski resort construction and operation directly determines the level of the ski industry，The number and scale of venues are the most important indicators for measuring the ski industry。

Therefore，Analyzing the quality of domestic 188bet Live Casino can reveal the true situation of the domestic ski industry。

According to "China Ski Industry White Paper (2019 Annual Report)"，Although domestic skiing trips、The number of 188bet Live Casino and the number of 188bet Live Casino with aerial lifts is growing，But the growth rate has shown a downward trend。2015 to 2019，The growth rates of these three sets of data are:

Growth rate of skier visits: 20.8%、15.9%、12.6%、6.1%；

Growth rate of number of 188bet Live Casino: 13.7%、8.8%、5.5%、3.8%；

Growth in the number of 188bet Live Casino with aerial ropeways: 14.7%、16%、2.8%、4%。

Source: "China 188bet Live Casino Industry White Paper (2019 Annual Report)"

The quality of 188bet Live Casino，Depends on whether it has an aerial ropeway and the number of aerial ropeways。Domestic 188bet Live Casino generally divide the ski trails into primary trails、Intermediate and advanced levels，Bigger 188bet Live Casino will have park areas、Wild Snow Area、Mushroom Road, etc.，The primary level is usually standing on a magic carpet or mop，For intermediate and high-level roads, you usually take an aerial cable car to the top of the mountain。

In other words，Observe whether there is an aerial cable car in the 188bet Live Casino resort，You can tell that this 188bet Live Casino resort is a novice experience 188bet Live Casino resort，It’s still a destination resort 188bet Live Casino resort。

Can be known through chart data calculation，2019，The number of domestic 188bet Live Casino equipped with aerial ropeways only accounts for 20% of the total number of 188bet Live Casino，Most 188bet Live Casino only rely on ground magic carpets as upstream facilities，Services for beginners。This type of ski resort does not have intermediate or advanced trails，Difficult to meet the needs of advanced skiers。

The lack of scale and supporting facilities means that，A large part of my country’s 188bet Live Casino population are experiencers，Only 188bet Live Casino once a year。Also，The proportion of this group converted into a stable skiing population (an average of 4-5 skiing times per snow season) is about 3%，Far lower than the 10-15% 188bet Live Casino conversion rate in developed countries。

In comparison，Large-scale resort-style 188bet Live Casino are better than small and medium-sized 188bet Live Casino for experiencers in terms of revenue structure and development prospects。Take Wanda Changbai Mountain Resort as an example，This resort has skiing、Mountain Vacation、Hotel Accommodation、Shopping、Golf Entertainment、Hot spring in one，More diversified business operations。Based on the current development situation of my country’s ski industry，The Matthew Effect of domestic 188bet Live Casino is becoming increasingly significant: the number of small-scale ski resort constructions is gradually decreasing，The number of large 188bet Live Casino is increasing day by day。

2018-2019 Snow Season (November 1st-April 14th)，Chongli Ski Resort received nearly 3 million tourists，Total sales of snow tickets reached 107.90,000 pictures，Tourism revenue reaches 20.500 million yuan。During the New Year’s Day holiday in 2018，my country Genting、Dolemy、The total number of tourists at Wanlong and Changchengling 188bet Live Casino is nearly 90,000，The income generated by the ski industry is about 60 million yuan。

A lot of income，But large-scale 188bet Live Casino are also a business with extremely high thresholds，The investment reaches billions or even tens of billions。For example，Zhangjiakou Chongli Secret Garden Genting Paradise Ski Resort has an investment of approximately 6.5 billion，The investment in Jilin Changbaishan Wanda Ski Resort is as high as 20 billion yuan。

In addition to high investment costs，Outdoor skiing is a seasonal activity，188bet Live Casino need to consider comprehensive four-season operations during the non-snow season，The long cost recovery period also brings considerable challenges to the operation of the ski resort。

In short，my country’s ski industry is in such a situation: small and medium-sized 188bet Live Casino for experiencers account for the majority，Skiing popularity rate、The conversion rates are all low，The ski industry still has considerable room for development。

This is also one of the developments that the 2022 Winter Olympics is trying to promote。

The 188bet Live Casino business is difficult to do

Based on previously announced information，China’s budget for the 2022 Winter Olympics is 15.USD 600 million，Including venue operations、Human resources expenditure and medical care、Communication、Transportation, etc.，And the total budget investment in non-organizing committee venues is 15.USD 100 million，Will introduce a large amount of social capital，It is expected that 65% of the funds will come from social investment。

The Winter Olympics can indeed help the niche ice and snow sports expand their momentum，The countries hosting the previous Winter Olympics hope to promote the popularization of ice and snow sports。But how strong is this driving force、How durable，Requires detailed analysis of specific circumstances。

As one of the major 188bet Live Casino markets in Asia，The start of Japan’s 188bet Live Casino industry can be traced back to 1911 when Austrian Theodor von Lerch brought 188bet Live Casino culture to Japan，With the rapid growth of Japan’s economy after the war，Japan’s 188bet Live Casino craze reached its peak in the 1990s。The skiing population in Japan reached 18 million in 1998，It is also February 7 to 22, 1998，Nagano, Japan hosted the 18th Olympic Games。

What a pity，The Winter Olympics did not further boost Japan’s 188bet Live Casino industry，Japan’s skiing population has shown a significant downward trend since then，The market size is also shrinking。Until the last few years，The Japanese 188bet Live Casino market has gradually moved from a cliff-like decline to a stable development。The reason，Most of the opinions in the industry are attributed to Japan’s aging population and the country’s economic recession trend。

The problems faced by the Korean 188bet Live Casino market are also not small.

According to statistics from the "2019 Global Ski Market Report"，There are currently 19 188bet Live Casino in South Korea，Five or six of them are owned and operated by large Korean conglomerates。The development of South Korea’s ski industry does not pursue the expansion of the number and scale of 188bet Live Casino，Taking the path of quality development。The facilities related to transporting tourists in Korean 188bet Live Casino are all imported，General ropeway、Vacation cabin、Apartment housing and other facilities are relatively complete，Meet international standard configuration。

Even so，Due to the huge initial investment in the ski resort，Many small and medium-sized operators often face operating difficulties or are acquired by large consortiums，At least five 188bet Live Casino have been closed since the 2006 snow season。To revitalize the domestic ski industry，The Korean government is banking on the Winter Olympics to attract more foreign tourists，Stimulate the domestic ski market。

However，The 2018 Winter Olympics in Pyeongchang, South Korea did not achieve the expected results，South Korea’s 188bet Live Casino market is still sluggish。The number of skiers in the 2017-2018 snow season dropped by 10% compared with the previous year，20% below the five-year average。

Source: "2019 Global 188bet Live Casino Market Report"

Report thinks，The reasons for the decline of the Korean 188bet Live Casino industry and the Japanese 188bet Live Casino industry are similar，In recent years，South Korea’s GDP growth rate has been hovering around 2%，Domestic economic conditions are sluggish，It is difficult to promote the long-term and healthy growth of the domestic 188bet Live Casino industry in the long term by relying solely on the temporary stimulation of the Winter Olympics。

Even if more than 500 million skiing trips are made every year、The top ski resort Alps region has more than 1/3 of the world’s total 188bet Live Casino，It was only in the early days of skiing that the spread of skiing in the country was accelerated through skiing teaching for Olympics and military purposes。

And in the second half of the 20th century，Many 188bet Live Casino in the Alps have also lengthened their cost recovery cycles due to the increasing scale of investment，Further increasing the operational risks of 188bet Live Casino。At the same time，Because of the decline in marginal investment income，Some small 188bet Live Casino are bankrupt or close to bankruptcy because they cannot get enough investment。

Summarizing many foreign experiences, you will find，The quantity and quality of 188bet Live Casino is of course an important factor in attracting skiers’ consumption，But the most important thing is the income level of the country’s citizens。

China’s development situation is obviously different from the above cases，But the current situation of the industry is mainly tourism experience 188bet Live Casino and suburban learning 188bet Live Casino，Is the biggest obstacle restricting the development of the domestic ski industry:

On the one hand，Since 80% of domestic 188bet Live Casino are primary 188bet Live Casino，Poor skiing experience has led to the conversion rate of skiers in my country being far lower than the international level，Many people lost their jobs after trying skiing for the first time，Cannot be converted into effective ski industry consumer groups。

On the other hand，Domestic high-end 188bet Live Casino are no cheaper than internationally renowned 188bet Live Casino，When the price difference is not big，Ski enthusiasts are more willing to go to better 188bet Live Casino，If the snow quality is better (so-called natural powder snowMachine-pressed noodles) The snow trails are longer (the altitude difference in the snow-capped mountains is larger)。

The Hakuba Valley is the most popular place for skiing in Japan、Niseko、Three major 188bet Live Casino in Naeba，The most famous ski resort is Niseko, Japan，It is known as "the top ten 188bet Live Casino in the world"，Not just because of the snowfall at Niseko 188bet Live Casino，Because it has the best pine snow and powder snow in Japan。

The original price of a one-day all-mountain pass for Niseko 188bet Live Casino is 7,400 yen (455 yuan)，The first-tier ski resort in China—Wanlong in Zhangjiakou、Taiwu and other 188bet Live Casino，Single-day tickets generally cost around 500 yuan。

Source: Taiwu 188bet Live Casino Resort official website

Based on the actual situation，In order to pursue powder snow and avoid more crowds，Ski enthusiasts who can afford the consumption of domestic high-end 188bet Live Casino do not mind paying the price of a round-trip air ticket，Go to top overseas 188bet Live Casino to earn miles。This is why，There are too many entry and exit restrictions due to the epidemic this year，The reason why domestic 188bet Live Casino are more crowded than in previous years during the Spring Festival is that skiers who go abroad can only stay at domestic 188bet Live Casino。

The Winter Olympics can promote domestic consumers’ awareness of skiing，But the basis for the development of the ski industry is still the quality plus quantity of 188bet Live Casino。How to meet the growing ski consumption demand of skiers and the supply of software and hardware services；How to increase the number of skiing participants and the re-skiing rate in both directions；How to make domestic 188bet Live Casino competitive internationally、Attract foreign skiers to spend，These are long-term issues that need to be studied by the domestic ski industry。

As "the largest junior 188bet Live Casino market in the world"，It’s too early to talk about the trillion-dollar 188bet Live Casino market。While China’s 188bet Live Casino industry is being hyped，Why not pay more attention to the present，For example, first solve the half-hour queue for 188bet Live Casino lifts (the number of cable cars is small and the capacity is insufficient)，Three minutes to slide down (less snowy trails、Insufficient altitude difference) and other problems。

*Source of this article: WeiboLetter to the public “deep-echo”，Author: Hong Yuhan，Original title:《Calm down, domestic 188bet Live Casino cannot support the trillion-dollar market》.