The entertainment venues for young people have changed again and again，The direction of the times is 188bet Online Sports Betting and Casino changing。

Post-80s、The post-90s generation has experienced KTVs opening in shopping malls，The era when Internet cafes filled the streets，Most people sang all night with their friends 188bet Online Sports Betting and Casino box、Stayed all night at the Internet cafe。

But in the past five years，The popularity of these industries is gradually becoming a thing 188bet Online Sports Betting and Casino past，From small store to chain brand，We have all experienced store closings and a sudden drop in consumers。

Who stole the KTV、Consumers in Internet cafes？On the matter of “fanning” young people，From Kart、Skiing hall and other sports activities，To the exhibition、Bookstores and other literary and 188bet Online Sports Betting and Casino scenes，Diversified 188bet Online Sports Betting and Casino venues，Already a standard feature in shopping malls。

Being a KTV、Internet cafes are gradually becoming a niche form of 188bet Online Sports Betting and Casino，More new trends are emerging，Competing for the attention of young people。

Among them，188bet Online Sports Betting and Casino，As a representative of immersive entertainment，Standing on the cusp of the entertainment era。

There are many theories about the origin of the 188bet Online Sports Betting and Casino game。One of them is，2006，A group of game engineers in Silicon Valley, USA，Based on the novel by detective queen Agatha Christie，Designed a series of secret room scenes，And restored them to reality，For collective entertainment activities for employees。

An invention by accident，But now more than ten years later，popular around the world。

After 00、The Z era represented by the post-95 generation，We are developing this offline puzzle adventure game，As an important way to entertain in daily gatherings。According to iiMedia Consulting data，In a survey of 331 people in China in 2020，Showing 64.05% of the surveyed users have played 188bet Online Sports Betting and Casino rooms。

Their consumption power supports a tens of billions market，It also attracted more entrepreneurs to pour in。According to the company’s data，2019 and 2020，544 respectively、584 188bet Online Sports Betting and Casino companies founded，Twice the number of nearly 200 companies in 2018。

188bet Online Sports Betting and Casino rooms are still crazy in department stores、Shopping Center。The latter also hopes to rely on trendy industries，Keep up with changes in consumer trends、Frequent iteration of business。

Shimao Gongsan Plaza located on Workers’ Stadium North Road, Chaoyang District, Beijing，In the process of transformation, many 188bet Online Sports Betting and Casino brands were introduced，Causing it to be called the "Escape Building"。In Hubin Business District in Hangzhou，There are 32 188bet Online Sports Betting and Casino experience stores，Competing for consumers。

Picture source: Game 188bet Online Sports Betting and Casino Alliance official Weibo

When young people experience another kind of life in the secret room，Entrepreneurs have also found new outlets，But under the trend of violent explosion，Offline mode、High costs caused by R&D and copyright fees，Becoming a shackles for players，The 188bet Online Sports Betting and Casino business is not that easy。

Why is 188bet Online Sports Betting and Casino so popular?

Popular among young people，Escape rooms rely on variety shows。March 2019，Mango TV purchases the copyright of Korean variety shows，When "188bet Online Sports Betting and Casino" was launched，When Douban score drops below 5 points，Once criticized。

But after updating for two consecutive seasons，The reputation of the program is gradually recovering，Yang Mi、Blessings from Deng Lun and other stars，continues to bring traffic and exposure。Variety shows are a natural “advertisement”，Offline stores that encourage viewers to enter the 188bet Online Sports Betting and Casino，Try this novel game。

The current state of the 188bet Online Sports Betting and Casino industry，Supported to a certain extent by Generation Z。

It does not require market education。From the earliest board games such as Werewolf，Go to script killing and other offline reasoning games，They emerged in the student days of the post-90s generation，To the post-2000 generation，has completely become a mainstream 188bet Online Sports Betting and Casino method。

Even if you don’t like this kind of mystery adventure game，You may 188bet Online Sports Betting and Casino be impressed by its gameplay。

The earliest 188bet Online Sports Betting and Casino relied only on numbers、Text puzzle，Use simple mechanisms such as password locks to infer and solve problems。The form it takes now is，Based on mystery or horror plot，Through artificial scenes、High-tech mechanisms and real-person NPCs increase the sense of atmosphere and immersion。

Immersion allows young people to 188bet Online Sports Betting and Casino the city，Experience another kind of life。

In the secret 188bet Online Sports Betting and Casino with the theme of "Dragon Inn"，You can be Guo Jing who fights to protect Xiangyang City。In the ghost-blowing lantern themed secret 188bet Online Sports Betting and Casino，You can become a gold captain、Looking for the Dragon and Cave。

A Werewolf board game that you can experience with just one card、Script killing can be carried out with a real scene and a group of people around the table，The 188bet Online Sports Betting and Casino is more refined and complex in terms of scenes and gameplay。

Today，Brain-burning game、Exquisite problem-solving ideas、Realistic scenes and exciting mechanisms，Constitutes a key foundation for 188bet Online Sports Betting and Casino rooms to attract young people。Higher level secret room，We also need to improve the design of "acoustic and optical electronics"、The richness of mechanical props and mechanisms。

188bet Online Sports Betting and Casino seems to be an offline game that speculates on decryption，But it’s not just a carnival for gamers。Its social attributes，Can cover couples、Friend、Strangers and even corporate customers。

Although most of the 188bet Online Sports Betting and Casino themes revolve around reasoning，It is a game that tests IQ，But you can choose the difficulty of reasoning，Multiple levels of difficulty grading，Applicable to most consumers。At the same time，Part of the decryption relies on historical allusions、Knowledge of periodic table of elements and other subjects，Even between strangers，You can also find topics。

Also，Because 188bet Online Sports Betting and Casino rooms require cooperation among multiple people，Each session can accommodate up to 8 people，Time taken is 60-80 minutes，No more than one movie duration，An entertainment project suitable for gatherings with friends，Can also be used for team building of corporate employees。

Profitable 188bet Online Sports Betting and Casino, or barely surviving?

For entrepreneurs，188bet Online Sports Betting and Casino rooms are a rising industry that closely follows the new consumer market，The entry barrier is also low，But it’s hard to say it’s a good business at the moment。

188bet Online Sports Betting and Casino rooms are a capital-heavy industry。As far as offline physical stores are concerned，From rent、Decoration，To manual、Props and equipment, etc.，More investment。

The payback cycle of players is being lengthened by the fierce competition in the 188bet Online Sports Betting and Casino。

According to the report released by iiMedia Consulting，Traditional secret 188bet Online Sports Betting and Casino with simple equipment，The construction cost is less than 300,000 yuan，8 games per day、When the unit price is 50-100 yuan，The payback cycle takes half a year。

With real NPC、Immersive secret 188bet Online Sports Betting and Casino of electronic machinery，The construction cost is less than 1 million yuan，Average 5 games per day、When the unit price is 350-600 yuan，The payback cycle takes more than 1 year。

In the case of high costs，It is difficult to avoid price wars in the 188bet Online Sports Betting and Casino industry。

In order to get more customers，As early as April 2018，There were two low-price alliances in Kunming，Businesses join forces to fight price war，The average price of a secret 188bet Online Sports Betting and Casino was once as low as 10 yuan per trip。

This is to attract more consumers，Compared to catering、Clothing and other offline stores，In the 188bet Online Sports Betting and Casino industry, rooms are replaced less frequently throughout the year，The secret room can accommodate only a limited number of guests，Causing passenger flow to be restricted，The repurchase rate is also low。

Picture source: Storm Island Next Era Secret 188bet Online Sports Betting and Casino official Weibo

Except the price war，Competition in the industry has become more intense，Also prompting 188bet Online Sports Betting and Casino players to react to the scene、The gameplay is constantly being upgraded，In order to keep consumers fresh and repurchase，Many mechanisms and gameplay in secret rooms，Needs regular replacement。

This results in players’ investment costs becoming higher and higher。Yu Kun, the founder of Dream Path Super Secret 188bet Online Sports Betting and Casino, once told the media，A store covering an area of ​​4,000 square meters，The rental cost alone is 3 million yuan a year，Even if the annual business turnover can reach more than 10 million yuan，It will take 3-5 years to recover the investment cost。

However, the cost is too high at present，Most players are not willing to spend money on research and development and iterative upgrades，They are still stuck in content homogeneity、The problem of single theme。

The barbaric growth of the industry，It is 188bet Online Sports Betting and Casino causing consumers to worry about safety issues。

July 2013，There was an incident in Chongqing where a consumer missed the mark、Incidence of falling and serious injury；2017，An 188bet Online Sports Betting and Casino suffered an "accidental" ladder failure，Causing a consumer to fall to the ground；September 2020，A consumer in Chengdu is playing an 188bet Online Sports Betting and Casino，Because the indoor light is too dim，Encountered a stampede，Resulting in broken finger。

Due to the early development stage of the industry，Fire 188bet Online Sports Betting and Casino for 188bet Online Sports Betting and Casino rooms、Fire evacuation、Safety doors and other facilities，Relevant departments have not given unified guidance，This also leads to the uneven quality of the industry。

188bet Online Sports Betting and Casino rooms need to be branded，Gain consumer trust，It is also necessary to build a safe secret room environment，Dispel consumers’ concerns about safety issues。

Breakthrough in secret 188bet Online Sports Betting and Casino business

Admission of regular troops，Expanding more business models for the 188bet Online Sports Betting and Casino industry。

Early days，188bet Online Sports Betting and Casino rooms are mainly small businesses，But with the expansion of the industry，Many players are moving toward branding and chaining，Also trying to create a profit model，Attract capital’s attention。

Among entrepreneurs in the 188bet Online Sports Betting and Casino industry，There is no shortage of highly educated or highly skilled business executives，Storm Island, famous for its mechanical chamber，Founder Zhao Pengchong graduated from Shanghai Jiao Tong University，Previously worked as a high-speed rail engineer。Xcape founder Wang Zhixiao，Graduated from Fudan University，Formerly a senior sales manager at Procter & Gamble。

Many companies want to recover investment costs as soon as possible，Introducing individual customer pooling or advance booking services，Increase the full rate and number of games，In order to increase overall income。

Another way is to roll the field，2019，“Mr.，By theme "Yayoi"，Convert a two-hour session into a batch of players every hour，Ticket revenue doubled。

White Mist Theater on Storm Island，188bet Online Sports Betting and Casino broke the limit of 8 people per session。White Mist Theater divides consumers into two groups，Enter the scene to explore in two batches，Increased the number of attendees and single-game income。

Linked with film and television、Attract fans through IP，It is 188bet Online Sports Betting and Casino a more common way to play。TFS reality game has cooperated with the costume drama "The Twelve Hours of Chang'an"，Adapted the literary film "Youth" into a suspense theme, etc.，Attract consumers through big IP；The Entertainment Alliance joins forces to dominate the world，Launched the theme "Golden Captain"。

Via Big IP，Attract book fans、Drama fans、Movie fans and other public customers，Not only can achieve the effect of diverting traffic，It can also increase the unit price，The pricing of 188bet Online Sports Betting and Casino rooms with many big IP themes will increase to more than 600 yuan。

However，The signing of IP copyright is 188bet Online Sports Betting and Casino a large expense，After purchasing the copyright，Players still have problems covering costs。

A more imaginative story is，Completely change the model of the 188bet Online Sports Betting and Casino industry from heavy to light。

TFS Super Secret 188bet Online Sports Betting and Casino、Some players such as the Entertainment Alliance choose to build their own game development teams，Responsible for including game planning、Secret 188bet Online Sports Betting and Casino space design、Real-life NPC performance script writing and other work。

Based on self-research，Players can sell their own standardized operation plans to obtain income。

Currently，Domestic escape rooms have formed a complete industrial chain，Upstream participants are mainly IP copyright owners、Design Team，Zhongyou is an 188bet Online Sports Betting and Casino offline store，By agency supplier、central control supplier、Operation Team、Services provided by cast and crew。This provides a basis for players’ standardized solutions。

After having a standardized plan，Players can 188bet Online Sports Betting and Casino quickly expand their scale through the franchise model。Xcape launched the sub-brand "Rhapsody Bureau" as early as September 2018，And open franchise business nationwide。Xcape is currently in Taiyuan、Jinan、There are more than 20 franchise stores in Wenzhou and other places。

However，The franchise model 188bet Online Sports Betting and Casino has certain risks。If the franchisee operates、Low quality of service，May affect the reputation of the entire brand，This extremely tests the player’s ability to implement standardized solutions。

188bet Online Sports Betting and Casino franchise project, source of image: Franchise Star

where，Mystery House currently has the entire series of fairy swords、Xuanyuan Sword、Murder on the Orient Express、Monopoly、A series of IPs such as Detective Conan and Neon Genesis Evangelion。

Based on these big IP，It extends the business model integrating "physical secret 188bet Online Sports Betting and Casino stores + physical derivatives + online reasoning and secret game platform"。

While innovating the 188bet Online Sports Betting and Casino industry model，VR technology also comes to the stage。

Currently，iQiyi VR Department、VR+ park that specializes in VR games、Immerse yourself in the world and other players，They are all trying to develop cross-border VR 188bet Online Sports Betting and Casino rooms。

The Immersive World, which specializes in virtual reality 188bet Online Sports Betting and Casino, has been proposed，Using VR technology to help traditional secret rooms break through the physical space，A breakthrough in scene content creation。

Immersive World launches 188bet Online Sports Betting and Casino game in 2020，According to his introduction，In game，Real people can be posted into game scenes in the VR world。And a small-scale store，You can replay multiple games。

Scenes required for VR immersive 188bet Online Sports Betting and Casino、The venue configuration is not high，But professional VR technology is required，While raising the threshold for entrepreneurship，It also broadens the profit margin。

However，The market continues to be hot、When entrepreneurs are crazy about it，The 188bet Online Sports Betting and Casino has not yet gained the attention of capital。

October 2020，Game Entertainment Alliance completed 40 million yuan in Series A financing；July 2020，Immersive World has received tens of millions of investments。This is one of the few brands that has received financing，The entire 188bet Online Sports Betting and Casino has not yet ushered in a financing wave。

For the 188bet Online Sports Betting and Casino industry that has entered a period of rapid expansion，More self-iterations need to be completed，Form a richer form。When the industry is in decentralized operation、When it is still difficult to break through the revenue ceiling，Want to get capital attention，Players need to come up with better transcripts。

*Source of this article: WeiboLetterPublic “Insight” (lxinsight)，Author: Zhong Wei，Original title: "robbed KTV、Young people in Internet cafes，But the 188bet Online Sports Betting and Casino business is not easy》.