Recently，Out of the circle of Henan Satellite TV's "Tang Palace Night Banquet"，Driving the popularity of 188bet sports betting app download in Henan，Also brought the topic of "188bet sports betting app download and performing arts" to us。Space secret agent learned exclusively through Qichacha，Data display，As of press time，Total 11.40,000 active cultural and 188bet sports betting app download-related performing arts companies。

Judging from the number of registrations，The number of related enterprise registrations has increased year by year in the past 10 years，The growth rate showed a small peak in 2014，96% year-on-year increase，The number of registrations is 1708。The growth rate and registration volume in 2020 are the highest in history，Surge of 291% year-on-year，Registered 39,842 companies - 188bet sports betting app download Performing Arts，Developing at an incredible speed。But at the same time，Judging from the number of canceled cancellations，The number of canceled deregistrations of cultural and 188bet sports betting app download-related performing arts companies in the past 10 years has also increased year by year，2418 in 2020，The highest in history，34% year-on-year growth。Two Heavens of Ice and Fire，A grim question also surfaced: Do we really need so many 188bet sports betting app download performing arts products？

“The Road to 188bet sports betting app download and Performing Arts” with a market size of 23.2 billion yuan

As an industry closely related to the development of my country’s 188bet sports betting app download market，Before the “prosperity” we can see，Starting from the performance of "Songcheng Eternal Love" in 1997，Travel and performing arts have been secretly going through 25 years，Updated from 1.0 to 3.two crossings of 0。

1.0 Exploration Period (1997-2003)

In 1997, the Songcheng Scenic Spot in Hangzhou launched "Eternal Love in Songcheng"，Before the scheduled performance at the original theme park indoor theater，Some performances for tourists have already appeared in some domestic theme parks，For example, the Chinese Folk Culture Village "Chinese Hundred Arts Gala" under Shenzhen Overseas Chinese Town、"European Night" by Window of the World, etc.，It’s just that most of the performances were open-air performances at that time，It has not yet formed a replicable product。The emergence of eternal love in Songcheng，As a domestic 188bet sports betting app download performing arts 1.The beginning of 0，Promoted the process of commercial operation。Afterwards，Zhangjiajie "Charming Xiangxi"、Qufu "Holy Dream of the Apricot Altar"、Lijiang "Lishui Sands"、Kunming’s “Image of Yunnan” and other 188bet sports betting app download performing arts products have appeared one after another，More and more pioneers，Start exploring this industry。

2.0 Real scene boom (2004-2015)

If "Songcheng Eternal Love" is the beginning of 188bet sports betting app download performing arts，Then the 2004 "Impression·Liu Sanjie" brought 188bet sports betting app download entertainment into the era of "live performance"。Afterwards，In addition to being more professional, 188bet sports betting app download performing arts，More towards diversification and popularization。Related 188bet sports betting app download performing arts products at this time，formed a series of branding changes，Impression Series、Landscape Series、Under the close nationwide layout of the Eternal Love series，Capital horse racing，Travel and performing arts have begun to grow wildly。Also during this period，Tourist performing arts have also begun to encounter homogeneous competition、Criticisms such as poor viewing experience。

3.0 Transformation Era (2015-present)

According to data from Daolue Cultural 188bet sports betting app download Industry Research Institute，In recent years，China’s 188bet sports betting app download performing arts has always shown an upward development trend。In terms of income，by 27 in 2014.0.3 billion increased to 58 in 2018.9.6 billion yuan；Judging from the number of programs and audience，The number of programs increased from 187 in 2013 to 340 in 2019，11 year-on-year increase.5%，The number of tourists performing arts audience reaches 9583.20,000 people，14 year-on-year increase.3%。With the booming consumer market，The importance of 188bet sports betting app download performing arts in the entire 188bet sports betting app download link is increasingly prominent，There is a prediction，The market size of the entire industry will reach 23.2 billion yuan。

Meanwhile，The 188bet sports betting app download performing arts are also trying their best to get rid of the shortcomings of the past，Achieving transformation and upgrading。Such as "Seeing Pingyao Again"、Immersive performances like "Dream Peony Pavilion"，Or 188bet sports betting app download performing arts products that go abroad like "Angkor's Smile"，More like Songcheng Group、Many cultural and 188bet sports betting app download companies such as Overseas Chinese Town Group are optimistic about its future potential，Make it your main business，Realization and Theme Park、Accommodation、Integration of upstream and downstream industries such as exhibitions。From several dramas，To the emerging industry that drives the development of the entire 188bet sports betting app download and cultural industry，The development of 188bet sports betting app download performing arts is naturally not a smooth road，Behind the successful people，There are countless invisible “silent ones”。

114,000 performance 188bet sports betting app download, who is in charge?

As mentioned above，There are currently 11 in the country.40,000 active cultural and 188bet sports betting app download-related performing arts companies，But at the same time，Judging from the number of canceled cancellations，The number of canceled deregistrations of cultural and 188bet sports betting app download-related performing arts companies in the past 10 years has also increased year by year，2418 in 2020，The highest in history，34% year-on-year growth - behind the hot market，The crisis has already been waiting for an opportunity。

First of all, the Matthew effect is obvious。Domestic performing arts market，A competitive situation of “1+3+N” has been formed，That is, taking "eternal love" as the leader，"Impression", "Landscape" and "Changlong" followed，Market share lost to Songcheng、Chimelong、Occupied by China’s three major performing arts brands，According to data from Daolue Cultural 188bet sports betting app download Industry Research Institute，These three major brands accounted for 86% of the box office performance in 2018.6%，Among them，Songcheng is the only family，"Eternal Love Series" accounted for 67% of the box office of theme park performances。For new entrants，The breach becomes narrower，If things continue like this，It will inevitably slow down the rapid development of the 188bet sports betting app download and performing arts industry。

The second is the hugely expensive 188bet sports betting app download performance，Not everyone can “make money while lying down”。According to the research report of Zhongtai Securities，Most of Songcheng’s project investments in recent years have exceeded 500 million yuan。Among them，"Eternal Love on the Li River" investment amount 500 million yuan、The investment amount of "Eternal Love of China" and "Eternal Love of Lingnan" (Phase I) are both 700 million yuan、The investment amounts for "Eternal Love in Zhangjiajie" and "Xitang Songcheng Performing Arts Valley" (first phase) are 1 billion yuan respectively。Starting capital of easily two to three hundred million，Making 188bet sports betting app download performing arts face high investment、Risk of slow return on capital，Like "Eternal Love", which maintained a net profit of more than 1 billion yuan from 2017 to 2019，After all, there are only a few 188bet sports betting app download performances that can achieve a small profit even during the epidemic，Some insiders pointed out，80% of 188bet sports betting app download and performing arts projects are at a loss，Among them，Less than 9% are truly profitable，11% is at even balance。Even for a performing arts "veteran" like Cirque du Soleil，Almost lost in the epidemic。

The most important thing is，The rapid development of 188bet sports betting app download performing arts，Encountered homogeneity competition and quality difficulties。In order to achieve return on investment as soon as possible，Tourist performances are often located in well-known scenic spots，Therefore, there will be several 188bet sports betting app download performing arts products in one area，For example, light in Zhangjiajie，There is "Tianmen Fox Fairy"、"Zhangjiajie·Charming Xiangxi"、"Wuling Soul·Tima Song"、"Impression of Zhangjiajie"、"Mist and Rain in Zhangjiajie" and many other performances，Lijiang also has many performances such as "Impression of Lijiang", "Lishui Sands" and "Lijiang Eternal Love"，Large-scale performances require large audiences，But the number of tourists is not equal to the number of visitors，Therefore，These 188bet sports betting app download performing arts will inevitably encounter homogeneous competition with each other。When I was traveling in Lijiang，Received kind "recommendations" from several taxi drivers in one day for "Impression of Lijiang" and "Eternal Love in Lijiang"，The fares given are lower than the other，Visible，Tourist performing arts products in the same region，It has inevitably fallen into the quagmire of price war。

Obviously，Those 188bet sports betting app download and entertainment companies that have escaped the crisis，will eventually appear in front of travelers，Become a cultural product that meets their needs，And those who cannot be creative、188bet sports betting app download performing arts that realizes self-worth through regional feedback，will become the "sinker"。

What kind of 188bet sports betting app download performing arts is necessary to exist?

According to a survey conducted by a US research institution，Performing arts have a great influence on tourists’ choice of destination，40% of tourists choose to attend concerts during their travels、Concert、Musicals and other performances。Take Broadway in the United States as an example，As a world-renowned performing arts gathering area，More than 14 million viewers a year，63% of the viewers are tourists，15% of these people are international tourists。In comparison，The conversion rate of the domestic 188bet sports betting app download and performing arts market is still low，Even like Guilin、Zhangjiajie、A “pioneer” in 188bet sports betting app download and performing arts like Hangzhou，The conversion rate is only 4%。

Travel no longer stops at checking in at attractions，But began to pursue more cultural and spiritual pursuits，There are always “counterattackers” trying to break down the barriers created by “giants”，Looking for innovative possibilities，Catch 3.0 wave，The following cases，Perhaps we can get a glimpse behind the waves，Those appearances of traveling and 188bet sports betting app download that can be left behind。

Immersive 188bet sports betting app download: "See You Again" series

As mentioned before，Travel Performing Arts 3.0’s era of transformation and upgrading，It is bound to be inseparable from the development of the immersive industry。Data display，The total box office of immersive 188bet sports betting app download performances in 2018 reached 400 million yuan，Among them, the three major performances of the "See You Again Series" are "See You Again in Pingyao"、"See Dunhuang Again"、"See Wutai Mountain Again" accounted for 52% of the box office.8%，Same year，11 new immersive performances were added in the year，The total number of performances reaches 23，76 year-on-year increase.9%。

Take "Seeing Pingyao Again" as an example，The 188bet sports betting app download scene has returned from outdoor real scenes to indoor situational experience，In 90 minutes of performance，The audience can follow the protagonist through different themed spaces，Pick up plot fragments，To piece together its complete story，Audience at this time，As a bystander，Another person who has experienced it。

Travel and 188bet sports betting app download 1.0 to 2.0’s advancement，It is a leap from indoor scene construction to outdoor real scene operation，And 2.0 to 3.0，It is a change from the past "sitting upright" viewing mode，Let travelers move around with the plot。Immersive charm，The first clues to the popularity of "Sleepless Night" could be seen as early as March 7, 2011, when "Sleepless Night" was performed in New York--it stayed in Shanghai for three years，The average box office attendance is as high as 96%、Repurchase rate exceeds 30%，Over 330,000 viewers watched this drama。

Exquisite 188bet sports betting app download: "Chasing Dreams of the Tang Dynasty"

During National Day last year，The cruise performance "Dream Chasing of the Tang Dynasty" 188bet sports betting app download Furong Garden Scenic Area of ​​the Tang Dynasty was fully booked，It’s hard to get a ticket。In this show，The audience no longer sits 188bet sports betting app download arranged seats as usual，Rather, go boating on Furong Lake，Enjoy a full-scale water screen landscape show on the cruise ship，188bet sports betting app download cultural image of the prosperous Tang Dynasty，Dream back to the prosperous age of Chang'an。

It can be said，With the development of 188bet sports betting app download，The extensive development model of "many and fragmented" in the 188bet sports betting app download performing arts market is being eliminated，“Reinnovation、Exquisite production” quality performance model，Is becoming an important development direction now。A simple refinement of destination culture、Random capture of fragments，No longer satisfied with today's young travelers who have higher cultural literacy - even the products of the "Big Three" in the entertainment industry，If it is a simple copy of its own mode，You can’t escape travelers’ “voting with your feet”，Only the deep exploration of the beauty of culture，And creative presentation，Only with the possibility of being “seen”。

Advanced 188bet sports betting app download: "Zen Walk 3.0"

Zen Culture Experience in Lingshan Nianhuawan Zen Town "Zen Walk 3.0》Success，Because it is not limited to a certain "innovation"，But it is constantly being upgraded，Integrate various possible innovations，Finally bring a sufficiently three-dimensional 188bet sports betting app download experience to the audience。Zen 3.Version 0，Further in-depth exploration of Zen culture，Through architectural aesthetics、Micro Light Art、Technologies such as high-lumen laser projection and interactive 188bet sports betting app download installations，Perfectly blending the Zen landscape of mountains and rivers with the landscape architecture of Tang and Song Dynasties，Create a glazed pure land of "one flower, one world" for the night in Nianhua Bay。In front of the audience，Not just to appreciate with eyes，Feel with your heart，Better on the move，Become the creator of a unique Zen work。

The "no regrets" expansion of 188bet sports betting app download performing arts in the past is facing innovation，Before travelers and operators，It is a new performing arts model that is always innovative and follows the changes of the times，Neither will lose its foundation，Won’t fall behind the times，It will only bring a steady stream of freshness。

Thinking about “performing arts” in the 188bet sports betting app download industry

As an important derivative of 188bet sports betting app download，The transformation and upgrading of 188bet sports betting app download performing arts，Undoubtedly an important aspect of the future of 188bet sports betting app download，From the development path of performing arts，We may be able to get some industry-wide thoughts。

At destination: improve traveler stickiness

The role of 188bet sports betting app download performing arts in destinations，In addition to 188bet sports betting app download income，More lies in the presentation of culture，Retain travelers through culture。Take Dunhuang as an example，via "Flower Rain on the Silk Road"、"Dunhuang Ceremony" and other tourist performances，Dunhuang 188bet sports betting app download is bringing more cultural experiences to tourists，Allow tourists to stay in Dunhuang for a period of time from the original 1.7 days increased to 2.4 days，Improves travelers’ stickiness to destinations，Further increase 188bet sports betting app download consumption。On the other hand，High-quality 188bet sports betting app download performing arts and cultural products，While becoming the destination’s new business card，Can enhance regional visibility，Thus promoting the development of the entire industry chain。

Current domestic 188bet sports betting app download industry，We are shifting from attraction attraction to cultural attraction，Those Internet celebrity cities that are not outstanding in terms of attractions，Often with the help of culture, we can transcend corners。Ba Shi from Sichuan and Chongqing、Lao Guang’s taste, etc.，The attraction is not to check in the attractions，It’s about exploring the culture，Destination needs to pay attention to the value of culture itself，Promote 188bet sports betting app download and regional economy through culture。

Yu Traveler: Realizing high-end 188bet sports betting app download that touches people’s hearts

In the past，The audience for traveling performances often comes from travel agencies，There are still a small number of travelers who really go to see it based on personal interest，And 188bet sports betting app download entertainment itself often ignores content、Double form，In the name of "culture"，But there is a lack of high-end culture that can truly touch people's hearts。Today，As travelers’ demand for 188bet sports betting app download culture becomes more urgent，Single、Superficial 188bet sports betting app download and performing arts products cannot meet tourists’ consumption needs，Such as "Chasing Dreams in the Tang Dynasty"、In-depth cultural products such as "Zen Walk"，More popular。

For the 188bet sports betting app download industry，Our country is in the initial development stage of mass cultural consumption and mass 188bet sports betting app download consumption，A new generation of travelers with higher demands for culture is rising，How to "understand each other" under the premise，Realizing traveler resonance through culture，It has become the inevitable path for future product creation。

Yu Operator: Promote the integration of "localization" in form and spirit

Long time，Travel and 188bet sports betting app download have firmly grasped the focus of product creation of "localization"，And refined based on local culture to form products。However，The refining of local culture in the past is still too rough，On presentation，It also seems a bit simple and crude。I watched "Impression of Lijiang" last year，There is no denying the multi-ethnic character of Lijiang，There is enough culture to be mined，But in this show，Just simply extracted some cultural fragments，Except for the snowy mountains in the background，Still difficult to form attraction，Therefore，There are not a few viewers who left the show midway。

In comparison，The large-scale water dance light and shadow show "Chasing Dreams of the Tang Dynasty" in Xi'an, Shaanxi Province, produced by Fengshang Culture, which has suddenly emerged 188bet sports betting app download past two years、Shaanxi Hanzhong large-scale cultural epic long song "Han Song" and large-scale Han cultural water live performance "Legend of Tianhan"、Performances that "reflect the beauty of overseas customs and culture" such as "Dream of Jinyang", a large-scale water-based live performance in Taiyuan, Shanxi，188bet sports betting app download sceneization of local culture、After experiential remodeling，On the contrary, it has become a must-experience item for many travelers now。

Now talking about travel，“Localization” is an unavoidable topic，But you can’t have “form” without “god”，Refined localization that integrates form and spirit，Only in this way can we talk about being rooted 188bet sports betting app download soil。

Yu Shidai: Create “win potential” 188bet sports betting app download “explosive point”

Ctrip related data display in 2020，Xiamen Lujiang Night Tour、Night cruise products such as the night cruise around Gulangyu Island are very popular，More data showed in the past two days，18:00 to 20:00 is the prime time for traveling。The 188bet sports betting app download industry is deriving more "nighttime" forms from daytime saturated projects，Thus forming a new blue ocean。Starting from "Impression Liu Sanjie"，Up to now "Yellow Crane Tower at Night"，188bet sports betting app download and performing arts have always been at the forefront of the "night economy"，From the "exploding point" of the night economy，Achieve new breakthroughs。For the 188bet sports betting app download industry，Seize the trend of the times and potential hot spots，Realizing the integration of culture and 188bet sports betting app download，Only in order to create a competitive “win situation”。

In summary，As a pioneer in the integration of culture and 188bet sports betting app download，The market needs new cultural creativity and technological innovation in 188bet sports betting app download performing arts，The 2418 performing arts companies that have closed down，Most of them are just passers-by who want a piece of the pie but haven’t made a good product。The future 188bet sports betting app download and performing arts industry，Need to develop from "cultural performances" to "artistic fine works"，The road ahead may be bright，But the road to change must be long。

*Source of 188bet sports betting app download article: WeiboLetter 188bet sports betting app download public “Space Secret Detective”（MESPACE007），Author: Zheng Yuzhou，Original title: "2418 cultural, 188bet sports betting app download and performing arts companies have been shut down，Do we really need so many shows？》.